Kia mārama ki ngā au o te takai kai me te inu

Kia mārama ki ngā au o te takai kai me te inu
He ngākau nui tō Smurfit-Kappa ki te whakatīmata i ngā otinga tākai auaha, hou, ā-tau, e āwhina ana i ngā waitohu ki te kukume i ngā kiritaki tika, me te tū motuhake i runga i ngā whata me ngā mata kī tonu i te tangata. E mārama ana te rōpū ki te hiahia ki te whakamahi i ngā māramatanga ki ngā au o te umanga kai me te inu tino whakataetae hei whakarato i ngā tākai ki ngā kiritaki e kore e wehewehe noa i a rātou me te hanga i tētahi wheako kiritaki pai, engari e whakarei ake ana hoki i tā rātou waitohu me te whakarite i te pono o ngā kiritaki.pouaka tiakarete

I ēnei rā, ahakoa he waitohu nui, he pakihi iti rānei e tupu nui ana, me pupuri tonu te kounga o ngā takai kai me te inu, me te ātaahua hoki ki te tirohanga, engari me tuku hoki he kōrero whakahihiri mō te oranga tonutanga, ngā kōwhiringa whakawhaiaro, ā, mēnā e tika ana, me whakaatu ngā painga hauora motuhake, me te whakarato i ngā mōhiohio ngāwari ki te mārama. Kua rangahau a Smurfit-Kappa i ngā auahatanga hou o ngā takai kai me te inu, ā, kua hangaia e ia tēnei kohinga o ngā mea me mōhio koe mō te tau 2023 me tua atu. ritengapouaka tākai

Ko te māmā ake, ko te pai ake

Ko te takai te mea nui o te umanga kai me te inu. E ai ki ngā rangahau a Ipsos, e 72% o ngā kaihoko e pāngia ana e te takai hua. Ko te whakawhitiwhiti kōrero hua māmā engari kaha, me te whakaiti i ngā āhuatanga hoko matua, he mea nui hei hono atu ki ngā kaihoko e pōuri ana, e kore nei e aro.pouaka keke

I te pikinga ake o te utu o te oranga, ka hiahia ngā kaihoko ki te kimi ngāwari i ngā hua e tutuki ai ā rātou hiahia, e penapena moni ana hoki. I te mea kei te teitei tonu ngā utu pūngao, ka rapu haere ngā kaihoko i ngā hua "whakaora pūngao" hei penapena moni. E ai ki tētahi pūrongo a Mintel, ka whakamāramahia ake ngā tikanga tunu kai tino penapena pūngao i ngā mōhiohio kei runga i ngā takai.pouaka kai reka

Ka rapua ngā waitohu e whakapuaki ana i ngā tohutohu kei roto i te kete mō te whakaiti i te whakamahinga o te pūngao i te wā e penapena ana, e taka ana rānei i te kai. Ehara i te mea ka penapena moni noa iho tēnei, engari ka whakamana anō hoki i a rātou kei te whakapau kaha te waitohu ki te āwhina i te taiao me te manaaki i ā rātou kiritaki.pouaka reka

Ka aro atu ngā kaihoko ki ngā waitohu e whakanui ana i te hononga o te hua ki ā rātou kaupapa matua (hei tauira, te hoahoa taiao), me ngā painga ahurei whakamīharo ka taea e rātou te tuku. Ka tū motuhake te takai hua me te hoahoa ma me te iti o ngā mōhiohio i waenga i ngā kaihoko e whakaaro ana ka uaua ake te whiriwhiri i te nui rawa o ngā mōhiohio. Pouaka koha macaron

Ka āwhina a Smurfit-Kappa i ngā kiritaki ki te aromatawai i ā rātou takai me te ratonga hokohoko hou a ShelfSmart kua hangaia hei whakarato i ngā takai tauine, ātete mōrearea, ā, ka āwhina tōna Pokapū Wheako i ngā kiritaki ki te whiwhi māramatanga whai hua, hei āwhina i te whakaiti i te mōrearea, te whakanui ake i ngā hoko, me te whakaiti i ngā utu mā te mārama he aha ai kāore pea ā rātou hua e wātea ana i runga i te whata.pouaka koha pihikete

Ka nekehia e ngā waitohu ngā kōrero mō ngā takenga mai, ngā hītori, me ngā whakamahinga o ā rātou hua mai i ngā takai ki ngā pāpāho pāpori, ngā paetukutuku, me ētahi atu tikanga hokohoko. I te whakaoranga o te ōhanga i ngā tau torutoru e whai ake nei, ka heke te hiahia o ngā kaihoko mō ngā utu iti iho i te tau 2022-2023. Ka taea e ngā takai te whakakapi i ngā karere penapena utu mō ētahi atu painga e arohia ana e ngā kaihoko, tae atu ki te whānuitanga o ngā hua me ngā kereme taiao, matatika rānei. Pouaka Ramadan

Me whakarite ngā pakihi iti me ngā pakihi nunui kia arotahi ā rātou takai kai me inu ki ngā kai māori me ngā painga hauora matua i te tau 2023. Ahakoa te pikinga utu nui, kei te whakatairangahia anō hoki e ngā kaihoko ngā waitohu e tuku ana i ngā painga hauora me ngā kai māori i ngā utu iti hei tohu mēnā he pai te utu mō te hua. Ko tētahi o ngā pānga roa o te mate urutā COVID-19 ko te hiahia o te ao mō ngā hua e tautoko ana i te oranga hauora.

E hiahia ana hoki ngā kaihoko kia whakamanahia ngā kōrero pono e taea ai e ngā waitohu te tautoko i ā rātou kereme. Ko ngā takai kai me ngā inu e whakaatu ana i tēnei ka whiwhi whakawhirinakitanga, ka hanga hoki i te pono ki te waitohu.

Te Oranga Tonu

Kei te piki haere te rongonui o ngā takai tauwhiro puta noa i te ao. E 85% o te hunga e whiriwhiri ana i ngā waitohu i runga i ō rātou āwangawanga mō te huringa āhuarangi me te taiao (e ai ki tētahi rangahau a Ipsos), ka noho te tauwhiro hei 'mea nui' mō ngā takai.

I te kitenga i tēnei ia āhuatanga nui, e whakahīhī ana a Smurfit-Kappa ki te noho hei tētahi o ngā kaiwhakarato matua o te ao mō ngā takai tauwhiro, me te whakapono ko ngā takai pepa tētahi o ngā whakautu ki ngā wero e pā ana ki te ao, ā, nā ngā hua auaha e whakaputaina ana i runga i te tauwhiro, he 100% te whakahou, te hangarua me te pirau.pouaka monamona

Ka mahi tahi a Smurfit-Kappa me ngā kaiwhakarato me ngā kiritaki ki te hoahoa i te oranga tonutanga ki roto i ia muka me ngā hua whakamiharo. E matapaetia ana me akiaki e ngā waitohu te kaupapa oranga tonutanga me te huringa o ngā kaihoko, kaua e tatari ki ngā kaihoko. Kei te piki haere te āwangawanga o ngā kaihoko mō ngā rauemi e whakamahia ana e ngā kamupene, ā rātou tikanga hoko, me te mea he mea hangarua, he mea atawhai hoki ā rātou takai ki te taiao. Pouaka sushi

Ka whakamahia e ngā umanga te "greenwashing" hei whakatairanga i ā rātou waitohu, hei tinihanga hoki i ngā kaihoko mā roto i ngā pānuitanga koretake, kia whakapono ai ngā kaihoko he pai ki te taiao ngā hua o ngā umanga. Ka ngaro noa iho te whakawhirinaki o ngā kaihoko ki ēnei waitohu. Koia te mea nui kia taea e ngā kamupene te tautoko i ā rātou kereme mō te oranga tonutanga me ngā hua pumau, pono hoki.

whakawhaiaro

Kei te piki haere te hiahia mō ngā takai whaiaro. E ai ki ngā whakatau tata a Future Market Insights ka piki rua te uara o te umanga i roto i te tekau tau e whai ake nei. Ka whai wāhi nui te umanga kai me te inu ki te heke mai o ngā takai whaiaro, inā koa mō te koha.

Kei te whakamahi pinepine ngā kaihanga i ngā takai whaiaro hei whakapai ake i te tirohanga a ngā kaihoko ki tā rātou waitohu me te whakapiki ake i te taunekeneke a te kaihoko, inā koa mō ngā kamupene hou e tīmata ana i te haerenga kaihoko. He hononga tō te whakawhaiaro ki te tiritiri pāpori. He nui ake te tūponotanga ka tohaina e ngā kaihoko ā rātou hua kua takaihia whaiaro, ka whakaatuhia rānei ki ā rātou hongere pāpāho pāpori, ā, ka āwhina tēnei ki te whakapiki ake i te mōhiotanga ki te waitohu.

Me pēhea te whakapai ake i tō tākai i te tau 2023

Hei tohunga tākai, kei te eke a Smurfit-Kappa i te ngaru hou o ngā panonitanga tākai whakahihiri. Ko ngā karere māmā, ngā painga kei runga i te tākai, te pumau me te whakawhaiaro hei wāhanga matua o te tākai kai me te inu i te tau 2023. Mai i ngā pakihi iti ki ngā waitohu rongonui, ka whakamahia e Schmurf Kappa ōna wheako me ngā otinga tākai motuhake e tika ana mō te kaupapa me te pumau hei āwhina i ngā kiritaki ki te wehewehe me te whakarei ake i te wheako kiritaki. pouaka tiakarete

Ka āwhina a Smurfit-Kappa i ngā waitohu ki te whakawhanake i ngā takai hokohoko i ia rā, kua whakamātauhia hei whakanui ake i ngā hoko me te utu iti, ka hoatu ki a koe te painga nui rawa atu ki te waitohu i ngā wāhi e tino hira ana - i te wā e hokona ana. Hei tētahi o ngā kaiwhakarato matua o ngā takai kai me te inu tauwhiro, e whakapau kaha ana a Smurfit-Kappa ki te waihanga i ngā mōkihi e kore e whakamahi noa i ngā hua me ngā tukanga e whai pānga nui ana ki ngā kiritaki me te mekameka uara katoa - engari e tautoko ana hoki i tētahi aorangi hauora ake.pouaka keke