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Commodity packaging is to effectively protect the integrity of the quality and quantity of goods intact, according to the characteristics of the goods, the use of appropriate materials or containers, the goods will be wrapped, and appropriate decoration and signs of a measure. Commodity packaging plays a pivotal role in the production and sale of goods.

First, commodity packaging is a continuation of commodity production, most of the goods in circulation and consumption stage before, must be the necessary packaging, otherwise the production process is not considered complete.

Second, the packaging of goods is a necessary condition to achieve the value of goods and use value. The vast majority of goods produced, only the necessary packaging, in order to make its value can be reflected, and even in a sense to improve the value of goods and use value.

Third, commodity packaging has the role of protecting goods, to facilitate storage, transportation, sales and use. International trade commodities long transport routes, circulation links, in the process of transport and circulation, these goods are vulnerable to - some natural factors, such as weather changes, external damage, so that the quality of goods damaged. The packaging of goods can make the goods from the temperature, light and various external damage. And after the packaging of goods, so that the shape of goods with a certain regularity, for the handling, storage, sales and use of goods to provide convenient conditions.

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Fourth, the packaging of goods has the role of beautification, publicity goods. People through the design of packaging and decoration, the use of structural shape, color, pattern and text to beautify the goods, publicity goods, increase the effect of sales display of goods, so that consumers through the packaging of goods to understand the goods, like the goods, and eventually buy the effect of consumer goods.

Fifth, the packaging of goods also reflects the - a country's science and technology, industrial level and the level of culture and art. At the same time, the good or bad packaging is also related to the production country, the enterprise and the reputation of its products.