Buku Lonse la Makapu a Mapepala Opangidwa Mwamakonda: Kupanga ndi Kugawa

Chiyambi: Zoposa Kungoti Chikho, Ndi Malonda Anu Ali M'manja Mwawo

Makapu si zombo chabe. Izi ndi zomwe zimathandiza makasitomala anu kumva, kuona ndikunyamula zinthu zanu zotsatsa. Mungaganize kuti ndi chikwangwani chaching'ono cha bizinesi yanu.

Ndi buku lofotokoza momwe mungachitire, kotero tikukuphunzitsani zonse. Chofunika kwambiri kwa inu ndi momwe mungasankhire chikho choyenera ndi malangizo ochepa ochipangira, zina zonse ndi zokhudza njira yoyitanitsa. Mungaganize kuti kuyamba makapu a pepala opangidwa ndi munthu payekha sikophweka koma n'kosavuta.

Zifukwa Zogwiritsira NtchitoMakapu a Mapepala Opangidwa Mwamakonda

Pali ubwino weniweni wa makapu opangidwa mwamakonda. Ndi chisankho chanzeru chomwe chidzalimbikitsa chidwi cha mtundu wanu ndi makasitomala anu - ndikulipira chokha. Makapu opangidwa mwamakonda ndi njira yopangitsa kuti mtundu wanu uwonekere bwino.

Kugwiritsa ntchito makapu a pepala opangidwa ndi munthu payekha kuli ndi ubwino wambiri:

• Zotsatira za Mobile Billboard:Nthawi iliyonse makasitomala akatuluka m'sitolo yanu, amakhala akutenga chizindikiro chanu. Chizindikiro chanu chili m'misewu, m'maofesi komanso m'malo ochezera a pa Intaneti. Palibe ndalama zambiri zomwe zimafunika chifukwa cha malonda awa.
• Ukatswiri Wabwino:Makapu osindikizidwa mwapadera amasonyeza ukatswiri, amawonetsa zochita zolunjika mwatsatanetsatane. Izi ziwonetsa umunthu waukadaulo komanso wogwirizana wa bizinesi yanu. Zidzapangitsa makasitomala anu kudziwa kuti ndinu enieni ndipo mungadaliridwe.
• Nthawi Zofunika pa Instagram:Chodabwitsa n'chakuti, chikho chopangidwa bwino kwambiri ndi chomwe makasitomala akugawana pa malo ochezera a pa Intaneti. Chomwe chikufunika ndikusayina risiti pasadakhale ndipo tsopano makasitomala awo okha ndi omwe ayenera kuchita ndikuchepetsa khofi kapena chakumwa chawo. Chikho chanu chodziwika bwino chasanduka malonda aulere ndi makasitomala anu odziwa bwino ntchito.
• Kukhulupirika kwa Makasitomala Ochuluka: Makasitomala amatha kusangalala ndi zomwe akumana nazo akalandira chikho chopangidwa bwino. Chimamveka bwino kugwira; chimawoneka bwino. Ndi chinthu chaching'ono, koma chomwe chingapangitse anthu kumva kuti ndi apadera ndikubwerera.

Kusankha ChoyeneraChikho: Mitundu, Zipangizo, ndi Makulidwe Ofotokozedwa

Gawo loyamba komanso lofunika kwambiri ndikusankha chikho choyenera. Kusankha kwanu chikho kumatsimikizira chisangalalo cha makasitomala anu chakumwa. Zimakhudzanso bajeti yanu komanso kudziwika kwa mtundu wanu. Tidzafufuza njira zomwe zingakuthandizeni kusankha bwino makapu anu otsatira a mapepala.

Kumanga Chikho: Khoma Limodzi, Lachiwiri, Kapena Logwedezeka?

Kapangidwe ka chikho kamasintha momwe chimatetezera kutentha kwake komanso momwe chimagwirira ntchito m'manja mwanu. Ichi ndi chisankho chotengera chakumwa: chotentha kapena chozizira. Chilichonse chimagwirizana bwino ndi mitundu ina ya zakumwa.

Chikho chimodzi cha pakhoma ndi njira yosavuta komanso yotsika mtengo. Chikho cha pakhoma chawiri chimapangidwa powonjezera pepala lina lodetsedwa. Chigawochi chimapanga bulangeti la mpweya lomwe limapereka chitetezo. Chikho cha pakhoma chili ndi mawonekedwe ozungulira komanso ozungulira omwe amateteza manja ku zakumwa zotentha komanso amapereka kugwira bwino.

Zinthu Zakuthupi: Kumvetsetsa Zosankha Zanu Zosamalira Chilengedwe

Ogula a masiku ano akuda nkhawa kwambiri ndi kukhazikika kwa zinthu. Kampani yanu ikhoza kutenga nawo mbali pa mkanganowu posankha makapu osawononga chilengedwe! Palinso zipangizo zingapo zomwe mungagwiritse ntchito popanga makapu a pepala apadera.

Makapu operekera zakudya amakutidwa ndi polyethylene (PE). Ndi chivundikiro chosalowa madzi, koma chotchinga chobwezeretsanso. Njira yothandiza kwambiri ingakhale kupaka chikho ndi filimu ya polylactic acid (PLA). Komabe, PLA ndi pulasitiki (yochokera ku zomera) ndipo imatha kupangidwa manyowa m'masitolo.

Mukhozanso kupeza njira zatsopano zobwezeretsanso komanso zosungika mu manyowa zomwe cholinga chake ndi kuti ziwole mwachilengedwe. Nazi mawu ena omwe amagwiritsidwa ntchito kawirikawiri:

• Zobwezerezedwanso:Zamkati mwake zimatha kubwezeretsedwanso ndipo zimatha kupanga zinthu zatsopano.
• Chopangidwa ndi manyowa:Zinthuzo zimatha kubwereranso kukhala zachilengedwe ngati mulu wa manyowa.
• Zowola:Zinthuzo zimatha kuwola kudzera mu tizilombo toyambitsa matenda, monga mabakiteriya.

Kupeza Kukula Koyenera

Kusankha kukula koyenera ndikofunikira kwambiri kuti muzitha kulamulira kuchuluka kwa zakumwa ndi kukhuta. Makapu amabwera m'makulidwe osiyanasiyana, zomwe zikutanthauza kuti ndi oyenera zakumwa zosiyanasiyana. Kaya mukufunamitundu yosiyanasiyana ya makapu a khofi otayidwa mwamakonda kapena ayi, mutha kupeza makulidwe onse ofunikira pa menyu yanu.

Masayizi ena otchuka ndi ntchito zawo ndi awa:

• 4 oz:Kukula koyenera kwa ma shoti a espresso ndi zitsanzo.
• 8oz:Njira yabwino kwambiri ndi ya cappuccinos zazing'ono ndi zoyera zosalala.
• 12oz:Kukula kwabwinobwino kumagwirizana ndi pafupifupi maoda onse a khofi ndi tiyi.
• 16oz:Iyi ndi yabwino kwambiri pa ma latte, khofi wozizira, ndi soda, ndipo ndi yayikulu.
• 20oz:Mukufuna galimoto yodzaza? Ndiye yesani kukula kodziwika bwino; lalikulu kwambiri.

Kuchokera ku Bland kupita ku Brand: Buku Lothandiza Lopangira Kupanga Zinthu Zoyenera Kupangidwa PayekhaMakapu a Pepala

Kapangidwe kabwino kadzasintha chikho wamba kukhala chinthu chamtengo wapatali. Taona kuti mapangidwe opambana amaonetsetsa kuti zinthu zikhale zosavuta, zolimba mtima komanso zanzeru. Lingaliro ndilakuti tipange chikho chomwe sichili chokongola chabe, komanso njira yamphamvu yolankhulirana ndi mtundu wanu.

Malamulo Opangira Kapangidwe ka Pakati pa Malo Ozungulira

Kupanga kapu n'kosiyana kwambiri ndi kupanga pamalo athyathyathya. Muyenera kufunsa momwe kapangidwe kameneka kamaonekera kophimbidwa ndi kapu, monga momwe kamagwiritsidwira m'manja.

Kuphweka Ndikofunikira.Kapangidwe kodzaza anthu sikophweka kuwerenga ndipo zimenezo n'zoipa. Gwiritsani ntchito logo yanu yokha ndi chinthu chimodzi kapena ziwiri. Malo oyera ndi bwenzi lanu. Amapangitsa kuti logo yanu iwoneke bwino.

Gwiritsani ntchito zilembo zolimba mtima komanso zosavuta kuwerenga.Chikwangwani chanu chiyenera kukopa maso anu patali. Gwiritsani ntchito zilembo zoyera komanso zosavuta. Pewani zilembo zopyapyala komanso zokongola, zomwe zimasowa kapena kuzimiririka zikasindikizidwa.

Ganizirani za Kuyika kwa Smart Logo.Mu kapu yokonzedwa, pepalalo limamatiridwa pa msoko umodzi. Pewani kuyika chizindikiro chanu kapena mawu oyenera pamwamba pa msoko uwu. Ikani zomwe mukufuna kuziwonetsa kutsogolo ndi kumbuyo kwa kapu kuti ziwonekere bwino.

Taganizirani za Ubongo.Mitundu imapanga malingaliro. Malo ogulitsira khofi ofunda komanso ofiira angamveke bwino. Malo ophikira madzi a zipatso zobiriwira ndi zachikasu angamveke bwino komanso amphamvu. Sankhani mitundu yomwe imasonyeza umunthu wa kampani yanu.

Kuonetsetsa Kuti Zojambulajambulazo Ndi Zapamwamba Sizimafuna Luso Lapadera

Kuti makapu anu a pepala opangidwa mwamakonda azioneka aukadaulo, muyenera kutsatira malangizo ofunikira a zojambulajambula. Musaope: Zonsezi n'zosavuta kuzimvetsa.

• Mafayilo a Vekitala (AI, EPS, PDF):Izi si mafayilo a ma pixel kapena mizere yopingasa. Izi zimathandiza kuti logo isinthidwe momwe mukufunira popanda kutaya khalidwe kapena kusawoneka bwino. Kapangidwe ka zojambulajambula kayenera kutumizidwa nthawi zonse makamaka mu ma vector.
• Mtundu wa CMYK vs. RGB:Mitundu iwiri yodziwika bwino ya utoto ndi RGB (Wofiira, Wobiriwira, Wabuluu) ndi CMYK (Cyan, Magenta, Wachikasu, Wakuda). Fayilo yanu iyenera kukhala mu mtundu wa CMYK kuti muwonetsetse kuti zomwe mukuwona pazenera lanu zikugwirizana ndi chidutswa chosindikizidwa.
• Kukongola Kwambiri:Ngati mukugwiritsa ntchito china chilichonse kupatula zithunzi za vekitala monga zithunzi, ziyenera kukhala ndi resolution yapamwamba kwambiri yomwe nthawi zambiri imakhala (300 DPI). Izi zimachepetsa mwayi woti chithunzi chomaliza chiwoneke ngati chosawoneka bwino kapena chofanana ndi pixel.

Malingaliro Olenga Kuti Akwaniritse Zotsatira Zake

Chikho chanu cha pepala chingakhale choposa chizindikiro chabe. Chingakhale chida chokopa chomwe chimabweretsa makasitomala pafupi ndi mtundu wanu.

Mwachitsanzo, mungaganizire kuphatikiza QR code yolumikizidwa ku menyu yanu pa intaneti, chopereka chapadera kapena tsamba lawebusayiti. Muthanso kusindikiza ma social media anu (monga @YourBrand) kuti mulimbikitse makasitomala kuti akupatseni chizindikiro akamayika zithunzi. Njira ina, mawu oseketsa kapena chojambula chokongola chingatsimikizire kuti chikho chanu chidzakhala chonyadira kujambulidwa ndi kugawidwa.

Njira Yosavuta Yokonzera Maoda: Buku Lotsogolera Gawo ndi Gawo

Kuyitanitsa makapu a mapepala apadera kwa nthawi yoyamba kungakhale kovuta. Kukonza njira iyi kwa inu ndi chinthu chofunika kwambiri. Koma ngati muidula pang'ono, ndiye kuti sipadzakhala vuto lalikulu. Idzakutsogolerani panjira yopempha mtengo, kumaliza kugula kwanu ndikulandira malonda anu.

1. Kupeza Wogulitsa & Kupempha Mtengo:Yambani ndi kupeza ogulitsa. Pezani mnzanu amene angadziwe zomwe mukufuna. Mukakonza dongosolo la bizinesi yanu, mudzapeza mnzanu amene angakupatseniyankho lapaderaMuyenera kudziwa mtundu wa chikho (khoma limodzi kapena awiri), kukula, kuchuluka, ndi mitundu ya kapangidwe kake.
2. Kumvetsetsa Kuchuluka Kochepa kwa Oda (MOQs):MOQ ikutanthauza kuchuluka kochepa kwa makapu omwe munthu angayitanitse. Mtengo wake umasiyana. Pa kusindikiza kwa digito (komwe kuli koyenera kwa magulu ang'onoang'ono), kungakhale kuyambira makapu osachepera 1,000 mpaka 10,000. Kwa iwo omwe amakonda kusindikiza kwa offset, njira yabwino kwambiri yopangira maoda akuluakulu, makapu 10,000 mpaka pafupifupi 50,000 ndi omwe angapangidwe.
3. Kuyenda Nthawi Yotsogolera:Nthawi yoyambira ndi nthawi yonse yomwe imatenga kuyambira mutavomereza kapangidwe kanu kuti kasindikizidwe mpaka mutakhala ndi oda yanu m'manja. Chiwerengerochi chimasiyana malinga ndi malo opangira. Mabizinesi am'nyumba nthawi zambiri amatenga milungu iwiri kapena inayi kuti atumize. Kupanga zinthu kunja nthawi zambiri kumakhala kotsika mtengo, koma kumatenga nthawi yayitali - pafupifupi milungu 10 mpaka 16 kuphatikiza kutumiza.
4. Njira Yoyesera Pa digito: Makapu anu asanasindikizidwe, wogulitsa adzakutumizirani imelo yotsimikizira pa digito. Iyi ndi PDF yofotokoza momwe kapangidwe kanu kangawonekere pa kapu. Yesaninso kuti muwone ngati pali zolakwika, kusiyana kwa mitundu, komanso komwe chizindikirocho chayikidwa. Iyi ndi nthawi yomwe mungathe kusintha zinthu zisanayambe kupangidwa.
5. Kupanga ndi Kutumiza:Mukavomereza umboniwo, makapu athu apepala apadera adzaperekedwa kuti apangidwe. Oda yanu idzatumizidwa ku adilesi yanu. Popeza zili m'mabuku, tsopano ndi nthawi yoti musangalatse makasitomala anu ndi kapu yatsopano ndi zakumwa zake.

Zopangidwira munthu aliyenseMakapu a Pepala Mu Makampani Onse: Sankhani Yanu

Makapu opangidwa mwamakonda ndi ena mwa zinthu zogulitsa zomwe zimagwiritsidwa ntchito kwambiri. Amasinthidwa kuti azigwirizana ndi mabizinesi ambiri kapena zochitika zina. Kuyang'ana momwe mafakitale ena awagwiritsira ntchito kungakupangitseni kupanga kapangidwe kanu.

Kaya ntchito yanu ndi yanji, njira yabwino kwambiri ndi yaumwini. Mutha kuwona zitsanzo za momwe ma CD amagwiritsidwira ntchitondi makampanikuti mupeze malingaliro ambiri.

• Ma Cafe ndi Ma Buledi:Mwina iyi ndi njira yachikhalidwe kwambiri yogwiritsira ntchito. Chikho chodziwika bwino ndi chinthu chofunikira kwambiri pa malonda am'deralo ndipo kuwonjezera apo, chimathandiza kupeza makasitomala nthawi zonse.
• Zochitika Zamakampani ndi Ziwonetsero Zamalonda:Onjezani mawonekedwe aukatswiri pazochitika zamakampani popereka khofi kapena madzi m'makapu osindikizidwa ndi kampani.
• Malo Odyera ndi Magalimoto Ogulitsira Chakudya: Makapu opangidwa mwamakonda anu amasangalatsa makasitomala anu - ndipo ndi uthenga wawo wotsatsa wotsika mtengo komanso wokhalitsa, mudzakhala malo otchuka kwambiri m'deralo!
• Maukwati ndi Maphwando:Zochitika zapadera ziyenera kukhala ndi chikho chapadera, gwiritsani ntchito makapu olembedwa mayina, masiku kapena ma logo kuti mukumbukire.

Kumaliza: Logo Yanu Choyamba

Takhala tikuchita bwino kwambiri popanga makapu opangidwa mwamakonda. Tsopano mukudziwa momwe amagwirira ntchito komanso mtundu wa makapu omwe alipo. Mwapatsidwanso malangizo abwino kwambiri okonzera ndi kuyitanitsa makapu.

Kudzipereka kwanu ku makapu a mapepala opangidwa mwamakonda ndi chimodzimodzi ndi kudzipereka kwanu kuti dzina lanu liwonekere. Kumasandutsa kasitomala aliyense kukhala kazembe wa dzina lanu, mwa kupangitsa kuti zikhale zosavuta komanso zotsika mtengo. Pitani ku Bokosi la Pepala Lodzazakuti muwone mitundu yosiyanasiyana ya ma phukusi abwino.

Mafunso Omwe Mukufuna Kudziwa Mayankho Ake (FAQ)

Kodi kuchuluka kocheperako koyenera koyitanitsa (MOQ) ndi kotani kwa munthu payekha?makapu a pepala?

MOQ imatengera wogulitsa ndi mtundu wa kusindikiza. Kusindikiza kwa digito nthawi zambiri kumakhala ndi ntchito zochepa zopanga, kuyambira makapu pafupifupi 1,000. Kusindikiza kosavuta kwambiri kungafunike kuchuluka kwakukulu pakati pa makapu a 10k-50k. Kugula zinthu zambiri nthawi zambiri kumabweretsa mtengo wotsika mtengo pa chikho chilichonse.

Zimatenga nthawi yayitali bwanji kuti zisindikizidwe mwamakondamakapu a pepala?

Nthawi yotumizira katundu imadalira komwe wogulitsa wanu ali komanso njira yosindikizira. Kwa ogulitsa am'deralo, tili ndi nthawi yotumizira katundu kwa milungu iwiri mpaka inayi mutavomereza ntchito yomaliza ya zaluso. Nthawi yotumizira katunduyo ikhoza kukhala yayitali kwa katundu wopangidwa kunja kwa dziko, komwe nthawi yonse yopangira ndi kutumiza katundu imatha kuyambira milungu 10 mpaka 16. Nthawi imeneyo ikuphatikizapo nthawi yathu yopangira katundu komanso nthawi yotumizira katundu ku adilesi yanu.

Kodi inki zosindikizira zimagwiritsidwa ntchito pa makapu a pepala Kodi chakudya chili chotetezeka?

Ndipo inde, njira yabwino kwambiri yogwiritsira ntchito makampani opanga ma CD a chakudya ndi yakuti opanga ma CD a chakudya ayenera kugwiritsa ntchito inki yosawononga chakudya (komanso yopanda fungo labwino) pa mitundu yonse ya ma CD osindikizira chakudya ndi zakumwa mwachindunji. Ichi ndi chomwe inki iyi imapangidwira. Pa chilichonse mwa zinthuzi muyenera nthawi zonse kufunsa wogulitsa wanu kuti muwonetsetse kuti zikutsatira zofunikira zachitetezo m'dera lanu.

Kodi kusiyana kwakukulu pakati pa chikho chimodzi cha pakhoma ndi chikho cha pakhoma chawiri ndi kotani?

Chikho chimodzi cha pakhoma - chili ndi pepala limodzi, ndipo ndi chabwino pa zakumwa zoziziritsa kukhosi kapena zakumwa zotentha. Chikho cha pakhoma chokhala ndi pepala lachiwiri chimakhala ndi pepala lachiwiri. Izi zimasiya mpata wa mpweya, womwe umapereka chitetezo ndipo ndi wabwino kwambiri pa zakumwa zotentha kwambiri monga khofi kapena tiyi. Pa chikwamacho chokha, sizitanthauza kuti palibe khadibodi yosiyana yophimba manja.