Buku Lophunzitsira la Matumba Opangidwa Mwapadera: Kulemba Dzina, Zipangizo & Njira

Chiyambi: Kuyika Maphukusi SikokhaChikwama

Chikwama chomwe mukugwiritsa ntchito mwina ndi choyamba chomwe kasitomala amakhala nacho ndi kampani yanu. Chikwama cha chakudya chokonzedwa mwamakonda si njira yonyamulira chakudya chanu, komanso ndi kazembe wamphamvu wa kampani yanu. Ndi chikwama chomwe nthawi zonse chimagwirizana ndi kasitomala wanu. Monga momwe mukudziwira, chikwama chabwino chingalimbikitse kampani yanu, chingapangitse makasitomala kukhala osangalala komanso chingathandize kukweza malonda anu. Ndife Bokosi la Pepala Lodzaza gawo la ulendo watsopano wopangira zinthu zatsopano. Momwe timaonera izi; chikwama chopangidwa bwino chingasinthe kwathunthu momwe kasitomala amagwirira ntchito ndi chinthucho. Nkhani yathu ikuphatikizapo mitundu yosiyanasiyana ya matumba omwe alipo, zigawo zofunika, njira zopangira, ndi njira zowagwiritsira ntchito pa bizinesi yanu.

Chifukwa Chiyani MuphatikizepoMatumba a Chakudya Chopangidwa MwamakondaUbwino Weniweni

Ndalama zomwe zagwiritsidwa ntchito popanga ma phukusi apadera ndizofunika. Chikwama cha chakudya chapadera ndi chisankho chabwino kwambiri pa bizinesi iliyonse yazakudya. Ndi zida zanu zabwino kwambiri zomangira bizinesi. Anthu aku America amabweretsa 72% ya ma phukusi pamawu osavuta akuti mapangidwe ake ndi ofunika! Chifukwa chake angafune kutenga nthawi kuti awerenge): Ichi ndichifukwa chake mungawononge khama lalikulu popanga phukusi labwino.

Nazi ubwino waukulu:

• Kuzindikira Kwambiri Mtundu:Chikwama chanu chidzakhala ngati malonda pafoni popanda kuwononga malo nthawi zonse. Nthawi iliyonse m'modzi mwa makasitomala anu akayenda ndi chikwama chanu, akuwonetsa mtundu wanu.
• Kukhutitsidwa kwa Makasitomala:Chikwama chokongola chimakupangitsani kukhala okondwa kuchigwiritsa ntchito. Chimasonyeza kuti simuyenera kusasamala.
• Mawonekedwe Olemekezeka ndi Odalirika:Ndi mabokosi a kampani ndi zinthu zina zomwe zapangidwa mwamakonda, mumaona kukhwima, kukhazikika. Ndi njira yopezera chidaliro kwa makasitomala anu.
• Malo Ogulitsira:Chikwama ndi malo opanda kanthu. Mumasankha momwe mungalembere nkhani yanu - pangani logo, lembani zotsatsa zanu zapadera kapena kuwonjezera maulalo ku mbiri yanu yochezera.
• Chitetezo cha Zogulitsa:Kapangidwe kake kapadera si ntchito ina kupatula kuoneka bwino. Kapangidwe kake kamabweranso ndi kusankha kwa nsalu yoyenera komanso kukula kwake kuti chakudya chisungidwe bwino komanso mosamala panthawi yoyenda.

Zosankha Zambiri: Mitundu yaMatumba a Chakudya Chopangidwa MwamakondaMumsika

Dzina lakuti “matumba a chakudya opangidwa mwamakonda” limatanthauza zinthu zosiyanasiyana. Chilichonse chimapeza ntchito yake mu mkhalidwe winawake. Kudziwa zosankha izi kudzakuthandizani kupanga chisankho choyenera pa bizinesi yanu. Pali thumba lanu, kaya mukugulitsa zinthu pashelefu kapena mukutumikira makasitomala chakudya chotentha.Matumba Osindikizidwa Mwamakonda a Chakudyandi ena mwa mitundu yambiri yomwe ilipo m'masitolo.

Ma phukusi a Zinthu Zosungidwa (Mapaketi ndi Matumba)

Matumba awa ndi ogwiritsidwa ntchito m'sitolo. Ndi njira yapadera yomwe ingathandize kuti zinthu ziwoneke mosavuta popanda kutsegula pashelefu ya zinthu, ndipo adzateteza zomwe zili mkati mwanu.

Zinthu monga matumba oimirira, matumba athyathyathya ndi matumba opindika m'mbali. Zabwino kwambiri pa khofi, tiyi, zokhwasula-khwasula, granola, chakudya cha ziweto ndi ufa. Zina zimaphatikizapo zinthu monga matumba okhala ndi zipi zotsekedwanso, ndi malo osweka kuti zitsegulidwe mosavuta, komanso mawindo owonekera bwino kuti awonetse zomwe zili mkati.

Matumba a ku Lesitilanti ndi Kutengera

Matumba awa apangidwa kuti azinyamula chakudya chomwe chimaphikidwa mu deli kapena lesitilanti. Ntchito ina iyenera kukhala yamphamvu, kulimba komanso yosavuta kugwiritsa ntchito.

Gulu ili likuphatikizapo: matumba a mapepala okhala ndi zogwirira, matumba odulidwa, ndi matumba apulasitiki a t-sheti. Amagwiritsidwa ntchito poyitanitsa zakudya m'malesitilanti, mapaketi a makeke ndi chakudya. Onetsetsani kuti ali ndi zinthu monga zogwirira zolimba, pansi pake popalira kuti zisagwedezeke komanso kuti zisaume mafuta kuti musangalale popanda kusokonezeka.

Matumba Otsatsira ndi Ogwiritsidwanso Ntchito

Matumba awa amapangidwira kugwiritsidwa ntchito m'njira zosiyanasiyana. Amasandutsa kugula kwanu kamodzi kukhala malonda kwamuyaya a kampaniyi!

Ma toti a nkhomaliro otetezedwa, matumba osalukidwa, ndi ma toti a canvas ndi zitsanzo zabwino. Makampani ambiri amagwiritsa ntchito izi ngati mphatso zotsatsira malonda, mphatso za malonda, zotumizira chakudya, kapena zogulitsidwa. Amayang'ana kwambiri pakukhala ndi moyo wautali komanso kugwiritsidwanso ntchito, zomwe zipatsa kampani yanu nthawi yowonjezera kuti izionedwe.

Kusankha Maziko Anu: Buku LotsogoleraChikwama cha ChakudyaZipangizo

Mtundu wa zinthu zomwe mungasankhe pa matumba anu azakudya zidzakhudza zotsatira zake. Mulimonsemo zidzakhudza momwe thumbalo likuonekera, momwe likumvekera m'manja mwanu, mtengo wake komanso momwe lingathandizire kuti chakudya chanu chikhale chotetezeka. Zingathandizenso kwambiri momwe mtundu wanu umawonetsera chilengedwe. Mukangopita kolakwika, bizinesi yanu ikhoza kugwa.

Tebulo lotsatirali likuyerekeza zabwino ndi zoyipa za chilichonse mwa zinthu zodziwika bwino izi.

Kukhala ndi ma laminate okhala ndi zigawo zambiri ndi mwayi waukulu chifukwa amapereka kusinthasintha kwakukulu. Pali njira zambiri pakati pa iziMatumba a Chakudya.

KugwirizanitsaChikwamandi Chakudya Chanu

Malangizo ambiri ndi abwino kukhala nawo, koma malangizo okhudza makampani okha ndi omwe angakupatseni mwayi waukulu. Chikwama chabwino kwambiri cha chakudya nthawi zonse chimadalira mtundu wa chakudya chomwe mumagulitsa. Nawa malangizo athu aukadaulo a mabizinesi osiyanasiyana azakudya. Yankho loyenera lingapezeke poyang'ana zinthu zopangidwandi makampani.

Kwa Ogulitsa Khofi ndi Tiyi

Khofi ndi tiyi, popeza zili ndi ubwino wofanana ndi wabwino kwambiri, zimafuna chisamaliro chapadera pa kutsitsimuka. Kupaka kuyenera kusunga fungo lofooka ndi kukoma kosalala ku mphepo, kuwala ndi chinyezi.

• Malangizo:Mumakonda matumba okhala ndi zigawo zambiri okhala ndi ma foil foil. Pa khofi wokazinga watsopano, valavu yolowera mbali imodzi ndiyofunikira. Vavuyo imatulutsa CO2 koma imaletsa mpweya kulowa.

Kwa Masitolo Ophikira Buledi ndi Makeke

Chakudya chophika buledi chimakhala chamafuta kwambiri komanso chosweka. Chikwamacho chiyenera kukhala chosapaka mafuta ndipo chimakupatsani mwayi wowona makeke okongola.

• Malangizo:Gwiritsani ntchito thumba lokhala ndi matumba a pepala ophimbidwa ndi nsalu zomwe zimaletsa mafuta kulowa. Mungafunenso kuwonjezera zenera lowonekera bwino kuti makasitomala awone momwe makekewo alili okoma.

Za Zakudya Zathanzi & Zokhwasula-khwasula

Kusavuta ndi kudalirana ndiye zinthu zofunika kwambiri pa gululi. Makasitomala akufunafuna ma phukusi omwe angathe kupezeka mosavuta kwa ogula komanso akuwonetsa ubwino wa chinthucho mwachangu.

• Malangizo:Matumba abwino kwambiri pa chakudya chamtunduwu ndi matumba oimika omwe ali ndi zipi zotsekedwa zomwe zimatha kutsekedwanso chifukwa amalola kuti chakudya chanu chizisungidwa bwino komanso kuti chakudya chanu chikhale chatsopano. Zenera loyang'ana mkati limakulitsanso TRUST ndipo limalola kuti chakudyacho chizigwiritsidwa ntchito.lankhulani nokha.

Kwa Malo Odyera ndi Zakudya Zokoma

Zinthu zonyamula nthawi zambiri zimakhala m'mabotolo osiyanasiyana amitundu ndi makulidwe. Chikwamacho chiyenera kukhala cholimba komanso chokhazikika kuti chakudya chifike bwino.

• Malangizo:Matumba olimba, otakata pansi okhala ndi zogwirira zolimba kwambiri. Kapangidwe kameneka kadzanyamula bwino mitsuko yambiri popanda kugwa.

Kutsogolera Kuchokera ku Maganizo Kupita ku Kasitomala: Buku Lotsogolera Gawo ndi Gawo Lopangira Kapangidwe KanuMatumba a Chakudya Chopangidwa Mwamakonda

Nthawi zonse zimakhala zovuta kupanga "matumba anu a chakudya omwe mumakonda, koma kwenikweni ndizotheka. Nazi njira zisanu ndi chimodzi zomwe timatsogolera makasitomala athu kuti atsimikizire kuti akuyenda bwino komanso modalirika kuchokera ku lingaliro kupita ku chinthu chomalizidwa.

1. Dziwani Zofunikira Zanu.Tsopano, tiyeni tikambirane zinthu zazikulu. Kodi chinthu chomwe mukufuna kulongedza ndi chiyani? Kodi bajeti yanu yayikulu ndi yotani pa thumba lililonse? Kodi mukufuna ndalama zingati zonse pamodzi? Izi ndi zomwe timazitcha kuti Minimum Order Quantity kapena MOQ. Mayankho anu adzatsimikizira mayendedwe anu onse otsala.
2. Konzani Zipangizo Zanu Za Brand.Sonkhanitsani zinthu zanu zogulitsa. Muyenera kuyamba ndi mtundu wa logo yanu wokhala ndi mawonekedwe apamwamba kwambiri. Mitundu ya kampani yanu imafunikanso, ndipo zida zosavuta kwambiri zomwe zilipo ndikuzigwirizanitsa mu mawonekedwe a Pantone kuti zitsimikizire kuti zikugwirizana molondola. Tengani zina zofunika kapena mawu ena omwe mukufuna kutchula.
3. Pangani Kapangidwe Kanu.Tsopano tiyeni tikambirane za gawo losangalatsa. Mwina mulandire thandizo kuchokera kwa akatswiri opanga zinthu kapena kugwiritsa ntchito zida zopangira zomwe zimaperekedwa ndi ogulitsa anu. Musaiwale kungoyika chizindikiro chanu pakati. Yesani kuchiganizira ngati kapangidwe komaliza ka thumba ndi zomwe likunena.
4. Sankhani Zinthu Zanu.Sankhani mawonekedwe a thumba lanu. Izi zikuphatikizapo kukula kwake komaliza, nsalu yake, ndi mtundu wa chogwirira chake. Sankhani zina zowonjezera monga mawindo oyera, zipi, kapena zomalizidwa zapadera. Ogulitsa nthawi zambiri amakhala ndi mitundu yosiyanasiyana yaKupaka Chakudya Mwamakonda - Matumba Oyerandi zina zomwe mungasankhe.
5. Pemphani Mtengo ndi Umboni wa Pakompyuta.Wogulitsa wanu adzakupatsani mtengo kutengera zomwe mwasankha. Mukavomereza, tidzapempha wogulitsayo kuti akonze umboni wa digito wa kapangidwe kanu. Ichi ndi chikwama chanu chomaliza. Muyenera kuchiwerenga mosamala kwambiri. Onetsetsani kuti palibe zolakwika, mavuto amtundu komanso kuti zinthu zonse zili pamalo omwe ziyenera kukhala.
6. Kupanga ndi Kutumiza.Kupanga kumayamba mukangovomereza umboni. Ndipo kumbukirani kufunsa za nthawi yopangira ndi kutumiza. Zimenezi zidzakuthandizani kukonzekera njira yanu yotsegulira ndi kutsatsa malonda moyenerera.

Ngati muli ndi mapulojekiti omwe ali ndi zosowa zapadera kapena ngati ndi ovuta kwambiri, ndi bwino kulankhulana ndi mnzanu wopereka ma phukusi.yankho lapaderandiyo njira yabwino kwambiri yowonetsetsa kuti chilichonse chili bwino.

Kupitirira Chizindikiro:Matumba a Chakudyandi Advanced Branding

Matumba a chakudya opangidwa mwapadera ndi malo abwino otsatsira malonda. Kugwiritsa ntchito ngati chizindikiro chabe kungakhale kutaya mwayi. Apa tikugawana malangizo anzeru kuti ma CD anu opangidwa mwapadera akhale ogwira mtima komanso ogwira mtima.

• Fotokozani Nkhani ya Kampani Yanu:Mungathe kufotokoza nkhani yanu pambali kapena kumbuyo kwa thumba. Nkhaniyo ingakhale nkhani ya momwe kampani yanu inayambira komanso chifukwa chake mumachita zomwe mumachita, kapena ulendo wokambirana za zinthu zapadera zomwe mumagwiritsa ntchito.
• Kugwirizana kwa Digito:Kuphatikizika kwa ma QR code kungagwiritsidwe ntchito. QR code ikhoza kutumizidwa patsamba lanu, njira yophikira yomwe ikuwonetsa zomwe mwagula kapena mpikisano wapaintaneti pomwe makasitomala amajambula ndikugawana zithunzi za chikwamacho.
• Limbikitsani Zogulitsa Zina:Zithunzi ndi mayina ang'onoang'ono a zinthu zomwe mumagulitsa zitha kuwonetsedwa. Iyi ndi njira yosavuta yotsatsira malonda ndipo ikhoza kukhala bizinesi yobwerezabwereza.
• Limbikitsani Makhalidwe Anu:Mungalengeze zikhulupiriro zanu pogwiritsa ntchito mawu omwe ali m'zifaniziro kapena ngati chiganizo. Makasitomala anu ayenera kudziwa ngati phukusi lanu ndi lobwezerezedwanso, lopangidwa ndi manyowa kapena lopangidwa ndi zinthu zokhazikika.
• Pangani Kukhala Yaumwini:Mawu osavuta monga "Zikomo Chifukwa cha Thandizo Lanu" kapena "Zopangidwa Ndi Manja" adzapanga ubale wamphamvu ndi kasitomala wanu.

Pomaliza: Mtundu Wanu Uli M'manja mwa Makasitomala

Pomaliza, matumba opangidwa mwamakonda ndiye njira yabwino kwambiri yogulira chakudya mu mtundu wanu. Amateteza kuwonongeka kwa malonda anu, amatonthoza makasitomala anu, ndipo amagwira ntchito ngati zikwangwani zosuntha. Kusankha mtundu woyenera wa zidebezi, zinthu zake ndi kapangidwe kake ndi njira yanu yoperekera mwachindunji kwa iwo omwe amabwera kudzagula buledi ndi makeke tsiku lililonse - ndipo zomwe akumana nazo zidzakhala zosaiwalika kwambiri chakudya chitatha.

Mafunso Ofunsidwa Kawirikawiri (FAQ) Okhudzana ndiMatumba a Chakudya Chopangidwa Mwamakonda

Kodi kuchuluka kwa oda yocheperako (MOQ) ndi kotani?matumba chakudya mwamakonda?

MOQ imasiyana malinga ndi wogulitsa ndi wopereka komanso zovuta za thumba. MOQ yotsika kwambiri ya matumba a pepala wamba kusindikiza kwa mtundu umodzi kungakhale zidutswa 1,000-5,000. Zocheperako zingakhale zidutswa 5,000 mpaka 10,000 kapena kuposerapo pa matumba ogulitsa okhala ndi zigawo zambiri. Kuti mudziwe zambiri, funsani wogulitsa mwachindunji.

Kodi ndondomekoyi imatenga nthawi yayitali bwanji kuyambira pakupanga mpaka kutumiza?

Muyenera kukhala patsogolo. Mukalandira kapangidwe kanu komaliza nthawi zambiri nthawi yopangira imakhala milungu 4 mpaka 8. Nthawi yotumizira imakhala yowonjezera. Mapulojekiti osavuta monga matumba osindikizidwa amtundu umodzi angatenge nthawi yochepa. Kumbukirani nthawi iyi nthawi iliyonse mukakonzekera, makamaka pazinthu zanyengo.

Kodi ndi mtundu wanji wa fayilo womwe ndiyenera kupereka pa logo kapena kapangidwe kanga?

Pafupifupi malo onse osindikizira amakonda mafayilo a vekitala chifukwa amapereka chithunzi chabwino kwambiri. Pakati pa mitundu yodziwika bwino ya vekitala ndi: AI (Adobe Illustrator),. EPS, kapena. SVG. Izi ndi fayilo yabwino kwambiri, sizinataye tsatanetsatane uliwonse pokulitsa mpaka mainchesi 8-1/2. PDF yokhala ndi resolution yapamwamba ingagwirenso ntchito koma fayilo ya vekitala idzawoneka bwino kwambiri.

Kodi pali njira zosamalira chilengedwe zamatumba chakudya mwamakonda?

Inde, pali mitundu yambiri yobiriwira masiku ano. Mutha kusankha pakati pa matumba opangidwa ndi pepala lobwezerezedwanso, pepala lovomerezeka ndi FSC, kapena mapulasitiki opangidwa ndi manyowa monga PLA. Sankhani [zinthuzo] ndi zanu.