Sobanukirwa uburyo ibiryo n'ibinyobwa bishyirwa mu mapaki

Sobanukirwa uburyo ibiryo n'ibinyobwa bishyirwa mu mapaki
Smurfit-Kappa ishishikajwe no gutangiza ibisubizo bishya, bigezweho kandi bikozwe mu buryo bwihariye, bifasha ibigo gukurura abakiriya bakwiriye no kugaragara ku dusanduku twuzuye. Iri tsinda risobanukiwe ko ari ngombwa gukoresha ubumenyi mu bijyanye n'ibigezweho mu nganda zikora ibiryo n'ibinyobwa zihanganye cyane kugira ngo abakiriya bahabwe ibipfunyika bitabatandukanya gusa kandi bigatuma abakiriya babona ubunararibonye bwiza, ahubwo binazamura ikirango cyabo kandi bikagaragaza ko abakiriya babo ari indahemuka.agasanduku ka shokora

Muri iki gihe, byaba ari ikirango kinini cyangwa ubucuruzi buto butera imbere, gupfunyika ibiryo n'ibinyobwa bigomba kugumana ubuziranenge no gutanga ubwiza bw'amaso gusa, ahubwo bigomba no gutanga inkuru ishimishije yo kurengera ibidukikije, amahitamo yo kwihitiramo ibintu bwite, kandi mu gihe bikenewe, kugaragaza ibyiza by'ubuzima no gutanga amakuru yoroshye kumva. Smurfit-Kappa yakoze ubushakashatsi ku miterere mishya mu gupfunyika ibiryo n'ibinyobwa, inakora uru rutonde rw'ibyo ukeneye kumenya mu 2023 no mu gihe kizaza.agasanduku ko gupakiramo

Uko byoroshye, ni ko birushaho kuba byiza

Gupfunyika ni cyo kintu cy’ingenzi mu nganda z’ibiribwa n’ibinyobwa. Dukurikije ubushakashatsi bwa Ipsos, 72% by’abaguzi bagerwaho n’ingaruka z’ibicuruzwa bipfunyika. Itumanaho ry’ibicuruzwa ryoroshye ariko rikomeye, rigenzurwa n’ibintu by’ingenzi bigurishwa, ni ingenzi cyane mu guhuza n’abaguzi baremerewe kandi batitaye ku byo bagura.agasanduku k'imigati

Uko ibiciro by'ubuzima bizamuka, abaguzi bashaka kubona byoroshye ibicuruzwa bihuye n'ibyo bakeneye kandi bikazigama amafaranga. Kubera ko ibiciro by'ingufu bikomeje kuba hejuru, abaguzi bazakomeza gushaka ibicuruzwa "bikoresha ingufu nke" kugira ngo bazigame amafaranga. Nk'uko raporo ya Mintel ibivuga, amakuru ajyanye no gupfunyika azarushaho kugaragaza uburyo bwo guteka bukoresha ingufu nke cyane.agasanduku k'ibiribwa biryoshye

Ibigo bitanga inama ku buryo bwo gukoresha ingufu nke mu kubika cyangwa gutegura ibiryo bizashakishwa. Ibi ntibizigama amafaranga gusa, ahubwo binabizeza ko iki kigo cyiyemeje gufasha ibidukikije no kwita ku bakiriya babo.agasanduku k'ibiryoshye

Abaguzi bazakunda ibirango byemeza uburyo ibicuruzwa bihuye n'ibyo bashyira imbere (urugero, kubungabunga ibidukikije), n'inyungu zidasanzwe bashobora gutanga. Gupfunyika ibicuruzwa bifite imiterere isukuye n'amakuru make bizagaragara mu baguzi bumva ko amakuru menshi ashobora gutuma guhitamo bigorana. Agasanduku k'impano ka macaron

Smurfit-Kappa ifasha abakiriya gusuzuma ibyo bapakira ikoresheje serivisi nshya yo kwamamaza ya ShelfSmart igamije gutanga uburyo bwo gupakira bushobora kwaguka kandi bushobora kwirinda ingaruka, kandi Ikigo cyayo cy’Ubunararibonye gifasha abakiriya kubona ubumenyi bw’ingirakamaro, bigafasha kugabanya ibyago, kongera ibicuruzwa, no kugabanya ibiciro binyuze mu gusobanukirwa impamvu ibicuruzwa byabo bishobora kuba bitaraboneka ku isoko.agasanduku k'impano za kuki

Ibigo bizimura inkuru zivuga ku nkomoko y'ibicuruzwa byabyo, amateka yabyo, n'ikoreshwa ryabyo kuva ku gupakira kugeza ku mbuga nkoranyambaga, imbuga za interineti, n'ubundi buryo bwo kwamamaza. Uko ubukungu buzamuka mu myaka mike iri imbere, icyifuzo cy'abaguzi cyo kugabanya ibiciro kizagabanuka muri 2022-2023. Gupakira bishobora gusimbura ubutumwa bwo kuzigama ikiguzi n'izindi nyungu abaguzi bitaho, harimo no gukoresha ibicuruzwa mu buryo butandukanye ndetse n'ibirego ku bidukikije cyangwa ku mahame mbwirizamuco. Agasanduku ka Ramadan

Ibigo bito n'ibinini bigomba kwemeza ko amapaki y'ibiribwa n'ibinyobwa byibanda ku bintu karemano n'inyungu z'ingenzi ku buzima muri 2023. Nubwo izamuka ry'ibiciro riri hejuru, abaguzi nabo bashyira imbere ibirango bitanga inyungu ku buzima n'ibintu karemano kuruta ibiciro biri hasi kugira ngo bagaragaze niba ibicuruzwa bifite agaciro. Imwe mu ngaruka zirambye z'icyorezo cya COVID-19 ni icyifuzo cy'ibicuruzwa bishyigikira ubuzima bwiza ku isi.

Abaguzi kandi barashaka ko amakuru yizewe ashobora gushyigikirwa n'ibicuruzwa byabo. Amapaki y'ibiribwa n'ibinyobwa atuma iki kigo cyizerana kandi kikarushaho kuba indahemuka.

Kuramba

Gupfunyika mu buryo burambye biri kwiyongera ku isi. Kubera ko 85% by'abantu bahitamo ibirango bishingiye ku mpungenge zabo ku bijyanye n'imihindagurikire y'ikirere n'ibidukikije (nk'uko byagaragajwe n'ubushakashatsi bwa Ipsos), kubungabunga ibidukikije bizaba 'ingenzi' mu gupfunyika.

Imaze kubona iyi ngeso ikomeye, Smurfit-Kappa yishimiye kuba umwe mu batanga ibikoresho biramba ku isi mu gupakira, yizeye ko gupakira impapuro bishobora kuba kimwe mu bisubizo ku bibazo bibugarije isi, kandi hamwe n’ibicuruzwa bishya bikorerwa mu buryo burambye bishobora kongera gukoreshwa, kongera gukoreshwa no kwangirika.agasanduku k'ibombo

Smurfit-Kappa ikorana bya hafi n'abatanga ibicuruzwa n'abakiriya kugira ngo ishyireho uburyo bwo kubungabunga ibidukikije muri buri fibre, ibyo bikaba byatanga umusaruro utangaje. Biteganyijwe ko ibigo bizakenera gushyira mu bikorwa gahunda yo kubungabunga ibidukikije no guhindura abaguzi, aho gutegereza abaguzi. Abaguzi barushaho guhangayikishwa n'ibikoresho ibigo bikoresha, uburyo bikoresha mu gushaka ibicuruzwa, ndetse niba ibyo bapakira bishobora kongera gukoreshwa kandi bitangiza ibidukikije. Agasanduku ka sushi

Ibigo bikoresha "greenwashing" kugira ngo byamamaze ibirango byabyo kandi bishuke abaguzi binyuze mu kwamamaza ku buryo budafite ishingiro, bigatuma abaguzi bizera ko ibicuruzwa by'ibigo bibungabunga ibidukikije. Ibi bizatuma abaguzi batakaza icyizere muri ibi bigo. Niyo mpamvu ari ngombwa ko ibigo bishobora gushyigikira ibyo bivuga ku kurengera ibidukikije binyuze mu gutanga ibisubizo bifatika kandi bifatika ku kurengera ibidukikije.

guhindura ibyihariye

Ubusabe bwo gupakira ibicuruzwa byihariye buri kwiyongera cyane. Future Market Insights ivuga ko agaciro k'inganda kazikuba kabiri mu myaka icumi iri imbere. Inganda z'ibiribwa n'ibinyobwa zizagira uruhare runini mu gihe kizaza cyo gupakira ibicuruzwa byihariye, cyane cyane iyo bigeze ku gifting.cigar box

Abakora ibikoresho bakoresha uburyo bwo gupakira ibicuruzwa byihariye kenshi kugira ngo bongere uburyo abakiriya babona ikirango cyabo kandi bongere imikoranire n'abakiriya, cyane cyane ku bigo bishya bigitangira urugendo rw'abakiriya. Guhindura imiterere y'ibicuruzwa bijyana no gusangira amakuru n'abandi. Abakiriya bakunda gusangira ibicuruzwa byabo byihariye cyangwa kubishyira ku mbuga nkoranyambaga zabo, ibi bifasha kongera ubumenyi bw'ibicuruzwa.

Uburyo bwo kunoza uburyo upakira ibintu byawe muri 2023

Nk'inzobere mu gupakira, Smurfit-Kappa irimo kugendana n'impinduka zigezweho mu gupakira. Ubutumwa bworoshye, inyungu zo gupakira, ibidukikije no guhindura imiterere y'ibicuruzwa bizaba ari ibintu by'ingenzi mu gupakira ibiryo n'ibinyobwa muri 2023. Kuva ku bigo bito bito kugeza ku bigo bizwi, Schmurf Kappa ikoresha ubunararibonye bwayo n'ibisubizo byayo bikwiranye n'ibyo ikora, kandi ibidukikije ni ingenzi mu gufasha abakiriya gutandukanya no kunoza ubunararibonye bw'abakiriya.

Smurfit-Kappa ifasha ibigo guteza imbere amapaki buri munsi, bigaragara ko yongera ibicuruzwa vuba kandi ku giciro gito, ikaguha inyungu nyinshi aho bikenewe cyane - mu gihe cyo kugura. Nk'umwe mu batanga amapaki arambye y'ibiribwa n'ibinyobwa, Smurfit-Kappa yiyemeje gukora amapaki adakoresha gusa ibicuruzwa n'imikorere bifite ingaruka ku bakiriya no ku ruhererekane rw'agaciro kose - anashyigikira isi nzima.agasanduku k'imigati