Impapuro zipakira igihangange Smurfit-Kappa: ibiryo n'ibinyobwa bipfunyika inzira yo kumenya muri 2023
Smurfit-Kappa ashishikajwe no gukora ubupayiniya bushya, ku cyerekezo, kugurizanya ibicuruzwa bya bespoke bifasha ibicuruzwa kugera kubakiriya beza kandi bikagaragara ku bigega byinshi hamwe na ecran. Itsinda ryumva ko ari ngombwa gukoresha ubushishozi ku bijyanye n’inganda zikora ibiribwa n’ibinyobwa bihanganye cyane kugira ngo ziha abakiriya ibipfunyika bitabatandukanya gusa kandi bitanga uburambe bukomeye bw’abakiriya, ariko kandi bikazamura ikirango cyabo kandi bikanemeza ubudahemuka bw’abakiriya.
Uyu munsi, yaba ikirango kinini cyangwa ubucuruzi buciriritse butera imbere, gupakira ibiryo n'ibinyobwa ntibigomba gukomeza gusa ubuziranenge no gutanga ubwitonzi bugaragara, ahubwo bigomba no gutanga inkuru ihamye irambye, amahitamo yo kwihererana kandi, mugihe bibaye ngombwa, hagaragara inyungu zubuzima kandi zitanga amakuru yoroshye kubyumva. Smurfit-Kappa yakoze ubushakashatsi ku buryo bugezweho mu gupakira ibiryo n'ibinyobwa kandi ikora iki cyegeranyo cy'ibyo ukeneye kumenya mu 2023 ndetse no hanze yacyo.
Byoroshye, nibyiza
Gupakira nibyo biranga inganda zibiribwa n'ibinyobwa. Ubushakashatsi bwa Ipsos bwerekana ko 72% byabaguzi batewe no gupakira ibicuruzwa. Itumanaho ryoroheje ariko rifite imbaraga, ryagabanutse kubintu byingenzi byo kugurisha, ni ngombwa guhuza abakiriya barengereye kandi batumva.Agasanduku ka buji
Ibicuruzwa bisangiye inama muburyo bwo gukoresha ingufu nke mugihe cyo kubika cyangwa gutegura ibiryo bizashakishwa. Ntabwo ibyo bizigama abakoresha amafaranga gusa, ahubwo birabizeza ko ikirango cyiyemeje gufasha ibidukikije no kwita kubakiriya babo.
Abaguzi bazakwegera ibicuruzwa bishimangira uburyo ibicuruzwa bihuye nibyo bashyira imbere (urugero, ibidukikije-byangiza ibidukikije), hamwe nibyiza bidasanzwe bashobora gutanga. Gupakira ibicuruzwa bifite igishushanyo mbonera hamwe namakuru make azagaragara mubaguzi bumva ko amakuru menshi ashobora gutuma guhitamo bitoroshye.
Ibigo bito n'ibiciriritse bigomba kwemeza ko ibiryo n'ibinyobwa bipfunyika byibanda ku bintu bisanzwe ndetse n’inyungu z’ubuzima mu 2023. Nubwo ifaranga ry’ifaranga ryinshi, abaguzi na bo bashyira imbere ibicuruzwa bitanga inyungu z’ubuzima n’ibintu karemano ku giciro cyo hasi kugira ngo bamenye niba ibicuruzwa bifite agaciro k’amafaranga. Imwe mu ngaruka zirambye z'icyorezo cya COVID-19 cyabaye isi yose ku bicuruzwa bifasha ubuzima bwiza.
Abaguzi bifuza kandi ibyiringiro byamakuru yizewe ko ibicuruzwa bishobora gusubiza inyuma ibyo basaba. Gupakira ibiryo n'ibinyobwa byerekana ibi byiringiro kandi byubaka ubudahemuka.
Kuramba
Gupakira birambye biriyongera kwisi yose. Hamwe 85% byabantu bahitamo ibirango bishingiye kubibazo byabo bijyanye n’imihindagurikire y’ikirere n’ibidukikije (ukurikije ubushakashatsi bwakozwe na Ipsos), kuramba bizaba 'ngombwa' mu gupakira.
Amaze kubona iyi nzira y'ingenzi, Smurfit-Kappa yishimiye kuba umwe mu batanga isoko ku isi mu gutanga ibicuruzwa birambye, yizera ko gupakira impapuro bishobora kuba kimwe mu bisubizo by’ibibazo byugarije isi, kandi hamwe n’ibicuruzwa bishya byakozwe ku buryo burambye ni 100% bishobora kuvugururwa, bigasubirwamo kandi bikabora.Ikibindi cya buji
Smurfit-Kappa ikorana cyane nabatanga isoko hamwe nabakiriya kugirango bashushanye kuramba muri fibre hamwe nibisubizo bitangaje. Biteganijwe ko ibirango bizakenera gutwara gahunda irambye no guhindura abaguzi, ntibategereze abaguzi. Abaguzi barushijeho guhangayikishwa n'ibikoresho amasosiyete akoresha, uburyo bwabo bwo kubashakira isoko, ndetse no kumenya niba ibyo bapakira bishobora gukoreshwa kandi bitangiza ibidukikije.
yihariye
Icyifuzo cyo gupakira kugiti cye kiriyongera cyane. Future Market Insights igereranya inganda zizikuba kabiri agaciro mumyaka icumi iri imbere. Inganda zibiribwa n'ibinyobwa zizagira uruhare runini mugihe kizaza cyo gupakira kugiti cyawe, cyane cyane mubijyanye nimpano.
Ababikora bakoresha ibipfunyika byihariye kugirango barusheho kunoza imyumvire yabaguzi babo no kongera imikoranire yabakiriya, cyane cyane kubigo bishya bitangira urugendo rwabakiriya. Kwishyira ukizana bijyana no gusangira imibereho. Abakiriya birashoboka cyane gusangira ibicuruzwa byabo bipfunyitse cyangwa kubigaragaza kurubuga rwabo, bifasha kongera ubumenyi bwibicuruzwa ..igikapu
Nigute ushobora gutezimbere ibicuruzwa byawe muri 2023
Nka nzobere mu gupakira, Smurfit-Kappa arimo kugendera kumurongo wanyuma wimpinduka zishimishije. Ubutumwa bworoshye, inyungu zipakirwa, kuramba no kwimenyekanisha bizaba ibintu byingenzi bipfunyika ibiryo n'ibinyobwa mumwaka wa 2023. Kuva ku ntangiriro ntoya kugeza ku bicuruzwa byashyizweho, Schmurf Kappa akoresha ubunararibonye bwayo kandi akanabikemura-ibisubizo bya bespoke bipfunyika hamwe nibidashoboka murwego rwo gufasha abakiriya gutandukanya no kuzamura uburambe bwabakiriya.
Smurfit-Kappa ifasha ibicuruzwa guteza imbere ibicuruzwa bicuruzwa buri munsi byagaragaye ko bizamura ibicuruzwa byihuse kandi bidahenze, biguha inyungu yibiranga aho bifite akamaro - mugihe cyo kugura. Nkumwe mubatanga isoko ryambere ryibiryo n'ibinyobwa birambye, Smurfit-Kappa yiyemeje gukora ibicuruzwa bidakoresha gusa ibicuruzwa nibikorwa bigira ingaruka nziza kubakiriya no murwego rwose rw'agaciro - banashyigikira umubumbe mwiza.agasanduku ka shokora
Igihe cyo kohereza: Werurwe-21-2023
