Mamiriro ekuvandudzwa kwemusika wekudhinda label
1. Pfupiso yehuwandu hwezvinobuda
Munguva yeChirongwa cheMakore Mashanu chegumi nematatu, huwandu hwese hwezvinhu zvinoburitswa mumusika wepasi rose wekudhinda malebula hwave huchikura zvishoma nezvishoma pamwero wekukura kwegore negore weinenge 5%, kusvika pamadhora mabhiriyoni makumi mana nematatu nemakumi maviri nemashanu ($43.25 bhiriyoni) muna 2020. Munguva yeChirongwa cheMakore Mashanu chegumi nemana, musika wepasi rose wemalebula unotarisirwa kuramba uchikura paCAGR inosvika 4% ~ 6%, uye huwandu hwese hwezvinhu zvinoburitswa hunotarisirwa kusvika US $49.9 bhiriyoni panosvika 2024.
Semugadziri mukuru wezvinyorwa zvema label uye mutengi pasi rose, China yakaona kukura kwemusika nekukurumidza mumakore mashanu apfuura, nehuwandu hwese hwezvigadzirwa zvema label printing indasitiri huchikwira kubva pa39.27 bhiriyoni yuan pakutanga kwe "Chirongwa cheMakore Mashanu chegumi nematatu" kusvika pa54 bhiriyoni yuan muna 2020 (sezvakaratidzwa muMufananidzo 1), nehuwandu hwekukura kwegore negore hwe8%-10%. Inotarisirwa kukura kusvika 60 bhiriyoni yuan panosvika kupera kwa2021, zvichiita kuti ive imwe yemisika yema label iri kukura nekukurumidza pasi rose.
Muchikamu chemusika wekudhinda ma label, flexo printing total output value ye $13.3 bhiriyoni, musika wakatanga, uchisvika 32.4%, panguva ye "13th Five-Year Plan" gore negore kukura kwe output rate ye4.4%, kukura kwayo kuri kukundwa ne digital printing. Kukura kuri kuita kudhinda ma digital kunoita kuti maitiro ekudhinda ma label echinyakare adzikire zvishoma nezvishoma zvakanakira, zvakaita se relief printing, nezvimwewo, mumusika we global key pressure sensitive label share uriwo mudiki. Abhokisi retiibhokisi rewaini
Mukudhinda kwedhijitari, kudhinda kweinkjet kunotarisirwa kutora nzvimbo huru. Munguva yechirongwa chemakore mashanu chegumi nematatu, kunyangwe kukura nekukurumidza kwekudhinda kweinkjet, kudhinda kwemagetsi kuchiri kutora chikamu chikuru mukudhinda kwedhijitari. Nekukura kuri kuramba kuchikwira kwekushandiswa kwekudhinda kweinkjet, mugove wemusika unotarisirwa kupfuura wekudhinda kwemagetsi panosvika gore ra2024.
2. Ongororo yedunhu
Munguva yechirongwa chemakore mashanu chechigumi nematatu, Asia yagara ichitonga musika wekudhinda ma label, nekukura kwegore negore kwe7% kubva muna 2015, ichiteverwa neEurope neNorth America, izvo zvinoumba 90% yemusika wepasi rose we label. Mabhokisi etii, mabhokisi ewaini, mabhokisi ezvizoro uye mamwe mapepa ekurongedza akawedzera.
China iri kufambira mberi zvikuru mukusimudzira musika wepasi rose wemazita, uye kudiwa kwemamazita muIndia kwave kuchikurawo mumakore achangopfuura. Musika wemazita muIndia wakawedzera ne7% panguva yechirongwa chemakore mashanu chegumi nematatu, nekukurumidza zvakanyanya kupfuura mamwe matunhu, uye unotarisirwa kuramba uchiita izvi kusvika muna 2024. Kudiwa kwemamazita kwakawedzera nekukurumidza muAfrica, ne8%, asi zvaive nyore kuwana nekuda kwehwaro hudiki.
Mikana yekuvandudza kudhinda mavara
1. Kuwedzera kwekudiwa kwezvinhu zvakagadzirwa nemazita akagadzirwa nemunhu
Kuisa label seimwe yezvishandiso zvinonzwisisika zvekuratidza kukosha kukuru kwezvigadzirwa, kushandiswa kwemhando yebrand crossover yakagadzirwa nemunhu, kushambadzira kwakagadzirwa nemunhu hakungogone kugutsa zvinodiwa nevatengi chete, uye kunogona kuwedzera zvakanyanya simba remhando. Izvi zvinobatsira zvinopa mazano matsva nemirairo kumabhizinesi ekudhinda label.
2. Kubatana kwekudhinda kwepakeji inochinjika uye kudhinda kwemavara echinyakare kwakasimbiswa zvakanyanya
Nekuwedzera kuri kuita kudiwa kwezvishandiso zvenguva pfupi uye zvekurongedza zvinochinjika, pamwe nepesvedzero yenyika yekudzivirira zvakatipoteredza pakugadzirwa kwekurongedza kunochinjika, kubatanidzwa kwekurongedza kunochinjika uye zvinyorwa zvinochinjika kuri kusimbiswa zvakanyanya. Mamwe makambani ekudhinda zvinochinjika anochinjika atanga kuita zvimwe zvigadzirwa zvinotsigira zvinyorwa.
3. RFID smart tag ine mukana wakakura wekuti ishandiswe
Munguva yechirongwa chemakore mashanu chegumi nematatu, kukura kwebhizinesi rekudhinda ma labels kwakatanga kudzikira, nepo RFID smart label yagara ichiramba iine avhareji yekukura kwegore negore ye20%. Kutengeswa kwepasi rose kweUHF RFID smart tags kunotarisirwa kukura kusvika mabhiriyoni makumi mana nerimwe nehafu panosvika gore ra2024. Zvinogona kuonekwa kuti maitiro ekushandura makambani ekudhinda ma labels echinyakare kuita ma RFID smart labels ave pachena, uye kurongeka kwema RFID smart labels kuchaunza mikana mitsva kumabhizinesi.
Matambudziko nematambudziko ekudhinda mavara
Kunyangwe muindasitiri yese yekudhinda, kudhinda mazita kwafambira mberi nekukurumidza uye kuri pamberi peindasitiri, hupfumi hwenyika huchiri pakati pebudiriro huru neshanduko. Matambudziko mazhinji haagoni kufuratirwa, uye tinofanira kutarisana nawo uye kuapikisa.
Parizvino, makambani mazhinji ekudhinda label anowanzova nedambudziko rekuwana tarenda rakaoma, zvikonzero zvikuru ndeizvi: kuziva nezvekuchengetedzwa kwekodzero dzevashandi kuri kuwedzera zvishoma nezvishoma, uye zvinodiwa pamihoro, maawa ekushanda nenzvimbo dzekushanda zviri kuwedzera zvakanyanya, zvichikonzera kudzikira kwekuvimbika kwevashandi uye kufambira mberi kwekufamba; Kusawirirana muchimiro chevashandi, bhizinesi rakavakirwa pahunyanzvi hwakakosha, uye padanho rino, nevashandi vetekinoroji vakuru vashoma kupfuura michina yepamusoro, kunyanya munzvimbo dzakagadzirwa muindasitiri yekugadzira, kushomeka kwevashandi vane hunyanzvi kwakanyanya, kunyange kuvandudza mamiriro emihoro, vanhu vachiri kukwana, kuderedza kudiwa kwebhizinesi hakugone kwenguva pfupi.
Kumakambani anodhinda mavara, nzvimbo yekugara iri kuramba ichioma uye ichinetsa, izvo zvinotadzisa zvikuru kufambira mberi kwekudhinda mavara. Pasi pekukanganiswa kwemamiriro ehupfumi, purofiti yemakambani yakaderera, nepo mari dzinoshandiswa, dzakadai semari yevashandi, mari yekubvumidza mabhizinesi nezvigadzirwa, mari yekutarisira kuchengetedzwa kwezvakatipoteredza, dziri kuwedzera gore negore. Mumakore achangopfuura, nyika yave ichitsigira zvakasimba kuchengetedzwa kwezvakatipoteredza, kusaburitsa kusvibiswa, nezvimwewo, uye mitemo yekumanikidzwa kwakanyanya kwemadhipatimendi akakodzera yakaita kuti mabhizinesi mazhinji ave pasi pekumanikidzwa kwakawedzerwa. Naizvozvo, nepo vachivandudza mhando uye vachideredza mari, mabhizinesi mazhinji anofanira kuramba achiwedzera mari mukuchengetedza vashandi nekuchengetedza simba uye kuderedza kushandiswa kwesimba.
Tekinoroji yepamusoro nemidziyo ndiyo chinhu chinodiwa kutsigira kuvandudzwa kwebhizinesi rekudhinda ma label, kuderedza mari yevashandi, kuderedza kuvimba nekushandiswa kwezvigadzirwa, makambani anoda tekinoroji yekugadzira nekuchenjera uye kuunzwa kwemidziyo yekudhinda yedhijitari yepamusoro, asi parizvino mashandiro emidziyo yemumba haana kuenzana, vanosarudza nekutenga michina yekuita basa ravo rechikoro pachine nguva uye nechinangwa chaicho, uye nyanzvi dzinonyatsonzwisisa zvinodiwa chete ndidzo dzinogona kuzviita uye kuzviita zvakanaka. Pamusoro pezvo, nekuda kwekudhinda ma label pachawo, kugona kwekugadzira michina hakuna kukwana uye kushomeka kwemuchina wese-mu-umwe, izvo zvinoda kuti indasitiri yese igadzirise matambudziko makuru eindasitiri yekudhinda ma label.
Mukutanga kwa2020, denda reCOVID-19 rakapararira pasi rose, richikanganisa zvakanyanya hupfumi hwenyika nemararamiro evanhu. Sezvo denda iri rakatanga kugadzikana zvishoma nezvishoma, hupfumi hweChina hwakaratidza kuvandudzika zvishoma nezvishoma uye kupora kwakasimba, izvo zvinoratidza zvizere kusimba kwakasimba uye simba rehupfumi hweChina. Tinofara kuona kuti, munguva yedenda, michina yekudhinda yedhijitari inoshandiswa zvakanyanya mumunda wekudhinda mavara, kupararira, mabhizinesi mazhinji "akabatana", zvichitevera maitiro ekuvandudza indasitiri, kuunzwa kwemidziyo yekudhinda yedhijitari, kunoita kuti kuwedzere kukurumidzira maitiro ekudhinda mavara edhijitari, mavara ewaini, kudhinda mavara, saizi yemusika kuti uwedzere kukura.
Tichifunga nezvekuderera kwekukura kwehupfumi mune ramangwana, pamwe nekukanganiswa kwezvinhu zvakawanda zvakaita sekukwira kwemitengo yevashandi uye zvinodiwa zvakanyanya zvekuchengetedza nharaunda, makambani ekudhinda mavara anofanira kutarisana nemamiriro ezvinhu matsva, kusangana nematambudziko matsva nehunyanzvi hwetekinoroji, uye kuedza kuwana budiriro itsva.
Zviri muchinyorwa chino zvakatorwa kubva:
"Mikana nematambudziko ekuvandudza indasitiri yekudhinda mavara" Lecai Huaguang Printing Technology Co., LTD. Maneja weDhipatimendi reKuronga Kushambadzira Zhang Zheng
Nguva yekutumira: Gumiguru-13-2022
