Ishishini lebhokisi yokushicilela kwihlabathi liphela libonisa iimpawu eziqinileyo zokuchacha

Ishishini lebhokisi yokushicilela kwihlabathi liphela libonisa iimpawu eziqinileyo zokuchacha
Ingxelo yamva nje malunga neendlela zehlabathi zokuprinta iphumile. Ehlabathini lonke, ama-34% abashicileli baxele iimeko “ezilungileyo” zemali kwiinkampani zabo ngo-2022, ngelixa i-16% kuphela ithe “imbi”, nto leyo ebonisa ukuchacha okunamandla kwishishini lokuprinta lehlabathi, njengoko idatha ibonisile. Abashicileli behlabathi ngokubanzi banethemba elingakumbi ngalo shishino kunango-2019 kwaye bajonge phambili ku-2023.Ibhokisi yobucwebe

Icandelo 1
Umkhwa wokuzithemba okungcono
Utshintsho olukhulu kwithemba lunokubonwa kumahluko omkhulu wonyaka ka-2022 phakathi kwepesenti yethemba kunye nokuphelelwa lithemba kwi-Printers' Economic Information Index. Phakathi kwabo, abashicileli baseMzantsi Melika, uMbindi Melika kunye nabaseAsia bakhethe ukuba nethemba, ngelixa abashicileli baseYurophu bakhethe ukuba nobuchule. Okwangoku, ngokwedatha yemarike, abashicileli beepakeji baya beqiniseka ngakumbi, abashicileli bokushicilela bayaphola kwiziphumo ezimbi ngo-2019, kwaye abashicileli borhwebo, nangona behlile kancinci, kulindeleke ukuba baphole ngo-2023.
“Ukufumaneka kwezinto ezisetyenzisiweyo, ukunyuka kwamaxabiso entengo, ukunyuka kwamaxabiso emveliso, ukuhla kwenzuzo, kunye neemfazwe zamaxabiso phakathi kwabakhuphisana nazo kuya kuba zizinto eziza kuchaphazela iinyanga ezili-12 ezizayo,” utshilo umshicileli wezorhwebo waseJamani. Ababoneleli baseCosta Rica baqinisekile, “Sisebenzisa ithuba lokukhula koqoqosho emva kobhubhane, siza kwazisa iimveliso ezintsha ezinexabiso elongezelelekileyo kubathengi abatsha nakwiimarike.” Ibhokisi yokubukela
Phakathi kowama-2013 nowama-2019, njengoko amaxabiso ephepha nezinto ezisisiseko eqhubeka enyuka, uninzi lwabashicileli bakhethe ukunciphisa amaxabiso, nge-12 ekhulwini ngaphezulu kwabo banyusa amaxabiso. Kodwa ngo-2022, abashicileli abakhethe ukunyusa amaxabiso endaweni yokuwahlisa banandipha umda ongcono kakhulu we-+61%. Lo mzekelo ukho kwihlabathi liphela, kwaye lo mkhwa usenzeka kwiindawo ezininzi nakwiimarike. Kubalulekile ukuqaphela ukuba phantse zonke iinkampani ziphantsi koxinzelelo lwemida.
Ukunyuka kwamaxabiso kukwaviwe nangababoneleli, kunye nokunyuka kwamaxabiso ngama-60 ekhulwini, xa kuthelekiswa nencopho yangaphambili ye-18 ekhulwini ngo-2018. Ngokucacileyo, utshintsho olukhulu kwindlela yokuziphatha kwamaxabiso ukususela ekuqaleni kobhubhane we-COVID-19 luya kuba nefuthe ekunyukeni kwamaxabiso ukuba luyenzeka kwamanye amacandelo.Ibhokisi yekhandlela

Icandelo 2
Ukuzimisela okukhulu ukutyala imali
Ngokujonga idatha yezalathi zokusebenza zabashicileli ukusukela ngo-2014, sinokubona ukuba imakethi yorhwebo ibone ukwehla okukhulu kumthamo wokuprinta kweshiti, okuphantse kufane nokwanda kwimakethi yokupakisha. Kubalulekile ukuqaphela ukuba imakethi yokushicilela yorhwebo yaqala ukubona ukusasazeka okune-net negative ngo-2018, kwaye ukusukela ngoko ukusasazeka okune-net kube kuncinci. Ezinye iindawo ezibalaseleyo kukukhula kweepigment zephepha ze-toner zedijithali kunye neepigment zewebhu ze-inkjet zedijithali ngenxa yokukhula kweshishini lokupakisha le-flexographic.
Ngokwengxelo, inani lokuprinta ngedijithali kwingeniso iyonke linyukile, kwaye le ndlela kulindeleke ukuba iqhubeke ngexesha lobhubhane we-COVID-19. Kodwa phakathi kowama-2019 nowama-2022, ngaphandle kokukhula okucothayo kokuprinta kwezorhwebo, uphuhliso lokuprinta ngedijithali kwihlabathi liphela lubonakala ngathi luyekile.
Kwabashicileli abanezixhobo zokuprinta ezisebenzisa iwebhu, ubhubhane we-COVID-19 ubone ukunyuka okukhulu kwentengiso ngejelo. Ngaphambi kokuqhambuka kwe-COVID-19, ukutshintshiselana kwemali kweli candelo bekungahambelani kwihlabathi liphela phakathi kowama-2014 nowama-2019, kungekho kukhula kubalulekileyo, apho kuphela i-17% yabashicileli bewebhu ababike ukukhula kwe-25%. Kodwa ukusukela oko kwaqhambuka, elo nani linyuke laya kuma-26 ekhulwini, kunye nokwanda okusasazeka kuzo zonke iimarike.
I-Capex kuzo zonke iimarike zokushicilela zehlabathi ihlile ukusukela ngo-2019, kodwa ikamva lika-2023 nangaphaya libonisa ithemba. Ngokwengingqi, zonke iingingqi ziqikelelwa ukuba ziya kukhula kunyaka ozayo, ngaphandle kweYurophu, apho uqikelelo luthe tyaba. Izixhobo zokucubungula emva kokushicilela kunye netekhnoloji yokushicilela zezona ndawo zidumileyo zotyalo-mali.

Xa bebuzwa ngezicwangciso zabo zotyalo-mali kwiminyaka emihlanu ezayo, ukuprinta ngedijithali kusahleli phezulu kuluhlu (62 ekhulwini), kulandele oomatshini abazisebenzelayo (52 ekhulwini), kunye nokuprinta kwendabuko nako kudweliswe njengotyalo-mali lwesithathu olubaluleke kakhulu (32 ekhulwini).
Ngokwecandelo lemarike, ingxelo ithi umahluko oqinisekileyo kwinkcitho yotyalo-mali lwabashicileli yi-+15% ngo-2022 kunye ne-+31% ngo-2023. Ngo-2023, uqikelelo lotyalo-mali lwezorhwebo kunye noshicilelo luphakathi, luneenjongo eziqinileyo zotyalo-mali lokupakisha kunye nokuprinta okusebenzayo.
Icandelo 3
Iingxaki zenkqubo yokubonelela ngeenkonzo kodwa kukho ithemba
Ngenxa yemingeni evelayo, abashicileli kunye nababoneleli bajongene nobunzima bokuthengwa kwempahla, kubandakanya iphepha lokuprinta, isiseko kunye nezinto ezisetyenziswayo, kunye nezinto ezisetyenzisiweyo zababoneleli, okulindeleke ukuba ziqhubeke kude kube ngu-2023. Ukunqongophala kwabasebenzi kukwacatshulwe ngama-41 ekhulwini abashicileli kunye nama-33 ekhulwini ababoneleli, kunye nokunyuka kwemivuzo kunye nemivuzo okunokwenzeka ukuba yindleko ebalulekileyo. Izinto ezichaphazela okusingqongileyo kunye nolawulo lwentlalo zibaluleke ngakumbi kubashicileli, ababoneleli kunye nabathengi babo.
Ngenxa yemida yexesha elifutshane kwimarike yokushicilela yehlabathi, imiba efana nokhuphiswano olukhulu kunye nokuncipha kwemfuno iya kuhlala iphambili: abaprinti beepakeji bagxininisa ngakumbi kubaprinti bangaphambili nabarhwebo kwiprinta yamva nje. Ukujonga phambili kwiminyaka emihlanu, abaprinti kunye nababoneleli bagxininise impembelelo yeendaba zedijithali, kulandele ukungabikho kobuchule kunye nomthamo ogqithisileyo kushishino.
Lilonke, ingxelo ibonisa ukuba abashicileli kunye nababoneleli ngokubanzi banethemba malunga nekamva lika-2022 kunye no-2023. Mhlawumbi eyona nto iphawulekayo kuphando lwengxelo kukuba ukuzithemba kuqoqosho lwehlabathi kuphezulu kancinci ngo-2022 kunokuba kwakunjalo ngo-2019, ngaphambi kokuqhambuka kwe-COVID-19, uninzi lwemimandla kunye neemarike ziqikelela ukukhula okungcono kwehlabathi ngo-2023. Kuyacaca ukuba amashishini athatha ixesha lokubuyela kwimeko yesiqhelo njengoko utyalo-mali luhla ngexesha lobhubhane we-COVID-19. Ukuphendula, abashicileli kunye nababoneleli bathi bazimisele ukwandisa imisebenzi yabo ukusuka ngo-2023 kwaye batyale imali ukuba kuyimfuneko.