Indaleko yeibhokisi yomrhumoamashishini
Iibhokisi zomrhumoziye zavela njengendlela ethandwayo nefanelekileyo yokuba abathengi bafumane iimveliso ezintsha kwaye bazibandakanye kwiminqweno yabo. Abathengi bahlawula umrhumo ophindaphindiweyo kwiipakethe ezigciniweyo eziziswe rhoqo kwaye banikezela ngokumangalisayo okumangalisayo rhoqo xa befika emnyango wabathengi.
Amashishini arhumayo afana neDollar Shave Club aziseibhokisi yomrhumo kwindawo ene-buzz eyenziwe ziividiyo zentsholongwane-ijelo lokufunyaniswa ukuba iibrendi zanamhlanje ezithe ngqo kubathengi zithembele ngakumbi nangakumbi.
Apha ngezantsi siza kuntywila kwiinzuzo zemodeli yeshishini esekwe kurhumo, siqaqambise esona siphezulu sodidiibhokisi yomrhumo, kwaye ujonge amaqhinga esiwafundileyo anokuphakamisa amava abathengi bakho ngeshishini lakho lomrhumo.
Ukunyuka kwemodeli yeshishini lomrhumo.ibhokisi yomrhumo）
Kwimarike yanamhlanje enokhuphiswano oluphezulu, iindlela zemveli zokufumana azisekho uzinzo. Ukunyuka kweendleko zokufumana abathengi kunye nokuncipha kwembuyekezo kuye kwabangela ukuba amashishini ajonge ezinye iindlela zengeniso. Imodeli yeshishini lokubhalisa inika isisombululo esinyanzelisayo, ukubonelela ngengeniso ephindaphindiweyo ngelixa unciphisa imingcipheko yemali ehambelana nokuthengiselana ngexesha elinye.
Ukusebenzisa ulwazi oluqhutywa yidatha ukwenza izigqibo ezicwangcisiweyo.ibhokisi yomrhumo）
Enye yezona zinto ziluncedo kwimodeli yeshishini lokurhuma kukukwazi ukuvelisa ulwazi oluxabisekileyo lwedatha. Ngokuhlalutya ukuziphatha kwababhalisi, izinto abazikhethayo, kunye neemetrics zokuzibandakanya, amashishini afumana ukuqonda okunzulu ngesiseko sabathengi bawo. Ezi nkcukacha ziqhutywa yidatha zixhobisa imibutho ukuba yenze izigqibo ezinolwazi, ukusuka ekusulungekiseni ukunikezelwa kweemveliso ukuya ekuphuculeni izicwangciso zokuthengisa, ekugqibeleni ukuqhuba ukusebenza kakuhle kunye nokwandisa inzuzo.
Njaniibhokisi yomrhumo yohlukile kwiimodeli zomrhumo zemveli
Amashishini asekwe kubhaliso anokubonelela abathengi babo ngemveliso okanye inkonzo ngeendlela ezintathu:
Ukuzaliswa kwakhona
Curation
Ukufikelela
Iibhokisi zomrhumongokubanzi iwela phantsi kokuzaliswa kwakhona kunye nokulungiswa, nangona siza kugxila kwiibhokisi ezigcinwe kule post. Yintoni ibekaiibhokisi zomrhumongokwahlukileyo kukuchukumisa kwabo okwenzelwe wena-ibhokisi nganye icutshungulwe ngononophelo ukuhlangabezana nezinto ezikhethwa ngumrhumi, inikezela ngamava alungiselelweyo aphakamisa ukwaneliseka kwabathengi kunye nokuzibandakanya. Le ndlela yokwenziwa komntu ayikhuthazi ukuthembeka kwabathengi kuphela kodwa ikwakhuthaza ukuthengwa okuphindaphindiweyo kunye nokuthunyelwa kwelizwi ngomlomo, ukuqhuba ubhengezo lwegama kunye nempumelelo yexesha elide kukhuphiswano lwemarike.
Iinkokeli zeshishini zivula indlela yeshishini lokurhuma.ibhokisi yomrhumo）
Iinkokeli ezininzi zeshishini ziye zamkela imodeli yobhaliso ngempumelelo ebalaseleyo. Iinkonzo zokurhuma ezisebenzisa le modeli yeshishini njengeNetflix, iAmazon Prime, kunye neSpotify ziye zawaguqula amashishini abo ngokunikezela ngeenkonzo ezisekelwe kumrhumo womrhumo wenyanga obeka phambili amava omthengi kunye nokuzibandakanya kwexesha elide. Ngokusebenzisa uhlalutyo lwedatha kunye neengcebiso ezenzelwe wena, ezi nkampani azigcini nje ngokugcina ababhalisile kodwa ziqhuba ukukhula kwengeniso ngokuthengisa kunye namathuba okuthengisa.
Iibhokisi zomrhumoziyinto entsha kunye ne-niche yokongeza kwimodeli yeshishini lobhaliso, kwaye xa yenziwe ngokufanelekileyo, inokuvula ubudlelwane obunenzuzo ngokukodwa phakathi kwabathengi kunye neempawu.
Namhlanje siqaqambisa uhlobo olunye lweRecharge olubalaseleyo ngendlela yalo entsha kunye nokuzinikela okungagungqiyo ekwanelisekeni kwabathengi: BattlBox.ibhokisi yomrhumo）
Yasekwa ngombono wokuzisa kungekuphela nje iimveliso kodwa namava, i-BattlBox iye yawuguqula ngokupheleleyo umgaqo wobhaliso ngomnikelo wabo webhokisi ogciniweyo, izama rhoqo ukogqitha obekulindelekile kwaye ibonelele ngexabiso elingenakuthelekiswa nanto kumalungu ayo.
Iindlela zokuphumeza imodeli yobhaliso eyimpumelelo ngeBattlbox.ibhokisi yomrhumo）
Ukuphumeza imodeli yorhumo oluyimpumelelo kufuna ukucwangciswa ngocoselelo kunye nokwenziwa. Amashishini kufuneka agxininise ekuhambiseni ixabiso, ekukhuthazeni ukunyaniseka kwabathengi, kunye nokuqhubeka nokusungula izinto ezintsha zokuhlala phambi kokhuphiswano. Ukusuka ekuboneleleni ngezicwangciso zorhumo olunemigangatho ukuya ekuboneleleni ngezinto ezikhethekileyo kunye namava omntu, kukho iindlela ezahlukeneyo zokusebenzisa iinkampani ezinokuthi zisebenzise amava okurhuma kunye nokwandisa inzuzo.
Indlela iBattlBox eyisebenzisa ngayo itekhnoloji ukuze ibe lishishini eliyimpumelelo lokurhuma.ibhokisi yomrhumo）
Embindini wempumelelo ye-BattlBox kukusebenzisa kwabo itekhnoloji entsha-iBattlbox iqingqe indlela yayo ngokuphuhlisa i-portal yabathengi eyenzelwe iimfuno zabathengi babo ngeRecharge API.
Iqela likwafumana ulwazi oluxabisekileyo malunga nokuziphatha kwamalungu kunye nezixhobo zokuhlalutya abathengi, ukuvumela amanyathelo asebenzayo okuphucula amava abo.
Ukuphakamisa imodeli yomrhumo wesintu kunye neenzuzo zobulungu ezikhethekileyo.ibhokisi yomrhumo）
Ngokuhambelana nokuzibophelela kwabo kwizinto ezintsha, iBattlBox yaphehlelela iBattlVault, umtshintshi womdlaloibhokisi yomrhumoimbonakalo-mhlaba. Ibandakanywe njengenxalenye yobulungu be-BattlBox, i-BattlVault inikezela ngofikelelo olukhethekileyo kwizaphulelo ezihlala ziluhlaza ezisuka kwiiwebhusayithi zamahlakani, iqinisekisa amalungu ayonwabela ukonga kwiimveliso zeprimiyamu. Ukongeza, i-BattlVault ifaka amakhulu ezinto ezithotyiweyo ezivela kwiibrendi ezaziwayo, ezigcinwe ngoqwalaselo olucokisekileyo kumgangatho kunye nexabiso.
Ngokwandisa ngaphaya kwemodeli yebhokisi yesiqhelo kunye nokulawula ukhetho olwahlukeneyo lweemveliso ezinesaphulelo, i-Battlbox iqinisekisa ukuzinikela kwayo ekunikezeni ixabiso elikhethekileyo kunye nokwandisa amava obulungu ngokubanzi.
Ngokungathi iminikelo ye-Battlbox ibingachukumisi ngokwaneleyo, uphawu lulungiselela ukusungula i-BattlGames, ukongeza okuvuyisayo kwi-ecosystem yayo. Icwangciselwe ukuphela kwalo nyaka, iBattlGames ithembisa ukhuphiswano oluvuyisayo apho amalungu anokulwela amabhaso emali eninzi. Ezi ntlobo zongezwa kwizinto zamalungu zilungelelaniswa nabaphulaphuli abatsalwa yiBattlbox: imimoya enomdla ejonge ukongeza uchulumanco kwimihla ngemihla. Ngenxa yoko, la manyathelo akhuthaza uvakalelo olunzulu loluntu kunye nobudlelwane, hayi nje phakathi kwamalungu kunye nophawu kodwa ilungu kwilungu, nalo.
Ixesha lokuposa: Apr-25-2025
