Umklamo wokupakisha ungenye yezinto ezibaluleke kakhulu ukuze uqalise umkhiqizo ngempumelelo. Ukupakisha kumele kuvikele okuqukethwe, kube lula ukugcina nokusabalalisa, kudingeke kuboniswe ulwazi mayelana nokuqukethwe kwawo, futhi kudonsele ukunaka kwamakhasimende eshalofini eligcwele imikhiqizo encintisanayo. Kungakhathaliseki ukuthi ikhwalithi yomkhiqizo injani, ukupakisha okubi kuzokwenza umkhiqizo ungathengiswa, ngakho-ke umklamo wokupakisha ophumelelayo ubalulekile. Incazelo nayo ibaluleke kakhulu. Ngakho-ke, iyini indima nokubaluleka komklamo wokupakisha? Ake sibheke. 1. Ukupakisha kumelela uhlobo lwenkampani: umklamo wokupakisha ubaluleke njengemikhiqizo yenkampani, futhi udlala indima endleleni amakhasimende ayibheka ngayo inkampani nokuthi angayandisa kanjani uhlobo lwenkampani. Okokuqala, ukutshalwa kwezimali ekupakisheni okukhulu kuzodonsela amakhasimende. 2, ukupakisha kungadonsela ukunaka kwamakhasimende: umklamo omuhle wokupakisha udonsela ukunaka kwamakhasimende, bese umkhiqizo uzothola ukunakwa nokuqashelwa, ukuze kuthuthukiswe lokhu, kubalulekile ukudlulisa uhlobo lwenkampani ekupakisheni. Ngale ndlela, ulwazi olufanele lunganikezwa amakhasimende ngaphambi kokuthenga, ukuze amakhasimende akwazi ukushiya umbono wokuqala ojulile kumkhiqizo nasekupakisheni. 3. Ukupakisha kumelela inani lokuthengisa: Ukupakisha okuphumelelayo kungahluka kumncintiswano futhi kudonsele amakhasimende. Ngakho-ke, uma umkhiqizo uthengiswa esitolo sangempela, ukwakheka kokupakisha kuyinto yokuqala amakhasimende angaba khona ayibona eshalofini. Amakhasimende anganquma ukuthi athenge umkhiqizo ngokwendlela obukeka ngayo ekupakisheni. Ilogo yesithombe ephaketheni kumele idonsele ukunaka kwabathengi. Njengamanje, ukuze kugqanyiswe kangcono ubuhle kanye nomsebenzi wenani elengeziwe lezimpahla, ukwakheka kokupakisha kudlala izici zayo ezibaluleke kakhulu neziyingqayizivele lapha, futhi sekuyingxenye ebalulekile nebalulekile yokukhiqizwa kwezimpahla zanamuhla. Beka eceleni ukwakheka kokupakisha kwezimpahla, ngeke kukwazi ukubona inani eliphelele lazo; Uma kubhekwa ukwakheka kokupakisha kwezimpahla, kuzokhulisa ukwanda kwamandla ezinhlobonhlobo zezimpahla ezengeziwe, futhi kuvumele abantu ukuthi bathole ukuphishekela ubuhle nenjabulo ngokubona nangokomoya.
