Ukuvela kweibhokisi lokubhaliselaamabhizinisi
Amabhokisi okubhaliselaKuvele njengendlela ethandwayo nelula yokuthi abathengi bathole imikhiqizo emisha futhi bazitike ngezinto abazithandayo. Amakhasimende akhokha imali ephindaphindayo yamaphakheji akhethiwe alethwa njalo futhi anikeza isimanga esijabulisayo njalo lapho efika emnyango wekhasimende.
Amabhizinisi okubhalisela afana neDollar Shave Club aletheibhokisi lokubhalisela kuvele umsindo odalwe amavidiyo asakazeka kabanzi—isiteshi sokuthenga lapho imikhiqizo yanamuhla eqonde ngqo kubathengi ithembela khona kakhulu.
Ngezansi sizohlola izinzuzo zemodeli yebhizinisi esekelwe kokubhaliselwe, sigqamise ikhwalithi engcono kakhuluibhokisi lokubhalisela, futhi uhlole amaqhinga esiwafundile angathuthukisa ulwazi lwamakhasimende akho ngebhizinisi lakho lokubhalisela.
Ukwanda kwemodeli yebhizinisi lokubhalisela (i-2019)ibhokisi lokubhalisela）
Emakethe yanamuhla enokuncintisana okukhulu, izindlela zendabuko zokuthenga azisasimeme. Ukunyuka kwezindleko zokuthenga amakhasimende kanye nokwehla kwembuyiselo kuye kwashukumisela amabhizinisi ukuthi ahlole amamodeli emali engenayo ehlukile. Imodeli yebhizinisi lokubhalisela inikeza ikhambi elihehayo, linikeza imali engenayo ephindaphindayo ngenkathi kunciphisa izingozi zezimali ezihambisana nokuthengiselana kanye.
Ukusebenzisa ulwazi olusekelwe kudatha ekwenzeni izinqumo zamasu (i-1990)ibhokisi lokubhalisela）
Enye yezinzuzo ezibaluleke kakhulu zemodeli yebhizinisi lokubhalisela ilele ekhonweni layo lokukhiqiza ulwazi olubalulekile lwedatha. Ngokuhlaziya ukuziphatha kwababhalisile, izintandokazi, kanye nezilinganiso zokuzibandakanya, amabhizinisi athola ukuqonda okujulile ngesisekelo samakhasimende awo. Lokhu kuqonda okusekelwe kudatha kunika amandla izinhlangano ukwenza izinqumo ezinolwazi, kusukela ekucwengisiseni okunikezwayo kwemikhiqizo kuya ekwenzeni ngcono amasu okumaketha, ekugcineni kuqhubekisele phambili ukusebenza kahle kanye nokwandisa inzuzo.
Kanjaniibhokisi lokubhalisela kuhlukile kumamodeli okubhalisela avamile
Amabhizinisi asekelwe ekubhaliseni anganikeza amakhasimende awo umkhiqizo noma isevisi yawo ngezindlela ezintathu:
Ukugcwalisa kabusha
Ukukhethwa
Ukufinyelela
Amabhokisi okubhaliselangokuvamile ziwela ngaphansi kokugcwaliswa kabusha kanye nokuhlelwa kabusha, yize sizogxila emabhokisini ahlelwe kabusha kulokhu okuthunyelwe.amabhokisi okubhaliselaNgaphandle kokuthinta kwabo okwenzelwe bona—ibhokisi ngalinye lihlelwe ngokucophelela ukuze lihlangabezane nezintandokazi ezihlukile zobhalisile, linikeza ulwazi oluqondene nawe oluthuthukisa ukwaneliseka kwamakhasimende kanye nokuzibandakanya. Le ndlela eyenzelwe wena ayigcini nje ngokuthuthukisa ukwethembeka kwamakhasimende kodwa futhi ikhuthaza ukuthengwa okuphindaphindiwe kanye nokudluliselwa ngomlomo, okuqhuba ukumela uphawu kanye nempumelelo yesikhathi eside emakethe yokuncintisana.
Abaholi bezimboni bavula indlela yebhizinisi lokubhalisela（ibhokisi lokubhalisela）
Abaholi abaningi bemboni baye bamukela imodeli yokubhalisa ngempumelelo emangalisayo. Izinsizakalo zokubhalisa ezisebenzisa le modeli yebhizinisi njengeNetflix, i-Amazon Prime, ne-Spotify ziguqule izimboni zazo ngokunikeza izinsizakalo ezisekelwe kokubhalisa ngemali yanyanga zonke ebeka phambili ulwazi lwamakhasimende kanye nokuzibandakanya kwesikhathi eside. Ngokusebenzisa ukuhlaziywa kwedatha kanye nezincomo ezenziwe ngezifiso, lezi zinkampani azigcini nje ngokugcina ababhalisile kodwa futhi ziqhuba ukukhula kwemali engenayo ngokusebenzisa amathuba okuthengisa kanye nokuthengisa okuhlukahlukene.
Amabhokisi okubhaliselakuyizinto ezintsha nezikhethekile kumodeli yebhizinisi lokubhalisela, futhi uma zenziwe kahle, zingavula ubudlelwano obuzuzisayo phakathi kwamakhasimende nemikhiqizo.
Namuhla siqokomisa uhlobo olulodwa lwe-Recharge oluvelele ngendlela yalo entsha kanye nokuzibophezela okungapheli ekwanelisekeni kwamakhasimende: i-BattlBox.（ibhokisi lokubhalisela）
Yasungulwa ngombono wokuletha hhayi imikhiqizo kuphela kodwa nokuhlangenwe nakho, iBattlBox iguqule umqondo wemodeli yokubhalisela ngokunikeza kwabo ibhokisi elikhethiwe, ilwela njalo ukudlula okulindelwe futhi inikeze amalungu ayo inani elingenakuqhathaniswa.
ama-actics okusebenzisa imodeli yokubhalisa ephumelelayo nge-Battlbox（ibhokisi lokubhalisela）
Ukusebenzisa imodeli yokubhalisa ephumelelayo kudinga ukuhlela nokuqaliswa ngokucophelela. Amabhizinisi kumele agxile ekuletheni inani, ekukhuthazeni ukwethembeka kwamakhasimende, nasekuthuthukiseni izinto ezintsha njalo ukuze ahlale ehamba phambili emncintiswaneni. Kusukela ekunikezeni izinhlelo zokubhalisa ezisezingeni eliphezulu kuya ekuhlinzekeni izinzuzo ezikhethekile kanye nokuhlangenwe nakho okwenziwe ngezifiso, kunezindlela ezahlukahlukene izinkampani ezingazisebenzisa ukuthuthukisa ulwazi lokubhalisa nokukhulisa inzuzo.
Indlela iBattlBox esebenzisa ngayo ubuchwepheshe ukuze ibe ibhizinisi lokubhalisa eliphumelelayo（ibhokisi lokubhalisela）
Inhliziyo yempumelelo yeBattlBox isekelwe ekusebenziseni kwabo ubuchwepheshe obusha—iBattlbox idale indlela yayo ngokuthuthukisa i-portal yamakhasimende eyenzelwe wena ngokwezidingo zamakhasimende abo nge-Recharge API.
Ithimba liphinde lithole ukuqonda okubalulekile ngokuziphatha kwamalungu ngamathuluzi okuhlaziya amakhasimende, okuvumela izinyathelo zokuthuthukisa ulwazi lwabo.
Ukuphakamisa imodeli yokubhalisa yendabuko ngezinzuzo zobulungu ezikhethekile（ibhokisi lokubhalisela）
Ngokuhambisana nokuzibophezela kwabo ekusunguleni izinto ezintsha, iBattlBox yethule iBattlVault, eshintsha umdlalo ku-ibhokisi lokubhaliselalandscape. Ifakwe njengengxenye yobulungu be-BattlBox, i-BattlVault inikeza ukufinyelela okukhethekile kwizaphulelo ezihlala ziluhlaza ezivela kumawebhusayithi abalingani, okuqinisekisa ukuthi amalungu ajabulela ukonga emikhiqizweni ye-premium. Ngaphezu kwalokho, i-BattlVault ifaka amakhulu ezinto ezincishisiwe ezivela kumikhiqizo eyaziwayo, ezihlelwe ngokucophelela ngekhwalithi kanye nenani.
Ngokwandisa ngale kwemodeli yebhokisi yendabuko nokukhetha imikhiqizo ehlukahlukene enesaphulelo, iBattlbox iqinisekisa ukuzibophezela kwayo ekuletheni inani eliyingqayizivele nokuthuthukisa ulwazi lobulungu oluphelele.
Njengokungathi iminikelo yeBattlbox ayihlabanga umxhwele ngokwanele, lo mkhiqizo ulungiselela ukwethula iBattlGames, okuyisengezo esijabulisayo ohlelweni lwayo lwemvelo. Njengoba ihlelelwe kamuva kulo nyaka, iBattlGames ithembisa umncintiswano ojabulisayo lapho amalungu engancintisana khona ngemiklomelo yemali eningi. Lezi zinhlobo zezengezo ezinzuzweni zamalungu zihambisana nezilaleli ezikhangwa yiBattlbox: imimoya yokufuna ukuzijabulisa efuna ukwengeza injabulo yansuku zonke. Ngenxa yalokho, lezi zinhlelo zikhuthaza umuzwa ojulile womphakathi kanye nobudlelwano, hhayi nje phakathi kwamalungu nomkhiqizo kodwa naphakathi kwamalungu.
Isikhathi sokuthunyelwe: Ephreli-25-2025
