Incwadi Yesikhokelo Yokwenza Iingxowa Zokutya Ezilungiselelwe Wena EzineLogo: Ukususela Ekuqaleni Ukuya Ekugqityweni

Ukusonga kwakho ngamava okugqibela umthengi anawo ngawe. Yinto yokugqibela abanayo; yinto yokugqibela abayijongayo.

Ukukhethwa kweengxowa zokutya ezifanelekileyo ezinelogo akubandakanyi nje kuphela ukuqwalaselwa kwenkangeleko, ulwazi malunga nendlela yokuqinisa uphawu lwakho, ukwenza abathengi bazive belungile, kunye nokupakisha imveliso ngokukhuselekileyo.

Siza kukubonisa yonke inyathelo kwesi sikhokelo. Siza kukubonisa loo mbono wokuqala kumthengi wakho ophethe ibhegi.

Ngaphezulu kweIngxowaIingenelo zokwenyani zokuPakisha iLogo eyenziwe ngokwezifiso

Uku-odola iingxowa zokutya eziprintiweyo ngokwezifiso akuyondlela yokuchitha imali. Lukhetho oluhle kwishishini lakho. Nazi iingenelo eziphambili.

• Uguqula Abathengi Babe Ngabameli Beempawu:Ilogo yakho iyaphuma evenkileni. Iya emakhaya abantu, kwiiofisi, kwiindawo zikawonke-wonke. Isebenza njengebhodi encinci yentengiso.
• Ikwenza Ubonakale Ungochwephesha Ngakumbi:Ukupakisha ngokwezifiso kwenza abathengi bazi ukuba uthatha umgangatho nzulu. Kuxelela abathengi ukuba awuzilibali iinkcukacha.
• Yenza amava akhethekileyo okuvula ibhokisi:Ngequbuliso, ukuthenga ukutya okulula kuguquka kube lixesha "elikhethekileyo" lophawu. Kwenza abathengi bazive bexatyiswa.
• Inika Ulwazi Olubalulekileyo:Sebenzisa umva wekhadi (okanye ithegi/incwadana) ukufaka iwebhusayithi yakho, imidiya yoluntu, okanye ikhowudi ye-QR. Oku kungaba yindlela yokubandakanya abathengi abanomdla.
• Kukwenza Wahluke Kwabanye Abakhuphisana Nabo:Kwimarike ekhuphisanayo kakhulu, ibhegi eyahlukileyo inokukwenza ubonakale. Oku akunakutshiwo nakwii-apps zokuhambisa ukutya apho inkangeleko iyinto yonke.

Ukufumana Indlela Yakho: Isikhokelo Sokufumana IndlelaIbhegi yokutya eyenziwe ngokwezifisoIintlobo

Okokuqala, ufuna ukuphonononga iindlela onokukhetha kuzo. Iingxowa ezahlukeneyo zisebenza ngeenjongo ezahlukeneyo. Ngoku makhe sijonge kwiintlobo eziphambili zeengxowa zokutya ezenziwe ngokwezifiso.

YakudalaIingxowa zePhepha(Kraft kunye neBleached White)

"Ezi zezona ngxowa kuphela ezisetyenziswa kakhulu kwiindawo zokutyela/iivenkile zokubhaka. Ziluncedo, kwaye ziyabathanda abantu."

Zinokufumaneka njengeengxowa ze-SOS (Stand-on-Shelf), iingxowa ezithe tyaba, okanye iingxowa ezineziphatho eziqinileyo. Iingxowa zePhepha eziprintiweyoyindlela yendabuko nesebenzisekayo yokubonisa ilogo.

• Eyona ilungele: Iiodolo zokuthatha ukutya, izinto zokubhaka, iisandwich, kunye nokutya okulula.

Iingxowa zokuma (ii-SUP)

Ezi ziibhegi zefashoni, ezigxile kwivenkile. Zingahlala kwishelufu yazo. Le yintengiso entle yemveliso. Zikwakhusela kakhulu.

Uninzi lwazo luneempawu ezandisa ubomi bokutsha kokutya.

• Eyona ilungele: Iimbotyi zekofu, iti yamagqabi avulekileyo, igranola, izimuncumuncu, ijerky, kunye neempuphu.
• Iimpawu: Iiziphu zokuvala kwakhona, iindawo zokukrazula ukuze kube lula ukuvula, kunye neefestile ezivulekileyo ukuze kubonakale imveliso.ukupakishwa kokutya okwenziwe ngokwezifisoidla ngokuba neempawu ezifana nezi.

Iingxowa ezikhethekileyo ezikhuselekileyo ekutyeni

Ukutya okuthile kufuna iintlobo zazo zeengxowa. Ezi ziingxowa ezenziwe ngohlobo oluthile lwento ukuze kukhuselwe izinto ezithile.

Oku kuqinisekisa ukuba iimveliso zakho zokutya zihlala ngendlela ofuna ngayo.

• Iintlobo ezincinci: Iingxowa ezingatshisi amafutha, iingxowa zeglasi okanye ezifakwe iwax, iingxowa zesonka ezineefestile, kunye neengxowa ezifakwe ifoyile.
• Eyona ilungele: Iipasta ezinamafutha, ukutya okuqhotsiweyo, itshokolethi, iisandwich ezishushu, kunye nesonka esenziwe ngobugcisa.

Ukukhetha eyakhoIngxowa: Isikhokelo Sokwenza Izigqibo Kwishishini Lakho Lokutya

Iingxowa zokutya "ezilungileyo" ezinelogo ziza kuxhomekeka kwizinto ezimbalwa ezahlukeneyo kwishishini lakho. Zifanele imveliso yakho kunye namava onethemba lokuwanika abathengi.

Senze le theyibhile ukukunceda ufumane ubungakanani obufanelekileyo.

Le theyibhile yindawo elungileyo yokuqala. Ukujonga izisombululongoshishinoingakunika izimvo ezingakumbi ngeengxowa zakho zokutya ezinophawu.

Uhambo Olunezinyathelo Ezisi-7 Oluya Kwi-Perfect YakhoIingxowa zokutya ezenziwe ngokwezifisokunye neLogo

Kusenokubonakala kunzima ukuyila ukupakisha ngokwezifiso. Inkampani yethu incede amanye amashishini amaninzi ngale nto.

Nazi amanyathelo asixhenxe ekufuneka uwathathe aza kukhokelela ngokulula ukusuka kwingcamango yokuqala ukuya kwimveliso egqityiweyo egqibeleleyo.

Inyathelo 1: Chaza iimfuno zakho eziphambili

Nazi ezintlanu zazo xa ujonga uyilo, hlala phantsi uzibuze. Oko kuya kususa ukhetho olunokwenzeka.

• Yeyiphi imveliso efakwa ngaphakathi? Cinga ngobunzima bayo, ubungakanani bayo, ubushushu bayo, nokuba ingaba inamafutha okanye imanzi na.
• Ingakanani imali yakho ngebhegi nganye? Ukuba nexabiso ekujoliswe kulo kunceda ekukhokeleni ukhetho lwezinto ezisetyenzisiweyo kunye nokuprinta.
• Ubungakanani obufunekayo? Lumka ii-MOQ, okanye ubuNinzi be-Oda obuNcinci. Le yeyona oda incinci umthengisi aya kuyithatha.

Inyathelo lesi-2: Khetha izinto zakho kunye nesitayile sakho

Ngoku, buyela kwiintlobo zeebhegi ebesithetha ngazo. Khetha isitayile esifanela imveliso yakho, kunye nophawu.

Kwakhona, cinga ngokuba nobuhlobo nokusingqongileyo. Abathengi abaninzi bafuna ukupakisha okuzinzileyo. Oku kunokuchaphazela indlela abathenga ngayo kunye nokuba bathenga na.

Buza ngezinye iindlela ezinje ngokungasetyenziswa kwakhona, ukugquma okanye iingxowa ezenziwe ngomxholo ophinda usetyenziswe.

Inyathelo lesi-3: Lungisa iLogo yakho kunye nomsebenzi wobugcisa

Uyilo lwakho luyimfihlo yenkangeleko ephucukileyo. Nantsi impazamo endiyibona abantu beyenza rhoqo: ukugxila kwizinto zobugcisa zoyilo (ezifana ne-svg-logo{fill:#000;}) xa umgangatho welogo yokwenyani uphantsi.

• Uhlobo lweFayile: Sebenzisa ifayile yevektha rhoqo. Ezi zihlala ziyifayile ze-AI, ze-EPS, okanye zePDF. Ngokungafaniyo neefayile zeJPG okanye ze-PNG, iifayile zevektha zinokulinganiswa ubungakanani ngaphandle kokulahlekelwa ngumgangatho.
• Ukuhambelana kwemibala: Qonda umahluko phakathi kwemibala ye-PMS (Pantone) kunye ne-CMYK. Ii-inki ze-PMS zimibala ethile, exutywe kwangaphambili ukuze kube nokuhambelana okugqibeleleyo kwebhrendi. I-CMYK isebenzisa imibala emine ukwenza uluhlu olupheleleyo kwaye ilungele imifanekiso efana nefoto.
• Indawo yoYilo: Ungalibali amacala (iigussets) kunye nezantsi kwebhegi. Ezi ziindawo ezongezelelweyo zokufaka uphawu.

Inyathelo lesi-4: Qonda iinketho zokuprinta

Indlela ilogo yakho ephela ngayo ebhegini itshintsha inkangeleko kunye nexabiso. Nazi iindlela eziphambili onokuprinta ngazo iingxowa zokutya ezenziwe ngokwezifiso.

• I-Flexography: Le ndlela isebenzisa iipleyiti zokuprinta eziguquguqukayo. Yeyona ndlela ilungileyo kwiiodolo ezinkulu ezineedizayini ezilula zombala omnye okanye emibini. Ixabiso liphantsi xa isetyenziswa ngobuninzi.
• Ukuprinta ngeDijithali: Oku kusebenza njengeprinta yedesktop. Kulungele ukusetyenziswa okuncinci kunye nemizobo enzima, enemibala epheleleyo. Kukunika ukhetho oluninzi loyilo.
• Ukunyathela Okushushu: Le nkqubo ifaka ifoyile yesinyithi enobushushu kunye noxinzelelo. Yenza ilogo yakho ibe nomtsalane ngenkangeleko eqaqambileyo neyodidi oluphezulu.

Inyathelo lesi-5: Khetha iqabane elifanelekileyo lokupakishwa

Umboneleli wakho kufuneka angabi ngumprinta nje kuphela. Baliqabane lakho lophawu.

Hamba neqabane elibonelela ngeisisombululo esenziwe ngokwezifiso, kungekuphela nje imveliso esele yenziwe. Jonga ukuba banamava na kwishishini lokutya.

Cela rhoqo ukuba ubone imizekelo yomsebenzi wabo.

Inyathelo lesi-6: Inqanaba eliBalulekileyo lokuQinisekisa

Le yitshekhi yakho yokugqibela. Uza kufumana ubungqina ngaphambi kokuba kuprintwe amawaka eebhegi.

Ubungqina ngumzekelo wedijithali okanye obonakalayo wokuba ushicilelo lwakho lokugqibela luza kujongeka njani. Jonga ngononophelo iimpazamo, imibala engalunganga kunye nokubekwa kwelogo.

Lithuba lokugqibela lokucela utshintsho ngaphambi kokuba luveliswe.

Inyathelo lesi-7: Amaxesha okuvelisa kunye nokuhambisa

Okokugqibela, buza ngamaxesha okunikezelwa kwempahla. Eli lixesha elithathayo ukususela xa uvuma ubungqina ukuya kwixesha ofumana ngalo iodolo yakho.

Amaxesha okukhokela ahluka ukusuka kwiiveki ezimbalwa ukuya kwinyanga okanye ezimbini kuxhomekeke kwindlela yokuprinta, ubungakanani bokuprinta kunye nokuba umthengisi wakho ukude kangakanani.

Ukuze kuthintelwe isidingo seengxowa ezingaphezulu: Cwangcisa kwangaphambili.

Ukusuka Kokuhle Ukuya Kokuhle: Ukufumana Okuninzi Kwibhrendi YakhoIngxowa

Ilogo esisiseko ilungile, kodwa akufuneki uhlale unjalo. Ngoyilo olufanelekileyo, iingxowa zakho zokutya ezenziwe ngokwezifiso ezinelogo zinokuguqulwa zibe sisixhobo esisebenzayo sokuthengisa.

Nazi iingcebiso ezintlanu zokukunceda ufumane ixabiso eliphezulu.

• Yongeza ikhowudi yeQR:Yidibanise nemenyu yakho ekwi-intanethi, iwebhusayithi yakho, okanye isaphulelo esikhethekileyo kwi-odolo yabo elandelayo.
• Bonisa iMidiya yakho yeNtlalo:Printa izibambo zakho ze-Instagram okanye ze-Facebook. Cela abathengi ukuba bathumele imifanekiso kunye nebhegi yakho besebenzisa i-hashtag ethile.
• Balisa Ibali Lophawu Lwakho:Sebenzisa i-tagline emfutshane, ekhumbulekayo okanye isivakalisi malunga nomsebenzi wakho. Oku kunceda abathengi banxibelelane nophawu lwakho kwinqanaba elinzulu.
• Khuthaza iNkqubo yoThembeko:Yongeza umyalezo olula onje, “Bonisa le bhegi kutyelelo lwakho olulandelayo ngesaphulelo se-10%!” Oku kubuyisela abathengi kwakhona.

Njengoko iingcali zokupakisha ziphawula, ukuguqula iingxowa zibeamathuba angaqhelekanga okuthengisa uphawu yeyona nto iphambili yokugqama.

Imibuzo Ebuzwa Rhoqo malungaIingxowa zokutya ezenziwe ngokwezifiso

Siqokelele iimpendulo zemibuzo ebuzwa rhoqo malunga neengxowa zokutya ezinophawu.

1. Ingakanani i-odolo encinci (MOQ) yexabisoiingxowa zokutya zesikoenelogo?

Oku kuyahluka kakhulu phakathi kwababoneleli kunye neenkqubo zokuprinta. Ii-MOQ zihlala ziphantsi xa kuprintwa ngedijithali, ngamanye amaxesha zifikelela kumakhulu ambalwa eebhegi. Ezinye iindlela, ezifana ne-flexography, zinokufuna amawakawaka. Ngokuqinisekileyo kuya kufuneka ucinge ngokubuza umthengisi wakho malunga ne-MOQ yakhe.

2. Kuthatha ixesha elingakanani ukuprintwa ngokwezifisoiingxowa zokutya?

Wakuba usayine isiqinisekiso sokugqibela soyilo, imveliso kunye nokuthunyelwa kungathatha iiveki ezi-3 ukuya kwezili-12. Yindlela ebanzi leyo, ngoko ke jongana nomthengisi wakho ngelo xesha. Soloko ucinga ngeli xesha xa usenza izicwangciso zakho ukuze uqiniseke ukuba awuzigqibi kakhulu.

3. Ngaba ii-inki zisetyenziselwa ukuprinta kwiiingxowa zokutyaukhuselekile?

Ewe, kufuneka zibe njalo. Ungaziva ulungile xa usazi ukuba uthenga ii-cupcake toppers eziprintiweyo ezikhuselekileyo nezinobuhlobo nokusingqongileyo ezenziwe ngee-inki ezikhuselekileyo zokutya. Kukwanjalo nakuzo zonke iintlobo zokupakisha ezichaphazela ukutya, ngandlela thile. Soloko uqinisekisa ngomthombo wakho, ukuqinisekisa ukuba ziyayithobela yonke imigaqo yokhuseleko lokutya.

4. Ndingayifumana na isampuli yebhegi enophawu lwam ngaphambi kokuba ndifake iodolo epheleleyo?

Uninzi lwababoneleli lubonelela ngobungqina bedijithali basimahla. Kuyenzeka ukuba ufumane isampuli ebonakalayo enoyilo lwakho lokwenyani, kodwa ulindele ukuhlawulela. Ukuba uneodolo enkulu okanye enzima kwaye ufuna ukucela eminye imifanekiso, nceda unxibelelane nathi ukuze uodole isampuli.

5. Yeyiphi indlela engabizi kakhulu yokufumanaiingxowa zokutya zesikoenelogo?

Oda ibhetshi enkulu ngaxeshanye ukunceda ekunciphiseni iindleko. Ukuyigcina ikwimo elungelelanisiweyo yombala omnye okanye emibini kwizinto eziqhelekileyo, njengephepha leKraft nako konga imali. Ukuba unomthamo omkhulu, inkqubo ye-flexographic inokwenza iingxowa ngexabiso eliphantsi.

Iqabane Lakho kwiMpumelelo yokuPakisha

Ukukhetha iingxowa zokutya ezilungiselelwe wena kunye nelogo, umzekelo, sisicwangciso seshishini esikrelekrele. Sichaphazela uphawu lwakho, sichaphazela ukuthembeka kwabathengi kwaneentengiso. Siyinto ebalulekileyo kumdlalo wakho wokuthengisa.

Ngokucingisisa nzulu ngezinto, uyilo kunye nokuprinta, wenza ukupakisha okusebenza kakuhle kwishishini lakho. Uguqula ibhegi eqhelekileyo ibe yibhegi exabisekileyo.

Kumashishini alungele ukuphucula uphawu lwawo ngesikhokelo sobuchwephesha kunye nezisombululo zokupakisha ezisemgangathweni ophezulu, siyakumema ukuba uhlole iinkonzo zethu apha Ibhokisi yePhepha eFuliter.Silapha ukunceda.