Rahoton Luba's Global Printing Trends Report yana nuna alamun farfadowa masu ƙarfi
Rahoton da aka fi sani da Drubal Global Print Trends na takwas ya fito.Rahoton ya nuna cewa tun lokacin da aka fitar da rahoto na bakwai a cikin bazara na 2020, yanayin duniya ya canza, tare da cutar ta COVID-19, matsalolin sarkar samar da kayayyaki a duniya, hauhawar hauhawar farashin kayayyaki… Masu kera daga masu ba da sabis na bugu na duniya da masana'antun kayan aiki da masu ba da kayayyaki, bayanai sun nuna cewa a cikin 2022, 34% na masu bugawa a duk duniya sun ce yanayin tattalin arzikin kamfaninsu yana da “mai kyau”, yayin da 16% kawai suka ce “talauci” ne, wanda ke nuna yanayin farfadowa mai ƙarfi. masana'antar bugawa ta duniya.Masu bugawa na duniya gabaɗaya sun fi ƙarfin gwiwa game da masana'antar fiye da yadda suke a cikin 2019 kuma suna fatan 2023.
Halin zuwa ga ingantaccen tabbaci
Ana iya ganin babban canji a cikin kyakkyawan fata a cikin babban bambanci tsakanin kashi na kyakkyawan fata da rashin tausayi a cikin Druba Printers Economic Information Index na 2022. Daga cikin su, Kudancin Amurka, Amurka ta Tsakiya da Asiya sun zaɓi kyakkyawan fata, yayin da masu bugawa na Turai suka zaɓi a hankali.A halin yanzu, bisa ga bayanan kasuwa, firintocin kunshin suna haɓaka da kwarin gwiwa, masu bugawa suna murmurewa daga sakamako mara kyau a cikin 2019, kuma firintocin kasuwanci, kodayake kaɗan sun ragu, ana sa ran za su murmure a 2023.
"Samar da albarkatun ƙasa, hauhawar hauhawar farashin kayayyaki, hauhawar farashin kayayyaki, faɗuwar ribar riba, da yaƙin farashi tsakanin masu fafatawa zai zama abubuwan da za su shafi watanni 12 masu zuwa," in ji wani mawallafin kasuwanci daga Jamus.Masu samar da kayayyaki na Costa Rica suna da kwarin gwiwa, "Yin cin gajiyar ci gaban tattalin arziƙin bayan annoba, za mu gabatar da sabbin samfuran da aka ƙara darajar ga sabbin abokan ciniki da kasuwanni."
Dangane da bayanan, ana sa ran kasuwar bugu ta duniya za ta yi girma a cikin adadin kuɗi na 34% a cikin 2022, kuma ana sa ran kasuwar bugu ta Turai za ta haɓaka da ƙimar kuɗi na 34% a cikin 2023. Yayin da masu bugawa sun fi taka tsantsan game da bugu da ƙari. kasuwannin kasuwanci da bugu a cikin 2022, inda haɓaka ya ragu da kashi 4% zuwa 5% daga 2019, akwai ingantattun tsinkaya ga duk kasuwanni a cikin 2023, tare da bambance-bambance masu kyau na + 36% don bugawa, + 38% don bugu na kasuwanci, +48 % don marufi, da +51% don bugu na aiki.
Tsakanin shekarar 2013 zuwa 2019, farashin takarda da kayan gini ya ci gaba da hauhawa, kuma masu bugawa da yawa sun zabi rage farashin, kashi 12 cikin dari fiye da wadanda suka kara farashin.Amma a cikin 2022, firintocin da suka zaɓi haɓaka farashi maimakon rage su sun ji daɗin ƙimar da ba a taɓa gani ba na +61%.Tsarin duniya ne, tare da yanayin da ke faruwa a yawancin yankuna da kasuwanni.Yana da mahimmanci a lura cewa kusan dukkanin kamfanoni suna fuskantar matsin lamba akan tabo.
Hakanan an sami karuwar farashin daga masu samar da kayayyaki, tare da karuwar kashi 60 cikin 100 na farashin, idan aka kwatanta da kololuwar kashi 18 cikin 100 na baya a cikin 2018. A bayyane yake, canji na asali a cikin halayen farashi daga farkon cutar ta COVID-19 zai yi tasiri. akan hauhawar farashin kaya idan ya tashi a wasu sassa.
Ƙarfin yarda don saka hannun jari
Ta hanyar duba bayanan alamun aiki na firintocin tun daga 2014, za mu iya ganin cewa kasuwar kasuwanci ta ga raguwa mai yawa a cikin bugu na takarda, wanda kusan yayi daidai da ci gaban kasuwar marufi.Yana da mahimmanci a lura cewa kasuwar bugawa ta kasuwanci ta fara ganin bambanci mara kyau a cikin 2018, kuma tun daga lokacin ya kasance ƙarami.Sauran wuraren da suka fice sune launin toner na dijital mai shafi ɗaya da pigment na dijital tawada-jet na yanar gizo, waɗanda babban haɓakar kasuwancin marufi ke haifar da su.
A cewar rahoton, adadin bugu na dijital a jimlar yawan kuɗin ya karu, kuma ana sa ran wannan yanayin zai ci gaba yayin bala'in COVID-19.Amma tsakanin 2019 da 2022, ci gaban bugu na dijital a kan sikelin duniya ya tsaya cak, baya ga tafiyar hawainiya da bugu na kasuwanci ke yi.
Bugu da kari, bayanan sun nuna cewa yawan firintocin da ke aiki a kan shafukan yanar gizo da na dijital sun ci gaba da raguwa, daga kololuwar kashi 27 cikin 100 a shekarar 2017 zuwa kashi 23 cikin 100 a shekarar 2019 da kashi 20 cikin 100 a shekarar 2022. Adadin firintocin kasuwanci ya fado daga Kashi 38 cikin 100 a shekarar 2017 zuwa kashi 26 a shekarar 2022, yayin da wajen buga firintocin ya karu zuwa kashi 33, yayin da na buga firintocin ya ragu daga kashi 15 cikin 100 a shekarar 2019 zuwa kashi 7 a shekarar 2022.
Ga masu bugawa tare da na'urorin bugu na tushen yanar gizo, cutar ta COVID-19 ta ga karuwar tallace-tallace ta hanyar tashar.Kafin barkewar COVID-19, canjin canji a wannan fannin ya kasance da gaske a duniya tsakanin 2014 zuwa 2019, ba tare da wani ci gaba mai mahimmanci ba, tare da kashi 17% na masu buga gidan yanar gizo kawai suna ba da rahoton haɓaka 25%.Amma tun bayan barkewar cutar, adadin ya karu zuwa kashi 26 cikin 100, yayin da karuwar ta yadu a duk kasuwanni.
Capex a duk kasuwannin bugu na duniya ya faɗi tun 2019, amma hasashen 2023 da bayan yana nuna kyakkyawan fata.A yanki, duk yankuna ana hasashen za su yi girma a shekara mai zuwa, ban da Turai, inda hasashen ya yi laushi.Kayan aikin sarrafa jaridu da fasahar bugu sune shahararrun wuraren saka hannun jari.
Dangane da fasahar bugu, bayyanannen nasara a cikin 2023 zai zama bugu na takarda guda ɗaya tare da 31%, sannan kuma launi mai shafi ɗaya na toner dijital (18%) da na dijital inkjet wide-format da flexo bugu (17%).Buga-buga na takarda zai kasance mafi shaharar jari a cikin 2023. Duk da gagarumin raguwar bugu a wasu kasuwanni, yin amfani da kayan aikin bugu zai rage ma'aikata da almubazzaranci da kuma ƙara yawan aiki ga wasu na'urori.
Lokacin da aka tambaye shi game da tsare-tsaren saka hannun jari a cikin shekaru biyar masu zuwa, bugu na dijital ya ci gaba da kasancewa a jerin (kashi 62 cikin 100), sannan aiki da kai (kashi 52 cikin ɗari), tare da bugu na al'ada kuma an jera su a matsayin mafi mahimmancin saka hannun jari na uku (kashi 32).
Ta bangaren kasuwa, rahoton ya ce babban bambanci mai kyau a cikin kashe kudaden saka hannun jari na masu bugawa shine + 15% a cikin 2022 da + 31% a cikin 2023. A cikin 2023, hasashen saka hannun jari don kasuwanci da wallafe-wallafe sun fi matsakaici, tare da niyyar saka hannun jari mai ƙarfi don marufi da aiki bugu.
Matsalolin sarkar samarwa amma kyakkyawan fata
Bisa la’akari da kalubalen da ke kunno kai, masu buga takardu da masu samar da kayayyaki suna kokawa da matsalolin samar da kayayyaki, da suka hada da bugu, tushe da kayan masarufi, da kayan masarufi na masu samar da kayayyaki, wadanda ake sa ran za su ci gaba har zuwa shekarar 2023. Har ila yau, an yi nuni da karancin ma’aikata da kashi 41 cikin 100 na masu bugawa da 33. kashi dari na masu samar da kayayyaki, tare da karin albashi da albashi mai yiwuwa ya zama muhimmin kashewa.Abubuwan kula da muhalli da zamantakewa suna ƙara mahimmanci ga masu bugawa, masu kaya da abokan cinikin su.
Idan aka yi la’akari da ƙayyadaddun ƙayyadaddun ƙayyadaddun lokaci a cikin kasuwar bugu ta duniya, batutuwa kamar gasa mai ƙarfi da faɗuwar buƙatun za su kasance masu rinjaye: fakitin fakitin sun fi ba da fifiko ga tsoffin firintocin da na kasuwanci akan na ƙarshe.Neman gaba shekaru biyar, duka masu bugawa da masu samar da kayayyaki sun ba da haske game da tasirin kafofin watsa labaru na dijital, wanda ke biye da rashin ƙwarewa da ƙwarewar masana'antu.
Gabaɗaya, rahoton ya nuna cewa masu bugawa da masu samar da kayayyaki gabaɗaya suna da kyakkyawan fata game da hasashen 2022 da 2023. Wataƙila mafi kyawun binciken binciken Drubal Report shine cewa amincewa da tattalin arzikin duniya ya ɗan fi girma a 2022 fiye da yadda yake a 2019, kafin barkewar COVID-19, tare da yawancin yankuna da kasuwanni suna hasashen ingantacciyar ci gaban duniya a cikin 2023. A bayyane yake cewa kasuwancin suna ɗaukar lokaci don murmurewa yayin da saka hannun jari ya faɗi yayin bala'in COVID-19.Dangane da mayar da martani, duka masu bugawa da masu samar da kayayyaki sun ce sun kuduri aniyar kara yawan ayyukansu daga 2023 da saka hannun jari idan ya cancanta. Akwatunan kyauta, kamar su.akwatunan shayi,akwatunan giya, akwatunan cakulansannu a hankali zai nuna haɓakar haɓakawa.
Lokacin aikawa: Fabrairu-09-2023