Wonke amabhizinisi namuhla adinga intuthuko enkuluukupakisha amabhokisi amnandiukwakheka kokupakisha umkhiqizo ukuze kudonsele ukunaka okufanele kwabantu abafanele. Uma'Njengenkampani yesimanje noma inhlangano eSaudi Arabia, kufanele uzame konke okusemandleni akho ekupakisheni imikhiqizo yakho. Kungani? Okokuqala, ukuncintisana kunzima. Okwesibili, awukwenzi lokho'Awufuni imikhiqizo yakho ibukeke kabi, akunjalo? Umklamo wokupakisha umkhiqizo omuhle waseSaudi Arabia kufanele uvumele ibhizinisi lakho ukuthi linelise amakhasimende akho'okulindelwe futhi kuhlangatshezwane nezidingo zabo.
Umkhiqizo ungaba muhle kakhulu, kodwa mubiukupakisha amabhokisi amnandi kungase kulimaze ngokuphelele ikhasimende lakho'Ulwazi lwakhe ngomkhiqizo wakho. Phela, akekho ofuna i-lotion echithekile noma ukudabula amakhulu ezingxenye zekhadibhodi ukuze avule ibhodlela lakhe lamanzi elisha. Ngakho-ke, kulokhu okuthunyelwe, thina'Ngizokuqondisa ngomhlahlandlela ophelele wokuthi ungathuthukisi kanjani ukupakisha umkhiqizo wakho ngokweqile futhi uhlele umklamo ophelele wokupakisha umkhiqizo waseSaudi Arabia'ibhizinisi.
Izinto Ezicatshangelwayo Ngamasiko kuAmabhokisi Amnandi Okupakisha ye-Saudi Arabia
1. Izindinganiso Nezimpawu ZamaSulumane
2. Ulimi Nokuxhumana
3. Isizotha kanye nokuzwela kwamasiko
4. Isiko kanye Nefa
5. Isitifiketi se-Halal kanye nokuhambisana nemithetho
Amathrendi Okuklama Okwenza AkhoAmabhokisi Amnandi Okupakisha Gqama eSaudi Arabia
1. Izinto Zobuciko ZamaSulumane Zanamuhla
2. Ubukhazikhazi Obuncane kanye Nokuthayipha
3. Ukuzinza kanye Nokupakisha Okunobungani Nemvelo
4. Imibala Egqamile Nama-Palette Ahlukile
5. Ukupakisha Okusebenzisanayo Nokulandisa Izindaba
Izindleko zeAmabhokisi Amnandi Okupakisha yemikhiqizo yaseSaudi Arabia
1. Imali yokuqasha abantu abazimele (300)–600 USD)
2. Imali ye-Design Agencies (1000)–1200 USD)
3. Imali ye-Global Ad Agencies (3500)–5000 USD)
Ukubonisa Ukunqoba eSaudi ArabiaAmabhokisi Amnandi OkupakishaIzifundo Zezimo
1. USandalyn
2. Ushokoledi
Lapha Sifake Ezinye Izikhuthazo Zokuklama Imikhiqizo Emihle YaseSaudi Arabia
Isiphetho:
Imikhiqizo engcono iqala ngezingxoxo ezinenjongo
Izinto Ezicatshangelwayo Ngamasiko kuAmabhokisi Amnandi Okupakisha ye-Saudi Arabia
Uma u'Uma uhlela kabusha umklamo wakho wokupakisha umkhiqizo womkhiqizo waseSaudi Arabia, kufanele ucabangele izici ezilandelayo zamasiko.
1. Izindinganiso Nezimpawu ZamaSulumane
I-Saudi Arabia iyizwe elizimele lama-Arabhu lamaSulumane, ngakho-ke ngokwemvelo, uma uklama ukupakishwa komkhiqizo, kufanele ukhumbule izindinganiso zamasiko alo acebile. Imikhuba yebhizinisi lase-Saudi Arabia ihlanganiswe nezimiso zobuSulumane namasiko ase-Arabia. Ngakho-ke, imiklamo yakho kufanele ibe yibhalansi phakathi kwezidingo zebhizinisi lanamuhla namasiko amasiko amaSulumane. Ungafaka izimpawu nezimpawu zase-Saudi Arabia ekwakhiweni kwakho ukuze kungabi njalo.'t ukuphikisana nezinkolelo zenkolo zezilaleli zakho.
2. Ulimi Nokuxhumana
Izithameli zakho eziqondiwe zingafuna ukufunda nokufunda nge- ukupakisha amabhokisi amnandi imikhiqizo ngaphambi kokuyithenga. Ngakho-ke, kusobala ukuthi ulimi kufanele'Ungabi yisithiyo ekubajwayelaniseni nemikhiqizo yakho. Isi-Arabhu ulimi oluyinhloko eSaudi Arabia. Ngakho-ke, qiniseka ukuthi noma yiluphi ulwazi lomkhiqizo, amalebula kanye nemiyalelo kudluliselwa ngolimi lwendawo ukuze ukupakishwa kwakho kukwazi ukuxhumana namakhasimende akho ngqo.
3. Isizotha kanye nokuzwela kwamasiko
I-Saudi Arabia iyazisa isizotha kanye nokugcina izinto ngendlela ehlelekile. Imiklamo yakho yokupakisha kufanele ibe nomthelela emasikweni futhi ingafaki noma yisiphi isithombe, umbhalo noma uphawu olungaphikisa izindinganiso zabo zamasiko. Khumbula ukugcina ukupakisha konke kukuhle futhi kufaneleke ngokwesiko. Ukupakisha kwakho kungagxila ezindikimbeni ezifana nemvelo, amasiko amaSulumane kanye nezibopho zomndeni.
4. Isiko kanye Nefa
I-Saudi Arabia'Ukusekelwa kwamasiko okuqinile kuholela endaweni yebhizinisi ehlonipha inhlonipho, ubudlelwano kanye nokuthembana. Imikhiqizo egxile ekubalulekeni kwezibopho zomndeni, amasiko kanye nobunye ingenza ngempumelelo izilaleli zaseSaudi Arabia zisabele emikhiqizweni yazo. Ungafaka futhi izakhi zamasiko zaseSaudi, njengemaphethini endabuko, izimpawu ezibalulekile noma izimpawu zomlando, ukuze uxhumane kahle nezilaleli zendawo.
5. Isitifiketi se-Halal kanye nokuhambisana nemithetho
Njengoba ngishilo, izimiso zobuSulumane zibaluleke kakhulu eSaudi Arabia. Imikhiqizo eminingi, kusukela ekudleni kuya ezimonyweni, ivame ukudinga isitifiketi seHalal ukuze ichume emakethe. Umkhiqizo ohambisana neHalal usho ukuthi unamathela ezindinganisweni zenkolo zesifunda. Ungathuthukisa kakhulu umthengi'ukwethemba umkhiqizo futhi wenze kube lula ukufinyelela emakethe. Kufanele ulandele iziqondiso nemikhuba ethile echazwe yizinhlangano ezigunyaziwe zezitifiketi ze-Halal ukuqinisekisa ukuthi imikhiqizo yakho ihlangabezana nezidingo zomthetho wamaSulumane. Futhi, veza ngokucacile emaphaketheni akho ukuthi imikhiqizo inesitifiketi se-Halal.
Amathrendi Okuklama Okwenza AkhoAmabhokisi Amnandi Okupakisha Gqama eSaudi Arabia
Manje, umbuzo obaluleke kakhulu wehora! Yimaphi amathrendi okuklama okufanele uwalandele ukuze umklamo wakho wokupakisha umkhiqizo we-Saudi Arabia uvelele ngo-2024? Sinempendulo ngezansi!
1. Izinto Zobuciko ZamaSulumane Zanamuhla
Yakhoukupakisha amabhokisi amnandiUmklamo kufanele wengeze izimpawu zamaSulumane njengezingxenye zolwazi lomkhiqizo. Ungafaka ukukhetha okuhle kwezimpawu ezifana nezinkanyezi, inyanga, i-minarah namaphethini ayizithombe ezibalulekile zobuciko namasiko amaSulumane. Imiklamo yakho kufanele ihlanganise isiko lamaSulumane nobuciko besimanje ukuze amakhasimende akwazi ukukwazisa. Yenza lula ubuciko nezimpawu ngaphandle kokulahlekelwa amanani endabuko kanye nezincazelo eziyinhloko. Kufanele ugxile ekusebenziseni ihluzo zobuciko bamaSulumane, i-calligraphy nezimpawu ezintweni ezibonakalayo ezikuphakheji.
2. Ubukhazikhazi Obuncane kanye Nokuthayipha
I-Saudi Arabia ayihlukile uma kukhulunywa ngobulula kanye nobuncane. Eminyakeni ezayo, imiklamo elula nencane izobusa indawo yokuklama umkhiqizo. Akukhona lokho kuphela, ubuciko bomkhiqizo obulula nobuncane buyabandakanyeka ukupakisha amabhokisi amnandi abathengi abangenazo iziphazamiso. Ngokuqondana, isiko kanye nefa laseSaudi Arabia nakho kuhlotshaniswa ne-minimalism kanye nemiklamo elula yokubhala. Ngakho-ke, cabanga ngokufaka ubuciko kanye namafonti esitayela sobuciko ephaketheni lakho njengezinto eziza kuqala.
3. Ukuzinza kanye Nokupakisha Okunobungani Nemvelo
Ukusimama sekuyisisusa esibalulekile kubantu abaningi baseSaudi Arabia. Indlela engcono kakhulu yokwamukela ukusimama ukusebenzisa izinto zokupakisha nemiklamo enobungani nemvelo. Ngakho-ke, izinkampani kulezi zinsuku zizimisele ukusebenzisa imiklamo ekhombisa ukuzibophezela kwazo emvelweni. Ezinye izindlela umkhiqizo wakho ongagxila kuzo ekusimameni ukufaka ezinye izinto zokupakisha esikhundleni sazo, ukutshala imali ekuthuthukisweni kwamapulasitiki asekelwe ku-bio, ukuklama amaphakethe ukuze kube lula ukuwacubungula ekusetshenzisweni kabusha, kanye nokuthuthukisa ukuphinda kusetshenziswe kanye nokucutshungulwa kwemfucuza yepulasitiki.
4. Imibala Egqamile Nama-Palette Ahlukile
Imibala egqamile kanye nama-palette ahlukene emiklamo yokupakisha kuzothambekela ngo-2024. Ngenkathi umklamo wakho wokupakisha umkhiqizo waseSaudi Arabia kufanele ube lula, ungangeza imibala egqamile kuwo. Ukushintshashintsha kwemibala kungaveza ukukhanya kwemikhiqizo yakho ngendlela ecashile. Imibala ehlukene ihlotshaniswa nemibono ehlukene yamasiko nenkolo. Abantu bamaSulumane bathanda okuluhlaza, umbala ongcwele ku-Islam, ohlotshaniswa noMprofethi we-Islam kanye noKhidr. Eminye imibala egqamile ongayisebenzisa ifaka phakathi obomvu no-orenji ukukhuthaza imikhiqizo ehlobene namandla, ukudla, ezokuvakasha, izimoto, kanye nezimboni zezindiza.
5. Ukusebenzisana kanye nokuxoxa izindabaUkupakisha amabhokisi amnandi
Ukupakisha okusebenzisanayo kusiza ukudlulisa indaba yomkhiqizo ngokucacile ngomklamo wokupakisha. Njengomklami, kufanele ulinganise izinzuzo zokufaka izimpawu zamasiko nezindaba kumabhrendi ngaphandle kwamathuba okudideka noma ukungamukeleki kwabathengi. Ubuciko bokuxoxa izindaba buvame ukunikeza isithombe esihle, okwenza umkhiqizo wakho ubukeke ukhanga kakhulu. Kungasiza futhi abantu bendawo ukuthi bajwayelane kakhulu namabhrendi amasha futhi bavumelane nemikhiqizo.
Izindleko ze Amabhokisi Amnandi Okupakisha yemikhiqizo yaseSaudi Arabia
Izindleko zokuklama ukupakishwa komkhiqizo zincike ezintweni eziningi ezifana nesikhathi, umzamo kanye nezinsiza ezitholakalayo. Kodwa-ke, esinye sezici ezibalulekile yindlela oyikhethayo yokuthola umklamo wakho. Ingabe kufanele ukhethe umuntu ozimele noma i-ejensi yokuklama enolwazi? Bheka izindleko ezingezansi ukuze wazi ukuthi ubani okufanele umqashe.
1. Imali yokuqasha abantu abazimele (300)–600 USD)
Ukuqasha umuntu ozimele weqembu lakho ukupakisha amabhokisi amnandi Izidingo zokuklama zivame ukubhekwa njengezilula.'Kushibhile (ngokuvamile), futhi umsebenzi wenziwa ngokushesha njengoba abaklami ababili noma oyedwa kuphela abathatha wonke umsebenzi. Kodwa ngezinye izikhathi, kungase kuhilele izingozi ezifana namacala okwephulwa kwe-copyright kumkhiqizo wakho. Hlola njalo umsebenzi wangaphambilini owenziwe ngabasebenzi abazimele ukuze uthole umbono ocacile wokuthi yini ongayilindela kumiklamo yabo nokuthi izohambisana kahle kangakanani nezidingo zakho zomklamo wokupakishwa komkhiqizo. Sekukonke, ukuqasha umuntu ozimele kuyisinqumo esihlakaniphile uma unesabelomali esincane.
2. Imali ye-Design Agencies (1000)–1200 USD)
Ukwethula umkhiqizo wakho kuyithuba elivela kanye empilweni. Ngakho-ke, sikweluleka ukuthi utshale isikhathi nemali esezingeni eliphezulu ukuze uqashe i-ejensi yobungcweti enganikeza izixazululo eziphelele zokuklama. I-ejensi yokudala ivame ukukhokhisa phakathi kuka-1000 no-1200 USD ngephrojekthi ngayinye. Baneminyaka eminingi yolwazi lokucwaninga emakethe ukuze badale imiklamo emihle kakhulu yemikhiqizo yakho. I-ejensi yokuklama efana ne-DesignerPeople ingakusiza ngocwaningo, ukuhlela amasu kanye nokudala umklamo wokupakisha umkhiqizo ofanele.
3. Imali ye-Global Ad Agencies (3500)–5000 USD)
Ama-ejensi okukhangisa omhlaba wonke akunikeza ukufinyelela eqenjini lochwephesheukupakisha amabhokisi amnandi Abaklami abaphumelelayo nabathembekile. Njengoba izinhlangano zomhlaba wonke zisebenza emikhakheni ehlukene ngesikhathi esisodwa, ziyazi kahle ukuthi zingakhulisa kanjani umkhiqizo ngokuhamba kwesikhathi. Izinhlangano zezikhangiso zomhlaba wonke ezifana no-Ogilvy noMcCann zinolwazi lwamashumi eminyaka ezimakethe ezahlukahlukene emazweni ahlukene.'Kubiza kakhulu uma kuqhathaniswa nezinye izinketho ezimbili, futhi ungalindela imiklamo yekhwalithi engcono kakhulu. Ukuqasha i-ejensi yezikhangiso yomhlaba wonke kungabiza phakathi kuka-3500-5000 USD ngephrojekthi ngayinye.
Ukubonisa Ukunqoba eSaudi ArabiaAmabhokisi Amnandi OkupakishaIzifundo Zezimo
Siphumelele ukuklama umklamo wokupakisha umkhiqizo wemikhiqizo yaseSaudi Arabia. Ngaphambi kokungenela inqubo yangempela yokuklama, siqala ngokucwaninga futhi siqonde umkhiqizo, izithameli zawo kanye nezintandokazi zamasiko zezithameli eziqondiwe.
1. USandalyn
USandalyn uthutha abantu baseSaudi Arabia baye eNdiya nge-sandalwood yayo emsulwa. Uma ikhasimende elingaba khona libona iphakethe leSandalyn, iphakethe kufanele liveze iphunga le-sandalwood. Ithimba lethu lochwepheshe labaklami lenze ilogo efanele kanye nezinketho ezimbili zendabuko zokupakisha zempuphu nezinti. Umphumela wokugcina uwukuhlanganiswa okuhle kakhulu kobuqiniso nobuhle ukuze kudonsele abantu abafuna izakhiwo ezizolile nezikhipha umchamo ze-sandalwood.
2. Ushokoledi
I-Choco iwuhlobo oluhle kakhulu lwe-chocolate olwaziwa ngemikhiqizo yalo ye-chocolate esezingeni eliphezulu.'kuyathandeka futhi kuphelele ekunikezeni izipho ngesikhathi semikhosi nemikhosi. Saqala umsebenzi wokuklama ilogo, ukupakisha, amakhadi kanye nemiklamo yezikhwama sikhumbula iChoco'Ukunambitheka okuthambile kodwa okunesitayela. Sisebenzise okunsomi okunegolide kanye nokuphrinta ukuze sibonise ukunethezeka kanye nekhwalithi evelele yomkhiqizo kanye nemikhiqizo yawo. Izimbali nezinyoni ezikhazimulayo zesitayela sokuhlobisa zigqamisa imikhiqizo.'ubuzwe kanye nemvelo yemvelo.
Isiphetho:
Siyazi ukuthi ukupakisha kuhloselwe ukuvikela imikhiqizo. Kodwa-ke's futhi isetshenziselwa ukuhlukanisa imikhiqizo kubancintisani bakho nokwethula amasiko abantu abahlukene ngokuhlanganiswa komkhiqizo.'imvelo kanye nezinto zobuciko namasiko.
Ukupakishwa kubaluleke kakhulu kumkhiqizo wakho'ukumaka futhi kufanele'ungabi sengozini nganoma iyiphi indlela. Sithemba ukuthi amathiphu namaqhinga ethu azokusiza ohambweni lwakho lokuklama ukupakisha umkhiqizo eSaudi Arabia. Ukuze uthole izixazululo eziphelele zokuklama ukupakisha, xhumana ne-DesignerPeople bese uthatha umkhiqizo wakho uye ezingeni elilandelayo!
Abantu bakholelwa ekwakheni umbono ovela kuMkhiqizoukupakisha amabhokisi amnandi umklamo olandisa indaba emangalisayo eshiya umbono ohlala njalo. Ubulula nokucaca komklamo kube yimfihlo yethu ephumelelayo emakethe selokhu kwasungulwa inkampani yethu. Kusigcina sishukumiselekile futhi kusiza ngempumelelo imikhiqizo esisebenza nayo emncintiswaneni ocacile. Uthando lwethu lokupakisha imikhiqizo yokudala luvela othandweni lwethu ngalokho esikwenzayo ukuze siphile. Sithola amandla ethu ngokudala imiklamo yokupakisha engenakuphikiswa ebalulekile ekukhiqizeni ukuthengisa kwakho. "Ikusasa lethu lincike kulokho esikwenzayo njengamanje kumakhasimende ethu".
Umklamo wokupakisha onethonya usungula ukuxhumana ngokomzwelo phakathi kokupakisha namakhasimende futhi uhlala ugqamile engqondweni yomthengi.
Ubudlelwano obuhle buhlala bakha izinhlobo ezinhle, njengoba u-70% wezinqumo zokuthenga zenziwa ngaphambi kosuku lokuthenga. Imizamo yethu izokwenziwa ekwenzeni ukupakisha okunobuciko okunekhono lokukhulisa umsindo oseshalofini futhi kusebenze kahle. Siyaqinisekisa ukuthi ukupakisha kwakho kuba yiwindi lakho lokuthenga futhi, empeleni, kuyindlela yangempela yokwenziwa komkhiqizo wakho. Ukupakisha kwethu okunobuciko kwemikhiqizo yakho kuphakamisa ulwazi lomkhiqizo wakho futhi kwandisa ithuba lakho lokupakisha. Sihlose ukwenza ukupakisha komkhiqizo wakho kukhumbuleke futhi kukhange amehlo kumakhasimende lapho bekuthatha bakuyise ekhaya.
Kuyiqiniso ukuthi ngenkathi ethenga esitolo esikhulu, umthengi ukupakisha amabhokisi amnandi ikhetha iphakheji ekhanga kakhulu kweminye imikhiqizo ehlukene engu-40,000. Abathengi bathatha imizuzwana eyi-7 ukunquma ukuthi bazowuthenga yini lo mkhiqizo noma cha! Akukholeki, akunjalo?
Umklamo wokupakisha udlala indima ebalulekile ekusunguleni isithombe somkhiqizo. Njengoba ukuncintisana okwandayo kanye nezinguquko zemakethe, kuyaphoqelelwa ukuthi imikhiqizo kufanele isebenzise izitayela namasu abuyekeziwe. Ngakho-ke, xhumana ne-Branding Agency yobungcweti uma uhlela ukubonisana nombono wochwepheshe.
Isikhathi sokuthunyelwe: Mashi-28-2024
