"Ukupakisha kuyinto ekhethekile! Sivame ukuthi ukupakisha kuyasebenza, ukupakisha kuyimakethi, ukupakisha kuyavikela, njalo njalo!"
Manje, kufanele siphinde sihlole ukupakishwa, sithi, ukupakishwa kuyimpahla, kodwa futhi kuyindlela yokuncintisana!
Ukupakisha kuyindlela ebalulekile yokukhuthaza ukusakazwa kwezimpahla, futhi inqubo yokushintsha kwengqondo yabathengi inokuxhumana okuqinile nenqubo yokuthengisa yezimpahla. Kungenxa yokuthi ukumaketha kokupakisha kwanamuhla kusabela ngenkuthalo ezidingweni zengqondo zabathengi ukuthi akugcini nje ngokufeza inhloso yokukhangisa izimpahla, kodwa futhi kusebenzisa isinyathelo somuntu siqu sokuqondisa ukusetshenziswa okunempilo nokunengqondo ngezinga elithile. Ucwaningo lubonisa ukuthi eminyakeni eyi-10 ezayo, ukuthengiswa kwemikhiqizo epakishiwe kuzoqala ngokucabangela izidingo nezintshisekelo zabathengi futhi kuhlangabezane nezidingo zamakhasimende emazingeni ahlukene.
Amandla 1: Ukuqamba Okusha Kokupakisha
Eminyakeni embalwa edlule, izimpahla zabathengi nezinkampani zokuthengisa bezilokhu zilandela izitayela ezintsha. Umuntu ophethe imakethe yomkhiqizo noma umphathi uvame ukuba nomuzwa wokuthi "uhlelo alukwazi ukuhambisana nezinguquko futhi ukhathele ukuhambisana nomkhuba wemakethe", ikakhulukazi kulezo zimboni ezinezidingo eziphakeme kakhulu zochungechunge lokuhlinzeka ngaphambi kokuqalisa, ukwethembeka komkhiqizo kuyawohloka kancane kancane.
Ngakho-ke, kubaluleke kakhulu ukuthi ukupakisha imikhiqizo kusize imikhiqizo ukuthi isabele “ekushintsha njalo” ngokuthi “ayishintshi”, okudinga ukusungula izinto ezintsha zokupakisha ukuze iqonde umkhuba oyisisekelo wabathengi, iqonde inani langempela labathengi elingashintshi ezinguqukweni, futhi ime nabathengi. Ndawonye, noma ngisho nokugijima phambili kwabathengi, ukwenza nokuhola lo mkhuba kuyindlela yokuwina.Ibhokisi le-sushi
Amandla 2: Amandla okwenza ngokwezifiso ukupakisha
Esimweni sezimpahla zabathengi baseShayina, okufanele ukubheke phambili kukho amathuba ahlukahlukene ezimpahla zabathengi kanye nezitolo. Esikhathini esizayo, kuzoba namathuba okwenza ngokwezifiso imikhiqizo eminingi yamaqembu ahlukene, kanye namathuba “okwenza imikhiqizo esezingeni eliphezulu ithandwe ngokunembile” ngokwengeziwe.
Ngesikhathi esifanayo, ukusetshenziswa kuyisimo sengqondo kanti ukusetshenziswa kuyinkolelo. Esikhathini esizayo, ukupakisha umkhiqizo kuzosiza kancane kancane abathengi ukudala zonke izici zempilo engcono ekwakhiweni kwe-matrix yomkhiqizo esekelwe endaweni yesehlakalo noma esekelwe esiteshini. Kule nqubo, ukupakisha umkhiqizo kuhlanganiswe futhi kukhuthazwa yi-omni-channel, okudala "umoya wobuntu" oyingqayizivele nongaguquguquki womkhiqizo.Ibhokisi ledethi
Amandla 3: Ukuhlanganiswa Kokupakisha
Uma bebheka esikhathini esizayo, abathengi bazoba ngabagxeka kakhulu futhi baqine kakhulu, okuzoholela nasekuhambeni okufushane okujwayelekile kokuthandwa komkhiqizo omusha kanye nendlela esheshayo yokufinyelela umkhawulo wokuthuthukiswa kwebhizinisi lomkhiqizo/isigaba esisodwa.
Esikhathini esizayo, imikhiqizo yomkhiqizo kanye nokupakishwa kwayo komkhiqizo kuzodinga "izinselelo eziningi zokuhlanganisa". Kule nqubo, akufanele nje kuphela ukuthi ukudalwa ngokubambisana kwabathengi kufakwe enqubweni ephelele yokujikeleza kusukela ekudalweni komkhiqizo kuya ekulethweni komkhiqizo, kodwa futhi nokubambisana kweketanga lezimboni ukuze kufezwe ukupakishwa komkhiqizo. Iketanga lokuhlinzeka liba yinto ebaluleke kakhulu kulo lonke umjikelezo wokuphila kwabathengi.Ibhokisi leshokoledi
Amandla 4: Ukupakisha Ukuvikelwa Kwemvelo
Unyaka ka-2021 unyaka wokuqala wokungathathi hlangothi kwekhabhoni, ngakho-ke ngo-2022, iShayina izongena ngokusemthethweni enkathini yokungathathi hlangothi kwekhabhoni 2.0, futhi izinqubomgomo zikazwelonke mayelana nokungathathi hlangothi kwekhabhoni ezimbili zethulwa ngokulandelana. Isisekelo sokuba amabhrendi afinyelele ukungathathi hlangothi kwekhabhoni ukuthi umjikelezo wonke wokuphila kokupakisha umkhiqizo nawo awuthathi hlangothi kwekhabhoni. Ngaphansi kokusetshenziswa kwe-“Double Carbon”, izinto zokupakisha zokuqala kanye nezinto zokupakisha zesibili zizobhekana noshintsho olukhulu.Ibhokisi lamantongomane
Isikhathi sokuthunyelwe: Okthoba-13-2022
