Kampani yayikulu yokonza mapepala ku Smurfit-Kappa: zomwe muyenera kudziwa zokhudza kukonza zakudya ndi zakumwa mu 2023

Kampani yayikulu yokonza mapepala ku Smurfit-Kappa: zomwe muyenera kudziwa zokhudza kukonza zakudya ndi zakumwa mu 2023

Smurfit-Kappa ili ndi chidwi chachikulu pakupanga njira zatsopano, zamakono, komanso zopangidwira makasitomala zomwe zimathandiza makampani kupeza makasitomala oyenera ndikuonekera bwino m'mashelefu ndi pazikwangwani zodzaza anthu. Gululi likumvetsa kufunika kogwiritsa ntchito chidziwitso cha zomwe zikuchitika mumakampani opanga zakudya ndi zakumwa omwe ali ndi mpikisano waukulu kuti apatse makasitomala ma phukusi omwe samangowasiyanitsa ndikupanga chidziwitso chabwino kwa makasitomala, komanso amawonjezera mtundu wawo ndikutsimikizira kukhulupirika kwa makasitomala.

Masiku ano, kaya ndi kampani yayikulu kapena bizinesi yaying'ono yopambana, ma CD a zakudya ndi zakumwa sayenera kungosunga khalidwe labwino komanso kuoneka bwino, komanso ayenera kupereka nkhani yosangalatsa yokhudza kukhazikika, njira zosinthira zinthu kukhala zaumwini, komanso, ngati kuli koyenera, kuwonetsa ubwino wa thanzi ndikupereka chidziwitso chosavuta kumva. Smurfit-Kappa yafufuza za mafashoni aposachedwa kwambiri pakukonza zakudya ndi zakumwa ndikupanga mndandanda uwu wa zomwe muyenera kudziwa za 2023 ndi kupitirira apo.

Zosavuta, zimakhala bwino

Kupaka zinthu ndi chinthu chofunika kwambiri pamakampani opanga zakudya ndi zakumwa. Malinga ndi kafukufuku wa Ipsos, 72% ya ogula amakhudzidwa ndi kupakidwa kwa zinthu. Kulankhulana kosavuta koma kwamphamvu kwa zinthu, komwe kumachepetsedwa kufika pa mfundo zofunika kwambiri zogulitsa, ndikofunikira kwambiri polumikizana ndi ogula otanganidwa komanso osaganizira ena.Bokosi la kandulo

Makampani omwe amagawana upangiri womwe ulipo pa phukusi la momwe angagwiritsire ntchito mphamvu zochepa posunga kapena kukonza chakudya adzafunidwa. Izi sizimangopulumutsa ndalama zokha, komanso zimawatsimikizira kuti kampaniyi yadzipereka kuthandiza chilengedwe komanso kusamalira makasitomala awo.

Ogula adzakonda makampani omwe amagogomezera momwe malondawo akugwirizanira ndi zomwe akufuna (monga kusamala zachilengedwe), komanso ubwino wapadera womwe angapereke. Kulongedza zinthu zokhala ndi kapangidwe koyera komanso chidziwitso chochepa kudzaonekera kwambiri pakati pa ogula omwe akuganiza kuti chidziwitso chochuluka chingapangitse kusankha kukhala kovuta.

Mabizinesi ang'onoang'ono ndi akuluakulu ayenera kuonetsetsa kuti ma phukusi awo a chakudya ndi zakumwa akuyang'ana kwambiri zosakaniza zachilengedwe ndi zabwino zazikulu paumoyo mu 2023. Ngakhale kukwera mtengo kwa zinthu, ogula akuika patsogolo makampani omwe amapereka zabwino paumoyo ndi zosakaniza zachilengedwe kuposa mitengo yotsika kuti awonetse ngati malondawo ndi oyenera ndalama zake. Chimodzi mwa zotsatira zokhalitsa za mliri wa COVID-19 chakhala chikhumbo chapadziko lonse cha zinthu zomwe zimathandiza kukhala ndi moyo wathanzi.

Ogula amafunanso chitsimikizo cha chidziwitso chodalirika chomwe makampani angatsimikizire zomwe akunena. Ma phukusi a chakudya ndi zakumwa omwe amalankhula izi amapangitsa kuti kampaniyo ikhulupirireke ndikulimbitsa kukhulupirika kwa kampaniyo.

Kukhazikika

Kupaka zinthu mokhazikika kukuchulukirachulukira padziko lonse lapansi. Popeza anthu 85% akusankha mitundu kutengera nkhawa zawo zokhudza kusintha kwa nyengo ndi chilengedwe (malinga ndi kafukufuku wa Ipsos), kukhazikika kwa zinthu kudzakhala 'kofunika' popaka zinthu.

Poona izi, Smurfit-Kappa ikunyadira kukhala m'modzi mwa ogulitsa otsogola padziko lonse lapansi ogulitsa mapepala okhazikika, akukhulupirira kuti mapepala okhazikika akhoza kukhala yankho la mavuto omwe dziko lapansi likukumana nawo, ndipo ndi zinthu zatsopano zomwe zimapangidwa mokhazikika zimakhala zongowonjezedwanso, zobwezerezedwanso komanso zowola.Mtsuko wa kandulo

Smurfit-Kappa imagwira ntchito limodzi ndi ogulitsa ndi makasitomala kuti apange njira yosungira zinthu kukhala zokhazikika mu ulusi uliwonse ndi zotsatira zabwino kwambiri. Zikuyembekezeredwa kuti makampani adzafunika kutsogolera ndondomeko yosungira zinthu komanso kusintha kwa ogula, osati kudikira ogula. Ogula akuda nkhawa kwambiri ndi zipangizo zomwe makampani amagwiritsa ntchito, njira zomwe amapeza, komanso ngati ma CD awo ndi obwezerezedwanso komanso osawononga chilengedwe.

sinthani makonda anu

Kufunika kwa ma CD opangidwa ndi munthu payekha kukukulirakulira kwambiri. Future Market Insights ikuyerekeza kuti malondawa adzawonjezeka kawiri pazaka khumi zikubwerazi. Makampani ogulitsa zakudya ndi zakumwa adzakhala ndi gawo lofunika kwambiri mtsogolo mwa ma CD opangidwa ndi munthu payekha, makamaka pankhani yopereka mphatso.

Opanga akugwiritsa ntchito ma CD opangidwa mwamakonda pafupipafupi kuti akonze momwe ogula amaonera mtundu wawo ndikuwonjezera kulumikizana kwa makasitomala, makamaka kwa makampani atsopano omwe akuyamba ulendo wawo. Kusintha mawonekedwe a makasitomala kumayenderana ndi kugawana nawo pagulu. Makasitomala nthawi zambiri amagawana zinthu zawo zomwe zakonzedwa mwamakonda kapena kuziyika pa malo awo ochezera, zomwe zimathandiza kuwonjezera chidziwitso cha mtundu wawo.chikwama cha pepala

Momwe mungakonzere bwino maphukusi anu mu 2023

Monga katswiri wa ma CD, Smurfit-Kappa ikusintha zinthu zatsopano zosangalatsa pa ma CD. Mauthenga osavuta, ubwino wa ma CD, kukhazikika, ndi kusintha kwa makonda a makasitomala zidzakhala zinthu zofunika kwambiri pa ma CD a chakudya ndi zakumwa mu 2023. Kuyambira makampani ang'onoang'ono mpaka makampani odziwika bwino, Schmurf Kappa imagwiritsa ntchito luso lake komanso njira zomangira ma CD zoyenera kugwiritsidwa ntchito, zomwe zimathandiza makasitomala kusiyanitsa ndikuwonjezera zomwe makasitomala amakumana nazo.
Smurfit-Kappa imathandiza makampani kupanga ma CD ogulitsa tsiku lililonse omwe atsimikiziridwa kuti amalimbikitsa malonda mwachangu komanso motsika mtengo, kukupatsani phindu lalikulu la mtundu pamene kuli kofunikira kwambiri - pogula. Monga m'modzi mwa ogulitsa otsogola ogulitsa ma CD okhazikika a chakudya ndi zakumwa, Smurfit-Kappa yadzipereka kupanga ma CD omwe sagwiritsa ntchito zinthu ndi njira zomwe zimakhudza makasitomala ndi unyolo wonse wamtengo wapatali - amathandiziranso dziko lathanzi.bokosi la chokoleti