Buku Lotsogolera Kwambiri la Matumba Opangidwira Chakudya: Kuchokera ku Lingaliro mpaka kwa Kasitomala

Makasitomala nthawi zambiri amaona phukusi lanu kaye. Monga wogulitsa wosaoneka, malondawo amatha kudzigulitsa okha pashelefu yodzaza ndi anthu. Muyenera kuonetsetsa kuti chithunzi choyamba chikuwoneka bwino.

Bukuli likulongosola njira yakuda ndi yoyera. Tikuthandizani kusankha, kupanga, ndikuyika matumba a chakudya. Izi sizingakhale zoona, katundu woyenera samangoteteza malonda anu komanso amapangitsa kuti mtundu wanu uzioneka bwino.

Tidzafotokoza zonse zomwe muyenera kudziwa. Izi zikuphatikizapo mitundu yosiyanasiyana ya matumba ndi zipangizo. Tidzakuwonetsaninso malangizo opangira ndi momwe mungagwirire ntchito ndi ogulitsa. Kwa mabizinesi omwe akufuna mnzanu wodziwa zambiri, pitani kwa katswiri wokonza zinthu mongaZodzazazingathandize.

Chifukwa Chake Muyenera Kuyika Ndalama MuMatumba a Chakudya Chopangidwa Mwamakonda?

Kusankha matumba a chakudya opangidwa mwamakonda si ndalama zokha. Ndi ndalama zomwe zimafunika kuti kampani yanu igule mtsogolo. Mapaketi oyenera angathandize kuti malonda aziyenda bwino komanso kuti makasitomala azidalirana.

Zimakupangitsani kuti malonda anu azioneka bwino pamsika wodzaza anthu. Nazi ubwino waukulu wogula matumba a chakudya odziwika bwino:

• Kusiyana kwa Brand:Dzipatuleni kwa omwe mukulimbana nawo ndi mawonekedwe apadera. Kapangidwe kanu kamafotokoza nkhani ya kampani yanu ndipo n'kosavuta kukumbukira.
• Kukongola kwa Shelf Yowonjezera:Kapangidwe kabwino kamakopa chidwi cha wogula pamene akudutsa pamalo ogulira. Izi sizosachita kunena; chifukwa chake, zinthu zoposa 70% zomwe zimagulidwa zimapezeka m'sitolo. Choncho kukongola kwa zinthu zofunika kwambiri ndikofunikira kuti zinthu ziyende bwino.
• Chitetezo Chapamwamba Chazinthu:Zapangidwira zinthu zanu zokha, matumba awa opangidwa mwapadera. Chakudya chimakhala chatsopano; fikani tsiku logulitsa ndipo chitayeni.
• Kulankhulana ndi ena za mfundo zazikulu:Muli ndi malo ambiri pano oti muuze ogula za zakudya zomwe akudya, komwe chakudyacho chimachokera komanso momwe chinapangidwira. Malangizo ophikira nawonso ndi omveka bwino; mndandanda wa zosakaniza ndi waufupi kuposa kale.
• Kukulitsa Chidziwitso cha Makasitomala:Kuphwanya ufulu wa aliyense pano kungapindule ndi zinthu monga zipi zomwe zimatsekekanso ndi zong'ambika zosavuta kutsegula zomwe zimawonjezera phindu. Zimathandiza makasitomala kugwiritsa ntchito malonda anu mosavuta.

Mitundu yaMatumba a Chakudya Chopangidwa MwamakondaKupeza Woyenerana Nanu Wabwino Kwambiri

Kapangidwe ka thumba lanu ndi kofunikira monga momwe kapangidwe kake kamakhudzira momwe malonda anu amakhalira pashelefu komanso momwe makasitomala amagwiritsira ntchito. Kusankha mtundu woyenera ndi gawo loyamba popanga matumba abwino oti mugwiritse ntchito pa chakudya.

Nazi mitundu yofala kwambiri yomwe mudzawona:

• Matumba Oyimirira:Izi ndi zodziwika bwino. Zimagwira ntchito bwino kwambiri pa zokhwasula-khwasula, khofi, granola, komanso zakumwa. Kutha kwawo kudziyimira pawokha kumawapatsa malo abwino kwambiri osungiramo zinthu.
• Matumba Osalala (Matumba a Pilo):Iyi ndi njira yotsika mtengo. Imagwira ntchito bwino pa chakudya chimodzi, zitsanzo, kapena zinthu zina monga zosakaniza za jerky kapena zonunkhira.
• Matumba Okhala ndi Mitsempha:Magussets ndi mapini omwe amalola thumba kukula.
  • Mbali ya Gusset:Iyi ndi njira yabwino kwambiri yopangira nyemba za khofi ndi tiyi wa masamba otayirira. Ma gussets am'mbali amalola thumba kukhala lozungulira ngati litadzazidwa.
  • Pansi pa Gusset:Izi zimapangitsa kuti thumba likhale lolimba. Zimathandiza kuti thumbalo liyime bwino.
• Matumba Okhala Pansi Pang'ono (Mabokosi):Iyi ndi njira yapamwamba kwambiri. Imaphatikiza mawonekedwe a thumba lachikhalidwe ndi katoni yopindika. Imapereka mapanelo asanu athyathyathya oti azigwiritsidwa ntchito polemba chizindikiro ndipo imayima bwino kwambiri pamashelefu.
• Matumba a Mapepala:Izi nthawi zambiri zimagwiritsidwa ntchito pogula zakudya, kuphika buledi, ndi zakudya zina. Zitha kusinthidwa mosavuta ndi ma logo ndi chizindikiro kuti zikhale zosavuta komanso zapamwamba.

Ogulitsa ambirionetsani mitundu yosiyanasiyana ya mafashoni awakuti zikuthandizeni kupeza yoyenera.

Kusankha Zinthu Zoyenera: Njira Yoyambira Chakudya

Zinthu zomwe zili mu thumba lanu la chakudya sizimangosunga zinthu zanu zokha, komanso zimaziteteza ku dziko lakunja. Kusankha zinthu zoyenera ndikofunikira kwambiri kuti zinthuzo zisungidwe nthawi yayitali komanso kuti zikhale zotetezeka.

Tiyenera kuganizira za "zotchinga." Izi zikutanthauza momwe zinthuzo zimatsekereza mpweya, chinyezi, ndi kuwala. Zinthuzi zimatha kupangitsa chakudya kuwonongeka, kutha, kapena kutaya kukoma. Zinthu zotchinga kwambiri zimapereka chitetezo chabwino kwambiri pazinthu zobisika.

Chitetezo cha chakudya sichingakambiranenso. Nthawi zonse onetsetsani kuti chilichonse chomwe mwasankha chili ndi satifiketi yoti chikugwirizana ndi chakudya. Izi zikutanthauza kuti ndi chotetezeka kuti chigwirizane mwachindunji ndi zakudya. Mukamapanga matumba apadera a chakudya, chinthucho ndi chisankho chofunikira.

Nayi tebulo losavuta kuyerekeza zinthu zodziwika bwino:

Zinthu zoyenera nthawi zambiri zimadalira chinthucho chokha. Kuti muwone mayankho okonzera zakudya omwe adapangidwira magulu osiyanasiyana, mutha kuwona zitsanzo zokonzedwa bwinondi makampani.

Ndondomeko Yosinthira Zinthu: Buku Lotsogolera Zosankha Pang'onopang'ono

Musanalankhule ndi wogulitsa, zimathandiza kukhala ndi dongosolo lomveka bwino m'maganizo. Ndondomekoyi iyenera kukuthandizani kukonza malingaliro anu ndikukonzekera kukambirana kothandiza kwa mbali ziwiri. Kuchita izi kudzapulumutsa nthawi ndi ndalama.

Nayi njira yotsatirira pang'onopang'ono yokonzekera matumba anu a chakudya:

1. Gawo 1: Fotokozani Zosowa Zanu ndi Zosungira:Kodi ndi zinthu zamtundu wanji zomwe zikupangidwa? Kodi ndi zakudya zamafuta, ufa, zakumwa kapena zolimba? Kodi mukufuna kuti zisungidwe zatsopano nthawi yayitali bwanji pashelefu? Izi zidzasankha mtundu wa chotchinga chomwe mukufuna.
2. Gawo 2: Sankhani Kapangidwe ka Chikwama Chanu ndi Zipangizo Zake:Ndi chidziwitso chimenecho, sankhani mtundu wa thumba lomwe likugwirizana ndi malonda anu. Kenako, sankhani zinthu zomwe zingateteze bwino ndikufalitsa uthenga wanu.
3. Gawo 3: Konzani Zinthu Zanu:Ganiziraninso momwe ogwiritsa ntchito amagwirira ntchito. Kodi mungakonde loko yotsekeka yomwe ingatsekedwenso? Chobowola chotseguka mosavuta? Bowo lopachikika kuti mulumikize malonda anu ku chiwonetsero cha malonda? Kapena mukufuna valavu yonunkhira kuti khofi wokazinga watsopano upume?
4. Gawo 4: Pangani Zojambulajambula Zanu ndi Chizindikiro Chanu:Sonkhanitsani zinthu zofunika kwambiri pakupanga kwanu. Izi zikuphatikizapo logo yanu, mitundu ya kampani, zambiri za zakudya, ndi ma barcode aliwonse ofunikira. Muthanso kuwonjezera zamakono. zosankha monga ma QR codeulalo womwe umapita ku tsamba lanu lawebusayiti kapena njira yophikira.
5. Gawo 5: Dziwani Bajeti Yanu ndi Kuchuluka kwa Oda Yanu:Kodi bajeti yanu yayikulu ndi yotani pa thumba lililonse? Ndipo ndikofunikira kukhala ndi luso logwiritsa ntchito bwino zinthu zomwe mukufuna kugula (MOQs). MOQ ndi oda yaying'ono kwambiri yomwe wogulitsa angavomereze.

Njira Yoyitanitsa ndi Kupeza Mnzanu Woyenera

Mukamaliza kukonza dongosolo, chinthu chotsatira ndikupeza wogulitsa ndikuyitanitsa. Njirayi ingamveke yovuta. Koma ngati mukudziwa zomwe mungayembekezere, zonse zimakhala zochepa kwambiri.

Mavuto Omwe Muyenera Kupewa Mukamayitanitsamatumba apadera a chakudya

Ngakhale mutaphunzira zinthu zomwe mwakumana nazo, pali zolakwika zina zomwe makampani amachita nthawi zonse. Kuzipewa kumapulumutsa nthawi, mavuto ndi ndalama.

• Kusamvetsetsa MOQs ndi Kuchepa kwa Mitengo:Kuchuluka kwa Oda Yocheperako (MOQ) ndiye mtengo wochepa kwambiri womwe mungayitanitsa. Nthawi zambiri ndi wokwera mtengo kwambiri pa thumba lililonse: maoda ang'onoang'ono kwambiri ndi omwe amawononga ndalama zambiri pa thumba lililonse. Poyerekeza, maoda akuluakulu nthawi zambiri amakopa mtengo wotsika pa chinthu chilichonse.
• Kutumiza Zojambulajambula Zotsika: Ma logo kapena zithunzi za FFuzzy zingapangitse kuti pakhale kusindikiza kosamveka bwino komanso kosafunikira. Nthawi zonse perekani zithunzi mu mtundu wozikidwa pa vekitala, monga mafayilo a .ai kapena .eps; zidzakhalanso zothandiza.
• Kudumpha Umboni Wakuthupi:Chitsimikizo cha digito pa sikirini sichingakuwonetseni momwe chinthucho chimamvekera m'manja mwanu kapena mtundu wake. Ndipo musamalize kupanga konse mpaka mutawona chitsanzo chenicheni cha chikwama chanu chomaliza.
• Kuchepetsa Nthawi Yotsogolera:Kupanga zinthu mwamakonda sikuchitika mwadzidzidzi. Kumafunika kusindikizidwa, kudula, kusonkhanitsa zinthu pang'ono, kusonkhanitsa, kulongedza ndi kutumiza. Izi zingatenge milungu ingapo kapena zinthu zina ngakhale miyezi ingapo. Odani matumba anu nthawi isanafike nthawi yomwe mukuwafuna.

Momwe Mungasankhire Wogulitsa

Bwenzi labwino kwambiri lidzakutsogolerani pa izi. Yang'anani wogulitsa amene:

• Ali ndi ziphaso zoteteza chakudya (monga BRC kapena SQF).
• Ali wokonzeka kugawana mbiri kapena zitsanzo za ntchito zawo zakale.
• Amafotokozera momveka bwino nthawi yawo yopezera zinthu, MOQs, ndi mfundo zotumizira.

Bwenzi labwino lidzakutsogolerani pa izi. Yang'anani wothandizira amene amapereka chithandizo chomveka bwino. yankho lapaderanjira yobweretsera masomphenya anu ku moyo.

Mafunso Ofunsidwa Kawirikawiri (FAQ) okhudzaMatumba a Chakudya Chopangidwa Mwamakonda

Nazi mayankho a mafunso omwe amafunsidwa kawirikawiri okhudza kupanga matumba a chakudya.

Kodi kuchuluka kwa oda yocheperako (MOQ) ndi kotani?matumba chakudya mwamakonda?

Zimasiyana. Izi zimatengera wogulitsa, njira yosindikizira yomwe imagwiritsidwa ntchito, ndi zina zotero. Kusindikiza kwa digito kumatha kulola kuti zinthu zigwiritsidwe ntchito mpaka zana, pomwe kusindikiza kwachikhalidwe kwa flexographic - komwe kumakhala bwino kwambiri - kungafunike zinthu 5,000 mpaka 10,000 kapena kuposerapo.

Kodi matumba chakudya mwamakonda yosamalira chilengedwe?

Kodi ndingapeze chitsanzo ndisanayike oda yayikulu? Palibe kukayika kuti mungathe. Ogulitsa ambiri akuluakulu adzakupatsani mapaketi a zitsanzo za zipangizo zawo zosiyanasiyana. Angakupatseninso "umboni" weniweni wa kapangidwe kanu komaliza musanayike mu oda yonse, nthawi zina panthawiyi amalipiritsa ndalama zochepa zomwe pambuyo pake zimachotsedwa pa oda yanu yayikulu.

Zimatenga nthawi yayitali bwanji kuti zithekematumba apaderazopangidwa?

Kawirikawiri zimatenga milungu 4-10. Izi zikuphatikizapo kukopera umboni, zojambulajambula zotsimikizira umboni, kupanga ndi kutumiza. Nthawi zina, ngati mukufuna chinthu mwachangu kwambiri, amakupatsani njira zofulumira koma izi zimabwera ndi ndalama zowonjezera.

Kodi ndingapeze chitsanzo ndisanayike oda yayikulu?

Muyenera ndipo muyeneradi. Ogulitsa ambiri abwino adzakupatsani zitsanzo za mapepala, matumba apulasitiki, ndi mafilimu; ndipo ochepa okha ndi omwe angapange umboni wolondola wa "kupangira" kuchokera ku zojambula zanu: izi nthawi zambiri zimakhala ndi ndalama zochepa zomwe zimapita ku oda yanu yonse.

Kodi kusiyana pakati pa kusindikiza kwa digito ndi flexographic ndi kotani?

Kusindikiza kwa digito kuli ngati chosindikizira chapamwamba cha ofesi. N'koyenera komwe kumafunika zinthu zochepa, zithunzi zovuta, kapena kusintha kwakanthawi kochepa. Kusindikiza kwa flexographic kumagwiritsa ntchito mapepala osindikizira enieni. Pazinthu zambiri, zimakhala zotsika mtengo pa mtengo uliwonse, makamaka ngati kapangidwe kake ndi kosavuta.