Paper Package chimphona Smurfit-Kappa: zakudya ndi zakumwa zomwe muyenera kudziwa mu 2023
Smurfit-Kappa ndi wokonda kuchita upainiya, njira zamakono, zopangira ma bespoke zomwe zimathandizira ma brand kufikira makasitomala oyenera ndikuwonekera pamashelefu ndi zowonera zodzaza anthu. Gululo limamvetsetsa kufunikira kowonjezera chidziwitso pazomwe zikuchitika m'makampani ogulitsa zakudya ndi zakumwa zomwe zimapikisana kwambiri kuti apatse makasitomala zonyamula zomwe sizimangowasiyanitsa komanso zimapangitsa kuti makasitomala azikhala ndi chidwi chachikulu, komanso amakulitsa mtundu wawo ndikuwonetsetsa kukhulupirika kwamakasitomala.
Masiku ano, kaya ndi mtundu waukulu kapena bizinesi yaying'ono yotukuka, zonyamula zakudya ndi zakumwa siziyenera kukhala ndi khalidwe lokha komanso kupereka zowoneka bwino, komanso ziyenera kupereka nkhani yokhazikika yokhazikika, zosankha zaumwini ndipo, ngati n'koyenera, tulukani phindu la thanzi ndikupereka chidziwitso chosavuta kumva. Smurfit-Kappa adafufuza zaposachedwa kwambiri pazakudya ndi zakumwa ndikupanga zophatikiza zomwe muyenera kudziwa za 2023 ndi kupitilira apo.
Zosavuta, ndizabwinoko
Kupaka ndiye chinthu chofunikira kwambiri pamakampani azakudya ndi zakumwa. Malinga ndi kafukufuku wa Ipsos, 72% ya ogula amakhudzidwa ndi kuyika kwazinthu. Kuyankhulana kosavuta koma kwamphamvu kwazinthu, kuchepetsedwa kukhala malo ogulitsira ofunikira, ndikofunikira kuti mulumikizane ndi ogula olemetsedwa komanso osakhudzidwa.Bokosi la makandulo
Mitundu yomwe imagawana upangiri papaketi ya momwe mungagwiritsire ntchito mphamvu zochepa posunga kapena kukonza chakudya idzafunidwa. Sikuti izi zimangopulumutsa ogula ndalama, koma zimawatsimikizira kuti chizindikirocho chadzipereka kuthandiza chilengedwe komanso kusamalira makasitomala awo.
Makasitomala amakokera kuzinthu zomwe zimatsindika momwe malondawo amagwirizanirana ndi zomwe amaika patsogolo (mwachitsanzo, kusungitsa zachilengedwe), ndi maubwino otani omwe angapereke. Kuyika kwazinthu zokhala ndi mawonekedwe oyera komanso zidziwitso zochepa kumawonekera pakati pa ogula omwe akuganiza kuti zambiri zitha kupangitsa kusankha kukhala kovuta.
Mabizinesi ang'onoang'ono ndi akuluakulu ayenera kuonetsetsa kuti zakudya zawo ndi zakumwa zopangira zakudya zimayang'ana pazinthu zachilengedwe komanso zopindulitsa zazikulu za thanzi mu 2023. Ngakhale kuti kukwera kwa inflation, ogula amaikanso patsogolo malonda omwe amapereka ubwino wathanzi ndi zosakaniza zachilengedwe pamitengo yotsika kuti adziwe ngati mankhwalawo ndi ofunika ndalama. Chimodzi mwazotsatira zokhalitsa za mliri wa COVID-19 chakhala chikhumbo chapadziko lonse cha zinthu zomwe zimathandizira kukhala ndi moyo wathanzi.
Ogula amafunanso kutsimikiziridwa kwa chidziwitso chodalirika kuti ma brand atha kutsimikizira zonena zawo. Zakudya ndi zakumwa zomwe zimalumikizana ndi izi zimapangitsa kuti anthu azikhulupirirana ndikulimbikitsa kukhulupirika kwa mtundu.
Kukhazikika
Katundu wokhazikika akukwera padziko lonse lapansi. Ndi 85% ya anthu omwe amasankha mtundu potengera nkhawa zawo pakusintha kwanyengo komanso chilengedwe (malinga ndi kafukufuku wa Ipsos), kukhazikika kudzakhala 'koyenera' kulongedza.
Pozindikira izi, Smurfit-Kappa imanyadira kukhala m'modzi mwa otsogola padziko lonse lapansi opanga ma CD okhazikika, akukhulupirira kuti kuyika mapepala kumatha kukhala yankho limodzi pamavuto omwe dziko lapansi likukumana nawo, ndipo ndi zinthu Zatsopano zomwe zimapangidwa mokhazikika ndi 100% zongowonjezedwanso, zobwezeretsedwanso komanso zowonongeka.Mtsuko wa makandulo
Smurfit-Kappa imagwira ntchito limodzi ndi ogulitsa ndi makasitomala kuti apange kukhazikika mu ulusi uliwonse wokhala ndi zotsatira zabwino. Zikunenedweratu kuti mitundu idzafunika kuyendetsa ndandanda yokhazikika komanso kusintha kwa ogula, osati kudikirira ogula. Makasitomala akuda nkhawa kwambiri ndi zinthu zomwe makampani amagwiritsa ntchito, njira zawo zopezera, komanso ngati zoyikapo zawo ndizobwezeredwanso komanso zosunga chilengedwe.
makonda
Kufunika kwa phukusi laumwini kukukulirakulira. Future Market Insights ikuyerekeza kuti msika udzakhala wofunika kuwirikiza kawiri pazaka khumi zikubwerazi. Makampani opanga zakudya ndi zakumwa atenga gawo lofunikira kwambiri mtsogolo mwazotengera zamunthu, makamaka pankhani yamphatso.
Opanga akugwiritsa ntchito zopangira zawo pafupipafupi kuti asinthe malingaliro a ogula pamtundu wawo ndikuwonjezera kulumikizana kwamakasitomala, makamaka kwamakampani atsopano omwe akungoyamba ulendo wamakasitomala. Kupanga makonda kumayendera limodzi ndi kugawana nawo pagulu. Makasitomala amakhala ndi mwayi wogawana nawo zinthu zawo zomwe zasungidwa kapena kuziwonetsa pamasamba awo ochezera, zomwe zimathandiza kudziwitsa anthu zamtundu wawo.thumba la pepala
Momwe mungakulitsire ma CD anu mu 2023
Monga katswiri wazolongedza, Smurfit-Kappa akukwera pakusintha kwaposachedwa kosangalatsa kwamapaketi. Mauthenga osavuta, mapindu a paketi, kukhazikika ndi makonda kudzakhala zinthu zofunika kwambiri pakupanga zakudya ndi zakumwa mu 2023. Kuyambira poyambira ang'onoang'ono kupita kuzinthu zodziwika bwino, Schmurf Kappa amagwiritsa ntchito zomwe adakumana nazo komanso mayankho ofunikira omwe ali ndi kukhazikika pachimake chake kuti athandize makasitomala kusiyanitsa ndi kukulitsa chidziwitso cha makasitomala.
Smurfit-Kappa imathandizira ma brand kupanga ma phukusi ogulitsa tsiku lililonse zomwe zimatsimikiziridwa kuti zimakulitsa malonda mwachangu komanso zotsika mtengo, kukupatsirani phindu lalikulu la mtundu komwe kuli kofunikira kwambiri - pogula. Monga m'modzi mwa otsogola ogulitsa zakudya ndi zakumwa zokhazikika, Smurfit-Kappa adadzipereka kupanga mapaketi omwe samangogwiritsa ntchito zinthu ndi njira zomwe zimakhudza kwambiri makasitomala ndi unyolo wonse wamtengo wapatali - amathandizanso dziko la Athanzi.bokosi la chokoleti
Nthawi yotumiza: Mar-21-2023
