Iikuki zetshokolethi ezipakishiweyokudala ziyinto eqhelekileyo kwiivenkile zokutya, kwiibhokisi zesidlo sasemini, nakwiindawo zamakhaya kwihlabathi liphela. Ezi zinto zimnandi, ezithandwa ngabantu bayo yonke iminyaka, ziyaqhubeka nokutshintsha kwaye zilungelelanisa notshintsho lwezinto abathengi abazithandayo kunye neendlela zemarike. Ukususela ekuqaleni kwazo okuthobekileyo ukuya kwizinto ezintsha ezikhoyo namhlanje, uhambo lweiikuki zetshokolethi ezipakishiweyobubungqina bokuba le dessert yakudala inomtsalane ohlala uhleli.
Imvelaphi kunye neMbali
Ikhukhi yetshokolethi, eyaqanjwa nguRuth Graves Wakefield ngeminyaka yoo-1930, yakhawuleza yaba yinto ethandwayo eyenziwe ekhaya. Iresiphi yokuqala kaWakefield, awayidala kwiToll House Inn eWhitman, eMassachusetts, yadibanisa ibhotolo, iswekile, amaqanda, umgubo, kunye neetships zetshokolethi ezithambileyo ukuze zenze idizethi entsha emnandi. Impumelelo yeresiphi ikhokelele ekubeni ifakwe kwiphakheji yeebha zetshokolethi zeNestlé, nto leyo eyaqinisa indawo yekhukhi yetshokolethi kwimbali yokupheka yaseMelika.
Njengoko imfuno yeekuki yayikhula, iinkampani zaqala ukuvelisa iinguqulelo ezipakishiweyo ukuze zincede iintsapho ezixakekileyo kunye nabantu abafuna iindlela zokutya okulula. Phakathi kwinkulungwane yama-20, iimpawu ezifana neNabisco, Keebler, kunye nePillsbury zazibonelela. iikuki zetshokolethi ezipakishiweyoezifumaneka kwiishelufu zeevenkile zokutya kulo lonke elaseMelika.
Iindlela Zemarike Zanamhlanje
Namhlanje, imakethi yeekuki zetshokholethi ezipakishiweyo inezinto ezahlukeneyo kwaye inokhuphiswano ngakumbi kunangaphambili. Abathengi baye baba nokuqonda ngakumbi, befuna iikuki ezinika kungekuphela nje incasa entle kodwa ezihambelana nokutya abakuthandayo kunye nemilinganiselo yokuziphatha. Kuvele iindlela ezininzi eziphambili kweli shishini:
- 1. Impilo Nokuphila Kakuhle: Ngenxa yokwanda kolwazi ngempilo nempilo-ntle, abathengi abaninzi bafuna iikuki ezifanelekileyo kukutya okunesondlo esifanelekileyo. Oku kukhokelele ekukhuleni kweendlela ezahlukeneyo ezifana neekuki zetshokholethi ezingenagluten, ezineswekile ephantsi, kunye neeproteni ezininzi. Iimpawu ezifana ne-Enjoy Life kunye ne-Quest Nutrition ziye zasebenzisa olu hlobo, zibonelela ngeekuki ezihlangabezana neemfuno ezithile zokutya ngaphandle kokuphazamisa incasa.
- 2. Izithako ze-Organic nezeNdalo: Kukho imfuno enkulu yeemveliso ezenziwe ngezithako ze-organic nezendalo. Iinkampani ezifana neTate's Bake Shop kunye ne-Annie's Homegrown zigxininisa ukusetyenziswa kwezithako ezingezizo ze-GMO, ze-organic, nezifumaneka ngokuzinzileyo kwiikuki zazo. Oku kutsala abathengi abanomdla kwimpilo abazimisele ukuhlawula iprimiyamu yeemveliso abazibona zisempilweni kwaye zinobuhlobo nokusingqongileyo.
- 3. Ukuzonwabisa kunye nokuBonelela: Nangona iikuki ezijolise kwimpilo zisanda, kukwakho nemarike enamandla yeekuki ezithambileyo nezikumgangatho ophezulu ezibonelela ngesisa esimnandi. Iimpawu ezifana neekuki zePepperidge Farm's Farmhouse kunye neekuki eziqandisiweyo zeLevain Bakery zibonelela ngeendlela ezityebileyo nezimnandi kwabo bafuna ukuzonwabisa ngesinambuzane esikumgangatho ophezulu.
- 4. Ukukhululeka Nokuthwalwa: Iindlela zokuphila ezixakekileyo ziye zabangela ukuba kubekho iinketho zokutya okulula nokuphathekayo. Iipakeji ezisetyenziswa kanye kunye neenxalenye zecookies zetshokholethi ezinobukhulu bokutya okuncinci zilungele abathengi abafuna ukutya okumnandi xa besendleleni. Olu hlobo lotywala luye lwamkelwe ziimpawu ezifana neFamous Amos kunye neChips Ahoy!, ezibonelela ngobukhulu obahlukeneyo bokupakisha ukuze zihambelane neemfuno ezahlukeneyo.
- 5. Uzinzo kunye neMikhwa yokuziphatha: Abathengi baxhalabile ngakumbi ngempembelelo yokuthenga kwabo kwindalo esingqongileyo. Iimpawu ezibeka phambili iindlela zokusebenza ezizinzileyo, ezifana nokusebenzisa ukupakisha okungasetyenziswa kwakhona kunye nokuthenga izithako ngendlela efanelekileyo, ziyathandwa. Iinkampani ezifana neNewman's Own kunye neBack to Nature zigxininisa ukuzinikela kwazo ekuzinzeni, nto leyo ehambelana nabathengi abakhathalela indalo.
Ubuchule buyaqhubeka nokukhuthaza inkqubela phambiliiikuki zetshokolethi ezipakishiweyoIinkampani zihlala zizama iincasa ezintsha, izithako, kunye neefomathi ukuze zibambe umdla wabathengi kwaye zibonakale kwimarike exineneyo. Ezinye zezinto ezintsha eziphawulekayo ziquka:
Iintlobo ngeentlobo zencasa: Ngaphaya kwetshokholethi yakudala, iimpawu zizisa iincasa ezintsha ezimnandi kunye neengxubevange. Iintlobo ngeentlobo ezifana ne-caramel enetyuwa, itshokholethi ephindwe kabini, kunye netshokholethi emhlophe ye-macadamia nut zinika incasa entsha kwi-cookie yendabuko. Iincasa zexesha lonyaka, ezifana ne-pumpkin spice kunye ne-peppermint, nazo zivelisa umdla kwaye ziqhubele phambili ukuthengisa ngamaxesha athile onyaka.
Izithako Ezisebenzayo: Ukufaka izithako ezisebenzayo ezifana neeprobiotics, ifayibha, kunye ne-superfoods kwiikuki kuya kuxhaphaka ngakumbi. Iimpawu ezifana neLenny & Larry's zibonelela ngeekuki ezinganeli nje ukwanelisa iminqweno emnandi kodwa zikwabonelela ngeenzuzo ezongezelelweyo zesondlo, ezifana neproteni kunye nefayibha eyongeziweyo.
Uyilo lweTyalo: Uyilo lweekuki zetshokholethi luyinto ebalulekileyo kubathengi abaninzi. Iinkampani zihlola iindlela ezahlukeneyo zokubhaka kunye neendlela zokubhaka ukuze zifumane uyilo olukhethekileyo, ukusuka kokuthambileyo nokutshixayo ukuya kokukrwada nokukrwada. Oku kubavumela ukuba balungiselele izinto ezahlukeneyo abazithandayo kwaye benze iimveliso ezahlukeneyo.
Iindlela Zokukhetha Ezingenazo I-Allergen: Ngenxa yokwanda kwe-allergies zokutya kunye nokungaziva kakuhle, kukho imfuno ekhulayo yeekuki ezingenazo i-allergen. Iimpawu ezifana nePartake Foods zibonelela ngeekuki zetshokholethi ezingenazo izinto ezibangela i-allergens ezifana negluten, amantongomane, kunye nobisi, nto leyo eyenza ukuba zifikeleleke kubaphulaphuli abaninzi.
Imingeni kunye namathubaukupakisha iikuki zetshokolethi
Imarike yeekuki zetshokholethi ezipakishiweyo ayinayo imingeni. Ukhuphiswano lunamandla, kwaye iimpawu kufuneka ziqhubeke nokuvelisa izinto ezintsha nokuziqhelanisa ukuze zihlale zibalulekile. Ukongeza, ukunyuka kweendleko zezithako kunye nokuphazamiseka kwekhonkco lokubonelela kunokuchaphazela imveliso kunye namaxabiso. Nangona kunjalo, le mingeni ikwanika amathuba okukhula kunye nokwahluka.
Elinye ithuba elibalulekileyo likwimarike yehlabathi ekhulayo. Njengoko izidlo ezityiwayo zaseNtshona zithandwa kakhulu kumazwe asakhasayo, kukho ithuba lokuba iimpawu zikwazi ukwazisa iimveliso zazo kubaphulaphuli abatsha. Ukuziqhelanisa nezinto ezithandwa ngabantu basekuhlaleni kuya kuba yinto ebalulekileyo ukuze kuphumelele ezi marike.
Enye indawo enethuba yi-e-commerce. Ubhubhane we-COVID-19 ukhawulezise utshintsho oluya ekuthengeni kwi-intanethi, kwaye abathengi abaninzi ngoku bakhetha uku-odola ukutya kunye nezimuncumuncu kwi-intanethi. Iimpawu eziseka ubukho obuqinileyo kwi-intanethi kunye nokusebenzisa amaqhinga okuthengisa ngedijithali zinokusebenzisa eli jelo lokuthengisa likhulayo.
Ukubandakanyeka kwabathengi kunye nokuthembeka kophawu kuiikuki zetshokholethi ezipakishiweyo
Ukwakha ukubandakanyeka okuqinileyo kwabathengi kunye nokuthembeka kwibhrendi kubalulekile kwimpumelelo yexesha elide kwimarike ye-chocolate chip cookies epakishiweyo. Iinkampani zisebenzisa ngakumbi imidiya yoluntu, ubudlelwane nabantu abanefuthe, kunye neephulo ezisebenzisanayo ukunxibelelana nabathengi kunye nokwakha uluntu lwebhrendi.
Umzekelo, iimpawu zingaqalisa iincasa ezilinganiselweyo okanye intsebenziswano nabantu abadumileyo ukuze kuveliswe umdla nochulumanco. Iinkqubo zokuthembeka kunye nokuthengisa okwenziwe ngokwezifiso kunokunceda ukugcina abathengi kunye nokukhuthaza ukuthengwa okuphindaphindiweyo.
Isiphelo
Imakethi yeekuki zetshokholethi ezipakishiweyo ihambe indlela ende ukusukela oko yasungulwa, itshintsha ukuze ihlangabezane neemfuno ezitshintshayo kunye nezinto ezikhethwa ngabathengi. Namhlanje, imakethi ibonakaliswa ziimveliso ezahlukeneyo ezihlangabezana neemfuno ezahlukeneyo zokutya, zokuziphatha, kunye nezonwabisayo. Njengoko iinkampani ziqhubeka nokuvelisa izinto ezintsha nokuziqhelanisa, ikamva leekuki zetshokholethi ezipakishiweyo libonakala liqaqambile, lithembisa ukukhula okuqhubekayo kunye nolonwabo kubathandi beekuki kwihlabathi liphela.
Ukususela kwiindlela zokukhathalela impilo ukuya kwizinto eziluncedo, uphuhliso lweiikuki zetshokolethi ezipakishiweyoibonisa iindlela ezibanzi kwishishini lokutya. Ngokuhlala ulandela iimfuno zabathengi kunye nokwamkela izinto ezintsha, iimpawu zinokuqinisekisa ukuba le dessert yakudala ihlala iyinto ethandwayo kwizizukulwana ezizayo.
Ixesha leposi: Juni-19-2024
