Umhlahlandlela Ogcwele Wezinkomishi Zephepha Ezenziwe Ngokwezifiso: Ukuklama Nokusabalalisa

Ukwethula: Okungaphezu Kokuthi nje Indebe, Ukumaketha Kwakho Kusezandleni Zabo

Izinkomishi aziyona nje imikhumbi. Lezi yizo ezivumela amakhasimende akho ukuthi azizwe, abone futhi athuthe izinto zakho zokumaketha. Ungase uzicabange njengebhodi elincane lebhizinisi lakho.

Yincwadi yokuthi kwenziwa kanjani, ngakho-ke sizokufundisa konke. Ebaluleke kakhulu kuwe ukuthi ungayikhetha kanjani indebe efanele kanye namathiphu ambalwa okuklama, konke okunye kumayelana nenqubo yoku-oda. Ubungazizwa sengathi ukuqala izinkomishi zephepha ezenzelwe wena akulula kodwa kunjalo.

Izizathu ZokusebenzisaIzinkomishi Zephepha Ezenziwe Ngokwezifiso

Kunezinzuzo zangempela zezinkomishi ezenziwe ngokwezifiso. Kuyisinqumo esihlakaniphile esizothuthukisa ukuzibandakanya komkhiqizo wakho kanye namakhasimende - futhi sizikhokhele sona. Izinkomishi ezenziwe ngokwezifiso ziyindlela yokwenza umkhiqizo wakho ubonakale kakhulu.

Ukusebenzisa izinkomishi zephepha ezenzelwe wena kunezinzuzo eziningi:

• Umphumela we-Mobile Billboard:Njalo lapho amakhasimende ephuma esitolo sakho, ahamba nomkhiqizo wakho. Ilogo yakho itholakala emigwaqweni, emahhovisi nasezinkundleni zokuxhumana. Azikho izindleko eziningi ezihlobene nalokhu kukhangisa.
• Ubungcweti Obungcono:Izinkomishi eziphrintiwe ngokwezifiso ziveza ubungcweti, ziyisibonakaliso sesenzo esigxile emininingwaneni. Lokhu kuzoveza ubuwena bobungcweti nobuhlangene bebhizinisi lakho. Kuzokwenza amakhasimende akho azi ukuthi ungokoqobo futhi ungathenjwa.
• Izikhathi Ezifaneleka Ku-Instagram:Okumangalisayo ukuthi indebe eklanywe kahle kakhulu yilokho amakhasimende abelana ngakho ezinkundleni zokuxhumana. Okudingayo nje ukusayina irisidi kusengaphambili futhi manje amakhasimende abo okumele akwenze nje ukuyeka ikhofi noma isiphuzo sabo. Indebe yakho yomkhiqizo isanda kuguqulwa yaba ukukhangisa kwamahhala ngamakhasimende akho azimisele kakhulu.
• Ukwethembeka Kwamakhasimende Okukhuphukile: Amakhasimende angase ajabulele kakhulu ulwazi lwawo uma ethola indebe eyenziwe kahle. Kuzwakala kumnandi ukuyibamba; ibukeka kahle. Kuyinto encane, kodwa engenza abantu bazizwe bekhethekile bese bebuya.

Ukukhetha OkufaneleIndebeIzinhlobo, Izinto Zokusebenza, kanye Nobukhulu Kuchazwe

Isinyathelo sokuqala nesibaluleke kakhulu ukukhetha indebe efanele. Ukukhetha kwakho indebe kunquma injabulo yesiphuzo sekhasimende lakho. Kuphinde kube nomthelela esabelomali sakho kanye nokwaziwa komkhiqizo wakho. Sizosebenzisa izinketho ukukusiza ukuthi uthole ukukhetha okuphelele kwenqwaba yakho elandelayo yezindebe zephepha ezenziwe ngokwezifiso.

Ukwakhiwa Kwendebe: Udonga Olulodwa, Oluphindwe Kabili, Noma Olugobile?

Ukuma kwendebe kuthonya ukufudumala kwayo kanye nendlela esebenza ngayo esandleni sakho. Lokhu kuyindlela esekelwe esiphuzweni: esishisayo noma esibandayo. Ngayinye ifaneleka kakhulu ezinhlotsheni ezithile zeziphuzo.

Indebe eyodwa yodonga iyindlela elula neshibhile. Indebe yodonga oluphindwe kabili yakhiwa ngokungeza iphepha elingcolile elengeziwe. Lolu ungqimba lwakha ingubo yomoya enikeza ukufudumala. Indebe yephepha inomklamo wodonga olunobunjwa, olugobile oluvikela izandla eziphuzweni ezishisayo futhi lunikeze ukubamba okukhululekile.

Izinto Ezibalulekile: Ukuqonda Izinketho Zakho Ezinobungani Nemvelo

Abathengi banamuhla bakhathazeka kakhulu ngokusimama. Umkhiqizo wakho ungangena empikiswaneni ngokukhetha izinkomishi ezinobungani nemvelo! Kukhona nezinto eziningana ongazisebenzisa ukwenza izinkomishi zephepha ezenziwe ngokwezifiso.

Izinkomishi zokukhonza zimbozwe nge-polyethylene (PE). Kuyindwangu engangeni manzi, kodwa ivimbela ukuphinda kusetshenziswe. Indlela ewusizo kakhulu kungaba ukumboza indebe ngefilimu ye-polylactic acid (PLA). Nokho, i-PLA iyipulasitiki (esekelwe ezitshalweni) futhi ingafakwa umquba kwezentengiselwano.

Ungathola futhi izixazululo zakamuva ezingasetshenziswa kabusha futhi ezingasetshenziswa njengomquba ezihloselwe ukubola ngokwemvelo. Nazi ezinye zezindlela ezivame ukusetshenziswa:

• Ingaphinde isetshenziswe:I-pulp ingaphinde isetshenziswe futhi ingakhiqiza imikhiqizo emisha.
• Okungavundiswa:Izinto zingaguquka zibe yimvelo zibe yinqwaba yomquba.
• Okubolayo:Izinto ziyakwazi ukubola ngokusebenzisa ama-microorganisms, njengama-bacteria.

Ukuthola Usayizi Ofanele

Ukukhetha usayizi ofanele kubalulekile ekulawuleni izingxenye nokwaneliseka. Izinkomishi ziza ngobukhulu obuhlukene, okusho ukuthi zilungele iziphuzo ezahlukene. Kungakhathaliseki ukuthi uyafuna yiniizinhlobo ezahlukene zosayizi bendebe yekhofi elahlwayo ngokwezifiso noma cha, ungathola wonke amasayizi adingekayo kumenyu yakho.

Amanye amasayizi adumile kanye nokusetshenziswa kwawo yilawa:

• 4oz:Usayizi ofanele wezithombe ze-espresso namasampula.
• 8oz:Inketho engcono kakhulu ingama-cappuccino amancane kanye nama-flat white.
• 12oz:Usayizi ojwayelekile ufanela cishe wonke ama-oda ekhofi netiye.
• 16oz:Ilungele ama-latte, amakhofi abandayo, nama-soda, lena inkulu.
• 20oz:Ufuna iloli eligcwele? Bese uzama usayizi odumile; omkhulu kakhulu.

Kusukela ku-Bland kuya ku-Brand: Umhlahlandlela Owusizo Wokuklama Okusebenzayo Okuqondene Nomuntu SiquIzinkomishi Zephepha

Umklamo omuhle uzoguqula indebe engenalutho ibe yinto enenani lokukhushulwa. Siqaphele ukuthi imiklamo ephumelelayo iyenza ibe lula, inesibindi futhi inamasu. Umqondo uwukudala indebe engesiyo nje enhle, kodwa futhi indlela enamandla yokuxhumana nomkhiqizo wakho.

Izindinganiso Zokuklama Okuyinhloko Zomphezulu Oyindilinga

Ukuklama indebe kuhluke kakhulu kunokuklama endaweni eyisicaba. Kufanele ubuze ukuthi le ndlela ibonakala kanjani imbozwe indebe, njengalapho ibanjwe esandleni.

Ubulula buyisihluthulelo.Umklamo ogcwele kakhulu awufundeki futhi lokho kubi. Sebenzisa ilogo yakho kanye nesici esisodwa noma ezimbili kuphela. Isikhala esimhlophe singumngane wakho. Sinikeza ukubonakala okungcono kulogo yakho.

Sebenzisa amafonti agqamile futhi alula ukuwafunda.Uphawu lwakho ludinga ukuheha iso likude. Sebenzisa amafonti ahlanzekile futhi alula. Gwema izinhlobo zokubhala ezincane nezinhle, ezinyamalala noma ezifiphale uma ziphrintwa.

Cabanga ngokubekwa kwe-Smart Logo.Uma uhlela indebe, iphepha linanyathiselwe komunye umthungo. Gwema ukubeka ilogo yakho noma umbhalo ofanele ngqo phezu kwalesi siqeshana. Beka lokho ofuna ukukubonisa ngaphambili nangemuva kwendebe ukuze kubonakale kahle.

Cabanga nge-Color Psychology.Imibala idala imizwa. Isitolo sekhofi esifudumele nesibomvu singase sizizwe sithokomele. Ibha yejusi eluhlaza okwesibhakabhaka nokuphuzi ingase izwakale intsha futhi inamandla. Khetha imibala ebonisa ubuntu bomkhiqizo wakho.

Ukuqinisekisa ukuthi umsebenzi wobuciko usezingeni elihle akudingi amakhono akhethekile

Ukuze izinkomishi zakho zephepha ezenzelwe wena zibukeke zingochwepheshe, kuzodingeka ulandele iziqondiso ezithile ezibalulekile zobuciko. Ungesabi: Konke lokhu kulula kakhulu ukukuqonda.

• Amafayela eVektha (i-AI, i-EPS, i-PDF):Lawa akuwona amafayela amaphikseli noma imigqa egobile. Lokhu kuvumela ilogo ukuthi ishintshwe usayizi njengoba kufunwa ngaphandle kokulahlekelwa ikhwalithi noma ukufiphala. Umklamo wobuciko kufanele uthunyelwe njalo kangcono kuma-vector.
• Imodi Yombala ye-CMYK vs. RGB:Izindlela ezimbili ezivame kakhulu zombala yi-RGB (Obomvu, Oluhlaza, Oluhlaza okwesibhakabhaka) kanye ne-CMYK (Eluhlaza, Okumagenta, Okuphuzi, Okumnyama). Ifayela lakho kufanele libe kwimodi yombala we-CMYK ukuqinisekisa ukuthi lokho okubonayo esikrinini sakho kufana nengxenye ephrintiwe.
• Isixazululo Esiphezulu:Uma usebenzisa noma yini ngaphandle kwezithombe ze-vector njengezithombe, kumele zibe nesisombululo esiphezulu esivame ukuba (300 DPI). Kunciphisa amathuba okuthi umbhalo wokugcina ubukeke ungacacile noma unamaphikseli.

Imibono Yokudala Yokukhulisa Umthelela

Indebe yakho yephepha ingaba ngaphezu kakhulu kwelogo. Ingaba ithuluzi elihehayo elisondeza abathengi eduze komkhiqizo wakho.

Isibonelo, ungacabanga ukufaka ikhodi ye-QR exhunywe kumenyu yakho ku-inthanethi, isiphakamiso esikhethekile noma iwebhusayithi. Ungaphrinta futhi izibambo zakho zemidiya yokuxhumana nabantu (njenge-@YourBrand) ukukhuthaza amakhasimende ukuthi akuthege uma ethumela izithombe. Enye indlela, amagama ahlekisayo noma umdwebo omuhle kungaqinisekisa ukuthi indebe yakho iyaziqhenya ngokuthathwa izithombe nokwabelwana ngazo.

Inqubo Yoku-oda Yenziwe Yaba Lula: Umhlahlandlela Wesinyathelo Ngesinyathelo

Uku-oda izinkomishi zephepha ezenziwe ngokwezifiso okokuqala kungaba yinto eyinkimbinkimbi Ukwenza le nqubo ibe lula kuwe. Kodwa uma uyinquma ibe yizinyathelo ezizoba lula. Izokuqondisa enkambisweni yokucela ikhotheshini, ukuqedela ukuthenga kwakho nokuthola umkhiqizo wakho.

1. Ukuthola Umhlinzeki Nokucela Isilinganiso:Qala ngokuthola abahlinzeki. Thola umlingani ozokwazi ukuthi udingani. Uma usulungele uhlelo lwebhizinisi lakho, uzothola umlingani ongakunikezaisixazululo esenziwe ngokwezifisoUdinga ukwazisa uhlobo lwendebe (udonga olulodwa noma oluphindwe kabili), usayizi, inani, nemibala ekwakhiweni.
2. Ukuqonda Ubuningi Boku-oda Obuncane (ama-MOQ):I-MOQ ibhekisela enanini elincane kakhulu lezinkomishi umuntu angazi-oda. Inani layo liyahlukahluka. Ngokuphrinta kwedijithali (okufanelekela amaqoqo amancane), lokho kungaba kusukela okungenani izinkomishi eziyi-1,000 kuya kweziyi-10,000. Kulabo abathanda ukuphrinta kwe-offset, inketho ephelele yama-oda amakhulu, izinkomishi eziyi-10,000 kuya kweziyi-50,000 yizo ezingakhiqizwa.
3. Ukuzulazula Izikhathi Zokuhola:Isikhathi sokulethwa yisamba sesikhathi esithathayo kusukela lapho uvuma umklamo wakho wokuphrinta kuze kube yilapho une-oda lakho esandleni. Lesi sibalo siyahlukahluka kuye ngokuthi indawo yokukhiqiza ithatha amasonto amabili kuya kwamane ukulethwa. Ukukhiqiza kwamanye amazwe kuvame ukushibhile, kodwa kuthatha isikhathi eside - cishe amasonto ayi-10 kuya kwayi-16 kufaka phakathi ukuthunyelwa.
4. Inqubo Yokuhlola Ngedijithali: Ngaphambi kokuba izinkomishi zakho zinyatheliswe, umhlinzeki uzokuthumela i-imeyili yobufakazi bedijithali. Lena yi-PDF yohlaka lokuthi umklamo wakho uzobukeka kanjani enkomishini. Hlola amaphutha okubhala, ukungafani kombala nokuthi ilogo ibekwe kuphi. Lesi yisigaba lapho ungenza khona ukulungisa ngaphambi kokuba kukhiqizwe.
5. Ukukhiqizwa Nokulethwa:Uma usuvumile ubufakazi, izinkomishi zethu zephepha ezenziwe ngokwezifiso zizokhiqizwa. I-oda lakho lizothunyelwa ekhelini lakho. Njengoba lokho kusezincwadini, sekuyisikhathi sokuhlaba umxhwele amakhasimende akho ngenkomishi entsha kanye neziphuzo ezihambisana nayo.

Kwenziwe ngezifisoIzinkomishi Zephepha Kuyo Yonke Imboni: Khetha Eyakho

Izinkomishi ezenziwe ngokwezifiso zingenye yemikhiqizo yokumaketha eguquguqukayo kakhulu. Zingenziwa ngokwezifiso ngokuphelele ukuze zihambisane nophawu lwamabhizinisi amaningi noma umcimbi. Ukubheka izindlela ezinye izimboni ezizisebenzise ngazo kungase kukushukumisele ukwakha umklamo wakho.

Kungakhathaliseki ukuthi umsebenzi wakho ungowaluphi uhlobo, indlela engcono kakhulu iwukuba umuntu siqu. Ungabuka amasampula endlela ukupakishwa okwenziwe ngokwezifiso okuguqulwa ngayongomkhakhaukuthola imibono eyengeziwe.

• Amakhefi nama-Bakery:Lokhu mhlawumbe kuyindlela evamile yokusetshenziswa. Inkomishi enophawu iyisisekelo somkhiqizo wendawo futhi ngaphezu kwalokho, iyasiza ekutholeni amakhasimende avamile.
• Imicimbi Yezinkampani Nemibukiso Yezohwebo:Engeza ukubukeka kobungcweti emicimbini yenkampani ngokuphakela ikhofi noma amanzi ezinkomishini eziphrintiwe ngophawu.
• Izindawo zokudlela kanye namaloli okudla: Izinkomishi ezenzelwe wena zenza amakhasimende akho azizwe kahle – futhi ngomyalezo wazo wokukhangisa ohlala isikhathi eside, ongabizi kakhulu, uzoba yindawo ethandwayo yendawo!
• Imishado namaPhathi:Imicimbi ekhethekile ifanelwe indebe ekhethekile, sebenzisa izinkomishi ezenzelwe wena ezinamagama aphrintiwe, izinsuku noma ama-logo ukuze ukhumbule.

Ukuphetha: Ilogo Yakho Kuqala

Besilokhu sisendleleni yokwenza izinkomishi ezenziwe ngokwezifiso. Manje usuyazi ukuthi zisebenza kahle kangakanani nokuthi hlobo luni lwezinkomishi ezitholakalayo. Uphinde wanikezwa izinkomba ezinhle zokuklama noku-oda.

Ukuzibophezela ezinkomishini zephepha ezenzelwe wena kufana nokuzibophezela kwakho ekutheni umkhiqizo wakho ubonakale. Kuguqula wonke amakhasimende abe yinxusa lomkhiqizo, ngokwenza kube lula futhi kube nezindleko eziphansi. Iya ku- Ibhokisi Lephepha Eligcweleukuze ubone izinketho eziningi zokupakisha ezisezingeni eliphezulu.

Imibuzo Ofuna Ukuyazi Izimpendulo Zayo (Imibuzo Evame Ukubuzwa)

Iyini inani elijwayelekile le-oda elincane (i-MOQ) elenzelwe umuntu ngamunyeizinkomishi zephepha?

I-MOQ incike kumhlinzeki kanye nohlobo lokuphrinta. Ukuphrinta kwedijithali kuvame ukuba nokukhiqiza okuncane, okuqala cishe izinkomishi eziyi-1,000. Ukuphrinta kwe-offset okuyinkimbinkimbi kakhulu kungadinga amavolumu amakhulu endaweni yezinkomishi eziyi-10k-50k. Ukuthenga ngobuningi ngokuvamile kuholela ezindleleni ezingabizi kakhulu ngenkomishi ngayinye.

Kuthatha isikhathi esingakanani ukuphrinta ngokwezifisoizinkomishi zephepha?

Isikhathi sokulethwa sincike endaweni yomhlinzeki wakho kanye nendlela yokuphrinta. Kubahlinzeki bendawo, sinesikhathi sokulethwa samaviki angu-2-4 ngemuva kokuvunyelwa kokugcina kobuciko. Lesi sikhathi sokulethwa singase sibe side kakhulu sezimpahla ezikhiqizwe phesheya kwezilwandle, lapho isikhathi sokukhiqiza kanye nesokuthumela singasukela emavikini ayi-10 kuya kwangu-16. Leso sikhathi sihlanganisa isikhathi sethu sokukhiqiza kanye nesikhathi sokuthumela ekhelini lakho.

Ingabe kusetshenziswa uyinki wokuphrinta ku- izinkomishi zephepha kuphephile yini ekudleni?

Futhi yebo, umkhuba omuhle embonini ukuthi abakhiqizi bokupakisha ukudla kumele basebenzise uyinki ophephile ekudleni (futhi ongenaphunga eliningi) kuzo zonke izinhlobo zokunyathelisa kuwo wonke amaphakheji okudla neziphuzo ngqo. Yilokhu oklanyelwe lawa uyinki. Nganoma yiziphi zalezi zinto kufanele uhlale uhlola nomhlinzeki wakho ukuqinisekisa ukuthi ziyahambisana nezimfuneko zokuphepha endaweni yakini.

Uyini umehluko omkhulu phakathi kwendebe eyodwa yodonga nendebe yodonga ephindwe kabili?

Indebe eyodwa yodonga - inesendlalelo esisodwa sephepha, futhi zilungele iziphuzo ezibandayo noma iziphuzo ezishisayo. Indebe yodonga oluphindwe kabili inesendlalelo sesibili sephepha. Lokhu kushiya isikhala somoya, esihlinzeka ngokuvikela futhi silungele iziphuzo ezishisayo kakhulu njengekhofi noma itiye. Ngomkhono ngokwawo, akusho ukuthi akukho khadibhodi elihlukile lokuvala izandla.