Qonda izitayela zokupakisha ukudla neziphuzo

Qonda izitayela zokupakisha ukudla neziphuzo
I-Smurfit-Kappa inentshisekelo yokuvula izixazululo zokupakisha ezintsha, ezisezingeni eliphezulu, ezenziwe ngokwezifiso ezisiza izinkampani ukuthi zidonse amakhasimende afanele futhi zivelele emashalofini nasezikrinini ezigcwele abantu. Leli qembu liyaqonda isidingo sokusebenzisa ukuqonda ngezitayela embonini yokudla neziphuzo encintisana kakhulu ukuze linikeze amakhasimende ukupakisha okungagcini nje ngokuwahlukanisa futhi kudale ulwazi oluhle kumakhasimende, kodwa futhi kuthuthukisa umkhiqizo wawo futhi kuqinisekise ukwethembeka kwamakhasimende okuphelele.ibhokisi likashokoledi

Namuhla, kungakhathaliseki ukuthi kuyinkampani enkulu noma ibhizinisi elincane elichumayo, ukupakishwa kokudla neziphuzo akumele nje kugcine ikhwalithi futhi kunikeze ukubukeka okubonakalayo, kodwa futhi kufanele kunikeze indaba yokuzinza ethokozisayo, izinketho zokwenza ngokwezifiso futhi, uma kufaneleka, kugqamise izinzuzo zezempilo futhi kunikeze ulwazi oluqondakala kalula. I-Smurfit-Kappa icwaninge izitayela zakamuva zokupakishwa kokudla neziphuzo futhi yakha lolu qoqo lwalokho okudingeka ukwazi ngo-2023 nangale kwalokho.ibhokisi lokupakisha

Uma kulula, kungcono

Ukupakisha kuyisici esivelele embonini yokudla neziphuzo. Ngokusho kocwaningo lwe-Ipsos, abathengi abangu-72% bathonywa ukupakisha komkhiqizo. Ukuxhumana okulula kodwa okunamandla komkhiqizo, okuncishisiwe kuze kube yizindawo ezibalulekile zokuthengisa, kubalulekile ekuxhumaneni nabathengi abakhungathekile nabangenandaba.ibhokisi lekhekhe

Njengoba izindleko zokuphila zikhuphuka, abathengi bafuna ukuthola kalula imikhiqizo ehlangabezana nezidingo zabo futhi yonge imali. Njengoba izindleko zamandla zisephezulu, abathengi bazoqhubeka nokufuna imikhiqizo "esebenzisa amandla kahle" ukuze bonge imali. Ngokusho kombiko we-Mintel, ulwazi mayelana nokupakisha luzoqhubeka nokugqamisa izindlela zokupheka ezisebenzisa amandla kahle kakhulu.ibhokisi le-dessert

Imikhiqizo enikeza iseluleko esisephaketheni mayelana nendlela yokusebenzisa amandla amancane lapho kugcinwa noma kulungiswa ukudla izofunwa. Lokhu akugcini nje ngokonga imali yabathengi, kodwa futhi kuyabaqinisekisa ukuthi umkhiqizo uzibophezele ekusizeni imvelo nokunakekela amakhasimende abo.ibhokisi elimnandi

Abathengi bazothanda imikhiqizo egcizelela indlela umkhiqizo ohambisana ngayo nezinto eziza kuqala (isib., ubungane nemvelo), kanye nezinzuzo eziyingqayizivele ezingaba nazo. Ukupakishwa komkhiqizo okunomklamo ohlanzekile kanye nolwazi oluncane kuzogqama phakathi kwabathengi abanomuzwa wokuthi ulwazi oluningi kakhulu lungenza ukukhetha kube nzima kakhulu. Ibhokisi lesipho le-macaron

I-Smurfit-Kappa isiza amakhasimende ukuthi ahlole ukupakisha kwawo ngensizakalo yokumaketha yokuthengisa ye-ShelfSmart entsha eyenzelwe ukuletha ukupakisha okulungele ukulinganiswa, okungenabungozi eshalofini, kanti i-Experience Center yayo isiza amakhasimende ukuthi athole ulwazi olubalulekile, isize ekunciphiseni ubungozi, yandise ukuthengisa, futhi inciphise izindleko ngokuqonda ukuthi kungani imikhiqizo yawo ingase ingabi khona eshalofini.ibhokisi lesipho lekhukhi

Imikhiqizo izohambisa izindaba mayelana nemvelaphi yemikhiqizo yayo, umlando wayo, kanye nokusetshenziswa kwayo kusukela ekupakisheni kuya ezinkundleni zokuxhumana, amawebhusayithi, kanye nezinye izindlela zokumaketha. Njengoba umnotho ululama eminyakeni embalwa ezayo, isidingo sabathengi samanani aphansi sizoncipha ngo-2022-2023. Ukupakisha kungathatha indawo yemiyalezo yokonga izindleko kunezinye izinzuzo abathengi abazikhathalelayo, okuhlanganisa ukuguquguquka komkhiqizo kanye nezimangalo zemvelo noma zokuziphatha. Ibhokisi likaRamadan

Amabhizinisi amancane namakhulu kumele aqinisekise ukuthi ukupakisha kwawo ukudla neziphuzo kugxile ezithakweni zemvelo kanye nezinzuzo ezibalulekile zezempilo ngo-2023. Naphezu kokwehla kwamandla emali okuphezulu, abathengi babeka phambili nemikhiqizo enikeza izinzuzo zezempilo kanye nezithako zemvelo kunamanani aphansi ukuze kuboniswe ukuthi umkhiqizo uyakufanelekela yini imali. Omunye wemiphumela ehlala njalo yobhubhane lwe-COVID-19 kube yisifiso somhlaba wonke semikhiqizo esekela impilo enempilo. ibhokisi lokupakisha

Abathengi bafuna nokuqinisekiswa kolwazi oluthembekile lokuthi izinkampani zingasekela izimangalo zazo. Ukupakishwa kokudla neziphuzo okudlulisa lokhu kuqoqa ukwethenjwa futhi kwakha ukwethembeka komkhiqizo.

Ukusimama

Ukupakisha okusimeme kuyanda emhlabeni jikelele. Njengoba abantu abangu-85% bekhetha izinhlobo ngokusekelwe ekukhathazekeni kwabo ngokushintsha kwesimo sezulu kanye nemvelo (ngokusho kocwaningo lwe-Ipsos), ukusimama kuzoba yinto 'edingekayo' ekupakisheni.

Iqaphela lo mkhuba obalulekile, iSmurfit-Kappa iyaziqhenya ngokuba ngomunye wabahlinzeki abahamba phambili emhlabeni bokupakisha okusimeme, ikholelwa ukuthi ukupakisha amaphepha kungaba esinye sezimpendulo zezinselele ezibhekene nomhlaba, futhi ngemikhiqizo emisha ekhiqizwa ngendlela eqhubekayo ivuseleleka ngo-100%, ingasetshenziswa kabusha futhi ibola.ibhokisi lamaswidi

I-Smurfit-Kappa isebenzisana eduze nabaphakeli namakhasimende ukuklama ukusimama kuzo zonke izinto ezisetshenziswayo ngemiphumela emangalisayo. Kubikezelwa ukuthi izinhlobo kuzodingeka ziqhube i-ajenda yokusimama kanye noshintsho lwabathengi, hhayi ukulinda abathengi. Abathengi bakhathazeka kakhulu ngezinto ezisetshenziswa yizinkampani, izindlela zabo zokuthola izinto, nokuthi ukupakisha kwabo kungasetshenziswa kabusha futhi kunobungani nemvelo. Ibhokisi le-sushi

Amabhizinisi asebenzisa "i-greenwashing" ukukhuthaza imikhiqizo yawo nokukhohlisa abathengi ngokukhangisa okungenasisekelo, okwenza abathengi bakholelwe ukuthi imikhiqizo yamabhizinisi inobungani nemvelo. Lokhu kuzoholela ekutheni abathengi balahlekelwe ukwethemba le mikhiqizo. Yingakho kubalulekile ukuthi izinkampani zisekele izimangalo zazo zokusimama ngemiphumela ethembekile neqondile yokusimama.

ukwenza kube ngokwakho

Isidingo sokupakisha okwenziwe ngokwezifiso sikhula kakhulu. I-Future Market Insights ilinganisela ukuthi imboni izophindeka kabili ngenani eminyakeni eyishumi ezayo. Imboni yokudla neziphuzo izodlala indima ebalulekile esikhathini esizayo sokupakisha okwenziwe ngokwezifiso, ikakhulukazi uma kukhulunywa ngebhokisi le-gifting.cigar

Abakhiqizi basebenzisa ukupakishwa okwenziwe ngokwezifiso kaningi ukuthuthukisa umbono wabathengi ngomkhiqizo wabo nokwandisa ukuxhumana kwamakhasimende, ikakhulukazi ezinkampanini ezintsha ezisanda kuqala uhambo lwamakhasimende. Ukwenza ngokwezifiso kuhambisana nokwabelana ngezokuxhumana nabantu. Amakhasimende anamathuba amaningi okwabelana ngemikhiqizo yawo epakishwe ngokwezifiso noma ayifake eziteshini zawo zokuxhumana nabantu, okusiza ukwandisa ukuqwashisa ngomkhiqizo.

Indlela yokwenza ngcono ukupakishwa kwakho ngo-2023

Njengochwepheshe wokupakisha, i-Smurfit-Kappa idlula esigabeni sakamuva sezinguquko ezijabulisayo zokupakisha. Imiyalezo elula, izinzuzo ezitholakala ephaketheni, ukusimama kanye nokwenza kube ngokwakho kuzoba yizinto ezibalulekile zokupakisha ukudla neziphuzo ngo-2023. Kusukela ezinkampanini ezincane ezisafufusa kuya kumikhiqizo esunguliwe, i-Schmurf Kappa isebenzisa ulwazi lwayo kanye nezixazululo zokupakisha ezenzelwe wena ezifanelekile ngenhloso, ukusimama kuyisisekelo sayo ukusiza amakhasimende ukuhlukanisa nokuthuthukisa ulwazi lwamakhasimende.

I-Smurfit-Kappa isiza imikhiqizo ukuthi ithuthukise ukupakisha okuthengiswayo nsuku zonke okufakazelwe ukuthi kukhulisa ukuthengisa ngokushesha nangendlela engabizi, okukunikeza inzuzo ephezulu yomkhiqizo lapho kubaluleke kakhulu - lapho uthenga khona. Njengomunye wabahlinzeki abahamba phambili bokupakisha ukudla neziphuzo okusimeme, i-Smurfit-Kappa izibophezele ekudaleni amaphakheji angasebenzisi nje kuphela imikhiqizo nezinqubo ezinomthelela wangempela kumakhasimende nakuwo wonke uchungechunge lwenani - futhi asekela iplanethi enempilo.ibhokisi lekhekhe