Mushumo wechisere weDrupa Global Printing Industry Trend Report waburitswa, uye indasitiri yekudhinda yaburitsa chiratidzo chakasimba chekupora

Mushumo wechisere weDrupa Global Printing Industry Trend Report waburitswa, uye indasitiri yekudhinda yaburitsa chiratidzo chakasimba chekupora
Mushumo wechisere wemafambiro eindasitiri yekudhinda yedrupa pasi rose waburitswa. Mushumo unoratidza kuti kubva pakaburitswa mushumo wechinomwe muchirimo cha2020, mamiriro epasi rose anga achichinja nguva dzose, denda idzva rekorona pneumonia rave rakaoma, cheni yezvekugovera pasi rose yasangana nematambudziko, uye inflation yakawedzera… Zvichienderana neizvi, vanopa masevhisi ekudhinda vanopfuura mazana mashanu vanobva kumativi ese epasi. Muongororo yakaitwa nevagadziri vemasarudzo, vagadziri vemidziyo nevatengesi, data rakaratidza kuti muna 2022, 34% yevadhindi vakati mamiriro ehupfumi ekambani yavo "akanaka", uye 16% chete yevadhindi vakati "akanaka". Akashata", zvichiratidza mafambiro akasimba ekuvandudza indasitiri yekudhinda pasi rose. Kuvimba kwevadhindi vepasi rose mukukura kweindasitiri kazhinji kwakakwira kupfuura muna 2019, uye vane tarisiro yegore ra2023.Bhokisi rekenduru

Maitiro acho ari kuvandudzika uye chivimbo chiri kuwedzera

Zvichienderana nechiratidzo cheruzivo rwehupfumi chedrupa printers musiyano mukuru muhuwandu hwetariro nekushaya tariro muna 2022, shanduko huru mutariro inogona kuonekwa. Pakati pavo, printers muSouth America, Central America, neAsia vakasarudza "kuva netariro", nepo printers vekuEurope vakasarudza "kungwarira". Panguva imwe chete, kubva pamaonero edata remusika, chivimbo cheprinters dzekurongedza chiri kuwedzera, uye printers dzekuburitsa dziri kuporawo kubva pakushanda kwakashata kwa2019. Kunyangwe chivimbo cheprinters dzekutengesa chaderera zvishoma, chinotarisirwa kupora muna 2023.

Mumwe muchina wekudhinda wekutengesa wekuGermany akati "kuwanikwa kwezvinhu zvakagadzirwa, kukwira kwemitengo yezvinhu, kukwira kwemitengo yezvinhu, kudzikira kwepurofiti, hondo dzemitengo pakati pevanokwikwidza, nezvimwewo zvichave zvinhu zvinokanganisa mwedzi gumi nemiviri inotevera." Vatengesi vekuCosta Rica vazere nechivimbo, "Tichishandisa mukana wekukura kwehupfumi mushure medenda, tichaunza zvigadzirwa zvitsva zvinowedzerwa kukosha kune vatengi vatsva nemisika."

Kukwira kwemitengo kwakafanana kune vatengesi. Mutengo wechinhu wakawedzera ne60%. Kukwira kwemutengo kwepamusoro-soro kwaiitwa kare kwaive 18% muna 2018. Zviri pachena kuti pave nekuchinja kukuru mumaitiro emitengo kubvira pakutanga kwedenda reCOVID-19, uye dai izvi zvikaitika mune mamwe maindasitiri, zvaizokanganisa kukwira kwemitengo.

Kuda kwakasimba kwekudyara mari

Nekutarisa data rekushanda kweprinta kubva muna 2014, zvinogona kuonekwa kuti huwandu hweprinta ye sheet-fed offset mumusika wekutengeserana hwadzikira zvakanyanya, uye mwero wekuderera kwakafanana nekuwedzera kwemusika wekupakira. Zvakakosha kucherechedza kuti mutsauko wekutanga we negative mumusika wekudhinda kwekutengeserana waive muna 2018, uye mutsauko we net wave mudiki kubvira ipapo. Dzimwe nzvimbo dzakabuda pachena kwaive kukura kukuru mu digital toner cut sheet pigments uye digital inkjet web pigments zvichikonzerwa nekukura kukuru mu flexo packaging.

Mushumo unoratidza kuti huwandu hwekudhinda kwedhijitari muhuwandu hwese hwevashandi hwawedzera, uye maitiro aya anotarisirwa kuramba achienderera mberi munguva yedenda reCOVID-19. Asi munguva ya2019 kusvika 2022, kunze kwekukura kuri kunonoka kwekudhinda kwebhizinesi, kukura kwekudhinda kwedhijitari pasi rose kunoita sekunge kwakamira.

Kubva mugore ra2019, mari inoshandiswa mumisika yese yekudhinda pasi rose yaderera, asi tarisiro yegore ra2023 nerapfuura inoratidza tariro. Munharaunda, matunhu ese anotarisirwa kukura gore rinouya kunze kweEurope, iyo inotarisirwa kunge isina kusimba. Midziyo yekudhinda mushure mekudhinda uye tekinoroji yekudhinda ndiyo inonyanya kufarirwa mukudyara mari.Bhokisi rezvishongo

Panyaya yetekinoroji yekudhinda, achakunda muna 2023 achava sheetfed offset pa31%, achiteverwa nedigital toner cutsheet color (18%) uye digital inkjet wide format uye flexo (17%). Sheet-fed offset presses ichiri chirongwa chekudyara mari chakakurumbira muna 2023. Kunyangwe huwandu hwavo hwekudhinda hwakaderera zvakanyanya mune mamwe misika, kune mamwe maprinta, kushandiswa kwemasheet-fed offset presses kunogona kuderedza vashandi nemarara uye kuwedzera kugona kwekugadzira.

Pavakabvunzwa nezvehurongwa hwekudyara mari mumakore mashanu anotevera, nhamba yekutanga ichiri kudhinda nedhijitari (62%), ichiteverwa nekushandisa otomatiki (52%), uye kudhinda kwechinyakare kwakanyorwawo sekudyara kwechitatu kwakakosha (32%).Bhokisi rewachi

Kubva pamaonero ezvikamu zvemusika, mushumo wacho wakataura kuti musiyano wemari inoshandiswa mukudyara kwevadhindi muna 2022 uchava +15%, uye musiyano wemari inoshandiswa muna 2023 uchava +31%. Muna 2023, fungidziro dzekudyara kwemari mukutengeserana nekuburitswa kwemabhuku dzinotarisirwa kuva pakati nepakati, uye zvinangwa zvekudyara mari mukupakira nekudhindisa zvinoshanda zvakasimba.

Kusangana nematambudziko ekutengesa zvinhu asi tariro yakanaka

Zvichitevera matambudziko ari kubuda, vese vanodhinda nevatengesi vari kurwisana nematambudziko ekutengesa zvinhu, anosanganisira mapepa ekudhinda, zvinhu zvinoshandiswa mukudhinda, uye zvinhu zvinoshandiswa mukugadzira zvinhu, pamwe nezvinhu zvevatengesi, izvo zvinotarisirwa kuramba zviripo kusvika muna 2023. 41% yevadhinda ne33% yevatengesi vakataurawo nezvekushomeka kwevashandi, mihoro uye kuwedzerwa kwemihoro zvingave zvinhu zvakakosha. Zvinhu zvine chekuita nekuchengetedzwa kwezvakatipoteredza uye magariro evanhu zviri kuramba zvichikosha kune vanodhinda, vatengesi nevatengi vavo.Bhegi repepa

Tichifunga nezvezvipingamupinyi zvenguva pfupi zvemusika wepasi rose wekudhinda, nyaya dzakadai semakwikwi akasimba uye kudzikira kwekudiwa kucharamba kuri kutonga: maprinta ekurongedza anoisa pfungwa huru pane ekutanga, ukuwo maprinta ekutengeserana achiisa pfungwa huru pane ekupedzisira. Tichitarisa kumakore mashanu anotevera, maprinta nevatengesi vakaratidza kukanganisa kwenhau dzedhijitari, zvichiteverwa nekushaikwa kwehunyanzvi hwakanyanya uye kuwanda kwevashandi veindasitiri.

Zvose, mushumo unoratidza kuti vadhindi nevatengesi vanowanzova netariro pamusoro pemamiriro ezvinhu e2022 na2023. Pamwe chimwe chezvakabuda muongororo yedrupa report ndechekuti kuvimba nehupfumi hwenyika muna 2022 kwakakwira zvishoma pane muna 2019 kusati kwatanga chirwere chitsva chepneumonia, uye matunhu mazhinji nemisika zvinofanotaura kuti budiriro yehupfumi hwenyika ichave iri nani muna 2023. Zviri pachena kuti mabhizinesi ari kutora nguva kuti adzoke sezvo mari inodonha panguva yedenda reCOVID-19. Panyaya iyi, vadhindi nevatengesi vakati vakasarudza kuwedzera mabhizinesi avo kubva muna 2023 uye kuisa mari kana zvichidikanwa.Bhokisi retsiye