Buku Lophunzitsira Kupanga Matumba Anu Okhala ndi Chizindikiro: Kuyambira Poyambira Mpaka Pomaliza

Kumaliza kugula kwanu ndi chinthu chomaliza chomwe kasitomala amakhala nacho chokhudza inu. Ndi chinthu chomaliza chomwe ali nacho; ndi chinthu chomaliza chomwe amachiyang'ana.

Kusankha matumba oyenera a chakudya okhala ndi logo sikungokhudza kuganizira mawonekedwe okha, komanso kudziwa momwe mungalimbikitsire mtundu wanu, kupangitsa makasitomala kumva bwino, komanso kulongedza katunduyo mosamala.

Tidzakutsogolerani pa sitepe iliyonse mu bukhuli. Tidzakuphunzitsani za lingaliro loyamba limenelo kwa kasitomala wanu amene ali ndi thumba.

ZoposaChikwamaUbwino Weniweni wa Ma Logo Packaging Opangidwa Mwamakonda

Kuyitanitsa matumba a chakudya osindikizidwa mwamakonda si ndalama yotayika. Ndi chisankho chanzeru pa bizinesi yanu. Nazi zabwino zazikulu.

• Amasintha Makasitomala Kukhala Akazembe a Brand:Chizindikiro chanu chimachoka m'sitolo. Chimayenda m'nyumba za anthu, m'maofesi, m'malo opezeka anthu ambiri. Chimagwira ntchito ngati chikwangwani chaching'ono.
• Zimakupangitsani Kuwoneka Waluso Kwambiri:Kuyika zinthu mwamakonda kumathandiza makasitomala kudziwa kuti mumaona ubwino kukhala wofunika kwambiri. Kumauza makasitomala kuti musamanyalanyaze chilichonse.
• Amapanga Chidziwitso Chapadera Chotsegula Mabokosi:Mwadzidzidzi, kugula chakudya chosavuta kumasintha kukhala nthawi "yapadera" ya dzina. Izi zimapangitsa makasitomala kumva kuti amayamikiridwa.
• Amapereka Chidziwitso Chofunikira:Gwiritsani ntchito kumbuyo kwa khadi (kapena chizindikiro/kapepala) kuti mulembepo tsamba lanu lawebusayiti, malo ochezera a pa Intaneti, kapena QR code. Izi zitha kukhala njira yabwino yokopa makasitomala mtsogolo.
• Zimakusiyanitsani ndi Opikisana Nanu:Mumsika wopikisana kwambiri, chikwama chapadera chingakupangitseni kukhala chapadera. Sizingakhalenso choncho pa mapulogalamu otumizira chakudya pomwe mawonekedwe ake ndi ofunika kwambiri.

Kupeza Njira Yanu: Buku LotsogoleraThumba la Chakudya LapaderaMitundu

Choyamba, mukufuna kufufuza njira zomwe mungasankhe. Matumba osiyanasiyana amagwira ntchito zosiyanasiyana. Tsopano tiyeni tikambirane za mitundu ikuluikulu ya matumba a chakudya omwe amapangidwa mwapadera.

ZachikaleMatumba a Mapepala(Kraft & White Yophikidwa)

"Izi ndi matumba okhawo omwe ambiri a ife m'malesitilanti/mabukitolo timagwiritsa ntchito. Ndi othandiza, ndipo amakopa anthu."

Zimapezeka ngati matumba a SOS (Stand-on-Shelf), matumba athyathyathya, kapena matumba okhala ndi zogwirira zolimba. Matumba a Mapepala Osindikizidwandi njira yachikhalidwe komanso yothandiza yowonetsera logo.

• Zabwino kwambiri: Maoda otengera kunja, zinthu zophika buledi, masangweji, ndi zakudya zopepuka.

Matumba Oyimirira (SUPs)

Matumba awa ndi otchuka, ogulira zinthu. Amatha kukhala pashelefu yawo. Uwu ndi uthenga wabwino wamalonda pa malonda. Amatetezanso kwambiri.

Ambiri mwa iwo ali ndi zinthu zomwe zimawonjezera moyo watsopano wa chakudya.

• Zabwino kwambiri pa: Nyemba za khofi, tiyi wa masamba otayirira, granola, zokhwasula-khwasula, jerky, ndi ufa.
• Zinthu Zake: Zipu zotsekeranso, malo odulira kuti zitsegulidwe mosavuta, komanso mawindo otseguka kuti awonetse zinthuzo.ma CD a chakudya apaderanthawi zambiri imakhala ndi zinthu ngati izi.

Matumba Apadera Otetezeka ku Chakudya

Zakudya zina zimafuna mitundu yawoyawo ya matumba. Awa ndi matumba opangidwa ndi mtundu wapadera wa zinthu kuti ateteze zinthu zinazake.

Izi zimatsimikizira kuti zakudya zanu zikukhala momwe mukufunira.

• Mitundu yaing'ono: Matumba osapsa mafuta, matumba okhala ndi galasi kapena sera, matumba a buledi okhala ndi mawindo, ndi matumba okhala ndi zojambulazo.
• Zabwino kwambiri pa: Makeke opaka mafuta, zakudya zokazinga, chokoleti, masangweji otentha, ndi buledi waluso.

Kusankha YanuChikwama: Buku Lopangira Zisankho pa Bizinesi Yanu Yazakudya

Matumba "abwino kwambiri" okhala ndi logo adzadalira zinthu zingapo zosiyanasiyana pa bizinesi yanu. Ayenera kugwirizana ndi malonda anu komanso zomwe mukufuna kupereka kwa makasitomala.

Tapanga tebulo ili kuti likuthandizeni kupeza kukula koyenera.

Tebulo ili ndi poyambira pabwino. Kuyang'ana mayankhondi makampanizingakupatseni malingaliro ambiri pa matumba anu azakudya.

Ulendo wa Masitepe 7 Kupita ku Wangwiro WanuMatumba a Chakudya Chopangidwa Mwamakondandi Logo

Zingaoneke zovuta kupanga ma phukusi apadera. Kampani yathu yathandiza mabizinesi ena ambiri ndi izi.

Nazi njira zisanu ndi ziwiri zomwe mungachite zomwe zingakuthandizeni kuchoka pa lingaliro loyamba mpaka chinthu chomalizidwa bwino.

Gawo 1: Fotokozani Zofunikira Zanu Zazikulu

Nazi zisanu mwa zimenezo nthawi zonse mukamafufuza mapangidwe, khalani pansi ndikudzifunsa. Zimenezi zichotsa zosankha zomwe zingatheke.

• Ndi chinthu chiti chomwe chimalowa mkati? Ganizirani za kulemera kwake, kukula kwake, kutentha kwake, komanso ngati ndi mafuta kapena chonyowa.
• Kodi bajeti yanu pa thumba lililonse ndi yotani? Kukhala ndi mtengo womwe mukufuna kumathandiza kutsogolera kusankha zinthu ndi kusindikiza.
• Mukufuna kuchuluka kotani? Samalani ndi ma MOQ, kapena kuchuluka kwa ma Order. Iyi ndi oda yocheperako yomwe wogulitsa angatenge.

Gawo 2: Sankhani Zinthu Zanu ndi Kalembedwe Kanu

Tsopano, bwererani ku mitundu ya matumba omwe takhala tikukamba. Sankhani kalembedwe komwe kakugwirizana bwino ndi malonda anu, ndi mtundu wake.

Komanso, ganizirani za kukhala wosamala pa chilengedwe. Ogula ambiri amafuna ma phukusi okhazikika. Izi zingakhudze momwe amagulira komanso ngati amagula.

Funsani za njira zina monga zobwezerezedwanso, zophikidwa mu manyowa kapena matumba opangidwa ndi zinthu zobwezerezedwanso.

Gawo 3: Konzani Logo Yanu ndi Zojambulajambula

Kapangidwe kanu ndiye chinsinsi cha mawonekedwe abwino. Nayi cholakwika chomwe anthu amachita nthawi zonse: kuyang'ana kwambiri pazinthu zaukadaulo (monga svg-logo{fill:#000;}) pamene mtundu weniweni wa logo ndi woipa.

• Mtundu wa Fayilo: Nthawi zonse gwiritsani ntchito fayilo ya vektha. Izi nthawi zambiri zimakhala mafayilo a AI, EPS, kapena PDF. Mosiyana ndi mafayilo a JPG kapena PNG, mafayilo a vektha amatha kusinthidwa kukula popanda kutaya mtundu.
• Kufananiza Mitundu: Mvetsetsani kusiyana pakati pa mitundu ya PMS (Pantone) ndi CMYK. Inki za PMS ndi mitundu yeniyeni, yosakanikirana kale kuti ikhale yofanana bwino ndi mtundu. CMYK imagwiritsa ntchito mitundu inayi kuti ipange mitundu yonse ndipo ndi yabwino kwambiri pazithunzi zofanana ndi zithunzi.
• Malo Opangira Kapangidwe: Musaiwale mbali (magussets) ndi pansi pa thumba. Awa ndi malo owonjezera olembera chizindikiro.

Gawo 4: Mvetsetsani Zosankha Zosindikiza

Momwe chizindikiro chanu chimakhalira pa thumba chimasintha mawonekedwe ndi mtengo wake. Nazi njira zazikulu zomwe mungasindikizire matumba a chakudya mwamakonda.

• Flexography: Njirayi imagwiritsa ntchito mapepala osindikizira osinthasintha. Ndiyo njira yabwino kwambiri yogulira zinthu zazikulu zokhala ndi mapangidwe osavuta amitundu imodzi kapena iwiri. Ndi yotsika mtengo kwambiri pamitengo yambiri.
• Kusindikiza Kwapa digito: Izi zimagwira ntchito ngati chosindikizira cha pakompyuta. Ndizabwino kwambiri pojambula zithunzi zazing'ono komanso zovuta komanso zamitundu yonse. Zimakupatsani zosankha zambiri zopangira.
• Kupaka Zinthu Zotentha: Njirayi imagwiritsa ntchito zojambulazo zachitsulo ndi kutentha ndi kukakamiza. Zimapangitsa logo yanu kukhala yokongola komanso yowala kwambiri.

Gawo 5: Sankhani Wogwirizana Naye Woyenera Wopaka

Wopereka chithandizo chanu sayenera kungokhala wosindikiza chabe. Iwo ndi bwenzi lanu la kampani.

Pitani ndi mnzanu amene amakupatsaniyankho lapadera, osati chinthu chopangidwa kale chokha. Onani ngati ali ndi chidziwitso pantchito yopanga chakudya.

Pemphani nthawi zonse kuti muwone zitsanzo za ntchito zawo.

Gawo 6: Gawo Lofunika Kwambiri Lotsimikizira

Iyi ndi cheke yanu yomaliza. Mudzalandira umboni musanasindikize matumba ambirimbiri.

Umboni ndi chitsanzo cha digito kapena chenicheni cha momwe chithunzi chanu chomaliza chidzawonekere. Yang'anani mosamala zolakwika, mitundu yolakwika ndi malo a logo.

Ndi mwayi womaliza wopempha kusintha zinthu zisanapangidwe.

Gawo 7: Nthawi Yopangira ndi Kutumiza

Pomaliza, funsani za nthawi yopezera zinthu. Umu ndi momwe zimakhalira kuyambira mutavomereza umboni mpaka nthawi yomwe mwalandira oda yanu.

Nthawi yoperekera zinthu imasiyana kuyambira milungu ingapo mpaka mwezi umodzi kapena iwiri kutengera njira yosindikizira, kuchuluka kwa zosindikiza komanso mtunda womwe wogulitsa wanu ali.

Kuti tipewe kufunikira kwa matumba ambiri: Konzani pasadakhale.

Kuyambira Zabwino mpaka Zabwino Kwambiri: Kupeza Zambiri Kuchokera ku Brand YanuChikwama

Chizindikiro choyambira chili bwino, koma simuyenera kukhalabe choncho. Ndi kapangidwe koyenera, matumba anu azakudya okhala ndi chizindikiro akhoza kusinthidwa kukhala chida chothandiza chotsatsa.

Nazi malangizo asanu okuthandizani kupeza phindu lalikulu.

• Onjezani Khodi ya QR:Lumikizani ku menyu yanu ya pa intaneti, tsamba lanu, kapena kuchotsera kwapadera pa oda yawo yotsatira.
• Onetsani Malo Anu Ochezera pa Intaneti:Sindikizani ma handle anu a Instagram kapena Facebook. Pemphani makasitomala kuti atumize zithunzi ndi chikwama chanu pogwiritsa ntchito hashtag inayake.
• Fotokozani Nkhani ya Kampani Yanu:Gwiritsani ntchito mawu achidule komanso osaiwalika kapena chiganizo chokhudza cholinga chanu. Izi zimathandiza makasitomala kulumikizana ndi kampani yanu mozama.
• Limbikitsani Pulogalamu Yokhulupirika:Onjezani uthenga wosavuta monga, “Onetsani chikwama ichi paulendo wanu wotsatira ndipo mutenge 10% kuchotsera!” Izi zimabwezeretsa makasitomala.

Monga momwe akatswiri okonza ma CD amanenera, kusintha matumba kukhalamwayi wapadera wotsatsa malonda ndiye maziko a kuonekera bwino.

Mafunso Ofunsidwa Kawirikawiri OkhudzaMatumba a Chakudya Chopangidwa Mwamakonda

Tasonkhanitsa mayankho a mafunso omwe amafunsidwa kawirikawiri okhudza matumba a chakudya odziwika bwino.

1. Kodi kuchuluka kocheperako kwa oda (MOQ) ndi kotani?matumba chakudya mwamakondandi logo?

Izi zimasiyana kwambiri pakati pa ogulitsa ndi njira zosindikizira. Ma MOQ nthawi zambiri amakhala otsika ndi kusindikiza kwa digito, nthawi zina matumba mazana angapo. Njira zina, monga flexography, zingafunike zikwizikwi. Muyenera kuganizira kufunsa ogulitsa anu za MOQ yawo.

2. Zimatenga nthawi yayitali bwanji kuti musindikize mwamakondamatumba a chakudya?

Mukangomaliza kupanga zinthu, kupanga ndi kutumiza zinthu kungatenge milungu itatu mpaka 12. Ndi mmene zinthu zilili, choncho funsani ogulitsa anu za nthawi imeneyo. Nthawi zonse ganizirani nthawi yokonzekera zinthu zanu kuti musachite zinthu mopitirira muyeso.

3. Kodi inki zimagwiritsidwa ntchito posindikiza pamatumba a chakudyaotetezeka?

Inde, ziyenera kukhala choncho. Mutha kumva bwino podziwa kuti mukugula ma cupcake toppers otetezeka komanso osawononga chilengedwe omwe amapangidwa ndi inki yoteteza chakudya. Ndi zoonanso pamitundu yonse ya ma phukusi omwe amakhudza chakudya, mwanjira ina kapena ina. Nthawi zonse tsimikizirani ndi komwe mwachokera, kuti muwonetsetse kuti akutsatira malamulo onse oteteza chakudya.

4. Kodi ndingapeze chitsanzo cha thumba lomwe lili ndi chizindikiro changa ndisanayike oda yonse?

Ogulitsa ambiri amapereka chitsimikizo cha digito chaulere. Nthawi zambiri n'zotheka kupeza chitsanzo chenicheni ndi kapangidwe kanu, koma yembekezerani kulipira. Ngati muli ndi oda yayikulu kapena yovuta ndipo mukufuna kufunsa zithunzi zina, chonde titumizireni uthenga kuti muyitanitse chitsanzo.

5. Kodi njira yotsika mtengo kwambiri yopezera ndi iti?matumba chakudya mwamakondandi logo?

Itanitsani gulu lalikulu nthawi imodzi kuti muchepetse ndalama. Kulisunga bwino ngati la mtundu umodzi kapena iwiri pa chinthu chofanana, monga pepala la Kraft kumapulumutsanso ndalama. Ngati muli ndi voliyumu yambiri, njira yosinthira zithunzi nthawi zambiri imatha kupanga matumba pamtengo wotsika kwambiri.

Mnzanu Wanu Pakupambana Pakuyika Ma Paketi

Kusankha matumba abwino kwambiri a chakudya okhala ndi logo, mwachitsanzo, ndi njira yanzeru yamalonda. Zimakhudza dzina lanu, zimakhudza kukhulupirika kwa makasitomala komanso malonda. Ndi chinthu chofunikira kwambiri pa ntchito yanu yotsatsa.

Mukaganizira bwino zinthu, kapangidwe ndi kusindikiza, mumapanga ma phukusi omwe akugwirizana bwino ndi bizinesi yanu. Mumasintha thumba wamba kukhala lamtengo wapatali.

Kwa mabizinesi omwe ali okonzeka kusintha mtundu wawo ndi upangiri wa akatswiri komanso njira zabwino kwambiri zopakira, tikukupemphani kuti mufufuze ntchito zathu pa Bokosi la Pepala Lodzaza.Tili pano kuti tikuthandizeni.