Phau Ntawv Qhia Txog Kev Tsim Hom Lag Luam FMCG Rau Kev Ua Tau Zoo Ntawm Koj Cov Khoom Xyoo 2024

Koj puas paub tias kev lag luam FMCG yuav loj hlob ntawm USD 121.8 billion hauv xyoo 2023 mus rau USD 230.6 billion los ntawm xyoo 2032?

Vim yog ib qho ntawm cov lag luam uas muaj neeg coob tshaj plaws, kev sib tw yog qhov nyuaj rau tawg. Nrog ntau lub tswv yim tsim hom lag luam thiab kev lag luam, cov neeg siv khoom tam sim no muaj ntau txoj kev xaiv rau lawv cov kev xav tau. Yog li ntawd, nws'yog lub sijhawm los txhim kho koj cov tswv yim xyoo no.Hauv phau ntawv qhia no, peb yuav qhia ib phau ntawv qhia txog kev ua lag luam uas yuav pab tau koj tsim koj lub npe FMCG rau cov neeg tuaj saib Is Nrias teb. Cov tswv yim no yuav muab kev pom zoo dua thiab kev nco txog hom lag luam kom txuas ntxiv koj cov kev muag khoom loj hlob hauv xyoo 2024. Cia peb ua li ntawd.'s pib.

Peb txhais li cas los ntawm FMCG branding lub thawv ncuav mog qab zib?

Pib txij li cov hauv paus, lo lus FMCG sawv cev rau cov khoom siv uas hloov pauv sai. Ntawm no, koj tuaj yeem nrhiav tau cov khoom siv rau tus kheej, cov khoom siv kho mob, cov khoom noj thiab dej haus ua tiav, thiab lwm yam.Tib txoj kev kom vam meej hauv kev lag luam FMCG sib tw yog tsim cov tswv yim tshwj xeeb uas yuav ua rau koj lub npe sawv tawm ntawm lwm tus.Cov tswv yim zoo tshaj plaws rau kev tsim hom lag luam tuaj yeem pab koj lub hom lag luam kom txawv ntawm ntau txoj kev xaiv uas muaj nyob hauv Is Nrias teb.  kev ua lag luam.Qhov tseem ceeb yog xaiv cov tswv yim zoo tshaj plaws rau kev tsim hom FMCG los txhawb koj lub npe lag luam thiab tus nqi ntawm cov neeg tuaj saib Is Nrias teb. Qhov no thaum kawg yuav cuam tshuam rau ntau tus neeg siv khoom'kev txiav txim siab yuav khoom, ua rau muaj kev muag khoom ntau ntxiv rau xyoo.

Vim li cas peb thiaj yuav tsum tsim kom muaj lub tswv yim tsim hom lag luam hauv lub thawv ncuav mog qab zibkev lag luam?

Vim yog ib qho kev lag luam uas xav tau ntau yam, koj yuav tsum ua raws li koj cov tswv yim kom nce koj cov muag khoom txhua xyoo.Cov tswv yim FMCG zoo heev los ua kom pom tseeb ntawm koj lub hom, tshwj xeeb tshaj yog thaum koj yog tus neeg tshiab hauv kev lag luam.Koj lub hom lag luam yuav tau txais kev tshaj tawm txaus los ntawm ntau txoj kev sib txuas lus thiab xov xwm. Dua li no, qhov no yog ib txoj hauv kev zoo heev los nyiam cov neeg tuaj saib tshiab rau koj txoj kev lag luam.Yog koj muaj cov tswv yim zoo dua, koj yuav ua rau koj lub npe tsim tshwj xeeb. Qhov no yuav pab lim cov neeg siv khoom'xaiv thiab xaiv koj cov kev xaiv lub thawv ncuav mog qab zib hom lag luam tshaj qhov seem.Nws tsim kom muaj kev ntseeg siab thiab kev ntseeg siab rau cov neeg siv khoom, xav txog tus naj npawb ntawm cov kev xaiv nce ntxiv hauv kev lag luam Is Nrias teb.Tsim ib lub cim lag luam tshwj xeeb thiab nco ntsoov uas koj cov neeg siv khoom yuav paub thiab nco ntsoov koj lub hom lag luam los ntawm ntau xyoo dhau los.Pab txhawb koj lub npe thiab koj lub duab hauv kev lag luam Is Nrias teb

7 Lub Tswv Yim Ua Tau Zoolub thawv ncuav mog qab zib Kev Tsim Hom Khoom

Kev tsim hom lag luam FMCG zoo yuav tsum muaj kev ua siab ntev, kev npaj tswv yim, kev mob siab rau thiab kev coj ua zoo.Nov yog 7 lub tswv yim zoo tshaj plaws uas tuaj yeem pab koj tsim kom muaj kev lag luam FMCG zoo xyoo no.

•  1. Sib phim koj tus kheej rau koj cov neeg tuaj saibVim tias koj cov neeg tuaj saib feem ntau yog neeg Isdias, koj lub thawv ncuav mog qab zib Cov tswv yim tsim hom lag luam yuav tsum sib haum nrog cov neeg tuaj saib Is Nrias teb thiab. Tshawb xyuas lawv cov kev xav tau, kev nyiam, cov kev xav tau thiab cov pej xeem thaum xaiv thiab kho koj cov tswv yim tsim hom lag luam. Qhov no yuav pab koj tsom mus rau qhov kev xav zoo hauv cov neeg siv khoom thiab yaum lawv kom yuav koj cov khoom dua li lwm tus.
•  2. Tsim Kev Ntseeg Siab Rau Hom Lag LuamSib nrug ntawm kev nrhiav cov neeg siv khoom tshiab, koj xav tau cov neeg siv khoom rov qab los txhawb koj lub tuam txhab kev muag khoom, tshwj xeeb tshaj yog hauv kev lag luam FMCG. Vim tias cov khoom FMCG raug yuav thiab noj ntau zaus, kev tsim kom muaj lub tswv yim lag luam zoo uas txhawb nqa kev ncaj ncees ntawm cov neeg siv khoom yog qhov zoo heev. Txoj hauv kev zoo tshaj plaws los ua kom muaj kev ncaj ncees ntawm hom yog txhim kho cov khoom zoo thiab tus nqi ntawm tus nqi zoo tshaj plaws. Cov neeg siv khoom no thaum kawg yuav dhau los ua koj tus neeg tawm tswv yim hom thiab tshaj tawm cov lus txog koj hom. Qhov no yuav ua kom muaj kev vam meej mus sij hawm ntev vim tias koj yuav tau txais cov neeg siv khoom sib xws los ntawm koj lub funnel muag khoom.
•  3. Ua kom koj lub npe FMCG sib xws thoob plaws txhua txoj kevCov tswv yim tsim hom lag luam ua haujlwm zoo tshaj plaws thaum koj ua raws li lawv thoob plaws txhua txoj kev. Qhov no yuav pab tsim kom muaj kev sib raug zoo ntev nrog cov neeg siv khoom, tshwj xeeb tshaj yog nyob rau hauv lub ntiaj teb ceev ceev no uas lub sijhawm mloog tsawg heev thiab muaj ntau txoj kev xaiv.Xav txog kev tsim ib daim ntawv qhia txog kev tsim hom lag luam uas piav qhia txog txhua yam duab thiab cov lus uas yuav sib xws thoob plaws txhua txoj kev sib txuas lus. Siv cov duab, lub suab, lub ntsiab lus, thiab lwm yam uas qhia txog koj tus cwj pwm hom lag luam.Yog koj muaj lub npe lag luam ruaj khov, koj yuav maj mam tsim kom koj cov neeg siv khoom ntseeg siab thiab ntseeg tau vim lawv yuav nco ntsoov koj lub npe lag luam rau lawv cov kev yuav khoom yav tom ntej.
•  4. Tsim kom muaj lub suab nrov ntawm hom lag luamLub suab nrov ntawm hom lag luam yog ib qho tseem ceeb tshaj plaws los pab koj daws qhov kev lag luam sib tw no. Koj lub suab nrov ntawm hom lag luam yuav ua pov thawj rau qhov zoo thiab tus nqi ntawm koj cov khoom rau cov neeg siv khoom. Yog li ntawd, xyuas kom meej tias nws yog qhov txaus nyiam, tseeb, thiab sib haum xeeb nrog koj lub hom phiaj thiab lub zeem muag ntawm hom lag luam yav tom ntej.
•  5. Qhia Zaj Dab Neeg Txog Koj Lub Hom Lag LuamKev qhia cov dab neeg txog hom lag luam kom pom tseeb thiab qhia txog cov txiaj ntsig ntawm cov khoom lag luam yog ib txoj kev zoo heev rau lub caij nyoog no. Kev tsim cov dab neeg txog koj txoj kev taug kev ntawm hom lag luam, kev loj hlob ntawm hom lag luam, thiab cov lus rau cov neeg tuaj saib pab txuas nrog lawv thiab txhawb koj cov khoom muag. Dua li no, koj yuav tsum ua qhov tseeb thiab lom zem tab sis txaus siab txaus kom nyiam cov neeg tuaj saib.Piv txwv li, Amul nto moo rau nws txoj kev muaj tswv yim thiab lom zem lub thawv ncuav mog qab zib cov dab neeg hom lag luam, uas tau yog ib lub tswv yim zoo heev rau lub hom lag luam tau ntau xyoo lawm.
•  6. Tswj kom muaj feem cuam tshuam rau kev vam meej yav tom ntejXyuas kom koj paub txog cov qauv tshiab tshaj plaws ntawm kev tsim khoom, vim qhov no yuav pab koj ua ntej koj cov neeg sib tw. Txhim kho kom muaj lub npe FMCG muaj zog thiab tsim cov ntsiab lus thiab cov tswv yim uas yuav nthuav koj lub npe mus rau ib pawg neeg tshiab txhua lub sijhawm.
•  7. Kev Xav Txog Thaj ChawIs Nrias teb muaj koob npe nrov rau nws cov keeb kwm nplua nuj. Vim li cas ho tsis siv qhov no hauv koj cov tswv yim tsim hom lag luam thiab? Xaiv cov tswv yim tshiab thiab tshiab uas piav qhia txog kab lis kev cai nplua nuj Is Nrias teb hauv koj lub hom lag luam. Qhov no yuav pab cov neeg siv khoom txuas nrog koj lub hom lag luam zoo dua thaum muab koj cov tswv yim kev lag luam tshiab rau kev ua tiav!

Lub Luag Haujlwm ntawm Kev Tsim Qauv thiab Kev Ntim Khoom hauv lub thawv ncuav mog qab zibKev Tsim Hom Lag Luam

Kev tsim qauv thiab ntim khoom yog cov yam tseem ceeb rau kev ua tiav hauv kev lag luam sib tw no. Cov yam no pab txhawb rau kev sib cuag thawj zaug nrog cov neeg siv khoom. Yog li ntawd. Nws yog ib qho tseem ceeb kom nkag siab txog lub luag haujlwm ntawm kev tsim qauv thiab ntim khoom hauv kev tsim khoom FMCG hauv Is Nrias teb.

•  1. Qhov Tseem Ceeb ntawm Kev Ntim Khoom Zoo hauv FMCGTus qauv tsim ntim khoom zoo tshaj plaws tuaj yeem nyiam cov neeg siv khoom los ntawm cov txee muag khoom thoob plaws ntau lab txoj kev xaiv. Koj tus qauv tsim ntim khoom fmcg yuav tsum yog kev tshaj lij thiab ntseeg tau rau koj lub npe lag luam, tus nqi, lub ntsiab lus ntawm cov khoom, thiab cov lus. Koj yuav tsum xyuas kom meej tias koj cov kev daws teeb meem tsim ntim khoom txaus los ua qhov sib txawv hauv koj cov khoom muag.
•  2. Cov Qauv Tsim Uas Ua Rau Cov Neeg Siv Khoom NyiamCov qauv tsim zoo muaj lub zog tshaj plaws los ua kom cov neeg siv khoom xis nyob. Xav txog qhov zoo ntawm koj cov khoom, xaiv cov xim thiab cov duab xws li cov duab, cov qauv, thiab lwm yam. Qhov no yuav pab qhia txog qhov no.lub thawv ncuav mog qab zibqhov zoo ntawm cov khoom thiab tus nqi rau cov neeg siv khoom los ntawm kev ua rau muaj kev xav zoo. Thaum kawg, qhov tseem ceeb no tuaj yeem pab txhawb kom muaj kev paub ntau ntxiv thiab nco qab koj lub npe lag luam ntau xyoo.
•  3. Kev Ntim Khoom Uas Ruaj Khov Thiab Nws Qhov Cuam Tshuam Rau Duab HomKev ntim khoom uas ruaj khov yog ib qho zoo tshaj plaws rau lub caij nyoog no. Muab koj cov khoom FMCG zoo heev nrog cov ntim khoom uas ruaj khov thiab pom tias kev muag khoom hauv koj lub lag luam nce siab xyoo no. Nws tsis yog tsuas yog ua rau koj ib puag ncig muaj kev nyab xeeb thiab ruaj ntseg xwb, tab sis nws kuj pab txhawb rau kev lav phib xaub rau zej zog ua tus tswv hom lag luam. Qhov no yuav ua pov thawj tias muaj txiaj ntsig zoo heev rau kev yaum koj cov neeg siv khoom uas txhawj xeeb txog ib puag ncig uas tab tom loj hlob!

Kuv tau los rau cov lus xaus hauv qab no txogkev cai pastry thawv：

Lub ntiaj teb ntawm FMCG muaj kev hloov pauv ntau heev thiab kev sib tw. Yog tias koj muaj lub tswv yim meej, koj lub npe yuav muaj peev xwm nyob sib npaug nrog cov neeg sib tw uas nce ntxiv, thiab koj tuaj yeem ua tiav nws!Cov tswv yim lag luam no yuav ua kom koj cov khoom tseem pom tau rau txhua tus neeg siv khoom. Koj lub npe yuav tseem yog lawv qhov tseem ceeb tshaj plaws thaum twg lawv xav mus yuav lawv cov khoom tseem ceeb.Xav tau kev pab hauv kev tsim koj thawj FMCG branding tswv yim? Tsis txhob txhawj. Txuas nrog peb cov kws tshaj lij branding ntawm DesignerPeople hnub no, thiab peb yuav npog tag nrho koj cov tswv yim branding nrog cov neeg muaj peev xwm zoo tshaj plaws thoob plaws ntiaj teb.Xav kom nej txuas ntxiv mus tham txog qhov no hauv cov lus tawm tswv yim ntxiv. Qhia rau peb cov nyeem qee yam ntawm nej cov tswv yim nyiam uas tau ua haujlwm rau nej cov hom FMCG xyoo no.Daim Ntawv Bohui: Kev cog qoob loo tshiab rau kev txhim kho kev lag luam hauv kev hloov pauv ntsuab

Tsom ntsoov rau lub hom phiaj ntawm kev txo cov pa roj carbon thiab kev txhim kho ntsuab, Zibo siv cov tswv yim ntsuab thiab cov pa roj carbon tsawg hauv txhua qhov chaw ntawm kev tsim kho hauv nroog thiab kev txhim kho, ntes cov cib fim, hloov pauv kev txhim kho, coj cov tuam txhab kom txuag hluav taws xob, txo kev siv, txo cov pa phem thiab ua kom muaj txiaj ntsig zoo, thiab txhawb kev txhim kho kev lag luam. Ntawm txoj kev hloov pauv thiab kev txhim kho, ntau lub tuam txhab tab tom siv zog los txhawb kev txhim kho ntsuab, carbon tsawg thiab zoo thiab tau tsim cov txiaj ntsig kev lag luam thiab hom."Xyoo tas los no, Bohui Paper tau ua raws li lub tswv yim ntawm kev ntsuab, qis carbon thiab kev txhim kho ruaj khov, tsim cov khoom lag luam zoo rau ib puag ncig, thiab tsim cov txiaj ntsig kev lag luam thiab hom lag luam los ntawm kev ua kom lub tuam txhab muaj kev sib tw tseem ceeb thiab siv cov tswv yim hloov pauv kev lag luam thiab kev txhim kho tshiab," Lu Yongqiang, tus lwm thawj coj ntawm Shandong Bohui Paper Co., Ltd., tau hais.

Tsis ntev los no, Bohui Paper tau raug xaiv los ua lub tuam txhab cog qoob loo zoo hauv kev lag luam tsim khoom hauv xeev Shandong xyoo 2023. Bohui Paper muaj ntau yam kev paub hauv txoj kev loj hlob ntawm kev hloov pauv ntsuab. Daim Ntawv Bohui ua raws li lub teb chaws txoj cai ntawm "hloov yas nrog ntawv" thiab tau tsim ntau yam khoom muaj kev nyab xeeb, zoo rau ib puag ncig, sib dua thiab pheej yig, uas tau txais kev nyiam los ntawm kev ua lag luam.

Lu Yongqiang tau qhia tias cov ntawv ntim khoom siv blister cardboard uas tsim los ntawm Bohui Paper tau hloov 50% ntawm cov khoom yas, tig 100% cov khoom yas ntim rau hauv "50% yas + 50% cardboard", txo cov yas.lub thawv ncuav mog qab zibthiab txuag cov peev txheej.

Cov txiaj ntsig yog qhov tseem ceeb; nws tau tsim cov thev naus laus zis thiab R&D muaj peev xwm ua lag luam, siv cov khoom tshiab thiab cov thev naus laus zis tshiab los tshawb nrhiav cov cib fim ua lag luam; nws tau dhau daim ntawv pov thawj zoo thiab kev tswj hwm ib puag ncig, thiab siv cov khoom siv zoo tshaj plaws thiab cov thev naus laus zis tsim khoom thoob ntiaj teb.

Nyob rau hauv cov txheej txheem ntawm kev tsim kho tshiab thev naus laus zis, kev hloov pauv ntsuab, thiab kev hloov pauv digital txawj ntse, Bohui Daim Ntawv tau maj mam tau txais ntau yam thev naus laus zis ua ntej thiab kev sib tw ua lag luam zoo.Xyoo 2023, peb tau tso tawm peb cov koob tshiab uas tsis muaj carbonlub thawv ncuav mog qab zibcov khoom lag luam, ua tiav lub hom phiaj 'xoom carbon' ntawm tag nrho lub voj voog ntawm lub neej los ntawm R&D, kev tsim khoom mus rau kev siv, muab cov kev daws teeb meem rau txhua hnub hauv chaw ua haujlwm, kev tsim khoom, kev kawm thiab lub neej. 'Xoom carbon' kev daws teeb meem. "Lu Yongqiang tau qhia rau cov neeg sau xov xwm qee qhov kev ua tiav uas lub tuam txhab tau ua tiav txij li xyoo tas los.

Bohui Daim Ntawv nquag tsim thiab txhim kho nws lub kaw lus tswj kev tso pa tawm carbon, thiab tau txais cov khoom lag luam carbon footprint thiab carbon neutrality daim ntawv pov thawj. Nws cov peev xwm tswj kev tso pa tawm carbon tau zoo dua. Nws kuj tau dhau los ua thawj lub tuam txhab ua ntawv hauv kev lag luam hauv thaj av Asia-Pacific kom ua tiav qhov kev ntsuas S&P ESG. Nws txuas ntxiv mus tob dua ESG txoj kev npaj thiab txhawb nqa lub tuam txhab kom ua tiav kev txhim kho ntsuab, ruaj khov, ruaj khov thiab zoo.

Ntxiv mus, hais txog kev hloov pauv digital thiab kev txawj ntse, Bohui Paper tau tsim lub kaw lus tswj hwm lean digital thaum lub Tsib Hlis 2022. Tam sim no, nws tau pib paub txog kev hloov pauv tsis siv neeg ntawm cov txheej txheem tsim khoom ntawm kev ua ntawv, kev txiav, kev ntim khoom thiab lwm yam txheej txheem hauv Bohui, nrog rau kev npog kev tswj hwm lean Digital ntawm kev muag khoom, kev yuav khoom, kev khaws khoom, kev xa khoom thiab lwm yam txheej txheem ua lag luam tau pib pom cov txiaj ntsig.

Xyoo 2023 yog ib xyoo zoo kawg nkaus rau tag nrho kev lag luam ua ntawv. Cuam tshuam los ntawm kev lag luam thoob ntiaj teb, qhov kev loj hlob ntawm cov neeg siv khoom xav tau hauv kev lag luam ua ntawv tau qeeb qeeb, sab kev muab khoom tau txuas ntxiv mus nqis peev rau hauv lub peev xwm tsim khoom tshiab, thiab qhov xwm txheej kev lag luam tag nrho tau qeeb, uas tau muab kev txhim kho ntawm cov tuam txhab ua ntawv tau coj cov teeb meem loj heev.

Hauv qhov no, Lu Yongqiang tau hais tias vim nws qhov zoo hauv kev coj noj coj ua, kev tswj hwm, thev naus laus zis, tus nqi, kev txawj ntse, thiab lwm yam, lub tuam txhab ib txwm tswj hwm kev tsom mus rau kev lag luam, txhawb kev ntseeg siab, txuas ntxiv ua kom muaj kev sib tw, tsom mus rau cov neeg siv khoom, ua kom zoo dua qub thiab cov kev pabcuam, thiab siv cov qauv kev lag luam sib txawv. Cov txiaj ntsig, tsim kho tshiab los siv lub peev xwm, txo cov nqi thiab ua kom muaj txiaj ntsig zoo, thiab siv digitallub thawv ncuav mog qab zibkev txawj ntse los txuas ntxiv txhim kho, tsim kho tshiab thiab tsim kom muaj kev ua haujlwm zoo, yog li ntawd lub tuam txhab kev ua haujlwm yuav txuas ntxiv txhim kho tas li.

Xyoo tshiab no, Bohui Daim Ntawv yuav txuas ntxiv mus tob zuj zus rau kev siv "ob qho kev hloov pauv thiab ib qho super", tsom mus rau lub hom phiaj tag nrho ntawm "kev tsom mus rau txhua yam ntawm kev ua haujlwm zoo", nce kev nqis peev hauv kev hloov pauv thev naus laus zis, ua kom nrawm dua kev hloov pauv thiab kev txhim kho ntawm cov qauv kev lag luam ib txwm muaj, thiab txuas ntxiv txhim kho R & D kev tsim kho tshiab. muaj peev xwm, tsim cov khoom xa tuaj kub ntawm cov khoom tshwj xeeb, kho kom haum, thiab ntau yam khoom, thiab txuas ntxiv ua tiav cov kev tshawb pom tshiab hauv cov txheej txheem ntawm kev pab Zibo txoj kev txhim kho zoo.