Umhlahlandlela Ophelele Wezinkomishi Zekhofi Zephepha Ezenzelwe Wena: Isu Lokumaketha Eliphezulu Lomkhiqizo Wakho

Inkomishi yekhofi iyisikhangiso sakho seselula. Ingabe uchitha isikhathi esiningi? Kwabaningi okudingayo nje inkomishi egcina uketshezi. Kodwa inkomishi iyithuluzi elinezinto eziningi. Iyithuluzi lokumaketha elinamandla, elingabizi kakhulu — uma ungenza abanye abalandeli bakho baphuze i-Kool-Aid.

Izinkomishi zekhofi zephepha zaba ikhadi lebhizinisi elisha. Zakha okuhlangenwe nakho kwamakhasimende okujabulisayo futhi zikuthengisela umkhiqizo wakho ngentengo ephansi yokumaketha. Lolu hlelo luzokukhombisa ukuthi ungawufinyelela kanjani umgomo webhizinisi lakho. Sizoxoxa ngendlela yokukhetha izinto zokwakha, ukubhekana nomklamo kanye nokubeka ama-oda. Masenze indebe yakho ibe yinto ebalulekile endabeni yomkhiqizo wakho.

Kungani Inkampani Yakho Kufanele Isuse InkingaIndebe Ejwayelekile

Indebe emhlophe imnandi kakhulu, noma ngabe yithuba elilahlekile. Eyenziwe ngokwezifiso ifana nokuzizwa komkhiqizo ongcono ngokuzenzakalelayo. Kubonakala sengathi yinto ekhethekile, futhi ilandisa indaba yomkhiqizo wakho ngaphandle kokusho lutho.

Okungaphezu Kwelogo Nje: Okuhlangenwe Nakho Nomkhiqizo

Uma ikhasimende libamba izandla zalo enkomishini yakho, lizobamba umkhiqizo wakho. Inkomishi yephepha elungiselelwe kahle iyinto entsha ethokozisayo yezivakashi zakho. Isho ukuthi uyaqaphela, ucabange kakhulu ngezinto ezincane empilweni. Imininingwane encane efana nalena ingasetha indlela abathengi ababheka ngayo ibhizinisi lakho. Ikhefi noma umcimbi wakho uhlala nabo isikhathi eside ngemva kokuba sebehambile.

Ithuluzi Lokumaketha Eliphumelela Kakhulu

Cabanga nje ngendebe yakho njengebhodi elincane lezikhangiso. Njengoba amakhasimende akho ehambahamba, izixuku zabantu zithola ithuba lokubona umkhiqizo wakho. Lena inketho yokumaketha "ngokuthintana". Ngempela,Ucwaningo lubonisa ukuthi izinto zokukhangisa zingathola amakhulu ezikhangiso ezihlukile ngedola ngalinye elichithwayo. Ngakho-ke, izinkomishi zekhofi zephepha ezenzelwe wena ziyindlela enhle yokutshala imali emizamweni yakho yokumaketha.

Ukwakha Ukubonakala Kwendawo kanye Nezindaba Eziku-inthanethi

Indebe ebukeka kahle iyatholakala ku-Instagram, nakanjani. Amakhasimende athanda ukuthatha izithombe zekhofi, ikakhulukazi endebeni ebukeka ingavamile. Yingakho okuthunyelwe ngabasebenzisi kunikeza ithuba lokukhangisa mahhala. I-hashtag ebhalwe endebeni ingaxhumanisa zonke lezi zikhala. Lokhu kwakha umphakathi wakho oku-inthanethi futhi kuqinise idumela lakho lendawo.

Ama-Custom Cups kuzo zonke izigaba

Izinkomishi ezenzelwe wena azizona nje izitolo zekhofi kuphela. Zisetshenziswa futhi ngabahleli bemicimbi emishadweni nasemicimbini yenkampani. Amabhikawozi asebenzisa lezi zinkomishi ukuze zihambisane nesihloko sazo sophawu. Amaloli okudla asebenzisa zona ukuze avelele. Kungakhathaliseki ukuthi usenkonzweni yokudla, emicimbini, noma ebhizinisini, uphawu lubalulekile. Thola izixazululo zensimu yakholapha.

Khetha EyakhoIndebeIzinketho Eziyinhloko Zibuyekeziwe

Akuzona nje izitolo zekhofi ezingaba nezinkomishi ezenzelwe wena. Ziqashiswa futhi ngabahleli bemicimbi yemishado kanye namaphathi ezinkampani. Lezi zinkomishi nazo zisezitolo zokubhaka manje - ukuze zivumelane nohlelo lwazo lombala. Uzibona emalorini okudla njengendlela yokuzihlukanisa. Kungakhathaliseki ukuthi ibhizinisi lakho—isevisi yokudla noma imicimbi noma ukuhweba okudala nje—uphawu lomkhiqizo lubalulekile. Thola izimpendulo zomkhakha wakho lapha.

Umklamo Wodonga: Udonga Olulodwa, Oluphindwe Kabili, noma Olugobile

Udonga lwendebe luhlinzeka ngokuvikelwa kokushisa futhi lunezela umuzwa. Indlela embi kakhulu yokukhetha phakathi kwazo ukuthi uyashaya ama-highball noma cha kanye nohlobo lwesipiliyoni olufunayo.

Izinto Nemvelo: Ukukhetha Okuluhlaza

Abathengi bafuna ukuvikeleka okwengeziwe kwemvelo. Ukukhangisa nge-eco-cup kungabonisa umkhiqizo wakho.

• Iphepha Elijwayelekile Elinemigqa Ye-PE:okuvame kakhulu. Ayinamanzi, ngenxa yongqimba oluncane lwepulasitiki. Kunzima kakhulu ukuphinde kusetshenziswe ngoba iphepha nepulasitiki kufanele kuhlukaniswe.
• Iphepha Elifakwe Ulayini we-PLA (Elingavundiswa):Ulwelwesi lwenziwe ngezitshalo ezifana nommbila. Lezi zinkomishi ziphuka kuphela ezindaweni ezithile zomquba. Azikwazi ukugqunywa ekhaya.
• Izinkomishi Zephepha Ezingasetshenziswa Kabusha:Izinhlobo zezinkomishi ezintsha zingasetshenziswa kabusha. Zibekwe emgqeni ukuze zonakale kalula ezikhungweni zokusebenzisa kabusha. Hlola nezindawo zasendaweni ukuze ubone ukuthi ziyamukelwa yini.

Usayizi Ofanele Nesivalo

Ubukhulu bezinkomishi zakho zekhofi zephepha ezenzelwe wena bunqunywa yilokho okunikezayo. Osayizi abajwayelekile benza kube lula ukuthola izivalo ezifanayo. Kuningiosayizi abavamile bezinhlobo ezahlukene zeziphuzo zekhofi.

• 4oz:Ilungele kakhulu ama-shot espresso noma ama-taste.
• 8oz:Usayizi ojwayelekile wama-white amancane ayisicaba noma ama-cappuccino.
• 12oz:Usayizi ojwayelekile "ojwayelekile" wekhofi noma ama-latte.
• 16oz:Usayizi "omkhulu" kulabo abafuna okungaphezulu kancane.

Futhi qiniseka ukuthi izivalo zakho zilingana nezinkomishi, njengenjwayelo. Ukungasebenzi kahle kusho ukuchitheka kanye namakhasimende angajabule. Izivalo eziningi zifakwa epanini lokuphuzwayo ukuze kuphuzwe iziphuzo ezishisayo noma zibe yindawo yokulahla udoti ukuze kufakwe izinguqulo ezibandayo.

Dala Okuheha AmehloIzinkomishi Zekhofi Zephephangomklamo oyingqayizivele

Umklamo omuhle awukona nje ukukhanga ngelogo, kodwa uyindlela yokubamba ukunaka futhi uyindlela yokulandisa indaba yomkhiqizo wakho. Nansi indlela yokwenza umklamo ofanelana kahle nomkhiqizo wakho.

Izimiso Eziyisisekelo Zomklamo Omuhle Wendebe

• Ukucaca Nokulula:Okuncane kuvame ukuba ngaphezulu ezinkomishini. Ilogo yakho kanye nomyalezo oyinhloko kufanele kubonakale kalula futhi kuqondakale. Ukwakheka okweqile kungadala ukudideka.
• I-Psychology Yombala:Imibala ithinta imizwa. Cabanga ngalokho ofuna umkhiqizo wakho ukuveze.
  • Okuluhlaza:kusikisela ubungane bemvelo, imvelo, noma ubusha.
  • Okumnyama:izwakala inhle, isimanje, futhi inamandla.
  • Okubomvu:kudala amandla kanye nenjabulo.
  • Onsundu:kuzwakala kusekhaya, kusemaphandleni, futhi kududuza.
• Ukucabanga Ngezinga Elingu-360:Izinkomishi ziyindilinga, okusho ukuthi umklamo wakho uzobonakala kuzo zonke izinhlangothi zendebe. Qiniseka ukuthi awuvali ulwazi olubalulekile ngesandla sakho njengoba luphethe indebe. Umklamo muhle ukubonakala kuzo zonke izinhlangothi.

Okuqukethwe ku-Indebe Yakho (Ngaphezu kwe-Logo)

Sebenzisa indawo yezinkomishi zakho zekhofi zephepha ezenzelwe wena ukuze usize amakhasimende ahileleke. Ngezinye izikhathi ukubiza okuqondile esenzweni kungasebenza.

• Izibambo Zemidiya Yezokuxhumana kanye nama-Hashtag:Cela amakhasimende ukuthi abelane ngezithombe zawo. Isisho esilula esifana nokuthi “Yabelana ngesiphuzo sakho! #IgamaLamiLe-Cafe” singasiza ekwakheni umphakathi.
• Amakhodi e-QR:Ukusetshenziswa kwamakhodi e-QR kungaba nomthelela omkhulu. Kungaxhunyaniswa ngqo nemenyu yakho, isaphulelo esikhethekile, iwebhusayithi yakho noma inhlolovo yamakhasimende.
• Ikheli lewebhusayithi noma inombolo yocingo:Ukusiza amakhasimende amasha angaba khona athola indebe eduze kwakho ukuthi akuthole ku-inthanethi noma akwazi ukushayela ucingo uma enentshisekelo!

Umbala Nokuphrinta: Isihluthulelo Sempumelelo

Kumelwe ube nohlobo olufanele lwefayela lobuciko futhi lokho kungumthwalo wakho wemfanelo.

• I-Vector vs. I-Raster:Amafayela evektha (.ai,.eps,.svg) akhiwe yimigqa nama-curve. Ungawakhulisa ngaphandle kokulahlekelwa yikhwalithi. Amafayela e-Raster (.jpg,.png) aqukethe amaphikseli futhi angase abonakale engacacile uma ekhulisiwe. Kuma-logo akho nombhalo, qiniseka ukuthi usebenzisa amafayela evektha njalo.
• Imodi Yombala:Isikrini sakho sekhompyutha sibonisa imibala ku-RGB. Amaphrinta asebenzisa imibala ye-CMYK. Sicela uqiniseke ukuthi amafayela akho okuklama akwimodi ye-CMYK ukuze aphrinte imibala yangempela.

Ukuthola umklamo ofanele kubalulekile. Kumaphrojekthi ayinkimbinkimbi, ukusebenzisana nenkampani enikeza isixazululo esenziwe ngokwezifisoungaqinisekisa ukuthi umbono wakho usebenza kahle.

Inqubo Yoku-oda Ivuliwe: Kusukela Kumodeli Kuya Ku-Cafe Yakho

Uku-oda inkomishi yakho yokuqala yekhofi ephrintiwe ngokwezifiso kungaba yinto eyesabekayo kakhulu — futhi akudingeki kube njalo. Nansi imiyalelo yesinyathelo ngesinyathelo ukuze kube lula.

Umhlahlandlela Wesinyathelo Ngesinyathelo Woku-oda Izinkomishi Zakho

1. Ukucela Isilinganiso:Hlela imininingwane ngaphambi kokuthi uyicele. Khetha isitayela sendebe (udonga olulodwa noma oluphindwe kabili), usayizi (8oz noma 12oz) kanye nobuningi. Yiba nombono oqondile ngomqondo owufunayo, njengokuthi uhlela ukusebenzisa imibala emingaki.
2. Ukuthumela Umsebenzi Wakho Wobuciko:Uzothunyelelwa ithempulethi ozoqedela ngayo umklamo wakho. Lena yindawo ephephile yokuphrinta ukuze ubeke okuqukethwe okufanele. Yilandele ngokucophelela ukuze ilogo noma umbhalo wakho ungawi ekugcineni.
3. Ukubukeza Ubufakazi Bedijithali:Futhi yilapho konke kuncike khona! Ubufakazi bedijithali bendebe yakho eyenziwe ngokwezifiso buthunyelwa ngumhlinzeki wakho. Hlola ukuthi kukhona amaphutha, umbala kanye nokubekwa kwelogo. Icebiso: Phrinta ubufakazi. Kuzokusiza ukubona usayizi wangempela womklamo wakho endebeni.
4. Izikhathi Zokukhiqiza Nezokuhola:Ukukhiqizwa kuzoqala ngemuva kokuthi ubukeze futhi uvume ubufakazi. Lokhu kungathatha amasonto ambalwa. Cela isilinganiso sesikhathi sokuhola kumhlinzeki wakho.
5. Ukuthunyelwa Nokulethwa:Izinkomishi zakho ezenzelwe wena zizothunyelwa kuwe. Maka amabhokisi ukuze ubone ukuthi azinamonakalo yini lapho ufika. Manje usukulungele ukuphakelwa.

Ukuqonda ama-MOQ, Amanani, kanye Nezikhathi Zokuhola

• Ubuningi be-oda elincane (ama-MOQ):Leli inani elincane kakhulu lezinkomishi ongazi-oda. Ama-MOQ akhona ukumboza izindleko zokusetha umshini wokunyathelisa. Esikhathini esidlule, ama-MOQ ayephezulu kakhulu, kodwa namuhlaabanye abahlinzeki banikeza ama-oda aphansi kakhulukusukela ezinkomishini ezingaba yi-1,000. Lena inketho enhle kakhulu yamabhizinisi amancane.
• Izilinganiso Zamanani:Njengoba u-oda okwengeziwe, intengo ngendebe iyancipha. Izinkomishi eziyi-10,000 zizoba ngaphansi kakhulu ngendebe kuneziyi-1,000. Kuyazuzisa ukuhlela kusenesikhathi.
• Izici Zesikhathi Sokuhola:.Ngingalindela nini? Izikhathi zokuhola ziyahlukahluka kuye ngomhlinzeki kanye nobunzima bomklamo wakho, kanye nokuthi uzokhiqizwa kuphi. Ama-oda aphesheya angathatha isikhathi eside ngenxa yokuthunyelwa. Hlola Ukuthunyelwa Ngezinsuku noma yini abakutshela yona uma u-oda.

Isiphetho: Umkhiqizo Wakho Usezandleni Zabo

Inkomishi elula ephethe ikhofi. Amandla omkhiqizo wakho atholakala kalula! Kuyitshalomali amakhasimende akho angaxhumana nalo futhi lokho kuhamba ngezinyawo. Kusukela ekwakhiweni kuya ekulethweni, ukwakha inkomishi ngokwezifiso kungenzeka kunoma yiliphi ibhizinisi.

Ngokukhetha ngokucophelela uhlobo lwendebe yakho, ukudala umklamo ohlakaniphile, nokuqonda inqubo yoku-oda, ungafinyelela i-ROI emangalisayo. Imbuyiselo evela kumkhiqizo onamandla kanye nokukhangisa kwamahhala kubaluleke kakhulu kunotshalomali. Ufuna ukuguqula izindebe zakho zekhofi zibe ithuluzi lakho lokumaketha elihle kakhulu? Hlangana nomhlinzeki wokupakisha onolwazi ozoletha umkhiqizo wakho ekuphileni. Ukuze uthole ukubuka okuphelele kwezinketho zokupakisha zekhwalithi ephezulu, vakashela Ibhokisi Lephepha Eligcwele.

Imibuzo Evame Ukubuzwa (Imibuzo Evame Ukubuzwa)

Iyini intengo emaphakathi yokwenza izinto zibe ngezomuntu siquizinkomishi zekhofi zephepha?

Intengo incike ezintweni ezimbalwa, njengobuningi be-oda, uhlobo lwendebe (udonga olulodwa noma udonga oluphindwe kabili) kanye nemibala yokuphrinta. Uma kwenzeka ama-oda amancane anemiklamo eyinkimbinkimbi, intengo ngendebe izodlula u-$0.50. Kuma-oda amakhulu kakhulu, alula, ingancipha ibe ngu-$0.10 ngendebe. Noma kunjalo, akufanele uyeke ukucela ikhotheshini eningiliziwe kumhlinzeki.

Ngingaphrinta isithombe esinombala ogcwele ku-indebe yephepha?

Yebo, ngombala wenqubo ephelele osetshenziswa ekuphrinteni kwethu. Lokhu kungabiza okungaphezu komklamo olula wombala owodwa noma emibili. Kufanele ucele umhlinzeki wakho umehluko wentengo.

Kwenziwe ngezifisoizinkomishi zekhofi zephephaingaphinde isetshenziswe ngempela?

Konke kuncike ekwakhekeni kwendebe. Izinkomishi zendabuko ezimbozwe ngepulasitiki kunzima ukuzisebenzisa kabusha, futhi aziyi ndawo. Ukuze uthole inketho eluhlaza, funa inkomishi ebhalwe ukuthi “ingaphinde isetshenziswe” futhi imbozwe ngendlela ekhethekile. Noma ungakhetha ukusebenzisa izinkomishi “ezimbozwe ngepulasitiki” ezimbozwe nge-PLA uma kukhona indawo yokuhweba yokwenza umquba eduze kwakho.

Iyini inani elijwayelekile le-oda elincane (i-MOQ)?

Inani elincane lama-oda (ama-MOQ) manje selingcono kakhulu kumabhizinisi amancane! Nakuba amanye amafektri amakhulu angase abeke izinkomishi ezingu-5,000 njenge-oda elincane, abalimi bekhofi abancane bangangenela isinyathelo esinjalo kanye nenani elincane ngaphandle kwenkinga ngabahlinzeki abaningi abasebenza ekwakheni ubudlelwano namabhizinisi amancane. Ama-MOQ aphansi njengenkomishi eziyi-1,000 ajwayelekile.

Kuthatha isikhathi esingakanani ukuthola i-izinkomishi ezenziwe ngokwezifiso?

Isigaba sonke kusukela ekuqinisekisweni komklamo kuya esikhathini sokulethwa singamaviki ama-2 kuya kwayi-16. Uhlelo luncike ebunzimeni bomklamo, isikhathi sokukhiqiza kanye nebanga elithunyelwe. Abanye abahlinzeki nabo banikeza izinsizakalo ezisheshayo ngokushesha ngenkokhelo eyengeziwe. Njengokujwayelekile, sicela uhlole nomhlinzeki wakho usuku lokuthunyelwa olulindelwe.