Umhlahlandlela Ophelele Wokwenza Ibhrendi ye-FMCG Yempumelelo Yomkhiqizo Wakho ngo-2024

Ubuwazi ukuthi imboni yemakethe ye-FMCG izokhula isuka ku-USD 121.8 billion ngo-2023 iye ku-USD 230.6 billion ngo-2032?

Njengoba ingenye yezimboni ezigcwele kakhulu, umncintiswano unzima ukuwufinyelela. Phakathi kwamasu amaningi okukhiqiza uphawu kanye nokumaketha, abathengi manje banezinketho eziningi ezifanela izidingo zabo. Ngakho-ke, lokhu kuyinto enzima kakhulu.'Sekuyisikhathi sokugcina uthuthukise amasu akho kulo nyaka.Kulo mhlahlandlela, sizokwabelana ngomhlahlandlela ophelele ongakusiza ngempumelelo ukudala uphawu lwakho lwe-FMCG oluzayo lwezithameli zaseNdiya. Lawa masu azokunikeza ukubonakala okuthuthukisiwe kophawu kanye nokukhunjulwa ukuze uqhubeke nokuthengisa kwakho okukhula ngo-2024.'s qala.

Sisho ukuthini ngokukhiqiza uphawu lwe-FMCG ibhokisi lekhekhe elenziwe ngokwezifiso?

Kusukela eziyisisekelo, igama elithi FMCG limelela izimpahla zabathengi ezihamba ngokushesha. Lapha, ungathola izinto zokunakekela umuntu siqu, imikhiqizo yokunakekelwa kwempilo, ukudla okucutshunguliwe neziphuzo, njll.Ukuphela kwendlela yokuchuma emakethe ye-FMCG encintisanayo ukudala amasu ahlukile okukhiqiza azokwenza umkhiqizo wakho uhluke kwabanye.Amasu amahle kakhulu okwakha uphawu angasiza umkhiqizo wakho ukuthi uhlale uhlukile kwezinye izinketho eziningi ezikhona eNdiya  imakethe.Isihluthulelo ukukhetha amasu amahle kakhulu okuthengisa umkhiqizo we-FMCG ukuze uphakamise igama lomkhiqizo wakho kanye nenani lawo phakathi kwezithameli zaseNdiya. Lokhu kuzogcina kuthonye amakhasimende amaningi.'izinqumo zokuthenga, okuholela ekukhuleni kokuthengisa eminyakeni edlule.

Kungani kufanele sakhe isu lokufaka uphawu ku- ibhokisi lekhekhe elenziwe ngokwezifisoumkhakha?

Njengoba kuyimboni edinga kakhulu, kufanele uhlale unolwazi ngamasu akho okukhulisa ukuthengisa kwakho kwaminyaka yonke.Amasu e-FMCG amahle kakhulu ukwandisa ukubonakala komkhiqizo wakho, ikakhulukazi uma usanda kufika embonini.Umkhiqizo wakho uzothola ukudalulwa okwanele kuzo zonke iziteshi nabezindaba ezahlukahlukene. Futhi, lena yindlela enhle yokuheha ingxenye entsha yezithameli zebhizinisi lakho.Ngamasu angcono, ungenza ngempumelelo ukwakheka komkhiqizo wakho kuhlale kuhlukile. Lokhu kuzosiza ekuhlungeni abathengi'izinketho bese ukhetha ezakho ibhokisi lekhekhe elenziwe ngokwezifiso uphawu ngaphezu kwabanye.Kudala umuzwa wokwethembana nokuthembeka kubathengi, uma kubhekwa inani lezinketho ezikhulayo emakethe yaseNdiya.Kwakha ubuntu bomkhiqizo obuhlukile nobukhumbulekayo abathengi bakho abazobuqaphela futhi babukhumbule eminyakeni edlule.Kusiza ukuqinisa igama lomkhiqizo wakho kanye nesithombe emakethe yaseNdiya

Amasu angu-7 Okuphumelelaibhokisi lekhekhe elenziwe ngokwezifiso Umkhiqizo Womkhiqizo

Ukwakha uphawu lwe-FMCG oluhlelekile kudinga isineke esikhulu, amasu, ukuzinikela kanye nesiqondiso esifanele.Nazi amasu ayi-7 aphezulu angakusiza ngempumelelo ukuthi wakhe umkhiqizo we-FMCG ophumelelayo kulo nyaka.

•  1. Zihlanganise Nezithameli Zakho EziqondiweNjengoba izithameli zakho eziqondiwe zingamaNdiya amaningi, ibhokisi lekhekhe elenziwe ngokwezifiso Amasu okuthengisa umkhiqizo kufanele avumelane nezilaleli zaseNdiya. Hlaziya izidingo zabo, izintshisekelo, izidingo kanye nezibalo zabantu lapho ukhetha futhi wenza ngokwezifiso amasu akho okuthengisa umkhiqizo. Lokhu kuzokusiza ukuthi uqondise imizwa efanele ngaphakathi kwamakhasimende futhi ubakhuthaze ukuthi bathenge imikhiqizo yakho kuneminye.
•  2. Ukudala Ukwethembeka KomkhiqizoNgaphandle kokuthola amakhasimende amasha, udinga amakhasimende abuyayo ukuze uqhube ukuthengisa kwenkampani yakho, ikakhulukazi embonini ye-FMCG. Njengoba imikhiqizo ye-FMCG ithengwa futhi isetshenziswa njalo, ukudala isu eliqinile lomkhiqizo elikhuthaza ukwethembeka kwamakhasimende kuhle kakhulu. Indlela engcono kakhulu yokwandisa ukwethembeka komkhiqizo ukuthuthukisa ikhwalithi yomkhiqizo kanye nenani ngamanani amahle kakhulu. La makhasimende ekugcineni azoba abameli bomkhiqizo wakho futhi asakaze kabanzi ngomkhiqizo wakho. Lokhu kuzoqinisekisa impumelelo yesikhathi eside njengoba uzothola ukugeleza okuqhubekayo kwamakhasimende nge-funnel yakho yokuthengisa.
•  3. Ukugcina umkhiqizo wakho we-FMCG uhambisana nazo zonke iziteshiAmasu okuthengisa amabhrendi asebenza kahle kakhulu uma uhambisana nawo kuzo zonke iziteshi. Lokhu kuzosiza ekudaleni ubudlelwano obuhlala isikhathi eside namakhasimende, ikakhulukazi kuleli zwe elisheshayo lapho ukunaka kuncane khona futhi izinketho zingenamkhawulo.Cabanga ngokudala umhlahlandlela wesitayela somkhiqizo ochaza yonke into ebonakalayo kanye nomyalezo ozohlala ufana kuzo zonke iziteshi. Sebenzisa izithombe ezihambisanayo, ithoni yezwi, itimu, njll., ezibonisa ubuntu bomkhiqizo wakho.Ngokwakha uphawu oluqhubekayo, ungakha kancane kancane ukwethenjwa nokuthembeka kwamakhasimende akho njengoba ezokhumbula uphawu lwakho ngokuthenga kwawo kwesikhathi esizayo.
•  4. Ukusungula Izwi Eliqinile LomkhiqizoIzwi lomkhiqizo eliqinile lingenye yezinto ezibaluleke kakhulu ezizokusiza ukubhekana nale mboni yokuncintisana. Izwi lomkhiqizo wakho lizoqinisekisa ikhwalithi kanye nenani lomkhiqizo wakho kubathengi. Ngakho-ke, qiniseka ukuthi uyaheha, uyiqiniso, futhi uhambisana kahle nemigomo yomkhiqizo wakho kanye nombono esikhathini esizayo esiseduze.
•  5. Ukuxoxa Indaba Yomkhiqizo WakhoUkwabelana ngezindaba zomkhiqizo ukuze kuqokonyiswe futhi kudluliselwe izinzuzo zomkhiqizo kuyisu elihle kakhulu kulesi sikhathi. Ukudala izindaba mayelana nohambo lomkhiqizo wakho, ukukhula komkhiqizo, kanye nomyalezo kubabukeli kusiza ukuxhumana nabo futhi kukhulise ukuthengiswa komkhiqizo wakho. Futhi, udinga ukuba yiqiniso futhi uhlekise kodwa ukholise ngokwanele ukuze udonse izithameli ezifanele.Isibonelo, i-Amul idume ngokudala kwayo nokuhlekisa kwayo ibhokisi lekhekhe elenziwe ngokwezifiso izindaba zomkhiqizo, obekuyindlela enhle kakhulu yomkhiqizo amashumi eminyaka.
•  6. Gcina Ukubaluleka Kwempumelelo Yesikhathi EsizayoQiniseka ukuthi uhlala usesikhathini ngezitayela zakamuva zomkhiqizo, njengoba lokhu kuzokusiza ukuthi uhlale uphambili kunabancintisana nabo. Hlakulela ukuba khona komkhiqizo we-FMCG okuqinile futhi udale okuqukethwe okufanele namasu azokwandisa ukufinyelela komkhiqizo wakho engxenyeni entsha yezilaleli njalo.
•  7. Izinto Ezicatshangelwayo ZesifundaI-India idume ngefa layo elicebile. Kungani ungasebenzisi okufanayo namasu akho okuthengisa umkhiqizo? Khetha amasu amasha namasu amasha abonisa isiko laseNdiya elicebile ekuthengiseni umkhiqizo wakho. Lokhu kuzosiza amakhasimende ukuthi axhumane kangcono nomkhiqizo wakho ngenkathi enikeza amasu akho okuthengisa umbono omusha wokuphumelela!

Indima Yokuklama Nokupakisha Ku- ibhokisi lekhekhe elenziwe ngokwezifisoUkwakha uphawu

Ukuklama nokupakisha kuyizinto ezibalulekile ukuze uphumelele kulo mkhakha wokuncintisana. Lezi zici zinegalelo ekusebenzisaneni kokuqala nabathengi. Ngakho-ke. Kubalulekile ukuqonda indima yokuklama nokupakisha ekukhiqizweni kwe-FMCG yaseNdiya.

•  1. Ukubaluleka Kokupakisha Okusezingeni Eliphezulu ku-FMCGUmklamo wokupakisha omuhle kakhulu ungakhanga ngempumelelo amakhasimende avela emashalofini okuthengisa ngezigidi zezinketho. Umklamo wakho wokupakisha umkhiqizo we-fmcg kumele ube ngochwepheshe futhi uthembeke kubunikazi bomkhiqizo wakho, amanani, umongo womkhiqizo, kanye nomyalezo. Kufanele uqinisekise ukuthi izixazululo zakho zokuklama ukupakisha ziyakholisa ngokwanele ukwenza umehluko ekuthengisweni komkhiqizo wakho.
•  2. Izinto Zokuklama Ezikhanga AbathengiIzinto zokuklama ezifanele zinamandla amakhulu okuheha ukunaka kwamakhasimende kalula. Uma ucabangela isimo semikhiqizo yakho, khetha umbala othile kanye nezinto ezibonakalayo njengezithombe, amaphethini, njll. Lokhu kuzosiza ukuvezaibhokisi lekhekhe elenziwe ngokwezifisoikhwalithi yomkhiqizo kanye nenani kumakhasimende ngokuvusa imizwa efanele. Ekugcineni, lesi sici esisodwa esibalulekile singaba negalelo elikhulu ekukhuleni kokuqashelwa komkhiqizo wakho kanye nokukhunjulwa kwawo eminyakeni edlule.
•  3. Ukupakishwa Okusimeme kanye Nethonya Lakho Esithombeni SomkhiqizoUkupakisha okusimeme kuyinto ephumelelayo kulesi sikhathi. Hlanganisa imikhiqizo yakho emihle kakhulu ye-FMCG nokupakisha okusimeme bese ubona ukwanda kokuthengiswa ebhizinisini lakho kulo nyaka. Akugcini nje ngokwenza indawo yakho iphephe futhi ivikeleke, kodwa futhi kunegalelo ekwandiseni umthwalo wemfanelo womphakathi njengomnikazi womkhiqizo. Lokhu kuzoba wusizo kakhulu ekukholiseni ingxenye yakho ekhulayo yamakhasimende aqaphela imvelo!

Ngifinyelele eziphethweni ezilandelayo mayelanaamabhokisi ekhekhe enziwe ngokwezifiso：

Umhlaba we-FMCG unamandla kakhulu futhi uyancintisana. Uma unesu elicacile, umkhiqizo wakho ungase ukwazi ukuhlala ulingana nomncintiswano okhulayo, futhi ungawufinyelela!Lawa masu okumaketha azoqinisekisa ukuthi umkhiqizo wakho uhlala ubonakala kuwo wonke amakhasimende aqondiwe. Umkhiqizo wakho uzohlala uza kuqala noma nini lapho ufuna ukuthenga izinto zawo eziyisisekelo.Udinga usizo ekudaleni isu lakho lokuqala lokufaka uphawu lwe-FMCG? Ungakhathazeki. Xhumana nochwepheshe bethu bokufaka uphawu kwa-DesignerPeople namuhla, futhi sizohlanganisa wonke amasu akho okufaka uphawu ngamakhono amahle kakhulu emhlabeni jikelele.Zizwe ukhululekile ukuqhubeka nale ngxoxo kumazwana aqhubekayo. Yabelana nabafundi bethu ngamanye amasu owathandayo asebenzele imikhiqizo yakho ye-FMCG kulo nyaka.Iphepha likaBohui: Ukuhlakulela izinzuzo ezintsha zentuthuko yezimboni ekuguqulweni okuluhlaza

Igxile emigomweni yokunciphisa ikhabhoni kanye nokuthuthukiswa okuluhlaza, iZibo isebenzisa imiqondo eluhlaza kanye nekhabhoni ephansi kuzo zonke izindawo zokwakha nokuthuthukisa amadolobha, isebenzisa amathuba, iguqula intuthuko, iqondisa amabhizinisi ukuthi onge amandla, anciphise ukusetshenziswa, anciphise ukukhishwa kwegesi futhi andise ukusebenza kahle, futhi ikhuthaze ukuthuthukiswa kwezimboni. Endleleni yokuguqulwa nokuthuthukiswa, amabhizinisi amaningi alwela ukukhuthaza intuthuko eluhlaza, ekhabhoni ephansi kanye nekhwalithi ephezulu futhi akhe izinzuzo zezimboni kanye nomkhiqizo."Eminyakeni yamuva nje, iBohui Paper inamathele emcabangweni wentuthuko eluhlaza, equkethe ikhabhoni ephansi kanye nentuthuko esimeme, yathuthukisa ngamandla imikhiqizo enobungani nemvelo, futhi yathuthukisa izinzuzo ezisobala zezimboni kanye nomkhiqizo ngokusheshisa ukutshalwa kokuncintisana okuyinhloko komkhiqizo wenkampani kanye nokusebenzisa amasu okuguqula nokuthuthukisa izimboni." kusho uLu Yongqiang, iphini lomphathi jikelele weShandong Bohui Paper Co., Ltd.

Muva nje, iBohui Paper yakhethwa njengebhizinisi lokukhiqiza lomkhiqizo osezingeni eliphezulu embonini yokukhiqiza yeSifundazwe saseShandong ngo-2023. IBohui Paper inolwazi oluningi endleleni yokuthuthukiswa kokuguqulwa okuluhlaza. I-Bohui Paper ilandela eduze imfuneko kazwelonke "yokufaka iphepha esikhundleni sepulasitiki" futhi isungule uchungechunge lwemikhiqizo ephephile, enobungani nemvelo, elula futhi engabizi kakhulu, ethandwa kakhulu yimakethe.

ULu Yongqiang wethule ukuthi iphepha lokupakisha lekhadibhodi eliyi-blister elakhiwe yiBohui Paper lithathe indawo yama-50% emikhiqizo yepulasitiki, laguqula ukupakisha kwepulasitiki okungu-100% kwaba “ipulasitiki engu-50% + ikhadibhodi engu-50%”, kunciphisa inani lepulasitiki.ibhokisi lekhekhe elenziwe ngokwezifisokanye nokonga izinsiza.

Izinzuzo zibalulekile; isungule ubuchwepheshe obuhamba phambili embonini kanye namakhono e-R&D, isebenzisa imikhiqizo emisha kanye nobuchwepheshe obusha ukuhlola amathuba emakethe ngenkuthalo; idlule ngokulandelana izitifiketi zekhwalithi kanye nohlelo lokuphathwa kwemvelo, futhi isebenzisa imishini yekilasi eliphezulu kanye nobuchwepheshe bokukhiqiza obuhamba phambili emhlabeni jikelele.

Enkambisweni yokusungula izinto ezintsha kwezobuchwepheshe, ukuguqulwa okuluhlaza, kanye nokuguqulwa kobuhlakani bedijithali, i-Bohui Paper iye yazuza kancane kancane ubuchwepheshe obuningi obuhamba phambili kanye nezinzuzo zokuncintisana emakethe."Ngo-2023, sakhipha uchungechunge olusha lwe-carbon-neutral oluthathu"ibhokisi lekhekhe elenziwe ngokwezifisoimikhiqizo, ukufeza ngempela umgomo 'wokungabi nakhabhoni' womjikelezo wokuphila wonke kusukela ku-R&D, ukukhiqiza kuya ekusetshenzisweni, ukuhlinzeka ngezixazululo ezisebenzayo zansuku zonke ehhovisi, ekukhiqizeni, ekufundeni nasekuphileni. Isixazululo 'sokungabi nakhabhoni'.” ULu Yongqiang wethule izintatheli ezinye zezinto ezitholwe yinkampani kusukela ngonyaka odlule.

I-Bohui Paper yakha futhi ithuthukise uhlelo lwayo lokuphathwa kokukhishwa kwekhabhoni ngenkuthalo, futhi ithole izitifiketi zokungathathi hlangothi kwekhabhoni yomkhiqizo. Amakhono ayo okuphathwa kokukhishwa kwekhabhoni athuthukisiwe kakhulu. Iphinde yaba yinkampani yokuqala yokwenza amaphepha embonini esifundeni sase-Asia-Pacific ukuqedela isilinganiso se-S&P ESG. Iyaqhubeka nokujulisa isu le-ESG futhi ikhuthaze ngempumelelo inkampani ukuze ifinyelele intuthuko eluhlaza, ezinzile, esimeme futhi esezingeni eliphezulu.

Ngaphezu kwalokho, maqondana nokuguqulwa kwedijithali nokuhlakaniphile, iBohui Paper yethule uhlelo lokuphathwa kwedijithali ngo-Meyi 2022. Njengamanje, ekuqaleni iqaphele ukuguqulwa okuzenzakalelayo kwenqubo yokukhiqiza yokwenza amaphepha, ukusika, ukupakisha nezinye izinqubo ngaphakathi kweBohui, kanye nokumboza ukuphathwa kwedijithali kwedijithali kokuthengisa, ukuthengwa, ukugcinwa kwempahla, ezokuthutha kanye nezinye izinqubo zebhizinisi sekuqalile ukubonisa imiphumela.

Unyaka ka-2023 ungonyaka ongavamile kuyo yonke imboni yokwenza amaphepha. Njengoba ithintekile yisimo sezomnotho samazwe ngamazwe, izinga lokukhula kwesidingo sabathengi embonini yokwenza amaphepha liye lehla, uhlangothi lokunikezwa luqhubeke nokutshala imali emandleni amasha okukhiqiza, futhi isimo semakethe sisonke siye sahamba kancane, okunikeze intuthuko yezinkampani zokwenza amaphepha ilethe izinselelo ezinkulu.

Kulokhu, uLu Yongqiang uthe ngenxa yezinzuzo zayo kwezamasiko, ukuphatha, ubuchwepheshe, izindleko, ithalente, njll., inkampani ibilokhu igxile kakhulu ebhizinisini, iqinisa ukuzethemba, iqhubeka nokwenza intuthuko, igxile kumakhasimende, ithuthukise ikhwalithi kanye nezinsizakalo, futhi isebenzisa izakhiwo zezimboni ezahlukahlukene. Izinzuzo, ukusungula izinto ezintsha ukuze kutholakale amathuba, ukunciphisa izindleko nokwandisa ukusebenza kahle, nokusebenzisa idijithali.ibhokisi lekhekhe elenziwe ngokwezifisoubuhlakani bokuthuthukisa, ukusungula izinto ezintsha nokudala ukusebenza kahle, ukuze ukusebenza kwenkampani kuqhubeke nokuthuthuka kancane kancane.

Ngonyaka omusha, i-Bohui Paper izoqhubeka nokujulisa ukuqaliswa kwesu "lokuguqulwa okubili kanye nelinye elihle kakhulu", igxile emgomweni ophelele "wokugxila konke ekusebenzeni kahle", yandise ukutshalwa kwezimali ekuguqulweni kobuchwepheshe, isheshise ukuguqulwa kanye nokuthuthukiswa kwezakhiwo zezimboni zendabuko, futhi iqhubeke nokuthuthukisa amakhono okusungula izinto ezintsha ze-R&D, idale uchungechunge lwegolide lokuhlinzekwa kwemikhiqizo ekhethekile, eyenziwe ngokwezifiso, nehlukahlukene, futhi iqhubeke nokufeza intuthuko entsha enkambisweni yokusiza intuthuko yekhwalithi ephezulu ye-Zibo.