Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab dua: Cov tswv yim txhim kho qhov system pib los ntawm kev ua kom zoo dua ntawm cov ntim khoom

Hauv kev ua khoom noj hauv tsev thiab cov khoom siv uas muag tau sai, Box Chocolate Cake yeej ib txwm yog ib yam khoom uas neeg siv ntau zaus. Nws yooj yim, txuag sijhawm thiab ua tiav tau zoo, tab sis cov neeg siv khoom feem ntau hu nws tias "tsis muaj saj zoo li qub" thiab "tsis muaj kev xav tsis thoob".
Muaj ntau tus neeg sim ua kom saj zoo dua los ntawm kev ntxiv mis nyuj, hloov butter thiab ntxiv cov chocolate chips, tab sis tsis quav ntsej txog qhov tseem ceeb heev tab sis yooj yim kwv yees tsis tau - Optimized Packaging.

Qhov tseeb, kev ntim khoom tsis yog tsuas yog "lub plhaub" xwb; nws cuam tshuam ncaj qha rau kev ruaj khov ntawm cov khoom siv raw, kev khaws cia saj, kev cia siab ntawm cov neeg siv khoom, thiab txawm tias txiav txim siab thawj qhov kev xav ntawm seb nws puas qab lossis tsis zoo. Tsab xov xwm no yuav nkag mus rau hauv yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv "qab heev" los ntawm kev hloov kho cov ntim khoom los ntawm qhov kev xav ntawm kev ua kom zoo dua qub.

Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab duaVim li cas thiaj hais tias kev ntim khoom cuam tshuam rau qhov saj ntawm lub ncuav mog qab zib?

Hauv kev xav ib txwm muaj, "saj" yog los ntawm daim ntawv qhia ua zaub mov, thaum "ntim khoom" tsuas yog lub luag haujlwm rau kev thauj mus los xwb. Txawm li cas los xij, hauv kev lag luam zaub mov niaj hnub no thiab kev tshawb fawb txog tus cwj pwm ntawm cov neeg siv khoom, qhov kev xav no tau raug hloov pauv ntev lawm.

1. Kev ntim khoom txiav txim siab qhov tshiab thiab kev khaws cia ntawm cov khoom siv raw

Cov hmoov sib xyaw ua ntej rau ncuav mog qab zib chocolate muaj ntau yam khoom xyaw xws li hmoov cocoa, qab zib, hmoov nplej, thiab cov tshuaj ua kom cov poov xab. Cov khoom siv raw no rhiab heev rau cov av noo, oxygen, thiab lub teeb.

Kev sib khi tsis txaus → Cov ntxhiab tsw ntawm cocoa yaj mus

Tsis muaj zog tiv taus dej noo → Lub ncuav mog qab zib saj qhuav thiab iab

Kev pob tshab ntawm cov ntim khoom → Kev oxidation ntawm cov roj lipid, kev txo qis ntawm cov saj

Uas yog hais tias, txawm tias nws yog tib pawg ntawm cov zaub mov txawv, qhov saj ntawm lub ncuav mog qab zib ci kawg yuav txawv kiag li nyob rau hauv cov xwm txheej ntim khoom sib txawv.

2. Kev ntim khoom tuaj yeem cuam tshuam rau cov neeg siv khoom lub siab xav saj

Ua ntej cov neeg siv khoom "noj lub ncuav mog qab zib", lawv twb tau ua tiav thawj qhov kev txiav txim siab txog qhov saj los ntawm kev ntim khoom:

Kev ntim khoom zoo tshaj plaws → Los ntawm lub neej ntawd, nws nplua nuj dua thiab du dua

Cov thawv ntawv ib txwm → Xav tias yuav nyiam siv cov qauv "ua tiav" thiab "cov qauv yooj yim"

Kev tshawb fawb txog kev puas siab puas ntsws qhia tau hais tias thaum muaj kev cia siab ntau ntxiv, qhov saj tiag tiag kuj yuav loj zuj zus. Qhov no yog vim li cas tib lub ncuav mog qab zib, thaum rov ntim dua, cov neeg siv yuav pom tias nws "qab dua".

Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab duaLub hom phiaj tseem ceeb ntawm kev ua kom zoo dua ntawm cov ntim khoom yog dab tsi?

Ua ntej yuav ua kom lub ntim khoom zoo dua, nws yog ib qho tseem ceeb kom muaj lub hom phiaj meej; txwv tsis pub, nws yooj yim poob rau hauv qhov ntxiab ntawm "tsuas yog saib tab sis tsis siv".

1. Tsis yog tsuas yog kev tiv thaiv xwb, tab sis "kev tswj xyuas saj"

Cov khoom ntim khoom qab zib zoo heev yuav tsum ua cov haujlwm hauv qab no:

Tswj cov av noo

Thaiv cov pa oxygen

Khaws cov aroma ntawm chocolate

Ncua kev laus ntawm cov khoom siv raw

Hauv lwm lo lus, kev ntim khoom yog ib feem ntawm cov mis thiab yog ib qho "khoom xyaw uas tsis pom".

2. Muab cov neeg siv khoom nrog "cov lus qhia ntawm kev ua noj ua haus zoo"

Qhov kev ntxhov siab loj tshaj plaws uas ntau tus neeg siv muaj txog cov ncuav mog qab zib hauv lub thawv yog:
"Kuv puas ua tau zoo?" "

Yog tias kev tsim cov ntim khoom tuaj yeem qhia tau:

Yooj yim

Ruaj khov

Nws tsis yooj yim rau kev ntxeev siab

Qhov no yuav ua rau cov neeg siv ntseeg siab rau kev ua haujlwm ntawm qib kev puas siab puas ntsws, yog li ntawd cuam tshuam rau qhov kev ntsuam xyuas zaum kawg.

Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab duaCov Tswv Yim Txhim Kho Kev Ntim Khoom Rau Kev Ua Cov Ncuav Qab Zib Chocolate Hauv Lub Thawv Qab Dua

1. Kev Txhim Kho Sab Hauv Lub Ntim Khoom - Los Ntawm "Cov Hnab Ntawv" mus rau "Kev Tiv Thaiv Ntau Txheej"

Ntau yam khoom ib txwm tseem siv cov hnab ntawv ib txheej lossis cov hnab yas, uas pom tseeb tias qub dhau lawm niaj hnub no.

Cov lus qhia txog kev ua kom zoo dua suav nrog:

Cov hnab yas ua los ntawm cov yeeb yaj kiab txhuas: Txhim kho cov pa oxygen thiab cov dej noo-pov thawj

Cov qauv ob txheej: Txheej sab hauv rau kev khaws cia, txheej sab nraud rau kev tiv thaiv kev puas tsuaj

Ntim me me kom muaj nuj nqis: Txo qhov poob ntawm cov saj uas tshwm sim los ntawm kev qhib ntau zaus

Qhov tshwm sim tsis yog tsuas yog "khaws cia ntev dua", tab sis kuj yog qhov saj zoo ib yam li thawj zaug thiab zaum kaum.

2. Kev tsim cov ntim khoom sab nraud - Cia kom pom "qhov saj nplua nuj" ua ntej

Cov ntsiab lus tseem ceeb ntawm cov ncuav mog qab zib chocolate yog "nplua nuj", "mellow" thiab "satisfying", thiab lub ntim sab nraud yog thawj qhov chaw xa cov lus no.

Cov lus qhia txog kev ua kom zoo dua qub muaj xws li:

Cov xim tsaus (xim av tsaus, kub dub) ua rau muaj kev sib raug zoo nrog chocolate

Cov khoom siv hloov kho tshiab (frosted, tuab cardstock) ua rau muaj kev xav zoo nkauj dua

Daim duab tsom mus rau "cross-section", "flow core" thiab "moist structure"

Thaum cov neeg siv khoom twb "hnia tau qhov saj chocolate" ua ntej qhib lub thawv, qhov no yog ib qho cim tseem ceeb ntawm kev ntim khoom zoo.

3. Kev txhim kho cov qauv ntaub ntawv - Txo qhov ua tsis tiav, thiab qhov saj yuav zoo dua qub

Ntau lub ncuav mog qab zib tsis qab tsis yog vim daim ntawv qhia ua zaub mov, tab sis vim lawv ua tsis raug.

Qhov kev ua kom zoo dua ntawm cov ntaub ntawv ntawm lub ntim khoom yog qhov tseem ceeb heev.

Muab cov kauj ruam tseem ceeb tso rau pem hauv ntej lossis sab

Kos kom meej tias "Cov ntaub ntawv twg tsuas yog yuav tsum tau ntxiv xwb"

Siv cov ICONS es tsis txhob siv cov ntawv ntev rau cov lus piav qhia

Thaum cov neeg siv ua haujlwm kom raug dua, lub ncuav mog qab zib yuav mos dua thiab tsw qab dua.

Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab dua：Cov ntim khoom yuav ua li cas thiaj sib haum nrog lub tswv yim ntawm "Flavor Upgrade"?

Kev txhim kho cov ntim khoom tsis yog ib qho kev ua ib leeg xwb tab sis yuav tsum tsim ib lub voj voog kaw nrog kev txhim kho cov khoom.

1. Kev ntim khoom coj kev "ua si ntxiv"

Txhawb cov neeg siv khoom los ntawm kev ntim khoom:

Mis nyuj tuaj yeem ntxiv rau hauv dej es tsis txhob ntxiv dej

Koj tuaj yeem ntxiv cov chocolate yaj los yog butter

Nws tuaj yeem ua ke nrog cov txiv ntoo thiab cov taum chocolate

Cov lus qhia zoo li no yuav tsis ua rau cov nqi nce ntxiv, tab sis nws tuaj yeem ua rau cov khoom tiav zoo dua.

2. Tsim kom muaj "kev xav ua noj ua haus zoo li kws tshaj lij" es tsis yog "kev xav noj mov sai sai"

Cov neeg siv khoom tsis mloog qhov yooj yim, tab sis lawv tsis nyiam "pheej yig".

Cov lus ntim khoom tuaj yeem yog los ntawm:

Peb kauj ruam kom ua tiav
Hloov kho dua tshiab rau

Txawm tias nyob hauv tsev los xij, koj tuaj yeem ua tiav qhov saj ntawm lub khw ci khoom qab zib.

Qhov kev xav ntawm tus nqi ntawm ib yam khoom feem ntau yog los ntawm zaj dab neeg ntawm nws lub ntim khoom.

Yuav ua li cas ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab duaTus nqi tiag tiag los ntawm kev ua kom zoo dua qub rau lub sijhawm ntev

1. Tus nqi rov qab yuav khoom ntawm cov neeg siv tau nce ntxiv ntau heev

Thaum cov neeg siv khoom xav tias:

Qab heev

Ruaj khov

Tsis yooj yim ua tsis tiav

Lawv yuav rov qab yuav dua yam tsis tas sim ntau hom sib txawv.

2. Txo kev cia siab rau "kev hloov kho cov mis"

Muaj ntau lub npe lag luam feem ntau hloov lawv cov mis tab sis tsis quav ntsej txog qhov teeb meem ntawm kev ntim khoom.
Qhov tseeb, kev kho kom zoo dua ntawm kev ntim khoom feem ntau yog txoj hauv kev pheej yig dua thiab muaj kev pheej hmoo tsawg dua los txhim kho.

Xaus lus:

Ib lub ncuav mog qab zib chocolate uas muaj lub thawv qab heev yeej ua tsis tau yam tsis muaj lub thawv ntim khoom zoo
Ua kom cov ncuav mog qab zib chocolate hauv lub thawv qab dua tsis yooj yim li tsuas yog "ntxiv me ntsis hmoov cocoa ntxiv".
Txij li kev tiv thaiv cov saj, kev cia siab ntawm lub hlwb, tus nqi ua tiav ntawm kev ua haujlwm mus rau kev ntseeg siab rau hom lag luam, kev txhim kho kev ntim khoom khiav mus rau tag nrho cov saw hlau ntawm kev saj.

Thaum cov khoom ntim khoom raug suav hais tias yog "ib feem ntawm lub kaw lus" es tsis yog "khoom siv ntxiv", cov ncuav mog qab zib uas muaj lub thawv yeej muaj peev xwm sib tw nrog cov khoom ci tshiab.

Yog tias koj koom nrog kev lag luam khoom noj, khoom lag luam hla ciam teb lossis kev lag luam cov ntsiab lus, nws yuav yog lub tswv yim zoo los rov xyuas koj cov ntim khoom.
Tej zaum, cov lus teb rau qhov saj hloov kho dua tshiab nyob hauv txheej ntawm lub plhaub uas tsis tau saib xyuas.