Isikhulu sokupakisha amaphepha iSmurfit-Kappa: iindlela zokupakisha ukutya neziselo ekufuneka uzazi ngo-2023
I-Smurfit-Kappa inomdla wokuqalisa izisombululo zokupakisha ezintsha, ezisemgangathweni, nezenzelwe wena ezinceda iimpawu ukuba zifikelele kubathengi abafanelekileyo kwaye zibonakale kwiishelufu ezixineneyo kunye nezikrini. Eli qela liyaqonda isidingo sokusebenzisa ulwazi malunga neendlela ezisetyenziswa kushishino lokutya neziselo olukhuphisanayo kakhulu ukuze kubonelelwe abathengi ngepakeji engapheleli nje ekubenzeni bahluke kwaye idale amava amahle kubathengi, kodwa ikwaphucula uphawu lwabo kwaye iqinisekise ukuthembeka komthengi.
Namhlanje, nokuba luphawu olukhulu okanye lishishini elincinci elichumayo, ukupakisha ukutya neziselo akufuneki kugcine umgangatho kwaye kunike umtsalane obonakalayo kuphela, kodwa kufuneka kukwanike ibali elinomdla lokuzinza, iindlela zokwenza ngokwezifiso kwaye, xa kufanelekile, kubonise iingenelo zempilo kwaye kunike ulwazi olulula ukuluqonda. ISmurfit-Kappa iphande ngeendlela zamva nje zokupakisha ukutya neziselo kwaye yenze olu qokelelo lwezinto ekufuneka uzazi ngo-2023 nangaphaya.
Okukhona kulula, kokukhona kungcono
Ukupakisha yeyona nto iphambili kushishino lokutya neziselo. Ngokophando lwe-Ipsos, ama-72% abathengi aphenjelelwa kukupakisha imveliso. Unxibelelwano olulula kodwa olunamandla lwemveliso, oluncitshiswe kwiindawo zokuthengisa ezibalulekileyo, lubalulekile ekunxibelelaneni nabathengi abaxinezelekileyo nabangenaluvelwano.Ibhokisi yekhandlela
Iimpawu ezinika iingcebiso ezikwiphakheji malunga nendlela yokusebenzisa amandla amancinci xa ugcina okanye ulungisa ukutya ziya kufunwa. Oku akupheleli nje ekusindiseni imali kubathengi, kodwa kuyabaqinisekisa ukuba uphawu luzimisele ukunceda okusingqongileyo kunye nokukhathalela abathengi babo.
Abathengi baya kutsaleleka kwiimveliso ezigxininisa indlela imveliso ehambelana ngayo nezinto eziza kuqala kubo (umz., ulwalamano nokusingqongileyo), kunye neenzuzo ezikhethekileyo abanokuzibonelela. Ukupakisha imveliso ngoyilo olucocekileyo nolwazi oluncinci kuya kugqama phakathi kwabathengi abavakalelwa kukuba ulwazi oluninzi lunokwenza ukukhetha kube nzima ngakumbi.
Amashishini amancinci namakhulu kufuneka aqinisekise ukuba ukupakisha kwawo ukutya neziselo kugxile kwizithako zendalo kunye neenzuzo eziphambili zempilo ngo-2023. Nangona ukunyuka kwamaxabiso kuphezulu, abathengi bakwabeka phambili iimpawu ezibonelela ngezibonelelo zempilo kunye nezithako zendalo kunamaxabiso aphantsi ukubonisa ukuba imveliso ifanelekile na imali yayo. Enye yeziphumo ezihlala ixesha elide zobhubhane we-COVID-19 ibingumnqweno wehlabathi weemveliso ezixhasa ubomi obusempilweni.
Abathengi bafuna isiqinisekiso solwazi oluthembekileyo lokuba iimpawu zinokuxhasa amabango abo. Ukutya kunye nokupakishwa kweziselo okubonisa oku kugcina ukuthembana kwaye kwakha ukuthembeka kweempawu.
Uzinzo
Ukupakisha okuzinzileyo kuyanda kwihlabathi liphela. Njengoko abantu abangama-85% bekhetha iimpawu ngokusekelwe kwiinkxalabo zabo malunga notshintsho lwemozulu kunye nokusingqongileyo (ngokutsho kophando lwe-Ipsos), ukuzinza kuya kuba yinto 'eyimfuneko' yokupakisha.
Eqaphela le ndlela ibalulekileyo, iSmurfit-Kappa iyazingca ngokuba ngomnye wabathengisi abaphambili kwihlabathi jikelele bokupakisha okuzinzileyo, ikholelwa ukuba ukupakisha amaphepha kunokuba yenye yezisombululo kwimingeni ejongene neplanethi, kwaye ngeemveliso ezintsha eziveliswa ngokuzinzileyo zivuseleleka ngokupheleleyo, zinokuphinda zisetyenziswe kwaye zibole.Imbiza yekhandlela
I-Smurfit-Kappa isebenzisana ngokusondeleyo nabathengisi kunye nabathengi ukuyila uzinzo kuyo yonke ifayibha eneziphumo ezimangalisayo. Kuqikelelwa ukuba iimpawu kuya kufuneka ziqhubele phambili i-ajenda yozinzo kunye notshintsho lwabathengi, kungekhona ukulinda abathengi. Abathengi baxhalabile ngakumbi ngezinto ezisetyenziswa ziinkampani, iindlela abazithenga ngazo, kunye nokuba ukupakisha kwabo kuya kuphinde kusetyenziswe kwaye kunobuhlobo nokusingqongileyo.
yenza kube ngokwakho
Imfuno yokupakisha eyenzelwe wena ikhula ngokukhawuleza. I-Future Market Insights iqikelela ukuba eli shishini liza kuphinda kabini ixabiso kwiminyaka elishumi ezayo. Ishishini lokutya neziselo liza kudlala indima ebalulekileyo kwixesha elizayo lokupakisha eyenzelwe wena, ingakumbi xa kufikwa ekunikeni izipho.
Abavelisi basebenzisa ukupakisha okwenzelwe wena rhoqo ukuphucula indlela abathengi ababona ngayo uphawu lwabo kunye nokwandisa unxibelelwano nabathengi, ingakumbi kwiinkampani ezintsha ezisandula ukuqala uhambo lwabathengi. Ukwenza ngokwezifiso kuhambelana nokwabelana ngezentlalo. Abathengi banamathuba amaninzi okwabelana ngeemveliso zabo ezipakishwe ngokwezifiso okanye bazibonise kwiindlela zabo zeendaba zoluntu, nto leyo enceda ukwandisa ulwazi lophawu.ibhegi yephepha
Indlela yokuphucula ukupakisha kwakho ngo-2023
Njengengcali yokupakisha, iSmurfit-Kappa iqhuba utshintsho lwamva nje olunomdla ekupakisheni. Imiyalezo elula, iingenelo ezikwiphakheji, uzinzo kunye nokwenza ngokwezifiso kuya kuba zizinto ezibalulekileyo ekupakisheni ukutya neziselo ngo-2023. Ukusuka kwiinkampani ezincinci ukuya kwiimveliso ezisele zikho, iSchmurf Kappa isebenzisa amava ayo kunye nezisombululo zokupakisha ezilungiselelwe injongo ethile, uzinzo luphambili ekuncedeni abathengi bahluke kwaye baphucule amava abathengi.
I-Smurfit-Kappa inceda iimpawu ukuba ziphuhlise ukupakisha okuthengiswayo yonke imihla okungqinwe ukuba kunyusa intengiso ngokukhawuleza nangendlela engabizi kakhulu, kukunika inzuzo ephezulu yophawu apho kubaluleke khona - kwindawo yokuthenga. Njengomnye wabathengisi abaphambili bokupakisha ukutya neziselo okuzinzileyo, i-Smurfit-Kappa izibophelele ekudaleni iipakeji ezingasebenzisi kuphela iimveliso kunye neenkqubo ezinempembelelo yokwenyani kubathengi nakwicandelo lexabiso liphela - zikwaxhasa iplanethi enempilo.ibhokisi yetshokholethi
Ixesha lokuthumela: Matshi-21-2023
