lindt gourmet chocolate truffles gift box

Recognition

The importance of packaging design is not only related to the quality of the product itself. The first thing we come into contact with before we experience a product is the packaging, so great packaging design can make many people pay a lot of money for your product. Because first of all, the packaging attracts the customer's attention and arouses his interest in purchasing. Nowadays, people are willing to pay for packaging.

 

In the packaging box design process, we must first understand the positioning and consumer groups of the brand's products and derive creative points from them. Only then can the designed packaging stand out and attract customers' attention. As in the case of the lindt gourmet chocolate truffles gift box, the packaging of which is extremely attractive and has become a well-known brand in the world with such high recognition. As long as people see Lindt boxes, they naturally think of the brand. Many of my customers who want to produce chocolate packaging send me a Lindt box first and tell me that they want to make the same box as this brand.

Recognition is really about personality. Great packaging design should be different from other brands' packaging. It should have its own brand style. It's best for consumers to know what brand a product is as soon as they see the product packaging. It's a bit like being human. Only those who have personality are easily remembered by others.

 

On store shelves, when shoppers browse a product category, their eyes quickly scan the shelf, visually and visually assessing a large number of products.

 

First of all, it must meet the product's attributes. When it comes to packaging design, this is actually the most basic issue. Food packaging should look like food packaging, not pharmaceutical packaging, and men's product packaging should be designed to look feminine, so that's not good either. Packaging design that does not match the product's attributes can easily confuse consumers and is not conducive to selling the product. Like the lindt gourmet chocolate truffles gift box, it is mainly used to store chocolate products. Not only is the product packaging exquisite and attractive to customers, but also the product packaging design is very suitable for the chocolate category. The internal structure of the package is also very suitable for chocolate packaging.

 

In the same category you can find "industry pains". The packaging design of many products has remained unchanged for decades, such as early jelly and toothpaste. We will take toothpaste as an example. Toothpaste cap optimization process: Threaded toothpaste caps are the earliest toothpaste cap design. The most common thing people complain about is that the toothpaste is not used and the cap is missing. Without a cap, except for daily use in the morning and evening, the front part of the toothpaste dries easily over time, which is also a waste of the product itself. The squeeze toothpaste cap has an optimized thread type, making it "not easy" to lose it. After use, it can stand next to him like a tooth cup, giving it a sense of ritual. The product appearance also has two styles to choose from: horizontal and vertical. The flip-top type is further optimized based on the thread design and embossing, which improves the opening and closing efficiency of the toothpaste cap and prevents it from being lost. Of course, if I have to say that a wide diameter toothpaste cap is better than a narrow diameter toothpaste cap considering the usage scenario. Vertical placement is not only related to user experience, but can also optimize space and improve the space efficiency of the device. Mr. Bao Yang Hong believes that: competition is becoming fiercer and promotion is becoming more and more difficult. You should effectively analyze your competitive advantages, block the most competitive areas, concentrate your efforts and try your best to compete with your competitors in terms of the needs of target customers. A good choice is to keep your distance, communicate well with your target customers and design your product packaging well.

Next, we will present 12 classic box types for packaging design.

The first type: heaven and earth include

It consists of a lid and a lower box, which are separated and usually used by clicking up and down.

Strengths: The packaging is of high quality and has a decidedly festive feel. Suitable for high-end gift boxes, such as high-end food boxes, such as chocolate, sweets and red dates, etc. The shape of the Lindt gourmet chocolate truffle box is mainly in the form of upper and lower lids.

The second type: airplane box

The airplane-shaped box is so named because it looks more like an airplane when unfolded. It uses structural design to achieve one-piece molding without the need to glue the box, which can reduce processing costs. It is mainly used to pack some goods that are not very large and easy to transport. For example, when packaging products in gift boxes, airplane boxes are mainly used.

Advantages: easy to fold, saves transportation and storage costs. This type of boxes is widely used in the market - from express packaging to high-end luxury packaging.

Third type: book-shaped box

The packaging style resembles a book, and the box opens on one side. The box shape consists of a panel and a bottom box. Materials are selected depending on the size and function of the packaging. Some of them require materials such as handles and labels. This is one of the options for a high-end gift box. Like the lindt gourmet chocolate truffles gift box, this is usually a book-shaped box used to store chocolates.

1. Unique format

The appearance of the book-shaped chocolate packaging is very unique, just like the book. Typically, the box has a lid that opens like a book. This design is very attractive because it makes the chocolate look more like a beautiful gift.

2. Precise printing

Book-shaped chocolate boxes are usually printed with beautiful patterns, exquisite fonts and various design elements. These prints make the packaging look more exquisite and attract people's attention. Book shaped chocolate packaging boxes can be printed for various themes and occasions such as Valentine's Day, Christmas and birthdays.

3. Chocolate safety protection

Chocolate boxes are usually made of durable materials such as cardboard or plastic. These materials can effectively protect chocolate from external environmental influences such as humidity and temperature. In addition, the packaging is usually made of impact-resistant paper, and the blister has two upper and lower parts to ensure that the chocolate does not crack or fall out.

4. Easy to carry

Thanks to its small size and unique shape, the book-shaped chocolate packaging box is perfect as a gift. The box is easy to carry and can be conveniently placed in your pocket or bag.

5. Interesting

Because chocolate book boxes have a very unique look, they can also be an interesting gift. The box can be reused, for example as a collector's box or for storage.

In short, iron chocolate book packaging is a very attractive and practical packaging method. Their unique design, beautiful print, safe protection of the chocolate, portability and fun make them a popular way to wrap gifts.

 

Fourth type: double switch box

The double liner box is a popular type of carton packaging. It has identical sockets at the top and bottom. After cutting, it is glued and folded into the appropriate shape. Although its design and structure are simple, it can be called the progenitor of the paper packaging box and the most primitive. Box shape. Suitable for small and light products such as toothpaste boxes, cosmetics, medicines and other product packaging. The double cork boxes can also be used to store lindt gourmet chocolate truffles gift box.

Advantages: the production process is simple and the price is low.

Fifth type: separate bottom box

The bottom of the separate bottom box has a separate bottom design. The advantage of this type of box is that it saves material and is easy to assemble.

Type 6: Box with drawers

The drawer is divided into two parts: external and internal. The box can be opened by pulling, which is very convenient. The outer box has two shapes: opening from one side and opening from both sides. This two-layer box-shaped design also has drawer features, making it solid and stable.

Advantages: wide range of applications and various structures. Drawer boxes made of paper materials are not only extremely practical, but can also add value to the product through various processes such as hot stamping, UV, embossing and printing.

Type 7: Suitcase

The bottom has a separate lower box to increase the load capacity. The table top is portable and easy to assemble and disassemble. It is framed with corrugated paper. This is the most commonly used type of gift box. The portable box type often appears in agricultural and sideline products.

Advantages: The biggest feature is easy to carry, but please pay attention to whether the product's size, weight, material and handle structure are equivalent to avoid damage during use.

Type 8: Hanging box

Hanging box packaging is suitable for packaging small goods such as batteries, stationery, toothbrushes, headphones, etc. The production costs range from high to ordinary. Appropriate materials and processes can be selected depending on the needs of the product.

Advantages: appears in the best position and at the best angle in shopping malls and supermarkets, does not take up space and is suitable for display on shelves.

Type 9: Board and box

The packaging box is in an open form or covered with transparent cellophane to facilitate the view of the product, which allows the product to be intuitively displayed in front of us, facilitating customer observation and increasing confidence in the product.

Advantages: you can see the products inside and there are many ways to open the window. Often used to store wine, agricultural products and food.

Type 10: Alien Box

Over the past two years, special-shaped boxes that have a certain youthful character have been increasingly used. Boxes with a special shape highlight the design features and make their appearance more attractive. Boxes with special shapes are therefore more creatively designed and more difficult to produce than others. The appearance of the box is larger, but the special shape box packaging design has unique structure and rich craftsmanship and practicality. It can be made into various shapes and is mainly used for gift wrapping.

Type 11: Polygonal box

The polygon box also has the form of a heavenly and earthly lid, but its shape is composed of polygons, such as pentagons or hexagons. The boutique gift box gives people a sense of simplicity and elegance, leaving a deep impression on consumers.

Type 12: Tear-off box

The tear box panel material is divided into two parts. The first and second parts are connected by a tear strip, and a tear line is formed between the tear strip and the first part.

Advantages: Opening is quick and convenient, no tools are needed, just pull gently, which significantly improves the comfort of use.

When it comes to standardizing product packaging, chocolate manufacturers typically need high-speed automatic packaging machines to achieve economies of scale and optimize packaging costs. Moreover, chocolate packaging machines are connected with automatic control belts and are also widely used in sorting, parking, acceleration, etc. For custom or seasonal products, the packaging machine should be flexible and light. This packaging machine does not strive for speed, but strives for personalized chocolate gift box packaging and flexible adaptability.

Currently, chocolate packaging boxes mainly come in the form of pillow bags (traditional) and self-supporting bags. The form of packaging for chocolate boxes may be based on the characteristics of the market and product packaging technology. The packaging of chocolate gift boxes mainly depends on factors such as the market position of the products, the requirements of the product itself and the value of the packaging.

If high-end consumer goods are used as gifts, the packaging will be more attractive. A good choice is to use high-quality packaging in the form of paper, wooden, plastic or metal boxes. For mass consumer goods, the packaging format is relatively simple. For example, pillow bags are very popular bags with simple, mature technology, effective packaging and inexpensive commercial form. In addition, the use of packaging technology for certain products also depends on the properties of their chocolate products.

When lindt gourmet chocolate truffles gift box manufacturer standardizes product packaging, it typically requires high-speed, automated packaging machines to reduce packaging costs and achieve economic optimization. Therefore, the products developed by packaging equipment manufacturers in recent years are suitable for various high-speed automatic chocolate packaging machines, such as traditional pillow packaging, and some products are used in twisted pair packaging machines. Use of the latest technologies.

The high speed chocolate pillow wrapping machine is designed to achieve high speed from the device. Without affecting the internal quality, other aspects of the packaging film are relatively cold air. In addition, the chocolate pillow wrapping machine is also connected with automatic control belt and is also widely used for sorting, parking, acceleration, etc.