Waizviziva here kuti indasitiri yemusika weFMCG ichakura kubva pamadhora mabhiriyoni zana nemakumi maviri nerimwe negumi nemasere ($121.8 bhiriyoni) muna 2023 kusvika pamadhora mazana maviri nemakumi matatu nemakumi matanhatu nenhanhatu ($230.6 bhiriyoni) panosvika gore ra2032?
Sezvo iri rimwe remaindasitiri akazara nevanhu, makwikwi aya akaoma kunzwisisa. Pakati penzira dzakawanda dzekugadzira nekutengesa, vatengi vava nesarudzo dzakawanda dzezvavanoda. Saka, zviri nyore kwazvo kushandisa.'Inguva yekuti ugadzirise zvirongwa zvako gore rino.Mugwaro rino, tichagovera gwaro rakazara rinogona kukubatsira kugadzira zita rako reFMCG kune vateereri vekuIndia. Maitiro aya achapa kuoneka kwakanaka kwezita rako uye kurangarira kuti urambe uchitengesa zviri nani muna 2024.'tanga.
Tinorevei nekugadzira chiratidzo cheFMCG bhokisi remakeke rakagadzirwa nemaoko?
Kutanga kubva pakutanga, izwi rekuti FMCG rinomiririra Zvinhu Zvinofamba Nekukurumidza. Pano, unogona kuwana zvinhu zvekuchengetedza muviri, zvigadzirwa zvehutano, chikafu chakagadziriswa nezvinwiwa, nezvimwewo.Nzira chete yekubudirira mumusika weFMCG unokwikwidzana ndeyekugadzira nzira dzakasiyana dzekugadzira mabhizinesi dzinoita kuti bhizinesi rako risiyane nemamwe.Nzira dzakanakisisa dzekugadzira brand dzinogona kubatsira brand yako kuti irambe yakasiyana nedzimwe sarudzo dziripo muIndia. musika.Chinokosha kusarudza nzira dzakanakisisa dzekugadzira zita rekambani yako yeFMCG kuti usimudzire mukurumbira wekambani yako uye kukosha kwayo pakati pevateereri vekuIndia. Izvi zvichazopedzisira zvakanganisa vatengi vazhinji.'zvisarudzo zvekutenga, zvichikonzera kuwedzera kwekutengesa mumakore apfuura.
Sei tichifanira kuvaka hurongwa hwekugadzira zita rekambani? bhokisi remakeke rakagadzirwa nemaokochikamu?
Sezvo iri indasitiri inoda mari yakawanda, unofanira kugara uchiziva nzira dzako dzekuwedzera kutengesa kwako kwegore negore.Maitiro eFMCG akanaka kwazvo ekuwedzera kuonekwa kwechiratidzo chako, kunyanya kana uri mutsva muindasitiri iyi.Chiratidzo chako chichaonekwa zvakanaka panzira dzakasiyana-siyana uye midhiya. Zvakare, iyi inzira yakanaka yekukwezva chikamu chitsva chevateereri vebhizinesi rako.Nemazano ari nani, unogona kuita kuti dhizaini yerudzi rwako irambe yakasiyana nedzimwe. Izvi zvichabatsira kusefa vatengi'sarudzo uye sarudza yako bhokisi remakeke rakagadzirwa nemaoko chiratidzo kupfuura zvimwe zvose.Zvinoita kuti vatengi vavimbe uye vavimbike, tichifunga nezvehuwandu hwesarudzo dziri kuwedzera mumusika weIndia.Inogadzira hunhu hwakasiyana uye husingakanganwiki hwechiratidzo chebhizinesi rako huchazivikanwa nevatengi vako uye huchayeukwa nebhizinesi rako kwemakore.Inobatsira kusimbisa zita rekambani yako uye mufananidzo wayo mumusika weIndia
Nzira 7 dzekubudirirabhokisi remakeke rakagadzirwa nemaoko Kugadzira Chigadzirwa
Kugadzira zita rekambani yeFMCG kunoda mwoyo murefu, kuronga, kuzvipira uye gwara rakakodzera.Heano mazano manomwe epamusoro anogona kukubatsira kugadzira chiratidzo chezvigadzirwa zveFMCG chinobudirira gore rino.
- 1. Zvienzanise neVateereri Vako VaunodaSezvo vateereri vako vakawanda vari vekuIndia, bhokisi remakeke rakagadzirwa nemaoko Maitiro ekugadzira branding anofanirawo kuenderana nezvinodiwa nevateereri vekuIndia. Ongorora zvavanoda, zvavanofarira, zvinodiwa uye huwandu hwevanhu pavanenge vachisarudza nekugadzirisa maitiro ako ekugadzira branding. Izvi zvichakubatsira kuti unange manzwiro akakodzera mukati mevatengi uye kuvanyengetedza kuti vatenge zvigadzirwa zvako kupfuura zvimwe.
- 2. Kugadzira Kuvimbika kweBrandKunze kwekuwana vatengi vatsva, unoda vatengi vanodzoka kuti usimudzire kutengesa kwekambani yako, kunyanya muindasitiri yeFMCG. Sezvo zvigadzirwa zveFMCG zvichitengwa uye zvichidyiwa kakawanda, kugadzira hurongwa hwakasimba hwekambani hunokurudzira kuvimbika kwevatengi kwakanaka kwazvo. Nzira yakanakisa yekuwedzera kuvimbika kwekambani ndeyekuvandudza mhando yezvigadzirwa uye kukosha pamitengo yakanakisa. Vatengi ava vanozopedzisira vava vatsigiri vekambani yako uye vowedzera kuparadzira shoko nezvekambani yako. Izvi zvichaita kuti uve nechokwadi chekubudirira kwenguva refu sezvo uchizowana vatengi vakawanda kuburikidza nefunnel yako yekutengesa.
- 3. Kuchengetedza Chiratidzo chako cheFMCG Chichienderana NemaChannel EseMaitiro ekugadzira maBrand anoshanda zvakanyanya kana ukaramba uchiatevedzera pane zvese zvinodiwa. Izvi zvichabatsira mukugadzira hukama hunogara kwenguva refu nevatengi, kunyanya munyika ino ine vanhu vakawanda vanongotarisa zvinhu zvavo chete uye sarudzo dzisina muganho.Funga nezvekugadzira gwara rekugadzira mhando yebhizinesi rinotsanangura mifananidzo yese nemeseji zvicharamba zvakafanana panzira dzese. Shandisa mifananidzo yakafanana, matauriro, dingindira, nezvimwewo, zvinoratidza hunhu hwebhizinesi rako.Nekuenderera mberi nekugadzira branding, unogona kuvaka kuvimba nekuvimbika kwevatengi vako zvishoma nezvishoma sezvo vachizoyeuka brand yako pakutenga kwavo mune ramangwana.
- 4. Kugadzira Izwi Rakasimba reBrandIzwi rakasimba rekambani ndeimwe yezvinhu zvakakosha kukubatsira kugadzirisa indasitiri iyi yemakwikwi. Izwi rekambani yako richasimbisa kunaka uye kukosha kwechigadzirwa chako kune vatengi. Saka, iva nechokwadi chekuti chinokwezva, chechokwadi, uye chinoenderana zvakakwana nezvinangwa zvekambani yako uye chiono chako munguva pfupi iri kutevera.
- 5. Kutaura Nyaya yeBrand YakoKugovana nyaya dzemhando yezvigadzirwa kuratidza nekuratidza zvakanakira chigadzirwa inzira yakanaka munguva ino. Kugadzira nyaya nezverwendo rwemhando yezvigadzirwa zvako, kukura kwemhando yezvigadzirwa, uye meseji kune vateereri kunobatsira kubatana navo uye kuwedzera kutengeswa kwemhando yezvigadzirwa zvako. Zvakare, unofanirwa kuva wechokwadi uye unosetsa asi uchigutsa zvakakwana kuti ukwanise kukwezva vateereri vakakodzera.Semuenzaniso, Amul inozivikanwa nekugadzira kwayo uye kusetsa bhokisi remakeke rakagadzirwa nemaoko nyaya dzemhando yekambani, iyo yave iri nzira yakanaka kwazvo yekambani iyi kwemakumi emakore.
- 6. Ramba Uchikosha Pakubudirira KweramangwanaIva nechokwadi chekuti unogara uchiziva nezvemafashoni matsva ekugadzira mabhizinesi, sezvo izvi zvichakubatsira kuramba uri pamberi pevakwikwidzi vako. Gadzirira kuvapo kwakasimba kwekambani yeFMCG uye gadzira zvirimo nemazano akakodzera ayo achawedzera kusvika kwekambani yako kune vateereri vatsva nguva dzese.
- 7. Zvinofungwa NezvematunhuIndia inozivikanwa nenhaka yayo yakapfuma. Wadii kushandisawo nzira dzakadaro mukugadzira bhizinesi rako? Sarudza nzira itsva uye itsva dzinoratidza tsika dzakapfuma dzeIndia mukugadzira bhizinesi rako. Izvi zvichabatsira vatengi kuti vabatane zviri nani nebhizinesi rako uku vachipa nzira dzako dzekushambadzira maonero matsva ekubudirira!
Basa reKugadzira uye Kurongedza mu bhokisi remakeke rakagadzirwa nemaokoKugadzira Brand
Kugadzira nekurongedza zvinhu ndizvo zvinhu zvakakosha kuti ubudirire muindasitiri iyi yemakwikwi. Izvi zvinobatsira pakutaurirana kwekutanga nevatengi. Saka zvakakosha kunzwisisa basa rekugadzira nekurongedza zvinhu muIndian FMCG branding.
- 1. Kukosha kweKurongedza Kwemhando Yepamusoro muFMCGDhizaini yakanakisisa yekurongedza inogona kukwezva vatengi kubva muzvitoro zvakawanda kubva mumamiriyoni esarudzo. Dhizaini yako yekurongedza chigadzirwa cheFMCG inofanira kunge iri yehunyanzvi uye yakavimbika kune zita rechiratidzo chako, tsika, chinangwa chechigadzirwa, uye meseji. Unofanira kuve nechokwadi chekuti mhinduro dzako dzekugadzira kurongedza dzinogutsa zvakakwana kuti dziite mutsauko mukutengesa kwechigadzirwa chako.
- 2. Zvinhu Zvinoita Kuti Vatengi VafarireZvinhu zvakagadzirwa zvakanaka zvine simba guru rekukwezva vatengi zviri nyore. Uchifunga nezvemamiriro ezvinhu zvezvigadzirwa zvako, sarudza ruvara rwakasiyana uye zvinhu zvinoonekwa zvakaita semifananidzo, mapatani, nezvimwewo. Izvi zvichabatsira kuratidzabhokisi remakeke rakagadzirwa nemaokoHunhu hwechigadzirwa uye kukosha kwacho kune vatengi nekukurudzira manzwiro akakodzera. Pakupedzisira, chinhu chimwe chete chakakosha ichi chinogona kubatsira zvakanyanya mukuwedzera kuzivikanwa kwechiratidzo chako uye kurangarira zita rako mumakore apfuura.
- 3. Kurongedza Kunogara Kwenguva Refu uye Kupesvedzera Kwaro Pamufananidzo WechiratidzoKurongedza zvinhu zvinogara kwenguva refu ndiko kukunda kuri pachena munguva ino. Batanidza zvigadzirwa zvako zvakanaka zveFMCG nekurongedza zvinhu zvinogara kwenguva refu uye ona kuwedzera kwekutengesa mubhizinesi rako gore rino. Hazvingoiti kuti nharaunda yako ive yakachengeteka chete, asiwo zvinobatsira pakuwedzera mutoro wevanhu semuridzi wechiratidzo. Izvi zvichabatsira zvikuru kukurudzira vatengi vako vari kukura vanocherechedza zvakatipoteredza!
Ndakasvika pamhedziso dzinotevera nezvemabhokisi echingwa akagadzirwa netsika：
Nyika yeFMCG ine simba guru uye ine makwikwi. Kana uine hurongwa hwakajeka, kambani yako inogona kuramba iri padanho remakwikwi ari kuwedzera, uye unogona kusvika pariri!Maitiro aya ekushambadzira achaita kuti chigadzirwa chako chirambe chichionekwa nevatengi vese vakanangana nacho. Chiratidzo chako chicharamba chiri pamberi pavo pese pavanoda kutenga zvinhu zvavo zvemazuva ese.Unoda rubatsiro pakugadzira nzira yako yekutanga yekushambadzira yeFMCG here? Usazvidya moyo. Bata nenyanzvi dzedu dzekushambadzira paDesignerPeople nhasi, uye tichakurukura nzira dzako dzese dzekushambadzira nehunyanzvi hwakanakisa pasi rose.Sunungukai kuramba muchienderera mberi nehurukuro iyi mumashoko enyu. Goveranai nevaverengi vedu mamwe emazano amunofarira akashandira mabhizinesi enyu eFMCG gore rino.Bohui Paper: Kukudziridza mabhenefiti matsva ekuvandudza maindasitiri mukushandura zvirimwa
Vachitarisa pazvinangwa zvekudzikisa kabhoni nekusimudzira nharaunda, Zibo inoshandisa pfungwa dzekuchengetedza nharaunda nedzepasi pekabhoni munzvimbo dzese dzekuvaka nekusimudzira maguta, vanoshandisa mikana, vanoshandura budiriro, vanotungamira mabhizinesi kuchengetedza simba, kuderedza kushandiswa kwesimba, kuderedza kusvibiswa kwemhepo uye kuwedzera kushanda zvakanaka, uye kukurudzira kusimudzira maindasitiri. Munzira yekushandura nekusimudzira, mabhizinesi mazhinji ari kuedza kukurudzira nharaunda, ine kabhoni shoma uye yemhando yepamusoro uye akagadzira mabhenefiti emaindasitiri nemazita emakambani."Mumakore achangopfuura, Bohui Paper yakaramba ichitevedzera pfungwa yekuvandudza zvakatipoteredza, kugadzira zvinhu zvisina kabhoni yakawanda uye kusimudzira nharaunda, kugadzira zvigadzirwa zvine hushamwari nezvakatipoteredza, uye kugadzira zvakanakira zviri pachena zvemaindasitiri nemakambani kuburikidza nekukurumidzisa kurimwa kwemakwikwi makuru ekambani uye kushandisa nzira dzekushandura maindasitiri nekuvandudza." akadaro Lu Yongqiang, mutevedzeri wemaneja mukuru weShandong Bohui Paper Co., Ltd.
Munguva pfupi yapfuura, Bohui Paper yakasarudzwa sekambani yemhando yepamusoro muindasitiri yekugadzira muShandong Province muna 2023. Bohui Paper ine ruzivo rwakawanda mukuvandudza nzira yekushandura zvirimwa. Bohui Paper inotevedzera zvinodiwa nenyika yese zvekuti "kutsiva mapurasitiki nepepa" uye yakagadzira zvigadzirwa zvakachengeteka, zvisingakuvadzi nharaunda, zvakareruka uye zvisingadhuri, izvo zvinofarirwa zvikuru nemusika.
Lu Yongqiang akataura kuti bepa rekurongedza rakagadzirwa neBohui Paper rakatsiva 50% yezvigadzirwa zvepurasitiki, richichinja 100% yekurongedza kwepurasitiki kuita "50% yepurasitiki + 50% yemakadhibhodhi", zvichideredza huwandu hwepurasitiki.bhokisi remakeke rakagadzirwa nemaokouye kuchengetedza zviwanikwa.
Mabhenefiti acho akakosha; yakagadzira tekinoroji inotungamira muindasitiri uye kugona kweR&D, ichishandisa zvigadzirwa zvitsva uye matekinoroji matsva kutsvaga mikana yemusika; yakabudirira zvitupa zvemhando yepamusoro uye zvekuchengetedza nharaunda, uye inoshandisa michina yepamusoro uye tekinoroji yekugadzira inotungamira pasi rose.
Mukuita kwekuvandudzwa kwetekinoroji, kushanduka kwezvakatipoteredza, uye kushanduka kwehungwaru hwedhijitari, Bohui Paper zvishoma nezvishoma yakawana matekinoroji akawanda anotungamira uye mabhenefiti ekukwikwidzana pamusika."Muna 2023, takaburitsa nhevedzano nhatu itsva dze "carbon-neutral series" dze"bhokisi remakeke rakagadzirwa nemaokozvigadzirwa, vachinyatsozadzisa chinangwa che 'zero carbon' chehupenyu hwese kubva paR&D, kugadzira kusvika pakushandisa, kupa mhinduro dzinoshanda dzezuva nezuva muhofisi, kugadzira, kudzidza uye hupenyu. Mhinduro ye 'zero carbon'.” Lu Yongqiang akazivisa vatori venhau zvimwe zvinhu zvakawanikwa nekambani kubvira gore rapfuura.
Bohui Paper iri kushanda nesimba mukuvaka nekuvandudza sisitimu yayo yekutonga kuburitswa kwekabhoni, uye yakawana zvitupa zvekuchengetedza kabhoni kubva muzvigadzirwa uye kuchengetedzwa kwekabhoni. Hunhu hwayo hwekutarisira kuburitswa kwekabhoni hwavandudzwa zvikuru. Yavewo kambani yekutanga yekugadzira mapepa muindasitiri mudunhu reAsia-Pacific kupedzisa S&P ESG rating. Inoramba ichisimbisa hurongwa hweESG uye ichikurudzira kambani zvinobudirira kuti iwane budiriro yegirini, yakagadzikana, inogara kwenguva refu uye yepamusoro.
Pamusoro pezvo, maererano nekuchinja kwedhijitari uye nehungwaru, Bohui Paper yakatanga sisitimu yekutonga kwedhijitari muna Chivabvu 2022. Parizvino, pakutanga yakaona shanduko otomatiki yemaitiro ekugadzira mapepa, kuchekwa, kurongedza uye mamwe maitiro mukati meBohui, pamwe nekuvhara manejimendi ekutengesa, kutenga, kuchengetedza, logistics uye mamwe maitiro ebhizinesi zvatanga kuratidza mhedzisiro.
Gore ra2023 rinoshamisa kune indasitiri yese yekugadzira mapepa. Nekukanganiswa nemamiriro ehupfumi hwenyika, kukura kwezvinodiwa nevatengi muindasitiri yekugadzira mapepa kwaderera, divi rekupa zvinhu rakaramba richiisa mari mukugadzira zvinhu zvitsva, uye mamiriro emusika wese ave kunonoka, izvo zvakapa kuti makambani ekugadzira mapepa awedzere matambudziko makuru.
Panyaya iyi, Lu Yongqiang akati nekuda kwezvakanaka zvayo mutsika, manejimendi, tekinoroji, mutengo, tarenda, nezvimwewo, kambani iyi yagara iine chinangwa chayo, yakasimbisa chivimbo, yakaramba ichiita budiriro, yakatarisana nevatengi, yakagadziridzwa mhando nemasevhisi, uye yakashandisa zvivakwa zvakasiyana-siyana zvemaindasitiri. Zvakanakira, kugadzira zvinhu zvitsva kuti zvikwanise kushandiswa, kuderedza mari uye kuwedzera kushanda zvakanaka, uye kushandisa digital.bhokisi remakeke rakagadzirwa nemaokonjere dzekuti tirambe tichivandudza, tichigadzira zvinhu zvitsva uye tichigadzira mashandiro, kuitira kuti mashandiro ekambani arambe achifambira mberi zvishoma nezvishoma.
Mugore idzva, Bohui Paper icharamba ichisimbisa kushandiswa kwe "mashanduko maviri uye imwe chete yepamusoro", ichitarisa pachinangwa chikuru che "kuisa zvese pakushanda zvakanaka", kuwedzera mari mushanduko yetekinoroji, kukurumidzisa shanduko nekuvandudzwa kwezvivakwa zvemaindasitiri zvechinyakare, uye kuramba ichivandudza kugona kweR&D, kugadzira cheni yegoridhe yezvigadzirwa zvine hunyanzvi, zvakagadzirirwa, uye zvakasiyana-siyana, uye kuramba ichiita budiriro itsva mukubatsira kusimudzira kwemhando yepamusoro yeZibo.
Nguva yekutumira: Kurume-21-2024
