Isikhulu sokupakisha amaphepha iSmurfit-Kappa: izitayela zokupakisha ukudla neziphuzo okufanele uzazi ngo-2023
I-Smurfit-Kappa inentshisekelo yokusungula izixazululo zokupakisha ezintsha, ezisezingeni eliphezulu, ezenziwe ngokwezifiso ezisiza imikhiqizo ukuthi ifinyelele amakhasimende afanele futhi ivelele emashalofini nasezikrinini ezigcwele abantu. Leli qembu liyaqonda isidingo sokusebenzisa ukuqonda ngezitayela embonini yokudla neziphuzo encintisana kakhulu ukuze linikeze amakhasimende ukupakisha okungagcini nje ngokuwahlukanisa futhi kudale ulwazi oluhle kumakhasimende, kodwa futhi kuthuthukisa umkhiqizo wawo futhi kuqinisekise ukwethembeka kwamakhasimende okuphelele.
Namuhla, kungakhathaliseki ukuthi kuyinkampani enkulu noma ibhizinisi elincane elichumayo, ukupakishwa kokudla neziphuzo akumele nje kugcine ikhwalithi futhi kunikeze ukubukeka okubonakalayo, kodwa futhi kufanele kunikeze indaba yokuzinza ethokozisayo, izinketho zokwenza ngokwezifiso, futhi uma kufaneleka, kugqamise izinzuzo zezempilo futhi kunikeze ulwazi oluqondakala kalula. I-Smurfit-Kappa icwaninge izitayela zakamuva zokupakishwa kokudla neziphuzo futhi yakha lolu qoqo lwalokho okudingeka ukwazi ngo-2023 nangale kwalokho.
Uma kulula, kungcono
Ukupakisha kuyisici esivelele embonini yokudla neziphuzo. Ngokusho kocwaningo lwe-Ipsos, abathengi abangu-72% bathonywa ukupakisha komkhiqizo. Ukuxhumana okulula kodwa okunamandla komkhiqizo, okuncishisiwe kuze kube yizindawo ezibalulekile zokuthengisa, kubalulekile ekuxhumaneni nabathengi abakhungathekile nabangenandaba.Ibhokisi lekhandlela
Imikhiqizo enikeza iseluleko esisephaketheni mayelana nendlela yokusebenzisa amandla amancane lapho kugcinwa noma kulungiswa ukudla izofunwa. Lokhu akugcini nje ngokonga imali yabathengi, kodwa futhi kuyabaqinisekisa ukuthi umkhiqizo uzibophezele ekusizeni imvelo nokunakekela amakhasimende abo.
Abathengi bazothanda imikhiqizo egcizelela indlela umkhiqizo ohambisana ngayo nezinto eziza kuqala (isib., ubungane nemvelo), kanye nezinzuzo ezihlukile ezingaba nazo. Ukupakishwa komkhiqizo okunomklamo ohlanzekile nolwazi oluncane kuzogqama phakathi kwabathengi abanomuzwa wokuthi ulwazi oluningi kakhulu lungenza ukukhetha kube nzima kakhulu.
Amabhizinisi amancane namakhulu kumele aqinisekise ukuthi ukupakishwa kwawo kokudla neziphuzo kugxile ezithakweni zemvelo kanye nezinzuzo ezibalulekile zezempilo ngo-2023. Naphezu kokwehla kwamandla emali okuphezulu, abathengi baphinde babeke phambili imikhiqizo enikeza izinzuzo zezempilo kanye nezithako zemvelo kunamanani aphansi ukuze kuboniswe ukuthi umkhiqizo uyakufanelekela yini imali. Omunye wemiphumela ehlala njalo yobhubhane lwe-COVID-19 kube yisifiso somhlaba wonke semikhiqizo esekela impilo enempilo.
Abathengi bafuna nokuqinisekiswa kolwazi oluthembekile lokuthi izinkampani zingasekela izimangalo zazo. Ukupakishwa kokudla neziphuzo okudlulisa lokhu kuqoqa ukwethenjwa futhi kwakha ukwethembeka komkhiqizo.
Ukusimama
Ukupakisha okusimeme kuyanda emhlabeni jikelele. Njengoba abantu abangu-85% bekhetha izinhlobo ngokusekelwe ekukhathazekeni kwabo ngokushintsha kwesimo sezulu kanye nemvelo (ngokusho kocwaningo lwe-Ipsos), ukusimama kuzoba yinto 'edingekayo' ekupakisheni.
Iqaphela lo mkhuba obalulekile, iSmurfit-Kappa iyaziqhenya ngokuba ngomunye wabahlinzeki abahamba phambili emhlabeni bokupakisha okusimeme, ikholelwa ukuthi ukupakisha amaphepha kungaba esinye sezimpendulo zezinselele ezibhekene nomhlaba, futhi ngemikhiqizo emisha ekhiqizwa ngendlela eqhubekayo ivuseleleka ngo-100%, ingasetshenziswa kabusha futhi ibola.Imbiza yekhandlela
I-Smurfit-Kappa isebenzisana eduze nabaphakeli namakhasimende ukuklama ukusimama kuzo zonke izinto ezisetshenziswayo ngemiphumela emangalisayo. Kubikezelwa ukuthi izinhlobo kuzodingeka ziqhube i-ajenda yokusimama kanye noshintsho lwabathengi, hhayi ukulinda abathengi. Abathengi bakhathazeka kakhulu ngezinto ezisetshenziswa yizinkampani, izindlela zabo zokuthola izinto, nokuthi ukupakisha kwabo kungasetshenziswa kabusha futhi kunobungani nemvelo.
ukwenza kube ngokwakho
Isidingo sokupakisha okwenziwe ngokwezifiso sikhula kakhulu. I-Future Market Insights ilinganisela ukuthi imboni izophindeka kabili ngenani eminyakeni eyishumi ezayo. Imboni yokudla neziphuzo izodlala indima ebalulekile esikhathini esizayo sokupakisha okwenziwe ngokwezifiso, ikakhulukazi uma kukhulunywa ngokupha izipho.
Abakhiqizi basebenzisa ukupakishwa okwenziwe ngokwezifiso kaningi ukuthuthukisa umbono wabathengi ngomkhiqizo wabo nokwandisa ukuxhumana kwamakhasimende, ikakhulukazi ezinkampanini ezintsha ezisanda kuqala uhambo lwamakhasimende. Ukwenza ngokwezifiso kuhambisana nokwabelana ngezenhlalo. Amakhasimende anamathuba amaningi okwabelana ngemikhiqizo yawo ehlanganisiwe eyenziwe ngokwezifiso noma ayifake eziteshini zawo zokuxhumana, okusiza ukwandisa ukuqwashisa ngomkhiqizo.isikhwama sephepha
Indlela yokwenza ngcono ukupakishwa kwakho ngo-2023
Njengochwepheshe wokupakisha, i-Smurfit-Kappa idlula esigabeni sakamuva sezinguquko ezijabulisayo zokupakisha. Imiyalezo elula, izinzuzo ezitholakala ephaketheni, ukusimama kanye nokwenza kube ngokwakho kuzoba yizinto ezibalulekile zokupakisha ukudla neziphuzo ngo-2023. Kusukela ezinkampanini ezincane ezisafufusa kuya kumikhiqizo esunguliwe, i-Schmurf Kappa isebenzisa ulwazi lwayo kanye nezixazululo zokupakisha ezenzelwe wena ezifanelekile ngenhloso, ukusimama kuyisisekelo sayo ukusiza amakhasimende ukuhlukanisa nokuthuthukisa ulwazi lwamakhasimende.
I-Smurfit-Kappa isiza imikhiqizo ukuthi ithuthukise ukupakisha okuthengiswayo nsuku zonke okufakazelwe ukuthi kukhulisa ukuthengisa ngokushesha nangendlela engabizi, okukunikeza inzuzo ephezulu yomkhiqizo lapho kubaluleke kakhulu - lapho uthenga khona. Njengomunye wabahlinzeki abahamba phambili bokupakisha ukudla neziphuzo okusimeme, i-Smurfit-Kappa izibophezele ekudaleni amaphakheji angasebenzisi nje kuphela imikhiqizo nezinqubo ezinomthelela wangempela kumakhasimende nakuwo wonke uchungechunge lwenani - futhi asekela iplanethi enempilo.ibhokisi likashokoledi
Isikhathi sokuthunyelwe: Mashi-21-2023
