To taub cov qauv ntim khoom noj thiab dej haus

To taub cov qauv ntim khoom noj thiab dej haus
Smurfit-Kappa muaj lub siab xav tsim cov kev daws teeb meem ntim khoom tshiab, raws li niaj hnub, thiab raws li qhov xav tau uas pab cov hom lag luam nyiam cov neeg siv khoom zoo thiab sawv tawm ntawm cov txee thiab cov ntxaij vab tshaus uas muaj neeg coob coob. Pawg neeg no nkag siab txog qhov xav tau los siv kev nkag siab txog cov qauv hauv kev lag luam khoom noj thiab dej haus uas muaj kev sib tw heev los muab cov neeg siv khoom nrog cov ntim khoom uas tsis yog tsuas yog ua rau lawv txawv thiab tsim kom muaj kev paub zoo rau cov neeg siv khoom, tab sis kuj txhim kho lawv lub npe thiab ua kom cov neeg siv khoom muaj kev ntseeg siab.lub thawv chocolate

Niaj hnub no, txawm tias nws yog ib lub npe loj lossis ib lub lag luam me uas vam meej, cov khoom noj thiab dej haus yuav tsum tsis txhob tsuas yog tswj tau qhov zoo thiab muab kev nyiam rau qhov muag xwb, tab sis kuj yuav tsum muaj ib zaj dab neeg txog kev ruaj khov, kev xaiv rau kev ua tus kheej thiab, thaum tsim nyog, sawv tawm cov txiaj ntsig kev noj qab haus huv thiab muab cov ntaub ntawv yooj yim to taub. Smurfit-Kappa tau tshawb fawb txog cov qauv tshiab hauv kev ntim khoom noj thiab dej haus thiab tsim cov ntawv sau no ntawm yam koj xav paub rau xyoo 2023 thiab tom qab ntawd.customlub thawv ntim khoom

Qhov yooj yim dua, qhov zoo dua

Kev ntim khoom yog qhov tseem ceeb ntawm kev lag luam khoom noj thiab dej haus. Raws li kev tshawb fawb ntawm Ipsos, 72% ntawm cov neeg yuav khoom raug cuam tshuam los ntawm kev ntim khoom. Kev sib txuas lus yooj yim tab sis muaj zog, txo qis rau cov ntsiab lus tseem ceeb ntawm kev muag khoom, yog qhov tseem ceeb rau kev sib txuas lus nrog cov neeg siv khoom uas ntxhov siab thiab tsis muaj kev xav.lub thawv ncuav mog qab zib

Thaum tus nqi ntawm kev ua neej nce siab, cov neeg siv khoom xav nrhiav cov khoom uas ua tau raws li lawv xav tau thiab txuag tau nyiaj yooj yim. Nrog rau tus nqi hluav taws xob tseem siab, cov neeg siv khoom yuav nrhiav cov khoom "siv hluav taws xob tsawg" kom txuag tau nyiaj. Raws li daim ntawv tshaj tawm Mintel, cov ntaub ntawv ntawm kev ntim khoom yuav qhia txog cov txheej txheem ua noj ua haus uas siv hluav taws xob tsawg tshaj plaws.lub thawv khoom qab zib

Yuav nrhiav cov hom lag luam uas qhia cov lus qhia txog kev siv hluav taws xob tsawg dua thaum khaws cia lossis npaj zaub mov. Qhov no tsis yog tsuas yog txuag cov neeg siv khoom cov nyiaj xwb, tab sis nws ua rau lawv ntseeg siab tias lub hom lag luam tau cog lus los pab ib puag ncig thiab saib xyuas lawv cov neeg siv khoom.lub thawv qab zib

Cov neeg siv khoom yuav nyiam cov hom lag luam uas hais txog seb cov khoom haum rau lawv qhov tseem ceeb li cas (piv txwv li, kev phooj ywg ib puag ncig), thiab cov txiaj ntsig tshwj xeeb uas lawv tuaj yeem muab tau. Cov khoom ntim nrog kev tsim qauv huv si thiab cov ntaub ntawv tsawg kawg nkaus yuav sawv ntawm cov neeg yuav khoom uas xav tias ntau cov ntaub ntawv tuaj yeem ua rau kev xaiv nyuaj dua. Lub thawv khoom plig macaron

Smurfit-Kappa pab cov neeg siv khoom soj ntsuam lawv cov ntim khoom nrog kev pabcuam lag luam muag khoom ShelfSmart tshiab uas tsim los xa cov ntim khoom uas tuaj yeem nthuav dav thiab tiv thaiv kev pheej hmoo, thiab nws lub Chaw Paub Pab cov neeg siv khoom tau txais kev nkag siab zoo, pab txo kev pheej hmoo, nce kev muag khoom, thiab txo cov nqi los ntawm kev nkag siab tias vim li cas lawv cov khoom yuav tsis tawm ntawm lub txee.lub thawv khoom plig ncuav qab zib

Cov hom lag luam yuav tsiv cov dab neeg txog lawv cov khoom keeb kwm, keeb kwm, thiab kev siv los ntawm kev ntim khoom mus rau kev tshaj xov xwm hauv zej zog, cov vev xaib, thiab lwm yam kev lag luam. Thaum lub teb chaws kev lag luam rov zoo hauv ob peb xyoos tom ntej no, kev thov ntawm cov neeg siv khoom rau cov nqi qis dua yuav txo qis hauv xyoo 2022-2023. Kev ntim khoom tuaj yeem hloov cov lus txuag nqi rau lwm cov txiaj ntsig uas cov neeg siv khoom txhawj xeeb txog, suav nrog kev ua tau zoo ntawm cov khoom thiab kev thov kom muaj ib puag ncig lossis kev ncaj ncees. Lub thawv Ramadan

Cov lag luam me thiab loj yuav tsum xyuas kom meej tias lawv cov khoom noj thiab dej haus ntim tsom mus rau cov khoom xyaw ntuj thiab cov txiaj ntsig kev noj qab haus huv tseem ceeb hauv xyoo 2023. Txawm hais tias muaj kev nce nqi siab, cov neeg siv khoom kuj tseem muab qhov tseem ceeb rau cov hom lag luam uas muab cov txiaj ntsig kev noj qab haus huv thiab cov khoom xyaw ntuj tshaj li tus nqi qis dua los qhia seb cov khoom puas tsim nyog rau cov nyiaj. Ib qho ntawm cov teebmeem ntev ntawm COVID-19 kev sib kis yog kev xav tau thoob ntiaj teb rau cov khoom uas txhawb nqa kev noj qab haus huv. lub thawv ntim khoom

Cov neeg siv khoom kuj xav tau kev ntseeg siab ntawm cov ntaub ntawv ntseeg tau tias cov hom lag luam tuaj yeem txhawb nqa lawv cov lus thov. Cov khoom noj thiab dej haus ntim khoom uas sib txuas lus qhov no ua rau muaj kev ntseeg siab thiab tsim kev ntseeg siab rau hom lag luam.

Kev ruaj khov

Kev ntim khoom uas ruaj khov tau nce siab thoob ntiaj teb. Nrog rau 85% ntawm cov neeg xaiv cov hom lag luam raws li lawv qhov kev txhawj xeeb txog kev hloov pauv huab cua thiab ib puag ncig (raws li kev tshawb fawb Ipsos), kev ruaj khov yuav dhau los ua 'qhov yuav tsum muaj' rau kev ntim khoom.

Pom qhov sib txawv tseem ceeb no, Smurfit-Kappa zoo siab ua ib tus neeg muab khoom ntim khoom ruaj khov hauv ntiaj teb, ntseeg tias cov ntawv ntim khoom tuaj yeem yog ib qho ntawm cov lus teb rau cov teeb meem uas lub ntiaj teb ntsib, thiab nrog cov khoom tshiab tsim tawm ruaj khov yog 100% rov ua dua tshiab, rov ua dua tshiab thiab lwj tau.lub thawv khoom qab zib

Smurfit-Kappa ua haujlwm nrog cov neeg muag khoom thiab cov neeg siv khoom los tsim kom muaj kev ruaj khov rau hauv txhua lub fiber nrog cov txiaj ntsig zoo kawg nkaus. Nws tau kwv yees tias cov hom lag luam yuav tsum tsav tsheb cov txheej txheem kev ruaj khov thiab kev hloov pauv ntawm cov neeg siv khoom, tsis yog tos cov neeg yuav khoom. Cov neeg siv khoom txhawj xeeb ntau ntxiv txog cov ntaub ntawv uas cov tuam txhab siv, lawv cov txheej txheem nrhiav khoom, thiab seb lawv cov ntim khoom puas siv tau dua tshiab thiab zoo rau ib puag ncig. Lub thawv sushi

Cov lag luam siv "greenwashing" los txhawb lawv cov npe thiab dag cov neeg siv khoom los ntawm kev tshaj tawm tsis muaj pov thawj, ua rau cov neeg siv khoom ntseeg tias cov khoom lag luam yog cov khoom zoo rau ib puag ncig. Qhov no tsuas yog ua rau cov neeg siv khoom poob kev ntseeg siab rau cov npe no. Qhov no yog vim li cas nws thiaj li tseem ceeb uas cov tuam txhab tuaj yeem txhawb nqa lawv cov lus thov kev ruaj khov nrog cov txiaj ntsig kev ruaj khov thiab ntseeg tau.

ua kom haum rau tus kheej

Qhov kev thov rau cov ntim khoom uas muaj tus kheej tab tom loj hlob sai heev. Future Market Insights kwv yees tias kev lag luam yuav muaj nqis ob npaug hauv kaum xyoo tom ntej. Kev lag luam khoom noj thiab dej haus yuav ua lub luag haujlwm tseem ceeb hauv yav tom ntej ntawm kev ntim khoom uas muaj tus kheej, tshwj xeeb tshaj yog thaum nws los txog rau kev muab khoom plig. lub thawv luam yeeb

Cov chaw tsim khoom siv cov ntim khoom uas muaj tus kheej ntau zaus dua los txhim kho kev pom ntawm cov neeg siv khoom txog lawv lub npe thiab ua kom muaj kev sib cuag nrog cov neeg siv khoom ntau ntxiv, tshwj xeeb tshaj yog rau cov tuam txhab tshiab uas nyuam qhuav pib taug kev nrog cov neeg siv khoom. Kev ua kom tus kheej mus ua ke nrog kev sib koom hauv zej zog. Cov neeg siv khoom yuav feem ntau qhia lawv cov khoom ntim khoom uas muaj tus kheej lossis tso tawm rau hauv lawv cov kev sib raug zoo hauv zej zog, uas pab ua kom muaj kev paub txog hom lag luam ntau ntxiv.

Yuav ua li cas kom koj cov ntim khoom zoo dua hauv xyoo 2023

Ua ib tug kws tshwj xeeb hauv kev ntim khoom, Smurfit-Kappa tab tom caij nthwv dej tshiab ntawm kev hloov pauv ntim khoom zoo siab. Cov lus yooj yim, cov txiaj ntsig ntawm pob khoom, kev ruaj khov thiab kev kho kom haum rau tus kheej yuav yog cov ntsiab lus tseem ceeb ntawm kev ntim khoom noj thiab dej haus hauv xyoo 2023. Txij li cov lag luam me me mus rau cov npe lag luam uas tau tsim tsa, Schmurf Kappa siv nws cov kev paub dhau los thiab cov kev daws teeb meem ntim khoom haum rau lub hom phiaj nrog kev ruaj khov ntawm nws lub hauv paus los pab cov neeg siv khoom sib txawv thiab txhim kho kev paub ntawm cov neeg siv khoom. Lub thawv chocolate

Smurfit-Kappa pab cov hom lag luam tsim cov ntim khoom muag txhua hnub uas tau ua pov thawj tias txhawb kev muag khoom sai thiab tsim nyog tus nqi, muab rau koj qhov txiaj ntsig siab tshaj plaws ntawm lub hom phiaj qhov twg nws tseem ceeb tshaj plaws - ntawm qhov chaw yuav khoom. Ua ib qho ntawm cov neeg muab khoom noj khoom haus thiab dej haus uas ruaj khov, Smurfit-Kappa cog lus los tsim cov pob khoom uas tsis yog siv cov khoom thiab cov txheej txheem uas muaj qhov cuam tshuam tiag tiag rau cov neeg siv khoom thiab tag nrho cov saw hlau muaj nqis - lawv kuj txhawb nqa lub ntiaj teb noj qab haus huv.lub thawv ncuav mog qab zib