Isikhokelo Sokugqibela Sokwenza Uphawu lwe-FMCG Ukuze Imveliso Yakho Iphumelele Ngo-2024

Ubusazi na ukuba ishishini lemarike le-FMCG liza kukhula ukusuka kwi-USD 121.8 yeebhiliyoni ngo-2023 ukuya kwi-USD 230.6 yeebhiliyoni ngo-2032?

Njengoko lelinye lamashishini axinene kakhulu, ukhuphiswano lunzima ukulusebenzisa. Phakathi kweendlela ezininzi zokwenza uphawu kunye nokuthengisa, abathengi ngoku baneendlela ezininzi zokukhetha iimfuno zabo. Yiyo loo nto, ikwangulo shishino olunemisebenzi emininzi.'Lixesha lokuba ekugqibeleni uphucule amaqhinga akho kulo nyaka.Kule khokelo, siza kwabelana ngesikhokelo esibanzi esinokukunceda ngempumelelo ukuba wenze uphawu lwakho lwe-FMCG oluzayo kubaphulaphuli baseIndiya. Ezi zicwangciso ziya kubonelela ngokubonakala okuphuculweyo kophawu kunye nokukhumbula ukuze uqhubeke nokuthengisa kwakho okukhula ngo-2024.'qalisa.

Sithetha ukuthini xa sithetha ngophawu lwe-FMCG ibhokisi yekhekhe eyenziwe ngokwezifiso?

Ukuqala kwiziseko, igama elithi FMCG limele iiMpahla zabathengi ezihamba ngokukhawuleza. Apha, ungafumana izinto zokunyamekela umntu, iimveliso zonyango, ukutya okucutshungulweyo kunye neziselo, njl.Eyona ndlela ikuphela kwayo yokuphumelela kwimarike ye-FMCG ekhuphisanayo kukudala amaqhinga akhethekileyo okuthengisa uphawu aza kwenza uphawu lwakho lubonakale kwabanye.Iindlela ezilungileyo zokwenza uphawu zinokunceda uphawu lwakho luhlale lwahlukile kwiindlela ezininzi ezikhoyo eIndiya.  imakethi.Eyona nto ibalulekileyo kukukhetha amaqhinga afanelekileyo okuthengisa uphawu lwe-FMCG ukuze uphakamise igama lephawu lakho kunye nexabiso phakathi kwabaphulaphuli baseIndiya. Oku ekugqibeleni kuya kuba nefuthe kubathengi abaninzi.'izigqibo zokuthenga, nto leyo ekhokelela ekwandeni kwentengiso kule minyaka idlulileyo.

Kutheni sifanele sakhe icebo lokwakha uphawu kwi ibhokisi yekhekhe eyenziwe ngokwezifisoicandelo?

Njengoko ulishishini elinzima kangaka, kufuneka uhlale unolwazi ngezicwangciso zakho zokunyusa intengiso yakho yonyaka.Amaqhinga e-FMCG alungile kakhulu ekwandiseni ukubonakala kophawu lwakho, ingakumbi xa usandul’ ukufika kweli shishini.Uphawu lwakho luya kwaziswa ngokwaneleyo kwiindlela ezahlukeneyo kunye neendaba. Kwakhona, le yindlela entle yokutsala iqela elitsha labaphulaphuli kwishishini lakho.Ngezicwangciso ezingcono, ungenza uyilo lwebhrendi yakho luhlale lwahlukile. Oku kuya kunceda ekuhluzeni abathengi'ukhetho kwaye ukhethe olwakho ibhokisi yekhekhe eyenziwe ngokwezifiso uphawu ngaphezu kwezinye.Idala imvakalelo yokuthembana nokuthembeka kubathengi, xa kujongwa inani leenketho ezikhulayo kwimarike yaseIndiya.Yenza uphawu olukhethekileyo nolukhumbulekayo oluya kubonwa ngabathengi bakho kwaye balukhumbule uphawu lwakho kwiminyaka edlulileyo.Inceda ekuqiniseni igama lebhrendi yakho kunye nomfanekiso kwimarike yaseIndiya

Amaqhinga asi-7 okuphumelelaibhokisi yekhekhe eyenziwe ngokwezifiso Uphawu lweMveliso

Uyilo lwe-FMCG olucwangcisiweyo lufuna umonde, ubuchule, ukuzinikela kunye nesikhokelo esichanekileyo.Nazi izicwangciso ezisi-7 eziphambili ezinokukunceda ngempumelelo ukuba wenze uphawu lwemveliso ye-FMCG oluphumelelayo kulo nyaka.

•  1. Ziqhagamshele nabaphulaphuli bakho ekujoliswe kuboEkubeni uninzi lwabaphulaphuli bakho lungabantu baseIndiya, ibhokisi yekhekhe eyenziwe ngokwezifiso Amaqhinga okuthengisa uphawu kufuneka ahambelane nabaphulaphuli baseIndiya. Hlalutya iimfuno zabo, izinto abanomdla kuzo, iimfuno zabo kunye noluntu lwabo xa ukhetha kwaye uhlengahlengisa amaqhinga akho okuthengisa uphawu. Oku kuya kukunceda ujolise kwiimvakalelo ezifanelekileyo kubathengi kwaye ubaqinisekise ukuba bathenge iimveliso zakho ngaphezu kwabanye.
•  2. Ukudala ukuthembeka kwiBrandNgaphandle kokufumana abathengi abatsha, udinga abathengi ababuyayo ukuze uqhubele phambili ukuthengisa kwenkampani yakho, ingakumbi kwishishini le-FMCG. Ekubeni iimveliso ze-FMCG zithengwa kwaye zisetyenziswa rhoqo, ukudala icebo eliqinileyo lophawu olukhuthaza ukuthembeka kwabathengi lihle kakhulu. Eyona ndlela ilungileyo yokwandisa ukuthembeka kophawu kukuphucula umgangatho wemveliso kunye nexabiso ngamaxabiso angcono. Aba bathengi ekugqibeleni baya kuba ngabameli bophawu lwakho kwaye basasaze ngakumbi malunga nophawu lwakho. Oku kuya kuqinisekisa impumelelo yexesha elide njengoko uya kufumana ukuhamba rhoqo kwabathengi nge-funnel yakho yokuthengisa.
•  3. Ukugcina uphawu lwakho lwe-FMCG luhambelana kuzo zonke iindlelaAmaqhinga okuthengisa ibhrendi asebenza kakuhle xa ulandela yonke indlela. Oku kuya kunceda ekudaleni ubudlelwane obuhlala ixesha elide nabathengi, ingakumbi kweli hlabathi likhawulezayo apho ingqalelo incinci kwaye ukhetho lungenamda.Cinga ngokudala isikhokelo sesitayile sophawu esichaza yonke into ebonakalayo kunye nemiyalezo eya kuhlala ifana kuzo zonke iindlela. Sebenzisa imifanekiso engaguqukiyo, ithoni yelizwi, umxholo, njl.njl., ebonisa ubuntu bophawu lwakho.Ngokusebenzisa uphawu oluhambelanayo, ungakha kancinci ukuthembana nokuthembeka kwabathengi bakho njengoko beya kulukhumbula uphawu lwakho ngokuthenga kwabo kwixesha elizayo.
•  4. Ukuseka igama elinamandla legamaIlizwi elinamandla lebrendi yenye yezona zinto zibalulekileyo ezinokukunceda ujongane nolu shishino lokukhuphisana. Ilizwi lebrendi yakho liya kuqinisekisa umgangatho kunye nexabiso lemveliso yakho kubathengi. Ngenxa yoko, qinisekisa ukuba iyathandeka, iyinyani, kwaye ihambelana ngokugqibeleleyo neenjongo zebrendi yakho kunye nombono kwixesha elizayo.
•  5. Ukubalisa Ibali Lophawu LwakhoUkwabelana ngamabali ebhrendi ukuze ubonise kwaye udlulise iingenelo zemveliso yindlela entle kakhulu kweli xesha. Ukudala amabali malunga nohambo lwakho lwebhrendi, ukukhula kwebhrendi, kunye nomyalezo kubaphulaphuli kunceda ukunxibelelana nabo kwaye kunyuse ukuthengiswa kwebhrendi yakho. Kwakhona, kufuneka ube ngumntu onyanisekileyo kwaye uhlekise kodwa ube ngumntu oqinisekisayo ngokwaneleyo ukuze utsale abaphulaphuli abafanelekileyo.Umzekelo, i-Amul idume ngobuchule bayo kunye nokuhlekisa ibhokisi yekhekhe eyenziwe ngokwezifiso amabali ophawu, nto leyo ebesisicwangciso esihle kakhulu sophawu kangangeminyaka emininzi.
•  6. Gcina Ubalulekile Kwimpumelelo Yexesha ElizayoQinisekisa ukuba uhlala unolwazi ngemikhwa yamva nje yophawu, kuba oku kuya kukunceda uhlale uphambili kubakhuphisana nawe. Hlakulela ubukho obuqinileyo bephawu le-FMCG kwaye udale umxholo kunye namaqhinga afanelekileyo aza kwandisa ukufikelela kwephawu lakho kwicandelo elitsha labaphulaphuli ngalo lonke ixesha.
•  7. Izinto eziqwalaselwayo kwiNgingqiI-India idume ngelifa layo elityebileyo. Kutheni ungasebenzisi okufanayo nakwizicwangciso zakho zokwenza uphawu? Khetha amaqhinga amatsha nanobuchule abonisa inkcubeko yaseIndiya etyebileyo kwimpawu zakho. Oku kuya kunceda abathengi banxibelelane ngcono neempawu zakho ngelixa benika amaqhinga akho okuthengisa umbono omtsha wokuphumelela!

Indima yoYilo kunye nokuPakisha kwi ibhokisi yekhekhe eyenziwe ngokwezifisoUphawu

Uyilo kunye nokupakishwa zezona zinto zibalulekileyo ukuze uphumelele kweli shishini lokukhuphisana. Ezi zinto zinegalelo ekunxibelelaneni kokuqala nabathengi. Ngenxa yoko, kubalulekile ukuqonda indima yoyilo kunye nokupakishwa kwi-Indian FMCG branding.

•  1. Ukubaluleka koPakethe oluseMgangathweni ophezulu kwi-FMCGUyilo oluhle kakhulu lokupakisha lunokutsala abathengi abasuka kwiishelufu ezithengiswayo ngezigidi zeenketho. Uyilo lwakho lokupakisha imveliso ye-fmcg kufuneka lube lobuchwephesha kwaye luthembeke kubunikazi bophawu lwakho, amaxabiso, umxholo wemveliso, kunye nomyalezo. Kufuneka uqinisekise ukuba izisombululo zakho zoyilo lokupakisha ziyanelisa ngokwaneleyo ukwenza umahluko kwintengiso yemveliso yakho.
•  2. Izinto Zokuyila Ezitsala AbathengiIzinto zoyilo ezifanelekileyo zinamandla amakhulu okutsala ingqalelo yabathengi ngokulula. Ukuqwalasela umoya weemveliso zakho, khetha umbala othile kunye nezinto ezibonakalayo ezifana nemifanekiso, iipateni, njl. Oku kuya kunceda ukuvezaibhokisi yekhekhe eyenziwe ngokwezifisoumgangatho wemveliso kunye nexabiso kubathengi ngokuvusa iimvakalelo ezifanelekileyo. Ekugqibeleni, le nto iphambili inokunceda kakhulu ekunyuseni ukuqatshelwa kwebhrendi kunye nokukhunjulwa kwebhrendi yakho kule minyaka idlulileyo.
•  3. Ukupakisha okuZinzileyo kunye nefuthe lako kwiMfanekiso yoShishinoUkupakisha okuzinzileyo kuphumelele ngokucacileyo kweli xesha. Hlanganisa iimveliso zakho ezibalaseleyo ze-FMCG kunye nokupakisha okuzinzileyo kwaye ubone ukunyuka kwentengiso kwishishini lakho kulo nyaka. Akugcini nje ngokwenza indawo yakho ikhuseleke kwaye ikhuseleke, kodwa ikwanegalelo ekwandiseni uxanduva lwentlalo njengomnini webhrendi. Oku kuya kuba luncedo kakhulu ekweyiseni iqela lakho elikhulayo labathengi abaqaphela indalo!

Ndifikelele kwizigqibo ezilandelayo malungaiibhokisi zekhekhe ezenziwe ngokwezifiso：

Ihlabathi le-FMCG linamandla kakhulu kwaye liyakhuphisana. Ukuba unecebo elicacileyo, uphawu lwakho lunokukwazi ukuhlala lulingana nokhuphiswano olukhulayo, kwaye ungalufikelela!Ezi ndlela zokuthengisa ziya kuqinisekisa ukuba imveliso yakho ihlala ibonakala kubo bonke abathengi ekujoliswe kubo. Uphawu lwakho luya kuhlala luphambili nanini na xa befuna ukuthenga izinto zabo ezisisiseko.Ngaba ufuna uncedo ekudaleni icebo lakho lokuqala lokuthengisa uphawu lwe-FMCG? Ungakhathazeki. Qhagamshelana neengcali zethu zokuthengisa uphawu kwi-DesignerPeople namhlanje, kwaye siza kugubungela zonke izicwangciso zakho zokuthengisa uphawu ngezakhono ezilungileyo kwihlabathi liphela.Zive ukhululekile ukuqhubeka nale ngxoxo kwizimvo ngakumbi. Yabelana nabafundi bethu ngamanye amaqhinga owathandayo asebenzele iimpawu zakho ze-FMCG kulo nyaka.Iphepha leBohui: Ukuhlakulela izibonelelo ezintsha zophuhliso lwemizi-mveliso kwinguqu eluhlaza

Egxile kwiinjongo zokunciphisa ikhabhoni kunye nophuhliso oluluhlaza, iZibo isebenzisa iingcamango eziluhlaza kunye nezinekhabhoni ephantsi kuzo zonke iinkalo zokwakha nophuhliso lwedolophu, isebenzisa amathuba, iguqula uphuhliso, ikhokela amashishini ukuba onge amandla, anciphise ukusetyenziswa, anciphise ukukhutshwa komoya kwaye anyuse ukusebenza kakuhle, kwaye ikhuthaza ukuphuculwa kwemizi-mveliso. Kwindlela yotshintsho nokuphucula, amashishini amaninzi azama ukukhuthaza uphuhliso oluluhlaza, olunekhabhoni ephantsi kunye nomgangatho ophezulu kwaye enze iingenelo zoshishino kunye nophawu.“Kwiminyaka yakutshanje, iBohui Paper inamathele kwingcamango yophuhliso oluluhlaza, olusebenzisa ikhabhoni ephantsi kunye noluzinzileyo, yaphuhlisa ngamandla iimveliso ezinobuhlobo nokusingqongileyo, kwaye yaphuhlisa iingenelo ezibonakalayo zoshishino kunye nophawu ngokukhawulezisa ukulima ukhuphiswano oluphambili lwenkampani kunye nokusebenzisa amaqhinga okuguqula nokuphucula amashishini.” utshilo uLu Yongqiang, usekela-mphathi jikelele weShandong Bohui Paper Co., Ltd.

Kutshanje, iBohui Paper yakhethwa njengeshishini lokulima uphawu oluphezulu kwishishini lokuvelisa kwiPhondo laseShandong ngo-2023. IBohui Paper inamava amaninzi kwindlela yophuhliso lotshintsho oluluhlaza. I-Bohui Paper ilandela ngokusondeleyo imfuneko yesizwe "yokutshintsha iplastiki ngephepha" kwaye iphuhlise uthotho lweemveliso ezikhuselekileyo, ezinobuhlobo nokusingqongileyo, ezikhaphukhaphu nezingabizi kakhulu, ezithandwa kakhulu yimarike.

ULu Yongqiang uxele ukuba iphepha lokupakisha lekhadibhodi yeblister elenziwe yiBohui Paper lithathe indawo ye-50% yeemveliso zeplastiki, liguqula i-100% yokupakisha iplastiki ibe yi-"50% yeplastiki + 50% yekhadibhodi", nto leyo enciphisa ubungakanani beplastiki.ibhokisi yekhekhe eyenziwe ngokwezifisokunye nokonga izixhobo.

Iingenelo zibalulekile; iye yakha ubuchwepheshe obuphambili kushishino kunye nezakhono zophando nophuhliso, isebenzisa iimveliso ezintsha kunye netekhnoloji entsha ukuhlola amathuba emarike ngenkuthalo; iye yaphumelela ngokulandelelana kwiziqinisekiso zomgangatho kunye nenkqubo yolawulo lokusingqongileyo, kwaye isebenzisa izixhobo zodidi oluphezulu kunye netekhnoloji yemveliso ehamba phambili kwihlabathi liphela.

Kwinkqubo yokuvelisa izinto ezintsha kwezobuchwepheshe, utshintsho oluluhlaza, kunye notshintsho lobukrelekrele bedijithali, iBohui Paper iye yafumana ngokuthe ngcembe ubuchwepheshe obuninzi obuphambili kunye neenzuzo zokukhuphisana kwimarike."Ngowama-2023, sikhuphe uthotho olutsha oluthathu olungenalo i-carbon-neutral lwe-"ibhokisi yekhekhe eyenziwe ngokwezifisoiimveliso, ukufezekisa ngokwenene injongo 'ye-zero carbon' yomjikelo wobomi bonke ukusuka kwi-R&D, ukuvelisa ukusetyenziswa, ukubonelela ngezisombululo ezisebenzayo zemihla ngemihla eofisini, kwimveliso, ekufundeni nasebomini. Isisombululo 'se-zero carbon'.” ULu Yongqiang wazisa kwiintatheli ezinye zezinto eziphunyezwe yinkampani ukusukela kunyaka ophelileyo.

I-Bohui Paper yakha kwaye iphucula inkqubo yayo yolawulo lokukhutshwa kwekhabhoni, kwaye ifumene iziqinisekiso zokungakhethi cala kwekhabhoni kwimveliso kunye neziqinisekiso zokungakhethi cala kwekhabhoni. Amandla ayo okulawula ukukhutshwa kwekhabhoni aphuculwe kakhulu. Ikwaye yinkampani yokuqala yokwenza amaphepha kushishino kummandla we-Asia-Pacific ukugqiba umlinganiselo we-S&P ESG. Iyaqhubeka nokuqinisa isicwangciso se-ESG kwaye ikhuthaze ngempumelelo inkampani ukuba ifezekise uphuhliso oluluhlaza, oluzinzileyo, oluzinzileyo nolusemgangathweni ophezulu.

Ukongeza, ngokubhekiselele kutshintsho lwedijithali nolukrelekrele, iBohui Paper yaqalisa inkqubo yolawulo lwedijithali olungenamsebenzi ngoMeyi 2022. Okwangoku, iqalile ukuqonda ukuba utshintsho oluzenzekelayo lwenkqubo yokuvelisa iphepha, ukusika, ukupakisha kunye nezinye iinkqubo ngaphakathi eBohui, kunye nokugubungela ulawulo lwedijithali olungenamsebenzi lokuthengisa, ukuthengwa, ukugcinwa kwempahla, uthutho kunye nezinye iinkqubo zoshishino luqalile ukubonisa iziphumo.

Unyaka ka-2023 ngunyaka ongaqhelekanga kulo lonke ishishini lokwenza amaphepha. Ngenxa yemeko-bume yezoqoqosho yamazwe ngamazwe, izinga lokukhula kwemfuno yabathengi kwishishini lokwenza amaphepha liye lehla, icala lokubonelela liqhubekile nokutyala imali kumandla amatsha emveliso, kwaye imeko yemarike iyonke iye yacotha, nto leyo eye yabangela ukuba uphuhliso lweenkampani zokwenza amaphepha luzise imingeni emikhulu.

Ngokuphathelele oku, uLu Yongqiang uthe ngenxa yeenzuzo zayo kwinkcubeko, ulawulo, ubuchwepheshe, iindleko, italente, njl.njl., inkampani ibisoloko igxile kwisicwangciso, yomeleza ukuzithemba, iqhubeka nokwenza iimpumelelo, igxile kubathengi, iphucule umgangatho kunye neenkonzo, kwaye isebenzisa izakhiwo zoshishino ezahlukeneyo. Iingenelo, ukuvelisa izinto ezintsha ukuze ufumane amandla, ukunciphisa iindleko kunye nokwandisa ukusebenza kakuhle, kunye nokusebenzisa idijithali.ibhokisi yekhekhe eyenziwe ngokwezifisoubukrelekrele bokuphucula rhoqo, ukuvelisa izinto ezintsha nokudala ukusebenza kakuhle, ukuze ukusebenza kwenkampani kuqhubeke kuphucuka ngokuthe chu.

Kunyaka omtsha, iBohui Paper iza kuqhubeka nokuqinisa ukuphunyezwa kwesicwangciso "sotshintsho olubini kunye nesinye esibalaseleyo", igxile kwinjongo iyonke "yokugxila yonke into ekusebenzeni kakuhle", yonyusa utyalo-mali kutshintsho lwetekhnoloji, ikhawulezise utshintsho kunye nokuphuculwa kwezakhiwo zemizi-mveliso zemveli, kwaye iqhubeke nokuphucula ubuchule bophando nophuhliso, idale uthotho lwegolide lokubonelela ngeemveliso ezikhethekileyo, ezenziwe ngokwezifiso, nezihlukeneyo, kwaye iqhubeke nokufezekisa iimpumelelo ezintsha kwinkqubo yokunceda uphuhliso oluphezulu lweZibo.