Kei te whakaatu te umanga pouaka tā o te ao i ngā tohu kaha o te whakaoranga
Kua puta te pūrongo hou mō ngā au o te ao mō te tā. I te ao whānui, 34% o ngā kaitā i kōrero mō ngā āhuatanga pūtea "pai" mō ā rātou kamupene i te tau 2022, ā, 16% anake i kī "kino", e whakaatu ana i te whakaoranga kaha o te umanga tā o te ao, e ai ki ngā raraunga. Ko te nuinga o te wā, he nui ake te māia o ngā kaitā o te ao ki te umanga i tō rātou i te tau 2019, ā, e titiro whakamua ana rātou ki te tau 2023.Pouaka whakapaipai
Wāhanga 1
Te ia o te whakaaro pai ake
Ka kitea he panoni nui o te hihiri i roto i te rerekētanga kupenga o te tau 2022 i waenga i te ōrau o te hihiri me te ngakau pouri i roto i te Tāurangi Mōhiohio Ōhanga a ngā Kaitā. I roto i a rātou, i whiriwhiria e ngā kaitā o Amerika ki te Tonga, Amerika Waenganui me Āhia te hihiri, i whiriwhiria e ngā kaitā o Ūropi te tupato. I taua wā, e ai ki ngā raraunga mākete, kei te piki haere te maia o ngā kaitā mōkihi, kei te ora ake ngā kaitā whakaputa pukapuka mai i ngā hua kino i te tau 2019, ā, ahakoa he iti iho te heke o ngā kaitā arumoni, e matapaetia ana ka ora ake i te tau 2023.
"Ko te wātea o ngā rauemi mata, te pikinga o ngā reiti pikinga utu, te pikinga o ngā utu hua, te hekenga o ngā tawhē hua, me ngā pakanga utu i waenga i ngā kaiwhakataetae, koinei ngā āhuatanga ka pā ki ngā marama 12 e whai ake nei," te kī a tētahi kaitā arumoni nō Tiamana. E whakapono ana ngā kaiwhakarato o Costa Rica, "Mā te whakamahi i te tipu ōhanga i muri i te mate urutā, ka whakauru mātou i ngā hua hou kua tāpirihia te uara ki ngā kiritaki me ngā mākete hou." Pouaka mataara
I waenganui i te tau 2013 me te tau 2019, i te pikinga tonu o ngā utu pepa me ngā rauemi taketake, he maha ngā kaitā i whiriwhiri ki te whakaheke i ngā utu, 12 ōrau te nui ake i te hunga i whakapiki i ngā utu. Engari i te tau 2022, ko ngā kaitā i whiriwhiri ki te whakapiki i ngā utu kaua ki te whakaheke i aua utu, i whiwhi i te tawhē pai kupenga o mua o te +61%. He ao whānui tēnei tauira, ā, kei te nuinga o ngā rohe me ngā mākete tēnei ia. He mea nui kia mōhio kei raro i te pēhanga te nuinga o ngā kamupene ki ngā tawhē.
I pāngia hoki ngā kaiwhakarato e te pikinga utu, me te pikinga kupenga o ngā utu mā te 60 ōrau, ki te whakaritea ki te tihi o mua o te 18 ōrau i te tau 2018. He mārama, ko te huringa nui o te whanonga utu mai i te tīmatanga o te mate urutā COVID-19 ka pā ki te pikinga utu mena ka pā ki ētahi atu rāngai.Pouaka rama
Wāhanga 2
Te kaha o te hiahia ki te haumi
Mā te titiro ki ngā raraunga tohu mahi a ngā kaitā mai i te tau 2014, ka kitea kua heke te nui o te tānga pepa ā-ringa i roto i te mākete arumoni, he tata rite ki te pikinga o te mākete tākai. He mea tika kia mōhiotia i te tau 2018 i kitea tuatahitia ai he horapa kino i roto i te mākete tānga arumoni, ā, mai i taua wā kua iti ake te horapa. Ko ētahi atu wāhanga nui ko te tipu o ngā tae pepa whārangi-kotahi toner mamati me ngā tae tukutuku inkjet mamati nā te tipu o te pakihi tākai flexographic.
E ai ki te pūrongo, kua piki ake te ōwehenga o te tānga mamati i roto i te tapeke o ngā huringa, ā, e matapaetia ana ka haere tonu tēnei ia i te wā o te mate urutā COVID-19. Engari i waenganui i te tau 2019 me te tau 2022, haunga te puhoi o te tipu o te tānga arumoni, te āhua nei kua mutu te whanaketanga o te tānga mamati i runga i te tauine ao. Pouaka Mēra
Mō ngā pūreretā me ngā taputapu tā tukutuku, kua kitea he pikinga nui o ngā hoko i te mate urutā COVID-19 mā te hongere. I mua i te pakarutanga o te COVID-19, he iti noa te huringa o ngā mahi i tēnei rāngai puta noa i te ao i waenga i te tau 2014 me te tau 2019, kāore he tipu nui, me te 17% anake o ngā kaihanga pūreretā tukutuku i ripoata i te tipu 25%. Engari mai i te pakarutanga, kua piki ake taua ōwehenga ki te 26 ōrau, me te horapa o te pikinga puta noa i ngā mākete katoa.
Kua heke te Capex i ngā mākete tā katoa o te ao mai i te tau 2019, engari ko te tirohanga mō te tau 2023 me tua atu e whakaatu ana i te tino pai. I te rohe, e matapaetia ana ka tipu ngā rohe katoa i te tau e tū mai nei, engari ko Ūropi, he papatahi te matapae. Ko ngā taputapu tukatuka muri-pēhi me te hangarau tā he wāhi rongonui mō te haumi.
I te pātaitanga mō ā rātou mahere haumi mō ngā tau e rima e whai ake nei, kei te tihi tonu te tānga mamati (62 ōrau), ā, whai muri ko te aunoatanga (52 ōrau), me te tānga tuku iho i whakarārangihia ko te tuatoru o ngā haumitanga tino nui (32 ōrau).
E ai ki te pūrongo, mā te wāhanga mākete, ko te rerekētanga pai o ngā whakapaunga haumi a ngā kaitā he +15% i te tau 2022, ā, he +31% i te tau 2023. I te tau 2023, he āhua taurite ake ngā matapae haumi mō ngā mahi arumoni me te whakaputa pukapuka, me ngā whakaaro haumi kaha mō te tākai me te tānga mahi. Pouaka wig
Wāhanga 3
Ngā raruraru mekameka tuku engari he tirohanga pai
I runga i ngā wero e puta ake ana, kei te raru ngā kaitā me ngā kaiwhakarato i ngā uauatanga o te mekameka tuku, tae atu ki te pepa tā, te turanga me ngā taonga pau, me ngā rauemi mata a ngā kaiwhakarato, e matapaetia ana ka haere tonu tae noa ki te tau 2023. I kōrerohia hoki te korenga o ngā kaimahi e te 41 ōrau o ngā kaitā me te 33 ōrau o ngā kaiwhakarato, me te pikinga o ngā utu me ngā utu ā-tau he whakapaunga nui pea. Kei te piki haere te hiranga o ngā āhuatanga whakahaere taiao me te pāpori ki ngā kaitā, ki ngā kaiwhakarato me ā rātou kiritaki.
I runga i ngā herenga poto o te mākete tā o te ao, ka noho tonu ngā take pēnei i te whakataetae nui me te hekenga o te tono: ka aro nui ake ngā mīhini tā mōkihi ki ngā mīhini tā o mua, ā, ka aro nui ake ngā mīhini tā arumoni ki ngā mīhini tā o muri. I roto i ngā tau e rima e tū mai nei, i whakanuia e ngā mīhini tā me ngā kaiwhakarato te pānga o ngā pāpāho matihiko, ā, i muri mai ko te korenga o te tohungatanga me te kaha nui rawa atu i roto i te umanga. Pouaka kamo kanohi
I te nuinga o te wā, e whakaatu ana te pūrongo he tino pai te tumanako a ngā kaitā me ngā kaiwhakarato mō te tirohanga mō te tau 2022 me te 2023. Ko te kitenga tino whakamiharo pea o te rangahau a te pūrongo ko te pikinga ake o te whakapono ki te ōhanga o te ao i te tau 2022 i tōna āhua i te tau 2019, i mua i te pakarutanga mai o te COVID-19, me te nuinga o ngā rohe me ngā mākete e matapae ana ka pai ake te tipu o te ao i te tau 2023. E mārama ana kei te roa te wā e ora ai ngā pakihi i te mea ka heke te haumitanga i te wā o te mate urutā COVID-19. Hei whakautu, e kī ana ngā kaitā me ngā kaiwhakarato kua whakatau rātou ki te whakanui ake i ā rātou mahi mai i te tau 2023 me te haumi mēnā e tika ana.
Wā tuku: Whiringa-ā-rangi 21-2022
