Ukupakisha okwenziwe ngokwezifiso okubomvu okwenziwe ngobuningi efektri (10pcs)

Ukuthi impahla ingaba nokusebenza kahle kokuthengisa kumele kuhlolwe yimakethe. Kuyo yonke inqubo yokumaketha, ukupakisha kudlala indima ebaluleke kakhulu, kusebenzisa ulimi lwayo oluhlukile lwesithombe ukuxhumana nabathengi, ukuthonya imizwa yokuqala yabathengi, lapho abathengi beqala ukukubona kumkhiqizo opakishwe ukuze kukhiqizwe inzalo. Kungakhuthaza impumelelo futhi kuholele ekuhlulekeni, akukho ukubonakaliswa kwamandla okupakisha okuzovumela abathengi ukuba bakhukhule. Ngokuthuthuka okuqhubekayo kanye nokuthuthukiswa komnotho wemakethe waseShayina, iningi labathengi selikhule kakhulu futhi linengqondo, imakethe yembula kancane kancane izici "zemakethe yomthengi", ezingagcini nje ngokwandisa ubunzima bokumaketha komkhiqizo, kodwa futhi zenza ukwakheka kokupakisha kuhlangane nezinselele ezingakaze zibonwe ngaphambili, okuqhuba ukupakisha komkhiqizo ukuba kuqonde ingqondo yabathengi yomphakathi, kuye ezingeni lentuthuko yesayensi, ephezulu. Intuthuko ephezulu.
Ukupakisha sekuyinto eyinhloko yokumaketha emisebenzini yangempela yezentengiselwano, futhi ngokungenakugwenywa inobuhlobo obuseduze nemisebenzi yengqondo yabathengi. Njengomklami wokupakisha, uma ungaqondi i-psychology yokusetshenziswa, uzoba yimpumputhe. Indlela yokuheha ukunaka kwabathengi, nokuthi ungaqhubeka kanjani nokuvuselela intshisekelo yabo nokubakhuthaza ukuba bathathe ukuziphatha kokugcina kokuthenga, okumele kuhilele ulwazi lwe-psychology yabathengi. Ngakho-ke, ukutadisha i-psychology yabathengi kanye nezinguquko kuyingxenye ebalulekile yokuklama ukupakisha. Kuphela ngokuqonda nokusebenzisa ngokufanele imithetho ye-psychology yabathengi lapho singathuthukisa khona ngempumelelo ikhwalithi yokuklama futhi sandise ukusebenza kahle kokuthengisa ngenkathi sengeza inani ezimpahleni.
Ucwaningo lwe-Consumer psychology lubonisa ukuthi abathengi banemisebenzi eyinkimbinkimbi yengqondo ngaphambi nangemva kokuthenga izimpahla, kuyilapho umehluko ngobudala, ubulili, umsebenzi, ubuzwe, izinga lemfundo, indawo yomphakathi kanye nezinye izici eziningi uhlukanisa amaqembu amaningi abathengi ahlukene kanye nezici zabo ezahlukene zengqondo zabathengi. Ngokusho kwemiphumela yocwaningo lwe-Social Survey Institute of China (SSIC) eminyakeni yamuva nje, izici zengqondo zokusetshenziswa zingahlukaniswa kabanzi kanje:
1, i-psychology yokufuna iqiniso
Izici eziningi eziyinhloko zengqondo zabathengi enkambisweni yokusetshenziswa zingokoqobo, zikholelwa ukuthi ukusetshenziswa kwangempela kwezimpahla kubaluleke kakhulu, zinethemba lokuthi izimpahla kulula ukuzisebenzisa, azibizi futhi zisezingeni elihle, futhi azilandeli ngamabomu ubuhle bokubukeka kanye nobusha besitayela. Amaqembu abathengi aphethe i-psychology yobuqiniso ikakhulukazi abathengi abavuthiwe, isigaba sabasebenzi, omama basekhaya, kanye namaqembu abathengi asebekhulile.
2, Ubuhle
Abathengi abanekhono elithile lezomnotho ngokuvamile bane-psychology yobuhle, banaka ukuma kwezimpahla ngokwazo kanye nokupakishwa kwangaphandle, futhi banaka kakhulu inani lobuciko lezimpahla. Abathengi abane-psychology yobuhle ikakhulukazi bangabantu abasha kanye nezihlakaniphi, futhi inani labesifazane kuleli qembu liphezulu lifinyelela ku-75.3%. Ngokuphathelene nezigaba zemikhiqizo, ukupakishwa kobucwebe, izimonyo, izingubo, imisebenzi yezandla kanye nezipho kudingeka banake kakhulu ukusebenza kwe-psychology ye-aesthetic value.
3. Ingqondo yokufuna umehluko
Iqembu labathengi eliphethe ingqondo yokufuna umehluko ikakhulukazi intsha engaphansi kweminyaka engama-35 ubudala. Leli qembu labathengi likholelwa ukuthi isitayela sezimpahla nokupakisha kubaluleke kakhulu, naka ubusha, ubungqayizivele, ubuntu, okungukuthi, izidingo zesimo sokupakisha, umbala, ihluzo nezinye izici zemfashini, i-avant-garde, kodwa ukusetshenziswa kwezimpahla nentengo akukhathalekile kakhulu. Kuleli qembu labathengi, izingane nentsha zithatha ingxenye enkulu, kubo ngezinye izikhathi ukupakisha komkhiqizo kubaluleke kakhulu kunomkhiqizo uqobo. Kuleli qembu lamaqembu abathengi alinakwa, ukwakheka kwalo kokupakisha kufanele kugqamise izici "ezintsha" ukuze kuhlangatshezwane nezidingo zabo zengqondo.
4. Ingqondo yesixuku
Abathengi bengqondo yomhlambi bazimisele ukuhlangabezana nomkhuba odumile noma ukulandela isitayela sosaziwayo, iminyaka yamaqembu abathengi anjalo ibanzi, ngoba imidiya eyahlukahlukene ngemfashini kanye nokukhangisa kosaziwayo ukukhuthaza ukwakheka kwalesi simo sengqondo. Ngenxa yalesi sizathu, umklamo wokupakisha kufanele uqonde umkhuba wemfashini, noma uqalise ngqo okhulumela isithombe somkhiqizo othandwa ngabathengi ukuthuthukisa ukwethenjwa kwezimpahla.
5, i-psychology yokufuna igama
Kungakhathaliseki ukuthi uhlobo luni lweqembu labathengi kukhona igama elithile elifuna i-psychology, naka uhlobo lwezimpahla, ube nomuzwa wokwethemba nokwethembeka kumikhiqizo eyaziwayo. Uma izimo zomnotho zivuma, naphezu kwentengo ephezulu yempahla futhi uphikelele ekubhaliseni. Ngakho-ke, ukwakheka kokupakisha ukusungula isithombe esihle somkhiqizo kuyisihluthulelo sempumelelo yokuthengiswa komkhiqizo.
Ngamafuphi, i-psychology yabathengi iyinkimbinkimbi, ayigcini isikhathi eside, ezimweni eziningi kungaba nokuhlanganiswa kwezimfuneko zengqondo ezimbili noma ngaphezulu. Ukwehlukahlukana kwezinto ezifunwa ngokwengqondo kuqhuba ukupakishwa komkhiqizo ukuthi kuveze izitayela zokuklama ezahlukahlukene ngokulinganayo.