Lipoti la Global Printing Trends Report la Luba limasonyeza zizindikiro zolimba za kuchira
Lipoti laposachedwa lachisanu ndi chitatu la Drubal Global Print Trends Report latuluka.Lipotilo likuwonetsa kuti kuyambira pomwe lipoti lachisanu ndi chiwiri litulutsidwe mchaka cha 2020, zinthu zasintha padziko lonse lapansi, ndi mliri wa COVID-19, zovuta zapadziko lonse lapansi, kukwera kwamitengo ... opanga kuchokera padziko lonse opereka ntchito yosindikiza ndi opanga zida ndi ogulitsa, deta anasonyeza kuti mu 2022, 34% ya osindikiza padziko lonse ananena kuti chuma cha kampani yawo "zabwino", pamene 16% okha anati anali "osauka", kusonyeza amphamvu kuchira mchitidwe mu makampani osindikizira padziko lonse.Osindikiza apadziko lonse lapansi nthawi zambiri amakhala otsimikiza zamakampaniwo kuposa momwe analiri mu 2019 ndikuyembekezera 2023.
Mchitidwe wopita ku chidaliro chabwinoko
Kusintha kwakukulu kwachiyembekezo kungawonekere mu kusiyana kwakukulu pakati pa chiwerengero cha chiyembekezo ndi kukayikira mu Druba Printers Economic Information Index ya 2022. Pakati pawo, osindikiza a ku South America, Central America ndi Asia anasankha kukhala ndi chiyembekezo, pamene osindikiza a ku Ulaya anasankha kusamala.Pakadali pano, malinga ndi deta yamsika, osindikiza phukusi akukula molimba mtima, osindikiza osindikiza akuchira kuchokera ku zotsatira zoyipa mu 2019, ndipo osindikiza amalonda, ngakhale ali pansi pang'ono, akuyembekezeka kuchira mu 2023.
“Kupezeka kwa zinthu zopangira, kukwera kwa mitengo ya zinthu, kukwera kwa mitengo ya zinthu, kutsika kwa phindu, ndi nkhondo zamitengo pakati pa opikisana nawo zidzakhala zinthu zimene zidzayambukire miyezi 12 ikubwerayi,” anatero wosindikiza wamalonda wa ku Germany.Otsatsa ku Costa Rica ali ndi chidaliro, "Potengera mwayi wachuma chomwe chachitika pambuyo pa mliri, tibweretsa zinthu zatsopano zomwe zidawonjezedwa kwa makasitomala ndi misika yatsopano."
Malinga ndi deta, msika wapadziko lonse lapansi wosindikizira ukuyembekezeka kukula pamlingo wokwanira 34% mu 2022, ndipo msika wosindikiza waku Europe ukuyembekezekanso kukula pamlingo wa 34% mu 2023. Ngakhale osindikiza amakhala osamala kwambiri za misika yamalonda ndi yosindikiza mu 2022, pomwe kukula kwatsika ndi 4% mpaka 5% kuchokera ku 2019, pali zolosera zamphamvu zamisika yonse mu 2023, zosiyanitsa zabwino za + 36% zosindikiza, + 38% zosindikiza zamalonda, +48 % ya kulongedza, ndi + 51% yosindikiza yogwira ntchito.
Pakati pa 2013 ndi 2019, mitengo ya mapepala ndi yoyambira idakwerabe, ndipo osindikiza ambiri adasankha kuchepetsa mitengo, 12 peresenti kuposa omwe adakweza mitengo.Koma mu 2022, osindikiza omwe adasankha kukweza mitengo m'malo motsitsa adasangalala ndi malire a +61%.Njirayi ndi yapadziko lonse lapansi, zomwe zikuchitika m'magawo ambiri ndi misika.Ndikofunika kuzindikira kuti pafupifupi makampani onse ali pampanipani pamphepete.
Kuwonjezeka kwamitengo kunamvekanso ndi ogulitsa, ndi kuwonjezeka kwa mitengo kwa 60 peresenti, poyerekeza ndi chiwombankhanga cham'mbuyo cha 18 peresenti mu 2018. pa inflation ngati imasewera m'magawo ena.
Kufunitsitsa kwamphamvu kuyikapo ndalama
Poyang'ana zizindikiro zogwiritsira ntchito osindikiza kuyambira 2014, tikhoza kuona kuti msika wamalonda wawona kuchepa kwakukulu kwa mapepala osindikizira, omwe ali pafupifupi ofanana ndi kukula kwa msika wa ma CD.Ndizofunikira kudziwa kuti msika wosindikizira wamalonda adayamba kuwona kusiyana koyipa mu 2018, ndipo wakhala wocheperako.Madera ena omwe amadziwika ndi utoto watsamba limodzi la digito toner ndi digito inki-jet web pigment, zomwe zimayendetsedwa ndi kukula kwakukulu kwa bizinesi yonyamula ma flexographic.
Malinga ndi lipotilo, kuchuluka kwa kusindikiza kwa digito pakuchulukirachulukira kwachulukira, ndipo izi zikuyembekezeka kupitilizabe panthawi ya mliri wa COVID-19.Koma pakati pa 2019 ndi 2022, kukula kwa kusindikiza kwa digito padziko lonse lapansi kukuwoneka kuti kwayimilira, kupatula kukula kwapang'onopang'ono kwa kusindikiza kwamalonda.
Kuphatikiza apo, deta idawonetsa kuti kuchuluka kwa osindikiza omwe amagwiritsa ntchito makina osindikizira pa intaneti ndi digito akupitilira kutsika, kuchokera pachiwopsezo cha 27 peresenti mu 2017 mpaka 23 peresenti mu 2019 ndi 20 peresenti mu 2022. Gawo la osindikiza amalonda adatsika kuchokera 38 peresenti mu 2017 mpaka 26 peresenti mu 2022, pamene osindikiza osindikiza adakula kufika pa 33 peresenti ndipo kwa osindikiza osindikiza adatsika kuchokera pa 15 peresenti mu 2019 kufika pa 7 peresenti mu 2022.
Kwa osindikiza omwe ali ndi zida zosindikizira pa intaneti, mliri wa COVID-19 wawona kuwonjezeka kwakukulu kwa malonda kudzera panjira.Mliri wa COVID-19 usanachitike, chiwongola dzanja m'gawoli chinali chitakhazikika padziko lonse lapansi pakati pa 2014 ndi 2019, popanda kukula kwakukulu, ndi 17% yokha ya osindikiza pa intaneti omwe akuwonetsa kukula kwa 25%.Koma kuyambira mliriwu, chiwerengerochi chakwera mpaka 26 peresenti, ndikuwonjezeka kwafalikira m'misika yonse.
Capex m'misika yonse yosindikizira padziko lonse lapansi yatsika kuyambira 2019, koma momwe 2023 ndi kupitilira akuwonetsa chiyembekezo.M'chigawochi, madera onse akuyembekezeka kukula chaka chamawa, kupatula ku Europe, komwe kuneneratu kumakhala kosalala.Zida zopangira makina osindikizira ndi makina osindikizira ndi malo otchuka omwe amaikapo ndalama.
Pankhani yaukadaulo wosindikiza, wopambana momveka bwino mu 2023 adzakhala kusindikiza kwa pepala limodzi ndi 31%, kutsatiridwa ndi mtundu wa tsamba limodzi la digito tona (18%) ndi mawonekedwe amtundu wa inkjet wa digito ndi kusindikiza kwa flexo (17%).Kusindikiza kwa ma sheet-fed offset kudzakhalabe ndalama zotchuka kwambiri mu 2023. Ngakhale kutsika kwakukulu kwa mavoliyumu osindikiza m'misika ina, kugwiritsa ntchito mapepala osindikizira a offset kudzachepetsa Ntchito ndi kuwononga ndikuwonjezera zokolola kwa osindikiza ena.
Atafunsidwa za mapulani ndalama pa zaka zisanu zotsatira, kusindikiza digito akupitiriza pamwamba mndandanda (peresenti 62), kutsatiridwa ndi zochita zokha (peresenti 52), ndi kusindikiza chikhalidwe komanso kutchulidwa kuti ndalama wachitatu kwambiri (32 peresenti).
Ndi gawo la msika, lipotilo likuti kusiyana kwabwino kwa ndalama zosindikizira ndi + 15% mu 2022 ndi + 31% mu 2023. kusindikiza.
Mavuto a chain chain koma malingaliro abwino
Chifukwa cha zovuta zomwe zikubwera, onse osindikiza ndi ogulitsa akulimbana ndi zovuta zopezera, kuphatikizapo mapepala osindikizira, maziko ndi zogwiritsira ntchito, ndi zipangizo zopangira katundu, zomwe zikuyembekezeka kupitilira mpaka 2023. Kuperewera kwa ntchito kunatchulidwanso ndi 41 peresenti ya osindikiza ndi 33 peresenti ya ogulitsa, ndi kuwonjezereka kwa malipiro ndi malipiro kungakhale kofunikira kwambiri.Zinthu zachilengedwe ndi kasamalidwe ka anthu ndizofunika kwambiri kwa osindikiza, ogulitsa ndi makasitomala awo.
Poganizira zovuta zomwe zachitika kwakanthawi kochepa pamsika wapadziko lonse lapansi wosindikizira, nkhani monga mpikisano wokulirapo komanso kutsika kwa kufunikira zizikhalabe zazikulu: osindikiza a phukusi amaika chidwi kwambiri pa osindikiza akale ndi amalonda pazomaliza.Kuyang'ana m'tsogolo zaka zisanu, onse osindikiza ndi ogulitsa adawonetsa zotsatira za media media, kutsatiridwa ndi kusowa kwaukadaulo komanso kuchuluka kwamakampani.
Ponseponse, lipotili likuwonetsa kuti osindikiza ndi ogulitsa amakhala ndi chiyembekezo chokhudza momwe zinthu zikuyendera mu 2022 ndi 2023. Mwina chochititsa chidwi kwambiri pa kafukufuku wa Drubal Report ndikuti chidaliro pachuma chapadziko lonse lapansi ndi chokwera pang'ono mu 2022 kuposa momwe zinaliri mu 2019, chisanachitike. kubuka kwa COVID-19, madera ambiri ndi misika ikuneneratu kukula kwapadziko lonse lapansi mu 2023. Zikuwonekeratu kuti mabizinesi akutenga nthawi kuti achire pomwe ndalama zikugwa panthawi ya mliri wa COVID-19.Poyankha, onse osindikiza ndi ogulitsa akuti atsimikiza kukulitsa ntchito zawo kuyambira 2023 ndikuyika ndalama ngati kuli kofunikira.Mabokosi amphatso, mongamabokosi a tiyi,mabokosi a vinyo, chokoleti mabokosipang'onopang'ono adzawonetsa kukwera.
Nthawi yotumiza: Feb-09-2023