Chekutanga. Wpano kutenga mabhokisi echipo chekisimusi: Shopping mall / zvitoro zvedhipatimendi: pane-saiti sarudzo, akapfuma mapoka
Mahombe ezvitoro uye zvitoro zvedhipatimendi ndiwo akanyanya kunanga kunze kwepamhepo nzira dzekutenga mabhokisi ezvipo zveKisimusi. Kunyanya paZuva reKisimusi, pachava nenzvimbo yezororo mumall, inoratidzira akasiyana emwaka emwaka mabhokisi ekurongedza, kubva kune yakapusa maitiro kusvika kune retro maitiro.
Nzira dzinokurudzirwa:
Offline dhipatimendi rezvitoro: senge Friendship Mall, Hualian Supermarket, Yonghui Supermarket uye zvimwe zvitoro zvikuru zvemuno.
Shopping mall brand counters: senge MUJI, MUJI, MINISO, nezvimwe.
Zvakanakira:
Chinhu chaicho chinogona kuonekwa, uye zvinhu, ruvara, uye saizi zvinogona kufananidzwa intuitively
Iko kunowanzo kune zviitiko zvekusimudzira kana mabhokisi ezvipo pamberi pemutambo
Inogona kuenzaniswa nezvimwe zvigadzirwa zveKisimusi panzvimbo yakadai semabhora ekushongedza, makadhi ekukwazisa, maribhoni, nezvimwe.
Inokodzera vanhu vano:
Inoda kurongedza mhando
Kufanana nekutenga panzvimbo
Unoda kutenga nekukurumidza sezvo Kisimusi yaswedera
Mashopu ezvipo ehunyanzvi anowanzo kuunza huwandu hukuru hwezvigadzirwa zvemitambo panguva yezororo, uye mabhokisi ezvipo zveKisimusi ndiwo mamwe emhando yepamusoro. Kunyanya muzvitoro zvezvipo zvegourmet, zvinowanzotengeswa pamwe chete nechokoreti, michero yakaomeswa, makiki eKisimusi, nezvimwewo, izvo zvakazara nekunzwa kwemafestive.
Mhando dzinokurudzirwa:
Zvitoro zvechivanhu zvipo: nyanzvi yekuputira mapepa, mabhegi ezvipo, mabhokisi uye tsika nekugadzira zvidiki zvinhu
Mashopu echipo echikafu mabhokisi ezvitoro: akadai saGodiva, Ferrero, Green Arrow, Musang King mabhokisi ezvipo akaomeswa emichero, nezvimwe zvinotengeswa nemapakeji anoenderana.
Zvakanakira:
Mabhokisi ezvipo akagadzirwa zvakanaka, kunyanya mumaseti
Zvimwe zvitoro zvinogona kupa masevhisi akagadziridzwa, akadai sekunyora kana makadhi ekukwazisa akanyorwa nemaoko
Inokodzera huwandu hwakawanda hwezviitiko zvekupa zvipo, zvakakodzera kune zvese bhizinesi nemhuri
Inokodzera vanhu:
Unoda kutenga zvipo uye kurongedza "one-stop"
Unoda imwe yekugadzira uye dhizaini-yakatarisana nechipo bhokisi maitiro
Chetatu. Wpano kutenga mabhokisi echipo chekisimusi: Mapuratifomu epamhepo: nekukurumidza uye nyore, nesarudzo dzakawanda
Kutenga paInternet kwagara kwave nzira yemazuva ese, kunyanya panguva yezororo, apo e-commerce mapuratifomu anenge aine akasiyana eKisimusi-themed mabhokisi ekurongedza, ane ese saizi, zvinhu, uye masitayipi, uye zvitoro zvakawanda zvinotsigira munhu akasarudzika.
Yakakurumbira e-commerce mapuratifomu:
Yakakura yakazara e-commerce: Taobao, Tmall, JD.com, Pinduoduo, Suning.com
Mawebhusaiti echipo ehunyanzvi: akadai seRuva Chipo Network, Liduoduo, Shouli.com, nezvimwe.
Cross-border e-commerce mapuratifomu: Shopee, Lazada, Amazon, yakakodzera kutenga mhiri kwemakungwa kwemaitiro ekugadzira.
Zvakanakira:
Yakanyanya kupfuma chigadzirwa chakasiyana, kubva kune ekutanga mabhokisi ekurongedza kusvika kune eumbozha zvipo mabhokisi
Wide mutengo wakawanda kusangana nemabhajeti akasiyana
Sarudzo dzakagadzirirwa, dzakadai seyakagadzirirwa LOGO, zvinyorwa, makadhi ekukwazisa, nezvimwe.
Notes:
Isa maodha pachine nguva kudzivirira pre-horidhe logistics peak
Sarudza vatengesi vane zviyero zvepamusoro uye akawanda evashandisi ongororo kuti uve nechokwadi chemhando
Inokodzera vanhu:
Kunyanya kubatikana kuenda kunotenga
Unoda kudhura kwakanyanya, kutenga kwakawanda
Tariro yekusangana neyako yekurongedza zvinodiwa
Chechina,Wpano kutenga mabhokisi echipo chekisimusi: masupamaketi makuru: zvitoro zviri pedyo, yakasimba festive atmosphere
Pamazuva apo mhepo yemafaro yakanyanyisa, makaunda emhemberero muzvitoro zvikuru zvavewo nzvimbo dzakakurumbira dzekutenga mabhokisi ezvipo. Mazhinji masupamaketi makuru anoisa akasiyana emwaka ezvipo mabhokisi pamasherufu mumavhiki anotungamira Kisimusi, zvichiita kuti zvive nyore kune vatengi "kuzvitora".
Zvitoro zvinokurudzirwa:
Carrefour
Walmart
Yonghui Supermarket
RT-Mart nemamwe masupamaketi emuno
Zvakanakira:
Tenga pedyo, nekukurumidza uye zvakakunakira
Yakagadzirirwa-yakagadzirwa mabhokisi ezvipo ane zviri mukati, senge candy, nzungu, chokoreti
Tenga imwe uwane imwe yemahara, madhiresi ezororo
Inokodzera:
Ronga kutenga zvinhu zvepazororo
Kwete zvakanyanya kudiwa pakurongedza, koshesa kuita
Cheshanu. Wpano kutenga mabhokisi echipo chekisimusi: DIY yakagadzirwa nemaoko nzira: gadzira yakasarudzika pfungwa dzezororo
Kune vanhu vanofarira kugadzirwa nemaoko, kugadzira chipo cheKisimusi nemaoko hakusi kungozadzisa chete, asiwo kunogona kuratidza pfungwa dzako dzakasiyana. Zvitoro zvinowedzera zvakagadzirwa nemaoko zveDIY uye mapuratifomu emidziyo anoita kuti "dzakagadzirwa nemaoko" zvive nyore uye zvinogoneka.
Optional channels:
Zvitoro zveDIY: zvisiri pamhepo senge zvitoro zvegirosari zvakagadzirwa nemaoko, zvitoro zvemabhuku, mashopu ekugadzira
Zvitoro zvepamhepo zvakagadzirwa nemaoko: seTaobao, Xianyu, uye Xiaohongshu vanokurudzira mabloggi akagadzirwa nemaoko.
Kosi chikuva: Bilibili, Xiaohongshu, Douyin uye mamwe mapfupi evhidhiyo mapuratifomu ane nhamba huru yezvidzidzo zvekugadzira.
Zvakanakira:
Yakakwana yakasarudzika dhizaini, inoratidza runako rwakasiyana
Inogona kushandiswa semhuri kana chiitiko chemubereki-mwana
Mutengo unodzoreka, wakakodzera kugadzirwa kwakawanda
Inokodzera vanhu:
Kufanana nekusika uye mabasa akaitwa nemaoko
Unoda kuita bhokisi rechipo kuratidza kutarisirwa kwakakosha
Kubatanidzwa kwepamusoro mukushongedza kwezororo
Nguva yekutumira: Jul-09-2025
