Ingxelo yesibhozo yeDrupa Global Printing Industry Trend Report ikhululiwe, kwaye ishishini loshicilelo likhupha uphawu olomeleleyo lokubuyisela.
Ingxelo yamva nje yesibhozo yoshicilelo lwedrupa yehlabathi ikhutshiwe. Ingxelo ibonisa ukuba ukususela ekukhutshweni kwengxelo yesixhenxe ngentwasahlobo ka-2020, imeko yehlabathi ibisoloko itshintsha, ubhubhani omtsha we-pneumonia uye waba nzima, ikhonkco lokubonelela ngehlabathi liye ladibana nobunzima, kwaye ukunyuka kwamaxabiso kunyukile ... Ngokuchasene nale mvelaphi, ababoneleli ngenkonzo yoshicilelo abangaphezu kwama-500 abavela kwihlabathi jikelele. I-34% yabashicileli bathi imeko yezoqoqosho yenkampani yabo “ilungile”, kwaye yi-16% kuphela yabashicileli abathi “ilungile ngokwentelekiso”. Ihlwempuzekile”, ebonisa indlela eyomeleleyo yokubuyisela ushishino loshicilelo lwehlabathi.Intembeko yabashicileli behlabathi kuphuhliso lweshishini ngokubanzi iphezulu kunonyaka ka-2019, kwaye banolindelo luka-2023.Ibhokisi yekhandlela
Umkhwa uyaphucuka kwaye ukuzithemba kuyanda
Ngokwezishicileli ze-drupa zesalathisi solwazi lwezoqoqosho umahluko kwipesenti yethemba kunye nokungabi nathemba ngo-2022, utshintsho olubalulekileyo lwethemba luyabonwa. Phakathi kwabo, abashicileli baseMzantsi Melika, kuMbindi Melika, nase-Asia bakhethe "ithemba", ngelixa abashicileli baseYurophu bakhetha "ukuqaphela". Kwangaxeshanye, ngokwembono yedatha yentengiso, ukuzithemba kwabashicileli bokupakisha kuyanda, kwaye abashicileli abapapashayo baphinda bahlaziyeke ekusebenzeni kakubi kuka 2019. Nangona ukuzithemba kwabashicileli bentengiso kuye kwancipha kancinci, kulindeleke ukuba kubuyiselwe kwakhona ngo-2023.
Umshicileli wezorhwebo ovela eJamani wathi “ubukho bezinto eziphathekayo, ukunyuka kwamaxabiso, ukunyuka kwamaxabiso emveliso, ukuhla kwengeniso, ukulwa kwamaxabiso phakathi kwabo bakhuphisana nabo, njl. Ababoneleli baseCosta Rican bagcwele ukuzithemba, "Sithatha ithuba lokukhula koqoqosho lwasemva kobhubhane, siza kwazisa iimveliso ezongezelelekileyo kubathengi nakwiimarike ezintsha."
Ukunyuka kwexabiso kuyafana kubaboneleli. Into yexabiso inokwanda kwe-60%. Ukunyuka kwexabiso langaphambili laliyi-18% ngo-2018. Ngokucacileyo, kukho utshintsho olusisiseko ekuziphatheni kwamaxabiso ukususela ekuqaleni kwe-COVID-19 bhubhane, kwaye ukuba oku bekuya kudlala kwamanye amashishini, kuya kuba nefuthe ekunyukeni kwamaxabiso. Ingqayi yekhandlela
Ukuzimisela okunamandla kutyalo-mali
Ngokuqwalasela idatha yesalathisi sokusebenza sabashicileli ukususela ngo-2014, kunokubonwa ukuba umthamo we-sheet-fed offset printing kwimarike yorhwebo yehle kakhulu, kwaye izinga lokuhla liphantse lifana nokunyuka kwemarike yokupakisha. Kuyaphawuleka ukuba umahluko wokuqala ongalunganga kwimarike yoshicilelo yorhwebo wawungowama-2018, kwaye umahluko wenetha ube mncinci ukusukela ngoko. Eminye imimandla evelele yayikukukhula okuphawulekayo kwi-pigment ye-digital toner cut sheet pigments kunye ne-digital inkjet web pigments eqhutywa kukukhula okubonakalayo kwi-flexo packaging.
Ingxelo ibonisa ukuba umlinganiselo woshicilelo lwedijithali kwimbuyekezo iyonke yonyukile, kwaye lo mkhwa kulindeleke ukuba uqhubeke ngexesha lobhubhani we-COVID-19. Kodwa kwithuba lika-2019 ukuya ku-2022, ngaphandle kokukhula okucothayo koshicilelo lwentengiso, uphuhliso loshicilelo lwedijithali kumhlaba jikelele lubonakala lumile.
Ukusukela ngo-2019, inkcitho eyinkunzi kuzo zonke iimakethi zoshicilelo zehlabathi ihlehlile, kodwa imbonakalo ka-2023 nangaphaya ibonisa ukuba nethemba. Ngokwengingqi, yonke imimandla iqikelelwa ukuba iza kukhula kulo nyaka uzayo ngaphandle kweYurophu, ekuqikelelwa ukuba iya kuba tyaba. Izixhobo zePost-press kunye nobugcisa bokushicilela zezona ndawo zidumileyo zotyalo-mali.ibhokisi yobucwebe
Ngokwethekhnoloji yokushicilela, ophumeleleyo ocacileyo ngo-2023 uya kuba yi-sheetfed offset kwi-31%, elandelwa ngumbala we-digital toner cutsheet (18%) kunye ne-digital inkjet ifomathi ebanzi kunye ne-flexo (17%). Ishiti-fed offset presses iseyeyona projekthi yotyalo-mali idumileyo ngo-2023. Nangona umthamo wabo wokushicilela wehlile kakhulu kwezinye iimarike, kwabanye abashicileli, ukusetyenziswa koshicilelo lwe-sheet-fed offset kunokunciphisa umsebenzi kunye nenkcitho kwaye kwandise umthamo wemveliso.
Xa ebuzwa malunga nesicwangciso sotyalo-mali kwiminyaka emi-5 ezayo, inombolo enye iseyidijithali yoshicilelo (i-62%), ilandelwa yi-automation (52%), kunye noshicilelo lwemveli lukwadweliswe njengotyalo-mali lwesithathu olubaluleke kakhulu (32%).Ibhokisi yokubukela
Ukusuka kumbono wamacandelo emarike, ingxelo yathi umahluko oncomekayo kwinkcitho yotyalo-mali yabashicileli ngo-2022 iya kuba + 15%, kwaye umahluko oncomekayo ngo-2023 uya kuba + 31%. Ngo-2023, uqikelelo lotyalo-mali lorhwebo kunye nopapasho kulindeleke ukuba lube ngcathu, kwaye iinjongo zotyalo-mali zokupakisha kunye noshicilelo olusebenzayo zomelele.
Ukujongana nobunzima bokubonelela kodwa imbonakalo enethemba
Ngenxa yemiceli mngeni evelayo, bobabini abashicileli kunye nababoneleli bajongene nobunzima bokubonelela, kubandakanywa amaphepha oshicilelo, i-substrates kunye nezinto ezisetyenziswayo, kunye nemathiriyeli ekrwada kubaboneleli, ekulindeleke ukuba ziqhube kude kube ngu-2023. I-41% yabashicileli kunye ne-33% yababoneleli bakhankanye ukunqongophala kwabasebenzi, ukunyuka kwemivuzo kunokubaluleka kunye neendleko zemivuzo. Imiba yokusingqongileyo nolawulo lwentlalo iya ibaluleke kakhulu kubashicileli, ababoneleli kunye nabathengi babo.Isikhwama sephepha
Ukuthathela ingqalelo imiqobo yexesha elifutshane yorhwebo loshicilelo lwehlabathi, imiba efana nokhuphiswano olumandla kunye nemfuno ehlayo iya kuhlala ikhongamela: abashicileli bokupakisha babeka ugxininiso ngakumbi kweyangaphambili, ngelixa abashicileli borhwebo bebeka ugxininiso ngakumbi kolu lwamva. Ukujonga kule minyaka mihlanu izayo, bobabini abashicileli kunye nababoneleli baqaqambise ifuthe lemidiya yedijithali, elandelwa kukunqongophala kwezakhono ezikhethekileyo kunye nomthamo ogqithileyo kwishishini.
Lilonke, ingxelo ibonisa ukuba abashicileli kunye nababoneleli ngokubanzi lithemba malunga imbonakalo 2022 kunye 2023. Mhlawumbi esinye sezona ziphumo zihlabayo zengxelo drupa uphando kukuba ukuzithemba kuqoqosho lwehlabathi ngo-2022 iphezulu kancinane kunokuba ngo-2019 phambi kokuqhambuka kwenyumoniya entsha, kwaye uninzi lwemimandla kuphuhliso lwezoqoqosho lwehlabathi 20 luqikelele ngakumbi ukuba i-20 yezoqoqosho Kucacile ukuba amashishini athatha ixesha ukubuyela kwakhona njengoko utyalo-mali lusihla ngexesha lobhubhani we-COVID-19. Kulo mba, bobabini abashicileli kunye nabanikezeli bathi bagqibe ekubeni banyuse ishishini labo ukusuka ngo-2023 kwaye batyale imali ukuba kuyimfuneko.Ibhokisi yeenkophe
Ixesha lokuposa: Feb-21-2023
