Ibhokisi likagwayi, Ukulawulwa kukagwayi kuqala kusukela ekupakishweni

Ibhokisi likagwayi ,Ukulawulwa kukagwayi kuqala kusukela ekupakishweni

Lokhu kuzoqala ngomkhankaso wokulawula ugwayi weNhlangano Yezempilo Yomhlaba. Ake siqale sibheke izidingo zeSivumelwano. Ngaphambili nangemuva kwe ukupakishwa kukagwayi, izexwayiso zezempilo ezithatha ngaphezu kwama-50%ibhokisi likagwayiindawo kumele iphrintwe. Izixwayiso zezempilo kumele zibe nkulu, zicace, zicace, futhi zikhange amehlo, futhi ulimi oludukisayo olufana nokuthi “ukunambitheka okulula” noma “okuthambile” akumele lusetshenziswe. Izithako zemikhiqizo kagwayi, ulwazi ngezinto ezikhishwe, kanye nezifo ezahlukahlukene ezibangelwa imikhiqizo kagwayi kumele ziboniswe.

Isivumelwano Sohlaka Lwenhlangano Yezempilo Yomhlaba Sokulawulwa Kogwayi

ISivumelwano sisekelwe ezidingweni zemiphumela yokulawula ugwayi yesikhathi eside, futhi izimpawu zesixwayiso zicacile kakhulu mayelana nokusebenza kahle kokulawula ugwayi. Ucwaningo lubonisa ukuthi uma iphethini yesixwayiso ibhalwe ngephakethe likagwayi, abantu abadala abangu-86% ngeke banike abanye ugwayi njengezipho, kanti abangu-83% ababhemayo nabo bazonciphisa umkhuba wokunikeza abanye ugwayi.

Ukuze kulawulwe ukubhema ngempumelelo, amazwe emhlabeni wonke aphendule isicelo senhlangano, lapho iThailand, i-United Kingdom, i-Australia, neNingizimu Korea… enezela izithombe ezesabekayo zesixwayiso emabhokisini kagwayi.

Ngemva kokusebenzisa amashadi ezixwayiso zokulawula ukubhema kanye namaphakethe kagwayi, izinga lokubhema eCanada lehle ngo-12% laya ku-20% ngo-2001. I-Thailand engomakhelwane nayo ikhuthaziwe, indawo yesixwayiso enemifanekiso ikhuphuka isuka ku-50% ngo-2005 yaya ku-85%; iNepal ikhuphule ngisho naleli zinga laya ku-90%!

Amazwe afana ne-Ireland, i-United Kingdom, iFrance, iNingizimu Afrika, iNew Zealand, iNorway, i-Uruguay, neSweden akhuthaza ukuqaliswa komthetho. Kunamazwe amabili amele kakhulu ukulawulwa kokubhema: i-Australia ne-United Kingdom.

I-Australia, izwe elinezinyathelo ezinzima kakhulu zokulawula ugwayi

I-Australia ibheka izimpawu zokuxwayisa ngogwayi njengezibaluleke kakhulu, futhi izimpawu zokuxwayisa zokupakisha kwazo ziyingxenye enkulu kunazo zonke emhlabeni, njengoba u-75% ungaphambili no-90% ngemuva. Ibhokisi limboza indawo enkulu kangaka yezithombe ezesabekayo, okwenza abantu abaningi ababhemayo balahlekelwe yisifiso sabo sokuthenga.

IBrithani igcwele amabhokisi kagwayi amabi

Ngomhlaka-21 Meyi, i-UK yaqala ukusebenzisa umthetho omusha owaqeda ngokuphelele ukupakisha okuhlukile okusetshenziswa abakhiqizi bakagwayi ukukhangisa imikhiqizo yabo.

Imithetho emisha idinga ukuthi ukupakishwa kukagwayi kumele kwenziwe ngendlela efanayo kube amabhokisi esikwele aluhlaza okomnqumo omnyama. Kungumbala ophakathi koluhlaza okomnqumo nonsundu, obhalwe ukuthi iPantone 448 C eshadini lombala wePantone, futhi ugxekwa ngababhemayo ngokuthi “umbala omubi kakhulu”.

Ngaphezu kwalokho, indawo engaphezu kuka-65% yebhokisi kumele imbozwe yizixwayiso zombhalo kanye nezithombe zezilonda, okugcizelela umthelela omubi wokubhema empilweni.