Buku Lotsogolera Kwambiri la Kutsatsa kwa FMCG Kuti Zinthu Zanu Ziziyenda Bwino mu 2024

Kodi mukudziwa kuti msika wa FMCG udzakula kuchoka pa USD 121.8 biliyoni mu 2023 kufika pa USD 230.6 biliyoni pofika chaka cha 2032?

Popeza ndi imodzi mwa mafakitale odzaza kwambiri, mpikisanowu ndi wovuta kwambiri. Pakati pa njira zambiri zopangira malonda ndi njira zotsatsira malonda, ogula tsopano ali ndi zosankha zambiri zomwe angafune. Chifukwa chake, ndi imodzi mwamakampani omwe ali ndi anthu ambiri.'Nthawi yoti mukonze njira zanu chaka chino ndi yokwanira.Mu bukhuli, tigawana buku lonse lomwe lingakuthandizeni kupanga dzina lanu la FMCG lomwe likubwera kwa omvera aku India. Njira izi zikuthandizani kuwona bwino dzina lanu komanso kukumbukira kuti mupitirize kugulitsa kwanu mu 2024.'yambani.

Kodi tikutanthauza chiyani tikati FMCG branding? bokosi la makeke opangidwa mwamakonda?

Kuyambira pa mfundo zoyambira, mawu akuti FMCG akuyimira Katundu Wogula Mofulumira. Apa, mutha kupeza zinthu zosamalira thupi, zinthu zachipatala, chakudya ndi zakumwa zokonzedwa, ndi zina zotero.Njira yokhayo yopitira patsogolo pamsika wopikisana wa FMCG ndikupanga njira zapadera zopangira dzina lanu zomwe zingapangitse kuti dzina lanu lizioneka losiyana ndi ena onse.Njira zabwino kwambiri zopangira chizindikiro zingathandize kuti chizindikiro chanu chikhale chosiyana ndi mitundu yambiri ya malonda yomwe ilipo ku India.  msika.Chofunika kwambiri ndi kusankha njira zabwino kwambiri zotsatsira malonda a FMCG kuti mukweze dzina lanu ndi kufunika kwa makasitomala aku India. Izi pamapeto pake zidzakhudza makasitomala ambiri.'zisankho zogulira, zomwe zimapangitsa kuti malonda achuluke pakapita nthawi.

N’chifukwa chiyani tiyenera kupanga njira yotsatsira malonda mu bokosi la makeke opangidwa mwamakondagawo?

Popeza ndi bizinesi yovuta kwambiri, muyenera kukhala ndi njira zowonjezerera malonda anu apachaka.Njira za FMCG ndi zabwino kwambiri kuti ziwonjezere kuonekera kwa mtundu wanu, makamaka mukakhala watsopano mumakampaniwa.Kampani yanu idzadziwika bwino m'njira zosiyanasiyana komanso m'manyuzipepala. Apanso, iyi ndi njira yabwino kwambiri yokopa anthu atsopano ku bizinesi yanu.Ndi njira zabwino, mutha kupanga bwino kapangidwe ka mtundu wanu kukhala kosiyana ndi ena. Izi zithandiza kusandutsa ogula zinthu zosiyanasiyana.'zosankha ndi kusankha zanu bokosi la makeke opangidwa mwamakonda chizindikiro kuposa zina zonse.Zimapangitsa kuti ogula azidalirana komanso kudalirika, poganizira kuchuluka kwa zosankha zomwe zikukwera pamsika waku India.Imapanga umunthu wapadera komanso wosaiwalika wa kampani yanu womwe makasitomala anu adzazindikira ndikukumbukira kampani yanu kwa zaka zambiri.Zimathandiza kulimbitsa dzina la kampani yanu ndi chithunzi chake pamsika waku India

Njira 7 Zopambanirabokosi la makeke opangidwa mwamakonda Kutsatsa kwa Zinthu

Kupanga chizindikiro cha FMCG mwanzeru kumafuna kuleza mtima, kukonzekera bwino, kudzipereka komanso njira yoyenera.Nazi njira 7 zapamwamba zomwe zingakuthandizeni kupanga chizindikiro chabwino cha malonda a FMCG chaka chino.

•  1. Dziyerekezereni ndi omvera anu omwe mukufunaPopeza anthu ambiri omwe mukufuna kuwafikira ndi aku India, bokosi la makeke opangidwa mwamakonda Njira zopangira malonda ziyeneranso kugwirizana ndi omvera aku India. Unikani zomwe akufuna, zomwe amakonda, zomwe akufuna komanso kuchuluka kwa anthu posankha ndikusintha njira zanu zopangira malonda. Izi zikuthandizani kuyang'ana malingaliro oyenera mwa makasitomala ndikuwalimbikitsa kugula zinthu zanu kuposa zina.
•  2. Kupanga Kukhulupirika kwa BrandKupatula kupeza makasitomala atsopano, mukufunika makasitomala obwerera kuti muyendetse malonda a kampani yanu, makamaka mumakampani a FMCG. Popeza zinthu za FMCG zimagulidwa ndikugwiritsidwa ntchito pafupipafupi, kupanga njira yolimba yolimbikitsira kukhulupirika kwa makasitomala ndikwabwino kwambiri. Njira yabwino yowonjezera kukhulupirika kwa kampani ndikukweza mtundu wa malonda ndi mtengo wake pamitengo yabwino kwambiri. Makasitomala awa pamapeto pake adzakhala olimbikitsa mtundu wanu ndikufalitsa uthenga wokhudza mtundu wanu. Izi zitsimikizira kupambana kwa nthawi yayitali chifukwa mudzapeza makasitomala ambiri kudzera mu njira yanu yogulitsira.
•  3. Kusunga Mtundu Wanu wa FMCG Mogwirizana Pa Njira ZonseNjira zopangira chizindikiro zimagwira ntchito bwino kwambiri ngati mukutsatira njira zonse. Izi zithandiza kupanga ubale wokhalitsa ndi makasitomala, makamaka m'dziko lino lomwe anthu ambiri safuna kusamala kwambiri ndipo zosankha zilibe malire.Ganizirani zopanga kalozera wa kalembedwe ka kampani komwe kakufotokoza zithunzi ndi uthenga uliwonse womwe udzakhalabe wofanana pa njira iliyonse. Gwiritsani ntchito zithunzi, mawu, mutu, ndi zina zotero zomwe zimasonyeza umunthu wa kampani yanu.Ndi kutsatsa kwanthawi zonse, mutha kukulitsa chidaliro ndi kudalirika kwa makasitomala anu chifukwa adzakumbukira mtundu wanu pazogula zawo zamtsogolo.
•  4. Kukhazikitsa Liwu Labwino la BrandLiwu lamphamvu la kampani yanu ndi chimodzi mwa zinthu zofunika kwambiri kuti zikuthandizeni kuthana ndi mpikisano umenewu. Liwu la kampani yanu lidzatsimikizira ubwino ndi kufunika kwa malonda anu kwa ogula. Chifukwa chake, onetsetsani kuti ndi okopa, enieni, komanso ogwirizana bwino ndi zolinga za kampani yanu komanso masomphenya anu posachedwa.
•  5. Kufotokoza Nkhani ya Mtundu WanuKugawana nkhani za kampani kuti muwonetse ndikuwonetsa zabwino za kampani yanu ndi njira yabwino kwambiri nthawi ino. Kupanga nkhani zokhudza ulendo wanu wa kampani yanu, kukula kwa kampani yanu, ndi uthenga kwa omvera kumathandiza kulumikizana nawo ndikulimbikitsa malonda a kampani yanu. Apanso, muyenera kukhala oona mtima komanso osangalatsa koma okhutiritsa mokwanira kuti mukope omvera oyenera.Mwachitsanzo, Amul ndi yotchuka chifukwa cha luso lake lolenga komanso nthabwala. bokosi la makeke opangidwa mwamakonda nkhani za kampani, zomwe zakhala njira yabwino kwambiri kwa kampaniyi kwa zaka zambiri.
•  6. Sungani Kufunika kwa Chipambano ChamtsogoloOnetsetsani kuti mukukhala ndi chidziwitso chaposachedwa cha malonda, chifukwa izi zikuthandizani kukhala patsogolo pa omwe akupikisana nawo. Limbikitsani kukhala ndi mbiri yabwino ya malonda a FMCG ndikupanga zomwe zili ndi njira zoyenera zomwe zingathandize kuti malonda anu afike kwa omvera atsopano nthawi iliyonse.
•  7. Zoganizira za ChigawoIndia ndi yotchuka chifukwa cha cholowa chake cholemera. Bwanji osagwiritsanso ntchito njira zomwezo pakupanga malonda anu? Sankhani njira zatsopano komanso zatsopano zomwe zikuwonetsa chikhalidwe cholemera cha ku India pakupanga malonda anu. Izi zithandiza makasitomala kulumikizana bwino ndi mtundu wanu komanso kupatsa njira zanu zotsatsa malonda mawonekedwe atsopano kuti apambane!

Udindo wa Kapangidwe ndi Kuyika Zinthu mu bokosi la makeke opangidwa mwamakondaKutsatsa

Kupanga ndi kulongedza zinthu ndi zinthu zofunika kwambiri kuti zinthu ziyende bwino mumakampani opikisana awa. Zinthu izi zimathandiza kuti anthu azigwirizana ndi ogula. Chifukwa chake, ndikofunikira kumvetsetsa udindo wa kapangidwe ndi kulongedza zinthu mu malonda a FMCG aku India.

•  1. Kufunika kwa Mapaketi Abwino Kwambiri mu FMCGKapangidwe kabwino kwambiri ka ma CD kakhoza kukopa makasitomala kuchokera m'masitolo osiyanasiyana m'njira zambirimbiri. Kapangidwe kanu ka ma CD ka fmcg kayenera kukhala kaukadaulo komanso kodalirika malinga ndi mtundu wanu, mfundo zanu, mtundu wa malonda anu, ndi uthenga wanu. Muyenera kuonetsetsa kuti njira zanu zopangira ma CD ndi zokhutiritsa mokwanira kuti zisinthe malonda anu.
•  2. Zinthu Zopangira Zomwe Zimakopa OgulaZinthu zoyenera kupanga zimakhala ndi mphamvu zambiri zokopa chidwi cha makasitomala mosavuta. Poganizira momwe zinthu zanu zimakhalira, sankhani mtundu winawake ndi zinthu zowoneka monga zithunzi, mapangidwe, ndi zina zotero. Izi zithandiza kuwonetsabokosi la makeke opangidwa mwamakondaubwino wa malonda ndi kufunika kwa makasitomala mwa kubweretsa malingaliro oyenera. Pomaliza, chinthu chimodzi chofunikira ichi chingathandize kwambiri kuti mtundu wanu uzizindikirike komanso kuti ukumbukiridwe kwa zaka zambiri.
•  3. Kupaka Zinthu Mosatha ndi Mphamvu Yake pa Chithunzi cha KampaniKupaka zinthu zokhazikika ndi chinthu chopambana kwambiri nthawi ino. Phatikizani zinthu zanu zabwino kwambiri za FMCG ndi kuyika zinthu zokhazikika ndipo muwone kukwera kwa malonda mu bizinesi yanu chaka chino. Sikuti zimangopangitsa kuti malo anu akhale otetezeka, komanso zimathandiza kuti mukhale ndi udindo waukulu pagulu monga mwiniwake wa kampani. Izi zidzakuthandizani kwambiri kutsimikizira makasitomala anu omwe akukula omwe amasamala za chilengedwe!

Ndafika pa mfundo zotsatirazi zokhudzamabokosi a makeke opangidwa mwamakonda：

Dziko la FMCG ndi losinthasintha kwambiri komanso lopikisana. Ngati muli ndi njira yomveka bwino, kampani yanu ikhoza kukhalabe yofanana ndi mpikisano womwe ukukulirakulira, ndipo mutha kuikwaniritsa!Njira zotsatsira malonda izi zionetsetsa kuti malonda anu akuwonekera kwa makasitomala onse omwe akufuna. Kampani yanu idzakhalabe yofunika kwambiri nthawi iliyonse akafuna kugula zinthu zawo zofunika.Mukufuna thandizo popanga njira yanu yoyamba yopangira chizindikiro cha FMCG? Musadandaule. Lumikizanani ndi akatswiri athu opanga chizindikiro ku DesignerPeople lero, ndipo tidzakambirana njira zanu zonse zopangira chizindikiro ndi anthu aluso kwambiri padziko lonse lapansi.Khalani omasuka kupitiriza kukambirana uku mu ndemanga zina. Gawani ndi owerenga athu njira zina zomwe mumakonda zomwe zagwira ntchito ku makampani anu a FMCG chaka chino.Pepala la Bohui: Kukulitsa ubwino watsopano pakukula kwa mafakitale pakusintha kobiriwira

Poganizira kwambiri zolinga zochepetsera mpweya woipa komanso chitukuko chobiriwira, Zibo imagwiritsa ntchito mfundo zobiriwira komanso zopanda mpweya woipa m'magawo onse omanga ndi chitukuko cha mizinda, imagwiritsa ntchito mwayi, imasintha chitukuko, ikutsogolera mabizinesi kuti asunge mphamvu, achepetse kugwiritsa ntchito mphamvu, achepetse mpweya woipa ndikuwonjezera magwiridwe antchito, komanso imalimbikitsa kukweza mafakitale. Panjira yosinthira ndi kukweza, mabizinesi ambiri akuyesetsa kulimbikitsa chitukuko chobiriwira, chopanda mpweya woipa komanso chapamwamba ndipo apanga zabwino zamafakitale ndi mtundu wawo."M'zaka zaposachedwa, Bohui Paper yatsatira lingaliro la chitukuko chobiriwira, chopanda mpweya wambiri komanso chokhazikika, yapanga zinthu zoteteza chilengedwe mwamphamvu, ndipo yapanga zabwino zoonekeratu zamafakitale ndi zamtundu mwa kufulumizitsa kulima mpikisano waukulu wa kampaniyi ndikukhazikitsa njira zosinthira mafakitale ndi kukweza," adatero Lu Yongqiang, wachiwiri kwa manejala wamkulu wa Shandong Bohui Paper Co., Ltd.

Posachedwapa, Bohui Paper idasankhidwa kukhala kampani yolima mitundu yapamwamba kwambiri mumakampani opanga zinthu ku Shandong Province mu 2023. Bohui Paper ili ndi chidziwitso chambiri panjira yopangira zinthu zobiriwira. Bohui Paper ikutsatira kwambiri lamulo la dziko lonse la "kusintha pulasitiki ndi pepala" ndipo yapanga zinthu zingapo zotetezeka, zosawononga chilengedwe, zopepuka komanso zotsika mtengo, zomwe zimakondedwa kwambiri ndi msika.

Lu Yongqiang adalengeza kuti mapepala ophikira makatoni opangidwa ndi Bohui Paper adalowa m'malo mwa 50% ya zinthu zapulasitiki, zomwe zidasintha mapulasitiki 100% kukhala "pulasitiki 50% + makatoni 50%", zomwe zidachepetsa kuchuluka kwa pulasitiki.bokosi la makeke opangidwa mwamakondandi kusunga zinthu.

Ubwino wake ndi wofunika kwambiri; yapanga luso lotsogola pa ukadaulo ndi kafukufuku ndi chitukuko, pogwiritsa ntchito zinthu zatsopano ndi ukadaulo watsopano kuti ifufuze mwachangu mwayi wamsika; yapambana mosalekeza ziphaso za machitidwe abwino ndi oyang'anira chilengedwe, ndipo imagwiritsa ntchito zida zapamwamba komanso ukadaulo wopanga wapamwamba padziko lonse lapansi.

Mu ndondomeko ya zatsopano zaukadaulo, kusintha kobiriwira, ndi kusintha kwa luntha la digito, Bohui Paper pang'onopang'ono yapeza ukadaulo wotsogola komanso zabwino zambiri pamsika."Mu 2023, tidatulutsa mndandanda watsopano wa zinthu zitatu zomwe sizikhudza mpweya wa carbon."bokosi la makeke opangidwa mwamakondazinthu, kukwaniritsa cholinga cha 'zero carbon' cha moyo wonse kuyambira pa kafukufuku ndi chitukuko, kupanga mpaka kugwiritsa ntchito, kupereka mayankho othandiza tsiku lililonse muofesi, kupanga, kuphunzira ndi moyo. Yankho la 'zero carbon'.” Lu Yongqiang adawonetsa kwa atolankhani zinthu zina zomwe kampaniyo idachita kuyambira chaka chatha.

Bohui Paper imagwira ntchito mwakhama pomanga ndikuwongolera njira yake yoyendetsera mpweya woipa, ndipo yapeza ziphaso zotsimikizira kuti mpweya woipa ndi woipa ndi woipa. Mphamvu zake zoyendetsera mpweya woipa zawonjezeka kwambiri. Yakhalanso kampani yoyamba yopanga mapepala m'makampani m'chigawo cha Asia-Pacific kumaliza S&P ESG rating. Ikupitilizabe kukulitsa njira ya ESG ndikulimbikitsa kampaniyo kuti ikwaniritse chitukuko chobiriwira, chokhazikika, chokhazikika komanso chapamwamba.

Kuphatikiza apo, pankhani ya kusintha kwa digito ndi nzeru, Bohui Paper idayambitsa njira yoyendetsera zinthu za digito mu Meyi 2022. Pakadali pano, poyamba yazindikira kusintha kokhazikika kwa njira zopangira mapepala, kudula, kulongedza ndi njira zina mkati mwa Bohui, komanso kuphimba kayendetsedwe ka zinthu za digito zogulitsa, kugula, kusunga zinthu, mayendedwe ndi njira zina zamabizinesi kwayamba kuwonetsa zotsatira.

Chaka cha 2023 ndi chaka chapadera kwambiri pamakampani onse opanga mapepala. Chifukwa cha kukhudzidwa ndi zachuma padziko lonse lapansi, kuchuluka kwa kufunikira kwa ogula m'makampani opanga mapepala kwachepa, mbali yopereka zinthu yapitiliza kuyika ndalama mu mphamvu zatsopano zopangira, ndipo msika wonse wakhala wochepa, zomwe zapangitsa kuti chitukuko cha makampani opanga mapepala chibweretse mavuto akulu.

Pachifukwa ichi, Lu Yongqiang adati chifukwa cha ubwino wake mu chikhalidwe, kasamalidwe, ukadaulo, mtengo, luso, ndi zina zotero, kampaniyo nthawi zonse yakhala ikuyang'ana kwambiri pazachuma, kulimbitsa chidaliro, kupitiliza kupanga zinthu zatsopano, kuyang'ana kwambiri makasitomala, kukonza bwino ntchito ndi ntchito, komanso kugwiritsa ntchito mafakitale osiyanasiyana. Ubwino wake ndi kupanga zinthu zatsopano kuti zitheke, kuchepetsa ndalama ndikuwonjezera magwiridwe antchito, ndikugwiritsa ntchito digito.bokosi la makeke opangidwa mwamakondaluntha lopitiliza kukonza, kupanga zatsopano ndikupanga magwiridwe antchito, kuti magwiridwe antchito a kampaniyo apitirire kukwera pang'onopang'ono.

Mu chaka chatsopano, Bohui Paper ipitiliza kukulitsa kukhazikitsidwa kwa njira ya "kusintha kuwiri ndi chimodzi chapamwamba", kuyang'ana kwambiri cholinga chachikulu cha "kuyika chilichonse pakuchita bwino", kuwonjezera ndalama mu kusintha kwaukadaulo, kufulumizitsa kusintha ndi kukweza nyumba zamafakitale zachikhalidwe, ndikupitiliza kukonza luso la R&D., kupanga unyolo wagolide wazinthu zapadera, zosinthidwa, komanso zosiyanasiyana, ndikupitilira kukwaniritsa zatsopano munjira yothandizira chitukuko chapamwamba cha Zibo.