Kev lag luam thoob ntiaj teb ntawm lub thawv luam ntawv tau qhia txog cov cim qhia tias yuav rov zoo li qub
Daim ntawv tshaj tawm tshiab tshaj plaws txog kev hloov pauv thoob ntiaj teb hauv kev luam ntawv tau tawm lawm. Thoob ntiaj teb, 34% ntawm cov neeg luam ntawv tau tshaj tawm tias lawv cov tuam txhab muaj nyiaj txiag zoo hauv xyoo 2022, thaum tsuas yog 16% hais tias "tsis zoo", uas qhia txog kev rov zoo hauv kev lag luam luam ntawv thoob ntiaj teb, cov ntaub ntawv qhia. Cov neeg luam ntawv thoob ntiaj teb feem ntau muaj kev ntseeg siab ntau dua txog kev lag luam dua li lawv tau ua hauv xyoo 2019 thiab tab tom tos ntsoov rau xyoo 2023.Lub thawv hniav nyiaj hniav kub
Tshooj 1
Qhov sib txawv ntawm kev ntseeg siab zoo dua
Muaj kev hloov pauv tseem ceeb ntawm kev cia siab tuaj yeem pom hauv xyoo 2022 qhov sib txawv ntawm feem pua ntawm kev cia siab thiab kev poob siab hauv Cov Ntawv Qhia Txog Kev Lag Luam ntawm Cov Neeg Luam Ntawv. Ntawm lawv, cov neeg luam ntawv South American, Central American thiab Es Xias xaiv kev cia siab, thaum cov neeg luam ntawv European xaiv kev ceev faj. Lub caij no, raws li cov ntaub ntawv ua lag luam, cov neeg luam ntawv pob khoom tau loj hlob ntau dua, cov neeg luam ntawv luam tawm tau rov zoo los ntawm cov txiaj ntsig tsis zoo hauv xyoo 2019, thiab cov neeg luam ntawv lag luam, txawm tias poob qis me ntsis, xav tias yuav rov zoo hauv xyoo 2023.
"Kev muaj cov khoom siv raw, kev nce nqi ntawm cov nqi khoom, kev nce nqi ntawm cov khoom, kev poob qis ntawm cov nyiaj tau los, thiab kev sib ntaus sib tua ntawm cov neeg sib tw yuav yog cov yam uas yuav cuam tshuam rau 12 lub hlis tom ntej," tus neeg luam ntawv lag luam los ntawm lub teb chaws Yelemees hais. Cov neeg muab khoom Costa Rican ntseeg siab tias, "Siv qhov zoo ntawm kev loj hlob ntawm kev lag luam tom qab muaj kev sib kis, peb yuav qhia cov khoom tshiab uas muaj nqis ntxiv rau cov neeg siv khoom thiab cov lag luam tshiab." Lub thawv saib
Nruab nrab xyoo 2013 thiab 2019, vim tias cov nqi ntawv thiab cov khoom siv tseem ceeb txuas ntxiv nce siab, ntau lub tshuab luam ntawv tau xaiv los txo cov nqi, ntau dua 12 feem pua ntau dua li cov uas tau nce cov nqi. Tab sis xyoo 2022, cov tshuab luam ntawv uas tau xaiv los nce cov nqi es tsis txhob txo lawv tau txaus siab rau qhov txiaj ntsig zoo tshaj plaws ntawm + 61%. Tus qauv no yog thoob ntiaj teb, nrog rau qhov sib txawv tshwm sim hauv feem ntau thaj chaw thiab kev ua lag luam. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias yuav luag txhua lub tuam txhab raug kev nyuaj siab rau cov txiaj ntsig.
Cov neeg muag khoom kuj tau hnov cov nqi nce ntxiv, nrog rau 60 feem pua ntawm cov nqi nce, piv rau qhov siab tshaj plaws yav dhau los ntawm 18 feem pua hauv xyoo 2018. Nws yog qhov tseeb, kev hloov pauv tseem ceeb hauv tus cwj pwm nqi txij li thaum pib muaj tus kab mob COVID-19 yuav muaj feem cuam tshuam rau kev nce nqi yog tias nws ua rau lwm cov haujlwm.Lub thawv tswm ciab
Tshooj 2
Muaj lub siab xav nqis peev heev
Los ntawm kev saib cov ntaub ntawv qhia txog kev ua haujlwm ntawm cov tshuab luam ntawv txij li xyoo 2014, peb tuaj yeem pom tias kev lag luam lag luam tau pom qhov poob qis ntawm cov ntawv luam tawm offset, uas yuav luag sib npaug rau qhov nce ntawm kev lag luam ntim khoom. Nws tsim nyog sau cia tias kev lag luam luam ntawv lag luam thawj zaug pom qhov sib txawv tsis zoo hauv xyoo 2018, thiab txij thaum ntawd los qhov sib txawv ntawm cov khoom tau me dua. Lwm qhov chaw tseem ceeb yog kev loj hlob ntawm cov xim digital toner ib nplooj ntawv thiab cov xim digital inkjet web vim yog kev loj hlob ntawm kev lag luam ntim khoom flexographic.
Raws li daim ntawv tshaj tawm, qhov feem pua ntawm kev luam ntawv digital hauv tag nrho cov nyiaj tau los tau nce ntxiv, thiab qhov sib txawv no yuav txuas ntxiv mus thaum muaj tus kab mob COVID-19 kis thoob plaws. Tab sis ntawm xyoo 2019 thiab 2022, tshwj tsis yog kev loj hlob qeeb hauv kev luam ntawv lag luam, kev txhim kho ntawm kev luam ntawv digital thoob ntiaj teb zoo li tau nres. Lub thawv xa ntawv
Rau cov tshuab luam ntawv uas muaj cov khoom siv luam ntawv hauv web, kev sib kis COVID-19 tau pom kev nce ntxiv ntawm kev muag khoom los ntawm cov channel. Ua ntej muaj kev sib kis COVID-19, kev hloov pauv hauv qhov kev lag luam no feem ntau tsis hloov pauv thoob ntiaj teb ntawm xyoo 2014 thiab 2019, tsis muaj kev loj hlob tseem ceeb, tsuas yog 17% ntawm cov tshuab luam ntawv hauv web tshaj tawm 25% kev loj hlob. Tab sis txij li thaum muaj kev sib kis, qhov feem pua ntawd tau nce mus txog 26 feem pua, nrog rau kev nce ntxiv kis thoob plaws txhua lub khw.
Txij li xyoo 2019 los, Capex hauv txhua lub lag luam luam ntawv thoob ntiaj teb tau poob qis, tab sis qhov kev cia siab rau xyoo 2023 thiab tom qab ntawd qhia txog kev cia siab zoo. Hauv cheeb tsam, txhua thaj chaw raug kwv yees tias yuav loj hlob rau xyoo tom ntej, tshwj tsis yog Tebchaws Europe, qhov twg qhov kev kwv yees tsis hloov pauv. Cov khoom siv ua tiav tom qab luam ntawv thiab cov thev naus laus zis luam ntawv yog cov chaw nrov ntawm kev nqis peev.
Thaum nug txog lawv cov phiaj xwm peev nyiaj rau tsib xyoos tom ntej no, kev luam ntawv digital tseem nyob rau sab saum toj ntawm daim ntawv teev npe (62 feem pua), ua raws li kev siv tshuab (52 feem pua), nrog rau kev luam ntawv ib txwm muaj kuj teev npe ua qhov kev nqis peev tseem ceeb thib peb (32 feem pua).
Los ntawm kev ua lag luam, daim ntawv tshaj tawm hais tias qhov sib txawv zoo hauv kev siv nyiaj rau kev luam ntawv yog + 15% hauv xyoo 2022 thiab + 31% hauv xyoo 2023. Hauv xyoo 2023, kev kwv yees kev nqis peev rau kev lag luam thiab kev tshaj tawm yog qhov nruab nrab dua, nrog rau kev npaj nqis peev zoo rau kev ntim khoom thiab kev luam ntawv ua haujlwm. Lub thawv Wig
Tshooj 3
Teeb meem ntawm cov khoom xa tuaj tab sis kev cia siab zoo
Vim muaj cov teeb meem tshiab tshwm sim, ob lub tshuab luam ntawv thiab cov neeg muag khoom tab tom tawm tsam nrog cov teeb meem ntawm cov khoom siv, suav nrog cov ntawv luam ntawv, cov khoom siv hauv paus thiab cov khoom siv, thiab cov khoom siv raw ntawm cov neeg muag khoom, uas xav tias yuav txuas ntxiv mus txog xyoo 2023. Kev tsis txaus neeg ua haujlwm kuj tau hais los ntawm 41 feem pua ntawm cov tshuab luam ntawv thiab 33 feem pua ntawm cov neeg muag khoom, nrog rau kev nce nyiaj hli thiab cov nyiaj hli yuav yog qhov kev siv nyiaj tseem ceeb. Cov yam ntxwv ntawm kev tswj hwm ib puag ncig thiab kev sib raug zoo tseem ceeb dua rau cov tshuab luam ntawv, cov neeg muag khoom thiab lawv cov neeg siv khoom.
Vim muaj kev txwv luv luv hauv kev lag luam luam ntawv thoob ntiaj teb, cov teeb meem xws li kev sib tw hnyav thiab kev thov poob qis yuav tseem yog qhov tseem ceeb: cov tshuab luam ntawv pob khoom muab qhov tseem ceeb rau cov tshuab luam ntawv qub thiab cov tshuab luam ntawv lag luam rau qhov tom kawg. Saib rau pem hauv ntej tsib xyoos, ob lub tshuab luam ntawv thiab cov neeg muab khoom tau hais txog qhov cuam tshuam ntawm cov xov xwm digital, ua raws li qhov tsis muaj kev txawj ntse thiab kev muaj peev xwm ntau dhau hauv kev lag luam. Lub thawv plaub muag
Zuag qhia tag nrho, daim ntawv tshaj tawm qhia tau hais tias cov tshuab luam ntawv thiab cov neeg muab khoom feem ntau muaj kev cia siab txog qhov kev cia siab rau xyoo 2022 thiab 2023. Tej zaum qhov kev tshawb pom tseem ceeb tshaj plaws ntawm daim ntawv tshaj tawm daim ntawv soj ntsuam yog tias kev ntseeg siab rau kev lag luam thoob ntiaj teb yog siab dua me ntsis hauv xyoo 2022 dua li xyoo 2019, ua ntej muaj kev sib kis ntawm COVID-19, nrog rau feem ntau thaj chaw thiab kev lag luam kwv yees tias kev loj hlob thoob ntiaj teb zoo dua hauv xyoo 2023. Nws yog qhov tseeb tias cov lag luam siv sijhawm los rov zoo li qub thaum kev nqis peev poob qis thaum muaj kev sib kis COVID-19. Hauv kev teb, ob lub tshuab luam ntawv thiab cov neeg muab khoom hais tias lawv txiav txim siab los nce lawv cov haujlwm txij li xyoo 2023 thiab nqis peev yog tias tsim nyog.
Lub sijhawm tshaj tawm: Kaum Ib Hlis-21-2022
