Buku Lotsogolera Kwambiri la Kapangidwe ka Chikho cha Mapepala: Kuchokera pa Lingaliro mpaka pa Kasitomala

Chikho chanu chodalirika cha khofi sichongotengera chabe. Ndi chikwangwani chachikulu chomwe chimatsatira makasitomala anu. Chikho Chosavuta Ndi Mwayi Wosowa. Kapangidwe kabwino ka chikho cha pepala ndi zotsatira za kudziwika, luso komanso luso laukadaulo.

Mudzapanga kapangidwe ka chikho chanu cha pepala pogwiritsa ntchito njira yotsatizana pogwiritsa ntchito phunziroli. Mudzaphunziranso ubwino wa chikho chopangidwa bwino. Mitu ina yomwe ikukambidwa ndi iyi: Kapangidwe 101, momwe mungachitire, ndi zolakwika zomwe zimachitika kawirikawiri pakupanga.

Kupita Kupitirira Chidebe: ChanuChikho cha PepalaUdindo Wanzeru wa Kapangidwe

Ku makampani ambiri, kupanga makapu kumaoneka ngati chinthu chaching'ono. Koma ndi njira yabwino yotsatsira malonda. Tili ndi bizinesi yokonza makapu a mapepala yogwira mtima kuti bizinesi yanu ikule ndikupeza makasitomala ambiri. Ndi malipiro omwe amabwezedwa pa malonda aliwonse.

Chikho monga Kazembe wa Brand

Kasitomala asanamwe chakumwa, amakhala akumwa kale kuchokera mu kapu yanu. Kapangidwe kake kamasonyeza umunthu wa kampani yanu. Kapangidwe koyera bwino kakhoza kulembedwa kuti "kapamwamba komanso kamakono." Chizindikiro chobwezerezedwanso chowonjezeredwa ku kapu ya dothi chingatanthauze "chosamalira chilengedwe." Chosangalatsa Komanso Champhamvu Kapu yokongola yomwe imatembenuka mkati. Kapangidwe kake kabwino, kali ndi msika. Ndicho chifukwa chake muyenera kuganizira za kuyika chizindikiro cha makampani ena.

Kupititsa patsogolo Chidziwitso cha Makasitomala

Choyamba ndi chakuti kapangidwe kake ndi komwe kamapangitsa kuti chinthucho chikhale chabwino. Khofi imasandulika chinthu chapadera pang'ono. Ndi gawo laling'ono chabe, koma limasonyeza kudzipereka kwanu ku khalidwe labwino m'mbali zonse za bizinesi. Lili ndi mphamvu yopereka phindu lina kwa makasitomala.

Kulimbikitsa Ma Social Media & Mau Ochokera Pakamwa

Chikho cha pepala chopangidwa bwino kapena chapadera chidzakhala chinthu "chosavuta kugwiritsa ntchito pa Instagram". Anthu amasangalala kuyika zithunzi za zinthu zomwe zimawoneka bwino. Akafuna kujambula chithunzi cha chikho chanu, akukupatsani malonda aulere. Njira iyi yotsatsira pa intaneti ndiyo njira yomwe mungafikire anthu ambiri atsopano.

Mfundo 7 Zofunika Kwambiri ZosaiwalikaChikho cha PepalaKapangidwe

Kapangidwe kabwino kamatsatira malamulo ena. Malamulowa ndi ofunikira kwambiri pa chinthu chopindika, chokhala ndi magawo atatu monga chikho. Mutha kuwona mndandanda wa kapangidwe ka chikho chanu cha pepala.

1. Kusasinthasintha kwa Brand ndi Mfumu

Chikho chanu chiyenera kuwoneka nthawi yomweyo ngati kuti ndi cha kampani yanu. Gwiritsani ntchito logo yanu, mitundu ya kampani yanu ndi zilembo zanu. Izi zimapanga uthenga wabwino wa kampani yanu m'makalata anu onse.

2. Kuwerenga ndi Utsogoleri

Zinthu zofunika kwambiri, monga dzina lanu, ziyenera kuwerengedwa mwachidule. Izi zikutanthauza kugwiritsa ntchito zilembo zomwe zimawoneka bwino komanso zosiyana ndi mitundu. Chinthu choyamba chomwe anthu amaona ndi pamene amawerenga mfundo zofunika kwambiri, m'maganizo.

3. Kugwiritsa Ntchito Mtundu Mwanzeru

Mitundu imabweretsa malingaliro. Mwachitsanzo, mitundu yofunda monga yofiira, bulauni ndi zina zotero imakhala ndi mawonekedwe okongola ndipo imatha kusakaniza zinthu zambiri kuphatikizapo khofi yomwe mumakonda! Buluu ndi wobiriwira nthawi zambiri zimagwirizanitsidwa ndi kuzizira, zomwe zimachitika kawirikawiri m'malo atsopano. Kumbukirani, mtundu umawoneka wosiyana pazenera komanso papepala, RGB (skrini) ndi yosiyana ndi CMYK (zosindikizira). Kumbukirani kuti nthawi zonse mumapanga CMYK kuti musindikize.

4. Gwirizanitsani Kalembedwe ka Maonekedwe ndi Mtundu Wanu

Kodi mtundu wanu ndi wochepa, wakale, wosangalatsa kapena wapamwamba? Maonekedwe a kapu yanu ya pepala ayenera kuwonetsa umunthu wa mtundu wanu. Izi zimatsimikizira uthenga weniweni.

5. Kuphweka vs. Kuvuta

Chikho si chinthu chosalala. Chili ndi malo opindika pang'ono. Zikatero, zambiri zitha kuoneka ngati zodzaza. Nthawi zambiri kapangidwe kosavuta komanso kolimba mtima kadzakhala kopambana! Zochepa zimakhala zambiri.

6. Ganizirani Phukusi Lonse

Kodi chikuwoneka bwanji ndi chivundikiro pamwamba? Kodi mtundu wake ukugwirizana ndi manja anu a chikho? Taganizirani za chinthu chonse chomwe kasitomala amalandira. Chikho, chivindikiro ndi dzanja ziyenera kugwira ntchito limodzi.

7. Kapangidwe ka "Nthawi ya Instagram"

Sungani chinthu chimodzi chosangalatsa komanso chapadera. Chingakhale mawu oseketsa, chithunzi chokongola kapena tsatanetsatane wobisika. Zimenezo zimalimbikitsa makasitomala kujambula ndi kugawana zithunzi.

Gawo ndi Gawo LanuChikho cha PepalaKayendedwe ka Ntchito Yopangira

Pogwiritsa ntchito zaka zathu zambiri zogwirira ntchito zosiyanasiyana zopaka mapepala, tasintha njira yopangira makapu a mapepala kukhala magawo atatu osavuta. Njirazi zimathandiza kuchepetsa mavuto kuyambira pakupanga mpaka kusindikiza.

Gawo 1: Ndondomeko ndi Kuganiza

1. Fotokozani Cholinga Chanu: Choyamba, sankhani zomwe mukufuna kuti chikhochi chikwaniritse. Kodi ndi cholinga chodziwitsa anthu za mtundu wa kampani, kutsatsa kwa nyengo, kapena chochitika chapadera? Cholinga chomveka bwino chimatsogolera kusankha kwanu kapangidwe.
2. Sonkhanitsani Chilimbikitso: Yang'anani zomwe makampani ena akuchita. Sonkhanitsani zitsanzo za mapangidwe omwe mumakonda. Izi zimakuthandizani kuwona zomwe zikuchitika ndikupeza komwe mukupita.
3. Jambulani Malingaliro Oyamba: Musayambe ndi kompyuta. Gwiritsani ntchito cholembera ndi pepala kujambula malingaliro osamveka bwino. Iyi ndiyo njira yachangu kwambiri yofufuzira mapangidwe osiyanasiyana popanda kungokhala ndi zinthu zazing'ono.
4. Pezani Chikhomo Cholondola cha Dieline: Chosindikizira chanu chidzakupatsani chikhomo chosalala, chopindika chotchedwa dieline. Ichi ndi mawonekedwe ndi kukula kwenikweni kwa malo osindikizira a chikho chanu. Kugwiritsa ntchito izi ndikofunikira.
5. Konzani Fayilo Yanu mu Mapulogalamu Aukadaulo: Gwiritsani ntchito pulogalamu ngati Adobe Illustrator. Pulogalamuyi imagwira ntchito bwino ndi zithunzi za vekitala komanso mapangidwe olondola ofunikira pakupanga kapu ya pepala labwino.
6. Konzani Kapangidwe Kanu: Ikani chizindikiro chanu, mawu, ndi zinthu zina pa template ya dieline. Yang'anirani kwambiri mawonekedwe ndi malo olumikizirana.
7. Pangani 3D Mockup: Mapulogalamu ambiri opanga kapena zida zapaintaneti zimakupatsani mwayi wowonera chithunzithunzi cha 3D cha kapangidwe kanu kosalala. Izi zimakuthandizani kuwona malo aliwonse osasangalatsa kapena zolakwika musanasindikize.
8. Sinthani Ma Fonti kukhala Ma Outlines: Gawoli limasintha mawu anu kukhala mawonekedwe, kotero palibe vuto la zilembo pa chosindikizira. Komanso, onetsetsani kuti zithunzi zonse zaikidwa mu fayilo.
9. Onetsetsani kuti Fayilo ili mu CMYK Color Mode: Monga tanenera, kusindikiza kumagwiritsa ntchito CMYK (Cyan, Magenta, Yellow, Black). Sinthani fayilo yanu kuti muwonetsetse kuti mitundu ndi yolondola.
10. Tumizani PDF Yokonzeka Kusindikizidwa: Sungani fayilo yanu yomaliza ngati PDF yapamwamba kwambiri, potsatira malamulo enieni a chosindikizira chanu. Iyi ndi fayilo yomwe mudzatumiza kuti ipangidwe.
11. Kuwunikira Kwambiri kwa Mipata: Pewani kugwiritsa ntchito zithunzi zotsika, chifukwa zidzawoneka zosawoneka bwino zikasindikizidwa. Komanso, onetsetsani kuti palibe mawu ofunikira kapena ma logo omwe aikidwa mwachindunji pa msoko, komwe angadulidwe.

Gawo 2: Kapangidwe kaukadaulo ndi Kugwira Ntchito

Gawo 3: Kusindikiza ndi Kumaliza

Kuyenda ndi Zopinga Zaukadaulo: Malangizo Abwino Ojambula Zithunzi Zokonzeka Kusindikizidwa

Kupanga kapu ya pepala yokonzeka kusindikizidwa kumafuna kuganizira malamulo enaake aukadaulo. Kuikonza bwino kumakuthandizani kuti musachite zolakwika zodula zosindikizidwa.

Kumvetsetsa "Warp"

Kapangidwe kake kamene kali kosalala kamatambasulidwa ndikupindika pamene kamakulungidwa pa chikho chozungulira. Izi zimatchedwa kupotoza. Monga malangizo aukadaulo opangira kachidutswa kakang'ono ka chikho, izi zitha kukhala mawonekedwe osavuta okhala ndi sikweya ndi bwalo lozungulira koma ngati sizinapangidwe pa template yawo yokhota bwino zitha kukhala zozungulira zazitali! Nthawi zonse ndibwino kugwiritsa ntchito diele ya chosindikizira kuti muwone momwe luso lanu lidzawonekere.

Kulemekeza Msoko

Pali msoko wa mapepala pomwe umamatiridwa pamodzi pa chikho chilichonse cha pepala. Musayike chizindikiro chanu, mawu ofunikira kapena tsatanetsatane wovuta pamwamba pa msoko uwu. Kulinganiza kwake sikungawoneke bwino, ndipo kungawononge chithunzi cha kapangidwe kanu. Onetsetsani kuti mwasiya inchi imodzi mbali zonse ziwiri za malowa.

Mawonekedwe ndi Mitundu ya Mafayilo

Pazithunzi zonse kapena zithunzi za pazenera monga ma gels amitundu ndi malire, ziyenera kukhala 300 DPI (madontho pa inchi). Izi zikugwirizana ndi kugwiritsa ntchito zojambula za Vector pa ma logo, zolemba ndi zithunzi zosavuta. Mafayilo a Vector (. AI,. EPS,. SVG) amatha kusinthidwa kukhala kukula kulikonse popanda kutaya mtundu.

Khoma Limodzi vs. Khoma Lawiri

Chikho chimodzi chopangidwa ndi khoma limodzi chimapangidwa ndi pepala limodzi lopangidwa ndi ply, kuti chigwiritsidwe ntchito ndi zakumwa zoziziritsa kukhosi. Makapu awiri okhala ndi khoma limodzi ali ndi gawo lina kunja, lotetezera kutentha lomwe limawapangitsa kukhala abwino kwambiri pa zakumwa zotentha zopanda chikwama. Kusankha kumeneku kumakhudza ntchito ndi kapangidwe ka template monga momwe ena mwa ogulitsa makapu apadera adafotokozera. Printer yanu idzakupatsani template yoyenera mtundu wa makapu anu.

Kumene Mungapeze Mphoto ZopambanaChikho cha Pepala Kudzoza kwa Kapangidwe

Mukumva kukakamizidwa? Kulimbikitsidwa pang'ono kungakupangitseni kuganiza ndikukuwonetsani zomwe zingatheke pogwiritsa ntchito kapu ya pepala.

• Malo Owonetsera Kapangidwe Kosankhidwa:Behance ndi Pinterest zonse zili ndi mapangidwe anzeru kwambiri omwe angathe kusankhidwa. Yang'anani "kapangidwe ka chikho cha pepala" ndipo muwona ntchito ya opanga padziko lonse lapansi. Instagram nayonso ndi mgodi wagolide, m'malingaliro.
• Mabulogu Opangira Ma Paketi:Pali ma blog angapo odzipereka omwe ali ndi ma phukusi okha. Ma Cup a Creative Paper Padziko lonse lapansi ali ndi kapangidwe kabwino ka makapu a mapepala. Kawirikawiri amawonetsa makapu abwino kwambiri a mapepala omwe mungapeze, zomwe zikutanthauza kuti izi zingakupatseni chilimbikitso cha lingaliro lanu lotsatira.
• Malo Anu Ogulira Khofi:Onani makapu omwe mumawona kale tsiku lililonse. Onani zomwe ma cafe ndi ma chain akuluakulu akuchita. Uku ndi kafukufuku wodabwitsa wa dziko lenileni wa polojekiti yanu.

Pomaliza: Tembenuzani YanuChikho cha Pepalamu Chuma Chanu Chabwino Kwambiri Chotsatsa

Palibe mtengo wogulira kapu ya pepala yokonzedwa bwino. Ndi chida chothandiza kwambiri pa malonda. Chimathandiza kupanga dzina lanu, chimasangalatsa makasitomala anu komanso chimapangitsa kuti anthu azikuonani tsiku lililonse.

At Bokosi la Pepala Lodzaza, tawona mwachindunji momwe kapangidwe ka kapu ya pepala kabwino kwambiri kamakwezera mtundu wa kampani. Ngati mwakonzeka kupanga kapangidwe kabwino kwambiri, fufuzani yankho lapaderandi sitepe yotsatira yabwino kwambiri yokwaniritsira masomphenya anu.

Mafunso Ofunsidwa Kawirikawiri (FAQ) okhudzaChikho cha PepalaKapangidwe

Ndi pulogalamu iti yabwino kwambirichikho cha pepalakapangidwe?

Muyenera kugwiritsa ntchito pulogalamu yaukadaulo yochokera ku vekitala yomwe imagwirizana ndi mitundu iyi ya mafayilo monga Adobe Illustrator. Imagwiranso ntchito yabwino kwambiri ndi ma logo ndi zolemba. Imathandizanso kusavuta kugwiritsa ntchito ma tempuleti opindika a printer, kapena ma dieline, ofunikira popanga.

Kodi kusiyana pakati pa chikho cha khoma limodzi ndi chikho cha khoma ziwiri n'chiyani?

Makapu okhala ndi khoma limodzi amapangidwa ndi pepala limodzi ndipo amagwiritsidwa ntchito ndi zakumwa zoziziritsa kukhosi. Makapu okhala ndi khoma awiri ndi ofanana ndi chikho. Gawoli ndi lokwanira kuteteza makapu otentha, ndipo nthawi zambiri limachotsa kufunika kwa "jekete" la katoni.

Kodi ndingatani kuti nditsimikizire kuti logo yanga siikusokonekera pa chikho chomaliza?

Musaiwale kugwiritsa ntchito diele yovomerezeka, yopindika ya ntchito yanu yosindikiza. Mukayika kapangidwe kanu pa template iyi, mawonekedwe a chikhocho amaganiziridwa. Muthanso kuwona zinthu pamene mukugwira ntchito ndi chida chojambulira cha 3D chomwe ndi njira ina yochitira izi mwanzeru pofunafuna kusokoneza musanafike pa chosindikizira.

Kodi ndingagwiritse ntchito chithunzi cha utoto wonse pa chithunzi changa?chikho cha pepalakapangidwe?

Inde, mungathe. Kupatula kuti chithunzicho chiyenera kukhala chapamwamba kwambiri. Chiyenera kukhala 300 DPI pa kukula komaliza chikasindikizidwa. Chiyeneranso kusinthidwa kukhala mtundu wa CMYK kuti, chikasindikizidwa, mitundu yake iwoneke ngati ikuyenera kuoneka.

Kodi ndi mtundu wanji wa mafayilo omwe osindikiza nthawi zambiri amafunikira pachikho cha pepalakapangidwe?

Makina ambiri osindikizira amafunika fayilo ya PDF yokonzeka kusindikizidwa. Zojambula zoyambirira ziyenera kupangidwa mu mtundu wa vekitala (.AI kapena .EPS). Mu fayilo yomaliza, zolemba zonse ziyenera kusinthidwa kukhala ma framework ndipo zithunzi zonse ziyenera kuyikidwa. Nthawi zonse onani zofunikira za makina anu osindikizira.