Ingxelo yesibhozo yeDrupa Global Printing Industry Trend ikhutshwe, kwaye ishishini lokushicilela likhupha uphawu oluqinileyo lokubuyela kwimeko yesiqhelo

Ingxelo yesibhozo yeDrupa Global Printing Industry Trend ikhutshwe, kwaye ishishini lokushicilela likhupha uphawu oluqinileyo lokubuyela kwimeko yesiqhelo
Ingxelo yesibhozo yamva nje yeendlela zokuprinta i-drupa kwihlabathi liphela ikhutshiwe. Ingxelo ibonisa ukuba ukusukela oko kwakhutshwa ingxelo yesixhenxe entwasahlobo ka-2020, imeko yehlabathi ibisoloko itshintsha, ubhubhane omtsha we-crown pneumonia uye waba nzima, uthungelwano lokubonelela ngeenkonzo kwihlabathi liphela luye lwahlangabezana nobunzima, kwaye ukunyuka kwamaxabiso kuye kwanda… Ngokuchasene nale mvelaphi, ababoneleli beenkonzo zokuprinta abangaphezu kwama-500 abavela kwihlabathi liphela Kuphando olwenziwe ngabenzi bezigqibo abaphezulu babavelisi, abavelisi bezixhobo kunye nababoneleli, idatha ibonise ukuba ngo-2022, ama-34% abashicileli bathi imeko yezoqoqosho yenkampani yabo “ilungile”, kwaye yi-16% kuphela yabashicileli abathe “ilungile”. Imbi”, nto leyo ebonisa indlela enamandla yokubuyela kwimeko yesiqhelo kushishino lokuprinta lwehlabathi. Ukuzithemba kwabashicileli behlabathi kuphuhliso loshishino ngokubanzi kuphezulu kunango-2019, kwaye balindele u-2023.Ibhokisi yekhandlela

Le ndlela iyaphucuka kwaye ukuzithemba kuyakhula

Ngokwesibonisi solwazi lwezoqoqosho se-drupa printers umahluko omkhulu kwipesenti yethemba kunye nokuphelelwa lithemba ngo-2022, utshintsho olukhulu kwithemba lunokubonwa. Phakathi kwabo, abaprinti eMzantsi Melika, eMbindi Melika, nase-Asia bakhethe "ukuba nethemba", ngelixa abaprinti baseYurophu bakhethe "ukuba lumkileyo". Kwangaxeshanye, ngokwembono yedatha yemarike, ukuzithemba kwabaprinti bokupakisha kuyanda, kwaye abaprinti bokushicilela nabo bayaphola kwintsebenzo embi ka-2019. Nangona ukuzithemba kwabaprinti borhwebo kuye kwehla kancinci, kulindeleke ukuba kuphole ngo-2023.

Umshicileli wezorhwebo waseJamani uthe “ukufumaneka kwezinto eziluhlaza, ukunyuka kwamaxabiso, ukunyuka kwamaxabiso emveliso, ukuhla kwenzuzo, iimfazwe zamaxabiso phakathi kwabakhuphisana nabo, njl.njl. kuya kuba zizinto ezichaphazela iinyanga ezili-12 ezizayo.” Ababoneleli baseCosta Rica bazele kukuzithemba, “Sisebenzisa ithuba lokukhula koqoqosho emva kobhubhane, siza kwazisa iimveliso ezintsha ezinexabiso elongezelelekileyo kubathengi abatsha nakwiimarike.”

Ukunyuka kwamaxabiso kuyafana nakubaboneleli. Ixabiso lempahla linyuke nge-60%. Ukunyuka kwamaxabiso okuphezulu kwangaphambili bekuyi-18% ngo-2018. Ngokucacileyo, kubekho utshintsho olukhulu kwindlela yokuziphatha kwamaxabiso ukusukela ekuqaleni kobhubhane we-COVID-19, kwaye ukuba oku bekunokwenzeka kwamanye amashishini, bekuya kuba nefuthe ekunyukeni kwamaxabiso.

Ukuzimisela okukhulu ukutyala imali

Ngokujonga idatha yesalathisi sokusebenza kwabashicileli ukusukela ngo-2014, kunokubonwa ukuba umthamo wokuprinta kwe-offset ofakwe amaphepha kwimarike yorhwebo uye wehla kakhulu, kwaye izinga lokuhla liphantse lifane nokwanda kwimarike yokupakisha. Kubalulekile ukuqaphela ukuba umahluko wokuqala ongalunganga kwimarike yokushicilela yorhwebo wawungo-2018, kwaye umahluko opheleleyo ube mncinci ukusukela ngoko. Ezinye iindawo ezaziwayo yayikukukhula okubonakalayo kwi-digital toner cut sheet pigments kunye ne-digital inkjet web pigments eziqhutywa kukukhula okubonakalayo kwi-flexo packaging.

Ingxelo ibonisa ukuba inani lokuprinta ngedijithali kwingeniso iyonke linyukile, kwaye le ndlela kulindeleke ukuba iqhubeke ngexesha lobhubhane we-COVID-19. Kodwa kwixesha lika-2019 ukuya ku-2022, ngaphandle kokukhula kancinci kokuprinta kwezorhwebo, uphuhliso lokuprinta ngedijithali kwihlabathi liphela lubonakala lungashukumi.

Ukususela ngo-2019, inkcitho-mali kuzo zonke iimarike zokushicilela zehlabathi ibuyele umva, kodwa imbono ka-2023 nangaphaya ibonisa imvakalelo enethemba. Ngokwengingqi, zonke iingingqi ziqikelelwa ukuba ziya kukhula kunyaka ozayo ngaphandle kweYurophu, ekuqikelelwa ukuba iza kuba yintlabathi. Izixhobo emva kokushicilela kunye netekhnoloji yokushicilela zezona ndawo zidumileyo zotyalo-mali.Ibhokisi yobucwebe

Ngokuphathelele ubuchwepheshe bokuprinta, ophumeleleyo ngo-2023 uza kuba yi-sheetfed offset kwi-31%, kulandele umbala we-digital toner cutsheet (18%) kunye ne-digital inkjet wide format kunye ne-flexo (17%). Ii-sheet-fed offset presses ziseseyona projekthi yotyalo-mali idumileyo ngo-2023. Nangona umthamo wazo wokuprinta wehlile kakhulu kwezinye iimarike, kwezinye iiprinta, ukusetyenziswa kwee-sheet-fed offset presses kunokunciphisa abasebenzi kunye nenkunkuma kwaye kwandise amandla emveliso.

Xa ebuzwa ngesicwangciso sotyalo-mali seminyaka emi-5 ezayo, into yokuqala isekukuprinta ngedijithali (62%), kulandele oomatshini abasebenza ngokuzenzekelayo (52%), kwaye ukuprinta kwendabuko nako kudweliswe njengotyalo-mali lwesithathu olubaluleke kakhulu (32%).Ibhokisi yewotshi

Ngokwembono yamacandelo emarike, ingxelo ithi umahluko olungileyo kwinkcitho yotyalo-mali lwabashicileli ngo-2022 uza kuba yi-+15%, kwaye umahluko olungileyo ngo-2023 uza kuba yi-+31%. Ngo-2023, kulindeleke ukuba uqikelelo lotyalo-mali lwezorhwebo kunye nokupapasha lube phakathi, kwaye iinjongo zotyalo-mali zokupakisha kunye nokuprinta okusebenzayo ziqine ngakumbi.

Ukujongana nobunzima bokuthengwa kwezinto kodwa umbono olungileyo

Ngenxa yemingeni evelayo, abashicileli kunye nababoneleli bajongene nobunzima bokuthengiselana, kuquka amaphepha okuprinta, izinto ezisetyenziswayo kunye nezinto ezisetyenziswayo, kunye nezinto ezisetyenziswa ngababoneleli, okulindeleke ukuba ziqhubeke kude kube ngu-2023. Ama-41% abashicileli kunye nama-33% ababoneleli nabo bakhankanye ukunqongophala kwabasebenzi, imivuzo kunye nokunyuka kwemivuzo kunokuba ziindleko ezibalulekileyo. Izinto ezichaphazela imeko-bume kunye nolawulo lwentlalo zibaluleke ngakumbi kubashicileli, ababoneleli kunye nabathengi babo.Ingxowa yephepha

Ukuqwalasela imida yexesha elifutshane yemarike yoshicilelo yehlabathi, imiba efana nokhuphiswano olukhulu kunye nokuncipha kwemfuno iya kuhlala ilawula: iiprinta zokupakisha zigxininisa ngakumbi kwezokuqala, ngelixa iiprinta zorhwebo zigxininisa ngakumbi kwezokugqibela. Ukujonga kwiminyaka emihlanu ezayo, zombini iiprinta kunye nabathengisi bagxininise impembelelo yeendaba zedijithali, kulandele ukungabikho kwezakhono ezizodwa kunye nomthamo omkhulu kushishino.

Ngokubanzi, ingxelo ibonisa ukuba abashicileli kunye nababoneleli ngokubanzi banethemba malunga nekamva lika-2022 kunye no-2023. Mhlawumbi esinye seziphumo ezibalaseleyo zophando lwengxelo ye-drupa kukuba ukuzithemba kuqoqosho lwehlabathi ngo-2022 kuphezulu kancinci kunango-2019 ngaphambi kokuqhambuka kwe-crown pneumonia entsha, kwaye uninzi lwemimandla kunye neemarike ziqikelela ukuba uphuhliso loqoqosho lwehlabathi luya kuba ngcono ngo-2023. Kucacile ukuba amashishini athatha ixesha lokubuyela kwimeko yesiqhelo njengoko utyalo-mali luwela ngexesha lobhubhane we-COVID-19. Kule meko, abashicileli kunye nababoneleli bathi bagqibe ekubeni bonyuse amashishini abo ukusuka ngo-2023 kwaye batyale imali ukuba kuyimfuneko.Ibhokisi yeenkophe