Uyilo lokupakishwa kwemveliso luye lwaba yingqwalasela engakumbi kuzo zonke iintlobo zamashishini, nto leyo enxulumene nemarike yabathengi basekhaya, sixhalabele ngakumbi ukupakishwa kwangaphandle kwazo zonke iintlobo zeempahla. Ke ngoko, njengoko zonke iintlobo zamashishini okanye amashishini, ekuqalisweni kweemveliso zawo, kubaluleke kakhulu ukunaka uyilo lokupakishwa kwemveliso, uyilo oluhle lokupakishwa kwemveliso kwintengiso yemveliso yeshishini lubaluleke kakhulu. Ukupakishwa kwemveliso, njengendlela yokufezekisa ixabiso lempahla kunye nexabiso lokusetyenziswa, kudlala indima ebaluleke kakhulu kwicandelo lemveliso, ukujikeleza, ukuthengisa kunye nokusetyenziswa, kwaye sisihloko esibalulekileyo ekufuneka uluntu loshishino kunye noyilo luwunake. Umsebenzi wokupakishwa kukukhusela iimpahla, ukuhambisa ulwazi lwempahla, ukwenza lula ukusetyenziswa, ukuthutha kunye nokukhuthaza ukuthengiswa. Njengesihloko esibanzi, ukupakishwa kunophawu oluphindwe kabini lokudibanisa iimpahla kunye nobugcisa. Uyilo lokupakishwa kwebhrendi kufuneka luqale kwiphawu lorhwebo, uyilo, umbala, imo, izixhobo kunye nezinye izinto, eli phepha lisekelwe kwipropati yempahla, lilandele imigaqo embalwa esisiseko yoyilo lwebhrendi, efana noku: ukukhusela iimpahla, kunye nokuhombisa iimpahla, ukusetyenziswa okulula, njl.njl., ukwenza izinto zoyilo zihambelane, zivelise okona kulungileyo komnye nomnye, ukuze kufunyanwe uyilo oluhle kakhulu lokupakishwa. Ngokwembono yokuthengisa, ipateni yokupakishwa kwebhrendi kunye noyilo lombala zizinto ezibalulekileyo zokuqaqambisa ubuntu bemveliso, kwaye umfanekiso webhrendi eyenzelwe wena yeyona ndlela isebenzayo yokukhuthaza. Ukupakishwa kwemveliso kukubonakalisa ngokupheleleyo ingcamango yebhrendi, iimpawu zemveliso kunye nesayikholoji yabathengi, echaphazela ngokuthe ngqo umnqweno wabathengi wokuthenga. Siqinisekile ukuba ukupakishwa yindlela enamandla yokuseka ubudlelwane bemveliso nabathengi. Kwihlabathi lanamhlanje lezoqoqosho, ukupakishwa kunye neempahla ziye zaba yinto epheleleyo. Ukupakishwa kwemveliso kubizwa ngokuba "ngumthengisi othuleyo", okuyinxalenye ebalulekileyo yoyilo lomfanekiso obonakalayo webhrendi. Uphando lwemarike lubonisa UKUBA XA abafazi basekhaya besiya kuthenga kwiivenkile ezinkulu, BANGATHENGI ukuthenga ngaphezulu kwe-45% yohlahlo-lwabiwo mali lwabo ngenxa yokupakishwa okukhangayo, okubonisa ubuhle obukhulu bokupakishwa. Uyilo lokupakishwa lube lolunye lwezona khonkco zibalulekileyo kwimveliso kunye nokuthengisa izinto zanamhlanje. Iingcamango zoyilo ezibalaseleyo zokupakisha kunye noyilo olubonisiweyo zinokutsala ingqalelo yabathengi ngokukhawuleza kwaye zibakhuthaze ukuba bathenge iimveliso. Ukubaluleka koyilo lokupakishwa kwemveliso kukubonelela ngokhuseleko lwemveliso kunye nomsebenzi wokudlulisela ulwazi lwemveliso kwiimpahla ezahlukeneyo. Uyilo lokupakishwa kwemveliso yingcamango yokuyila kunye nenkqubo yokusebenza yokwakhiwa ngokubanzi kokupakishwa kwemveliso. Yindlela yokukhusela iimveliso, ukudlulisa ulwazi, ukupapasha iimveliso kunye nokukhuthaza ukuthengiswa. Yenye yezona zinto zibalulekileyo kuzo zonke iintlobo zamashishini ukucacisa uyilo lokupakishwa kwemveliso ngeemveliso zawo.
