"Kurongedza zvinhu chinhu chakakosha! Tinowanzo taura kuti kurongedza zvinhu kunoshanda, kurongedza zvinhu kushambadza, kurongedza zvinhu kunodzivirira, nezvimwewo!"
Zvino, tinofanira kuongororazve kurongedza, tinoti, kurongedza chinhu chinodiwa, asiwo rudzi rwemakwikwi!
Kurongedza inzira inokosha yekusimudzira kutenderera kwezvinhu, uye maitiro ekuchinja kwepfungwa dzevatengi ane hukama hwakasimba nemaitiro ekutengesa zvinhu. Izvi zvinodaro nekuti kushambadzira kwemapakeji kwemazuva ano kunopindura zvinodiwa nepfungwa dzevatengi zvekuti hakungogumiri pakuita chinangwa chekushambadzira zvinhu, asiwo kunoshandisa danho rekutungamira kushandiswa kwakanaka uye kwakaringana kusvika pamwero wakati. Ongororo iyi inoratidza kuti mumakore gumi anotevera, kutengeswa kwezvinhu zvakapetwa kuchatanga kufunga nezvezvinodiwa nevatengi uye kuzadzisa zvinodiwa nevatengi pamatanho akasiyana.
Simba 1: Kugadzira Zvinhu Zvitsva
Mumakore mashoma apfuura, makambani ekutengesa zvinhu nemidziyo anga achitevera mafashoni matsva. Munhu anotungamira musika wezvigadzirwa kana kuti mutungamiriri anowanzoona sekuti "chirongwa hachigone kuramba chichienderana nekuchinja kuri kuita zvinhu uye aneta nekufambira mberi nemafambiro emusika", kunyanya kune maindasitiri ane zvinodiwa zvakanyanya zvekutengesa zvinhu zvisati zvatanga, kuvimbika kwezvigadzirwa kuri kuparara zvishoma nezvishoma.
Saka, zvakakosha kuti kurongedza zvigadzirwa kubatsire mabrandi kupindura kune "kuchinja-chinja nguva dzose" ne "kusachinja", izvo zvinoda hunyanzvi hwekurongedza kuti vanzwisise maitiro aripo evatengi, vanzwisise kukosha kwevatengi chaiko kusina kuchinja mukuchinja, uye vamire nevatengi. Pamwe chete, kana kutotungamira vatengi, kugadzira nekutungamira maitiro ndiyo nzira yekukunda.Bhokisi reSushi
Simba rechipiri: Simba rekugadzirisa kurongedza
Munzvimbo yezvigadzirwa zvevatengi muChina, chinonyanya kukosha kutarisira mikana yakasiyana-siyana yezvinhu zvevatengi nezvitoro. Mune ramangwana, pachava nemikana yekugadzirisa mamwe marudzi ezvigadzirwa zvevatengi kumapoka akapatsanurwa, pamwe nemikana yekuwedzera "kufarirwa" kwema brands emhando yepamusoro.
Panguva imwe chete, kushandiswa kwechinhu kunoreva mafungiro uye kushandiswa kwechinhu kunoreva kutenda. Mune ramangwana, kurongedza chigadzirwa kuchabatsira vatengi zvishoma nezvishoma kugadzira zvese zvehupenyu huri nani mukuvaka matrix yechigadzirwa chakavakirwa pachiitiko kana chechiteshi. Mukuita uku, kurongedza chigadzirwa kunobatanidzwawo uye kunokurudzirwa neomni-channel, zvichigadzira "mweya wehunhu" wakasiyana uye unogara uripo wechiratidzo.Bhokisi rezuva
Simba 3: Kubatanidzwa kwePackaging
Vachitarisa ramangwana, vatengi vachawedzera kutsoropodza uye kuva nechivimbo, izvo zvichaitawo kuti pave nekupfupika kweavhareji yekufarirwa kwezvigadzirwa zvitsva uye kukurumidza kusvika pamuganho wekuvandudza bhizinesi remhando/chikamu chimwe chete.
Mune ramangwana, zvigadzirwa zvemhando yepamusoro uye kurongedza zvigadzirwa zvavo zvinoda "kusanganisa" kwakawanda. Mukuita uku, kugadzira pamwe chete kwevatengi hakufanirwe kungobatanidzwa mukuita kwakazara kubva pakugadzirwa kwechigadzirwa kusvika pakuendesa zvigadzirwa, asiwo kushandira pamwe chete kwecheni yeindasitiri kuti zvigadzirwa zvikwanise kurongedza. Kutengesa kwecheni kunowedzera kukosha muhupenyu hwese hwevatengi.Bhokisi rechokoreti
Simba rechina: Kurongedza Kudzivirirwa Kwezvakatipoteredza
Gore ra2021 ndiro gore rekutanga rekusapindira kwekabhoni, saka muna 2022, China ichapinda zviri pamutemo munguva yekusapindira kwekabhoni 2.0, uye mitemo yenyika pamusoro pekabhoni mbiri iri kuunzwa imwe mushure meimwe. Chinangwa chekuti mabrandi awane kusapindira kwekabhoni ndechekuti hupenyu hwese hwekurongedza zvigadzirwa husapindirawo mukusapindira kwekabhoni. Pasi pekushandiswa kwe "Double Carbon", zvinhu zvepakutanga zvekurongedza uye zvinhu zvechipiri zvekurongedza zvichatarisana nekuchinja kukuru kwemaonero.Bhokisi renzungu
Nguva yekutumira: Gumiguru-13-2022
