Umklamo wokupakisha ungenye yezinto ezibaluleke kakhulu zemikhiqizo yokuqalisa ephumelelayo, ukupakisha kumele kuvikele izinto ezingaphakathi, kulula ukugcina nokusabalalisa, kudinga ukukhombisa ulwazi mayelana nokuqukethwe, futhi kushelufu lemikhiqizo yokuncintisana ukuze kudonsele ukunaka kwamakhasimende, kungakhathaliseki ukuthi ikhwalithi yokupakisha umkhiqizo izokwenza umkhiqizo uthengiswe, ngakho-ke impumelelo yomklamo wokupakisha ibalulekile, okushoyo nakho kubaluleke kakhulu.
Ngakho-ke, uyini umsebenzi kanye nokubaluleka komklamo wokupakisha?
Ake sibheke.
1. Ukupakisha kumelela uphawu lwenkampani: Ukuklama ukupakisha kubaluleke njengemikhiqizo yenkampani, futhi kudlala indima endleleni amakhasimende abheka ngayo inkampani futhi andise uphawu lwenkampani. Okokuqala, ukutshalwa kwezimali ekupakisheni okukhulu kuzoheha amakhasimende, futhi ukuklama ukupakisha okukhangayo kungakhulisa ukuthengisa futhi kufake isandla ekwakheni uphawu lwenkampani iyonke.
2. Ukupakisha kungadonsela ukunaka kwamakhasimende: uma umklamo omuhle wokupakisha udonsela ukunaka kwamakhasimende, umkhiqizo uzodonsela ukunaka nokuqashelwa. Ukuze kuthuthukiswe lokhu, kubalulekile ukuveza uphawu lwenkampani ephaketheni. Ngale ndlela, ulwazi olufanele lunganikezwa amakhasimende ngaphambi kokuba athenge, ukuze amakhasimende akwazi ukushiya umbono wokuqala ojulile ngomkhiqizo kanye nokupakisha.
3. Ukupakisha kumelela ukuthengisa: Ukupakisha okuphumelelayo kungahluka kumncintiswano futhi kudonsele amakhasimende. Ngakho-ke uma kuthengiswa esitolo, khona-ke ukwakheka kokupakisha kungabonakala kumakhasimende angaba khona emashalofini, into yokuqala ikhasimende elingayenza, ngokusho kokupakisha kokubukeka komkhiqizo, ukunquma ukuthi lizothenga yini ilogo yesithombe ephaketheni kumele kudonsele ukunaka kwabathengi, ukwakheka kokupakisha okuhlukile kuzokhanga amaqembu amakhasimende ahlukene, okuvumela abathengi ukuthi bathenge.
Njengamanje, ukuze kugqanyiswe kangcono ubuhle kanye nendima yenani elingeziwe lezimpahla, ukwakheka kokupakisha kudlala izici zako ezibaluleke kakhulu neziyingqayizivele lapha, futhi sekuyingxenye ebalulekile nengahlukaniseki yokukhiqizwa kwezimpahla zanamuhla.
Ngaphandle komklamo wokupakisha wezimpahla, ngeke ikwazi ukubona inani eliphelele lazo; Imikhiqizo enikezwe umklamo wokupakisha izokwandisa amandla ezinhlobo ezahlukene zemikhiqizo ngezinga eliphezulu, futhi yenze abantu bakwazi ukuthola ukuphishekela nokujabulela ubuhle ngokubona nangokomoya.
