Incwadi Yemiyalelo Yokudala Izikhwama Zokudla Ezenziwe Ngokwezifiso Ezinelogo: Kusukela Ekuqaleni Kuya Ekupheleni

Ukugoqa kwakho kuyinto yokugcina ikhasimende elinayo ngawe. Kuyinto yokugcina abanayo; yinto yokugcina abayibhekayo.

Ukukhethwa kwezikhwama zokudla ezenziwe ngokwezifiso ezinelogo akubandakanyi nje kuphela ukucatshangelwa kokubukeka, ulwazi lokuthi ungawuqinisa kanjani umkhiqizo wakho, wenze amakhasimende azizwe kahle, futhi upakishe umkhiqizo ngokuphephile.

Sizokuqondisa kuzo zonke izinyathelo kulo mhlahlandlela. Sizokuqondisa kulowo mbono wokuqala kumakhasimende akho aphethe isikhwama.

Okungaphezu kwe-IsikhwamaIzinzuzo Zangempela Zokupakisha Ilogo Eyenziwe Ngokwezifiso

Uku-oda izikhwama zokudla eziphrintiwe ngokwezifiso akuyona imali elahlekile. Kuyisinqumo esihlakaniphile sebhizinisi lakho. Nazi izinzuzo ezibalulekile.

• Uguqula Amakhasimende Abe Amanxusa Omkhiqizo:Ilogo yakho iyaphuma esitolo. Iya emakhaya abantu, emahhovisi, nasezindaweni zomphakathi. Isebenza njengebhodi elincane lokukhangisa.
• Kukwenza Ubukeke Ungochwepheshe Kakhulu:Ukupakisha okwenziwe ngokwezifiso kwenza amakhasimende azi ukuthi uthatha ikhwalithi ngokungathi sína. Kutshela amakhasimende ukuthi awukhohlwa noma yimiphi imininingwane.
• Kudala Okuhlangenwe Nakho Okukhethekile Kokuvula Ibhokisi:Kungazelelwe, ukuthenga ukudla okulula kuguquka kube yisikhathi "esikhethekile" somkhiqizo. Kwenza amakhasimende azizwe aziswa.
• Inikeza Ulwazi Olubalulekile:Sebenzisa ingemuva lekhadi (noma ithegi/incwajana) ukufaka iwebhusayithi yakho, izinkundla zokuxhumana, noma ikhodi ye-QR. Lokhu kungaba yindlela yokuxhumana namakhasimende esikhathini esizayo.
• Kukwenza Uhluke Kwabancintisana Nabo:Emakethe encintisana kakhulu, isikhwama esiyingqayizivele singakwenza uvelele. Akunakushiwo okufanayo ngezinhlelo zokusebenza zokulethwa kokudla lapho ukubukeka kuyikho konke.

Ukuthola Indlela Yakho: Umhlahlandlela Wokuthola IndlelaIsikhwama Sokudla Esenziwe NgokwezifisoIzinhlobo

Okokuqala, ufuna ukuhlola izinketho. Izikhwama ezahlukene zifeza izinjongo ezahlukene. Manje ake sibheke izinhlobo eziyinhloko zezikhwama zokudla ezenziwe ngokwezifiso.

OkwakudalaIzikhwama Zephepha(Kraft & Bleached White)

"Lezi yizikhwama kuphela ezisetshenziswa iningi lethu ezindaweni zokudlela/ezokubhaka. Ziwusizo, futhi ziyabakhanga abantu."

Zingatholakala njengezikhwama ze-SOS (Stand-on-Shelf), izikhwama ezisicaba, noma izikhwama ezinezibambo eziqinile. Izikhwama Zephepha Eziphrintiwekuyindlela yendabuko newusizo yokubonisa ilogo.

• Okuhle kakhulu: Ama-oda okuthatha, izinto zokubhaka, amasangweji, kanye nokudla okulula.

Amaphakethe Okuma (ama-SUP)

Lezi yizikhwama zemfashini, ezigxile ezitolo. Zingahlala eshalofini lazo. Lokhu kuyithuluzi elihle lokuthengisa umkhiqizo. Futhi zivikela kakhulu.

Eziningi zazo zinezici ezandisa impilo entsha yokudla.

• Okuhle kakhulu: Ubhontshisi wekhofi, itiye elingaxubile, i-granola, ukudla okulula, i-jerky, kanye nofulawa.
• Izici: Ama-zipper okuvala kabusha, izimbobo zokudabuka ukuze kube lula ukuvula, kanye namafasitela acacile ukuze kuboniswe umkhiqizo. Ikhwalithi ephezuluukupakishwa kokudla okwenziwe ngokwezifisoivame ukuba nezici ezinjengalezi.

Izikhwama Ezikhethekile Eziphephile Ekudleni

Ukudla okuthile kudinga izinhlobo zazo zezikhwama. Lezi yizikhwama ezenziwe ngohlobo oluthile lwezinto ukuze kuvikelwe izinto ezithile.

Lokhu kuqinisekisa ukuthi imikhiqizo yakho yokudla ihlala ngendlela oyifunayo.

• Izinhlobo ezincane: Izikhwama ezingamelani namafutha, izikhwama ezimbozwe ngengilazi noma ngewax, izikhwama zesinkwa ezinamafasitela, kanye nezikhwama ezimbozwe ngefoyili.
• Okuhle kakhulu: Ama-pastry anamafutha, ukudla okuthosiwe, ushokoledi, amasangweji ashisayo, kanye nesinkwa sobuciko.

Ukukhetha KwakhoIsikhwama: Umhlahlandlela Wokwenza Izinqumo Zebhizinisi Lakho Lokudla

Izikhwama zokudla ezenziwe ngokwezifiso "ezinhle kakhulu" ezinelogo zizoncika ezintweni ezimbalwa ezahlukene zebhizinisi lakho. Kufanele zivumelane nomkhiqizo wakho kanye nolwazi onethemba lokulunika amakhasimende.

Sidale leli thebula ukuze sikusize ekutholeni usayizi ofanele.

Leli thebula liyindawo enhle yokuqala. Ukubheka izixazululongomkhakhaingakunikeza imibono eyengeziwe ngezikhwama zakho zokudla ezinophawu.

Uhambo Lwezinyathelo Eziyi-7 Oluya Ku-Ophelele WakhoIzikhwama Zokudla Ezingokwezifisonge-Logo

Kungase kubonakale kunzima ukuklama ukupakisha ngokwezifiso. Inkampani yethu isize amanye amabhizinisi amaningi ngalokhu.

Nazi izinyathelo eziyisikhombisa okufanele uzithathe ezizoholela kahle kusukela emcabangweni wokuqala kuya kumkhiqizo oqediwe ophelele.

Isinyathelo 1: Chaza Izidingo Zakho Eziyinhloko

Nazi ezinhlanu zazo noma nini lapho uphequlula imiklamo, hlala phansi uzibuze. Lokho kuzosusa izinketho ezingaba khona.

• Yimuphi umkhiqizo ofakwa ngaphakathi? Cabanga ngesisindo sawo, ubukhulu bawo, izinga lokushisa, nokuthi ngabe unamafutha noma umanzi.
• Ingakanani isabelomali sakho ngesikhwama ngasinye? Ukuba nentengo eqondiwe kusiza ekuqondiseni ukukhetha izinto zokwakha kanye nokuphrinta.
• Udinga inani elingakanani? Qaphela ama-MOQ, noma Ubuningi be-oda elincane. Leli yi-oda elincane kakhulu umhlinzeki azolithatha.

Isinyathelo 2: Khetha Izinto Zakho Nesitayela Sakho

Manje, buyela ezinhlotsheni zezikhwama esikhulume ngazo. Khetha isitayela esifanelana kahle nomkhiqizo wakho, kanye nomkhiqizo.

Futhi, cabanga ngokuba nobungane nemvelo. Abathengi abaningi bafuna ukupakisha okusimeme. Kungathinta indlela abathenga ngayo nokuthi bayathenga yini.

Buza ngezinye izindlela ezingasetshenziswa kabusha, ezingasetshenziswa umanyolo noma izikhwama ezenziwe ngokuqukethwe okuphinde kwasetshenziswa.

Isinyathelo 3: Lungisa ilogo yakho nomsebenzi wobuciko

Umklamo wakho uyimfihlo yokubukeka okucwebezelayo. Nasi iphutha engibona abantu belenza ngaso sonke isikhathi: ukugxila ezintweni zokuklama zobuchwepheshe (njenge-svg-logo{fill:#000;}) lapho ikhwalithi yangempela yelogo iphansi.

• Ifomethi Yefayela: Sebenzisa ifayela levektha njalo. Lawa ngokuvamile amafayela e-AI, e-EPS, noma e-PDF. Ngokungafani namafayela e-JPG noma e-PNG, amafayela evektha angashintshwa usayizi ngaphandle kokulahlekelwa ikhwalithi.
• Ukuqondanisa Imibala: Qonda umehluko phakathi kwemibala ye-PMS (Pantone) ne-CMYK. Uyinki we-PMS unemibala ethile, exutshwe kusengaphambili ukuze kube nokuvumelana okuphelele komkhiqizo. I-CMYK isebenzisa imibala emine ukudala ububanzi obugcwele futhi ilungele izithombe ezifana nezithombe.
• Indawo Yokuklama: Ungakhohlwa izinhlangothi (ama-gussets) kanye nephansi lesikhwama. Lezi yizindawo ezengeziwe zokufaka uphawu.

Isinyathelo 4: Qonda Izinketho Zokuphrinta

Indlela ilogo yakho egcina ngayo esikhwameni ishintsha ukubukeka kanye nezindleko. Ngezansi kunezindlela eziyinhloko ongaphrinta ngazo izikhwama zokudla ezenziwe ngokwezifiso.

• I-Flexography: Le ndlela isebenzisa amapuleti okunyathelisa aguquguqukayo. Kuyindlela engcono kakhulu yama-oda amakhulu anemiklamo elula yombala owodwa noma emibili. Ishibhile ngamanani aphezulu.
• Ukuphrinta Kwedijithali: Lokhu kusebenza njengephrinta yedeskithophu. Kuhle kakhulu ekusebenzeni okuncane kanye nemidwebo eyinkimbinkimbi, enemibala egcwele. Kukunika izinketho eziningi zokuklama.
• Ukunyathelisa Okushisayo: Le nqubo isebenzisa i-foil yensimbi enokushisa nokucindezela. Yenza ilogo yakho ikhange ngokubukeka okuhle nokucwebezelayo.

Isinyathelo 5: Khetha Umlingani Ofanele Wokupakisha

Umhlinzeki wakho kufanele abe ngaphezu kokuba ngumphrinta. Bangumlingani womkhiqizo wakho.

Hamba nomlingani ohlinzeka nge-isixazululo esenziwe ngokwezifiso, hhayi nje umkhiqizo osuvele wenziwe. Hlola ukuthi banolwazi yini embonini yokudla.

Cela njalo ukubona amasampula omsebenzi wabo.

Isinyathelo 6: Isigaba Esibalulekile Sokuhlola

Lesi isheke lakho lokugcina. Uzothola ubufakazi ngaphambi kokuba kunyatheliswe izinkulungwane zezikhwama.

Ubufakazi buyisibonelo sedijithali noma esingokoqobo sokuthi umbhalo wakho wokugcina uzobukeka kanjani. Bheka ngokucophelela amaphutha okubhala, imibala engalungile kanye nokubekwa kwelogo.

Yithuba lokugcina lokucela izinguquko ngaphambi kokuba zikhiqizwe.

Isinyathelo 7: Izikhathi Zokukhiqiza Nezokulethwa

Okokugcina, buza ngezikhathi zokukhokha. Lesi yisikhathi esithathayo kusukela lapho uvuma ubufakazi kuze kube yisikhathi lapho uthola i-oda lakho.

Izikhathi zokuhola ziyahlukahluka kusukela emavikini ambalwa kuya enyangeni eyodwa noma ezimbili kuye ngendlela yokuphrinta, inani lokuphrinta kanye nokuthi umhlinzeki wakho ukude kangakanani.

Ukuze kugwenywe isidingo sezikhwama ezengeziwe: Hlela kusenesikhathi.

Kusukela Kokuhle Kuya Kokuhle: Ukuthola Okuningi Kubhrendi YakhoIsikhwama

Ilogo eyisisekelo ilungile, kodwa akudingeki uhlale unjalo. Ngomklamo ofanele, izikhwama zakho zokudla ezenziwe ngokwezifiso ezinelogo zingaguqulwa zibe ithuluzi lokumaketha eliphumelelayo.

Nazi amathiphu amahlanu angakusiza ukuthi uthole inani eliphezulu.

• Engeza ikhodi ye-QR:Yixhumanise nemenyu yakho eku-inthanethi, iwebhusayithi yakho, noma isaphulelo esikhethekile ku-oda labo elilandelayo.
• Bonisa Imidiya Yakho Yezokuxhumana:Phrinta izibambo zakho ze-Instagram noma ze-Facebook. Cela amakhasimende ukuthi athumele izithombe ngesikhwama sakho esebenzisa i-hashtag ethile.
• Xoxa Indaba Yomkhiqizo Wakho:Sebenzisa umusho omfushane, ongasoze wakhohlwa noma umusho mayelana nomsebenzi wakho. Lokhu kusiza amakhasimende ukuthi axhumane nomkhiqizo wakho ezingeni elijulile.
• Khuthaza Uhlelo Lokwethembeka:Engeza umlayezo olula onjengokuthi, “Bonisa lesi sikhwama ekuvakasheni kwakho okulandelayo ngesaphulelo sika-10%!” Lokhu kubuyisa amakhasimende.

Njengoba ochwepheshe bokupakisha bephawula, ukuguqula izikhwama zibeamathuba angavamile okuthengisa uphawu kuyimbangela yokuvelela.

Imibuzo Evame Ukubuzwa mayelanaIzikhwama Zokudla Ezingokwezifiso

Siqoqe izimpendulo zemibuzo evame ukubuzwa mayelana nezikhwama zokudla ezinophawu.

1. Lingakanani inani elincane le-oda (i-MOQ)izikhwama zokudla ezenziwe ngokwezifisongelogo?

Lokhu kuyahluka kakhulu phakathi kwabaphakeli nezinqubo zokuphrinta. Ama-MOQ ngokuvamile aphansi ngokuphrinta kwedijithali, ngezinye izikhathi izikhwama ezingamakhulu ambalwa. Ezinye izindlela, njenge-flexography, zingadinga izinkulungwane. Kufanele nakanjani ucabangele ukubuza umphakeli wakho nge-MOQ yakhe.

2. Kuthatha isikhathi esingakanani ukuphrinta ngokwezifisoizikhwama zokudla?

Uma ususayine isivumelwano sokugcina sokuqinisekisa ukuklama, ukukhiqizwa nokuthunyelwa kungathatha amasonto amathathu kuya kwayi-12. Lokho kusakazeka impela, ngakho-ke hlola nomhlinzeki wakho ngalolo hlu lwesikhathi. Njalo cabanga ngalesi sikhathi sokukhokha lapho wenza izinhlelo zakho ukuze uqiniseke ukuthi awuzigqizi ngokweqile.

3. Ingabe uyinki osetshenziswa ukuphrinta kuizikhwama zokudlakuphephile?

Yebo, kumele kube njalo. Ungazizwa kahle ngokwazi ukuthi uthenga ama-topper amakhekhe aphrintiwe aphephile, anobungani nemvelo enziwe ngoyinki ophephile ekudleni. Kuyiqiniso futhi kuzo zonke izinhlobo zokupakisha ezithinta ukudla, ngandlela thile. Njalo qinisekisa ngomthombo wakho, ukuqinisekisa ukuthi ziyahambisana nayo yonke imithethonqubo yokuphepha kokudla.

4. Ngingayithola yini isampula yesikhwama esinelogo yami ngaphambi kokufaka i-oda eligcwele?

Iningi labaphakeli linikeza ubufakazi bedijithali bamahhala. Ngokuvamile kungenzeka ukuthola isampula ebonakalayo enomklamo wakho wangempela, kodwa lindela ukukhokhela. Uma une-oda elikhulu noma eliyinkimbinkimbi futhi udinga ukucela izithombe ezengeziwe, sicela usithinte ukuze u-ode isampula.

5. Iyiphi indlela eshibhile yokutholaizikhwama zokudla ezenziwe ngokwezifisongelogo?

Oda inqwaba enkulu ngesikhathi esisodwa ukuze usize ekunciphiseni izindleko. Ukuyigcina isesimweni esihle kakhulu sombala owodwa noma emibili ezintweni ezivamile, njengephepha le-Kraft nakho konga imali. Uma unevolumu enkulu, inqubo ye-flexographic ivame ukukhiqiza izikhwama ngentengo ephansi kakhulu.

Uzakwethu Wakho Empumelelweni Yokupakisha

Ukukhetha izikhwama zokudla ezenziwe ngokwezifiso ezifanelekile ezinelogo, isibonelo, kuyisu lebhizinisi elihlakaniphile. Kuthinta uphawu lwakho, kuthinta ukwethembeka kwamakhasimende ngisho nokuthengisa. Kuyisici esibalulekile ekusebenzeni kwakho kokumaketha.

Ngokucabanga ngokucophelela ngezinto zokwakha, ukuklama kanye nokunyathelisa, wenza ukupakisha okusebenza kahle ebhizinisini lakho. Uguqula isikhwama esivamile sibe yisikhwama esiyigugu.

Kumabhizinisi alungele ukuthuthukisa umkhiqizo wawo ngesiqondiso sochwepheshe kanye nezixazululo zokupakisha ezisezingeni eliphezulu, sikumema ukuthi uhlole izinsizakalo zethu ku- Ibhokisi Lephepha Eligcwele.Silapha ukuzosiza.