Luba daim ntawv qhia txog kev luam ntawv thoob ntiaj teb qhia txog cov cim qhia tias kev rov zoo los ntawm kev lag luam
Daim Ntawv Qhia Txog Kev Luam Ntawv Thoob Ntiaj Teb Drubal thib yim tshiab tshaj plaws tau tawm los. Daim ntawv qhia qhia tau hais tias txij li thaum daim ntawv qhia thib xya tau tshaj tawm thaum lub caij nplooj ntoo hlav xyoo 2020, qhov xwm txheej thoob ntiaj teb tau hloov pauv, nrog rau kev sib kis COVID-19, teeb meem hauv cov saw hlau thoob ntiaj teb, kev nce nqi nce siab ... Hauv qhov xwm txheej no, hauv kev soj ntsuam ntau dua 500 tus neeg txiav txim siab laus los ntawm cov neeg muab kev pabcuam luam ntawv thoob ntiaj teb thiab cov chaw tsim khoom siv thiab cov neeg muag khoom, cov ntaub ntawv qhia tau hais tias xyoo 2022, 34% ntawm cov tshuab luam ntawv thoob ntiaj teb tau hais tias lawv lub tuam txhab txoj kev lag luam yog "zoo", thaum tsuas yog 16% hais tias nws "tsis zoo", uas qhia txog kev rov zoo hauv kev lag luam luam ntawv thoob ntiaj teb. Cov tshuab luam ntawv thoob ntiaj teb feem ntau muaj kev ntseeg siab ntau dua txog kev lag luam dua li lawv tau ua xyoo 2019 thiab tos ntsoov rau xyoo 2023.
Qhov sib txawv ntawm kev ntseeg siab zoo dua
Muaj kev hloov pauv tseem ceeb ntawm kev cia siab tuaj yeem pom hauv qhov sib txawv ntawm feem pua ntawm kev cia siab thiab kev poob siab hauv Druba Printers Economic Information Index rau xyoo 2022. Ntawm lawv, cov neeg luam ntawv South American, Central American thiab Asian xaiv kev cia siab, thaum cov neeg luam ntawv European xaiv kev ceev faj. Lub caij no, raws li cov ntaub ntawv ua lag luam, cov neeg luam ntawv pob khoom tau loj hlob ntau dua, cov neeg luam ntawv luam tawm tau rov zoo los ntawm cov txiaj ntsig tsis zoo hauv xyoo 2019, thiab cov neeg luam ntawv lag luam, txawm tias me ntsis poob qis, xav tias yuav rov zoo hauv xyoo 2023.
"Kev muaj cov khoom siv raw, kev nce nqi, cov nqi khoom nce, cov nyiaj tau los poob qis, thiab kev sib ntaus sib tua ntawm cov neeg sib tw yuav yog cov yam uas yuav cuam tshuam rau 12 lub hlis tom ntej," tus neeg luam ntawv lag luam los ntawm lub teb chaws Yelemees hais. Cov neeg muab khoom Costa Rican ntseeg siab tias, "Siv qhov zoo ntawm kev loj hlob ntawm kev lag luam tom qab muaj kev sib kis, peb yuav qhia cov khoom tshiab uas muaj nqis ntxiv rau cov neeg siv khoom thiab cov khw tshiab."
Raws li cov ntaub ntawv, kev lag luam luam ntawv thoob ntiaj teb yuav loj hlob ntawm tus nqi ntawm 34% hauv xyoo 2022, thiab kev lag luam luam ntawv hauv Tebchaws Europe kuj yuav loj hlob ntawm tus nqi ntawm 34% hauv xyoo 2023. Thaum cov neeg luam ntawv ceev faj ntxiv txog kev lag luam thiab kev tshaj tawm hauv xyoo 2022, qhov twg kev loj hlob poob qis 4% txog 5% los ntawm xyoo 2019, muaj kev kwv yees zoo rau txhua lub lag luam hauv xyoo 2023, nrog rau qhov sib txawv zoo ntawm +36% rau kev tshaj tawm, +38% rau kev luam ntawv lag luam, +48% rau kev ntim khoom, thiab +51% rau kev luam ntawv ua haujlwm.
Nruab nrab xyoo 2013 thiab 2019, cov nqi ntawv thiab cov khoom siv hauv paus pheej nce siab, thiab ntau lub tshuab luam ntawv xaiv txo cov nqi, ntau dua 12 feem pua ntau dua li cov uas nce cov nqi. Tab sis xyoo 2022, cov tshuab luam ntawv uas xaiv tsa cov nqi es tsis txhob txo lawv tau txais txiaj ntsig zoo tshaj plaws ntawm + 61%. Tus qauv no yog thoob ntiaj teb, nrog rau qhov sib txawv tshwm sim hauv feem ntau thaj chaw thiab kev ua lag luam. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias yuav luag txhua lub tuam txhab raug kev nyuaj siab rau cov nqi.
Cov neeg muag khoom kuj tau hnov cov nqi nce ntxiv, nrog rau 60 feem pua ntawm cov nqi nce, piv rau qhov siab tshaj plaws yav dhau los ntawm 18 feem pua hauv xyoo 2018. Nws yog qhov tseeb, kev hloov pauv tseem ceeb hauv tus cwj pwm nqi txij li thaum pib muaj tus kab mob COVID-19 yuav muaj feem cuam tshuam rau kev nce nqi yog tias nws ua rau lwm cov haujlwm.
Muaj lub siab xav nqis peev heev
Los ntawm kev saib cov ntaub ntawv qhia txog kev ua haujlwm ntawm cov tshuab luam ntawv txij li xyoo 2014, peb tuaj yeem pom tias kev lag luam lag luam tau pom qhov poob qis tseem ceeb hauv kev luam ntawv offset, uas yuav luag sib npaug rau kev loj hlob ntawm kev lag luam ntim khoom. Nws tsim nyog sau cia tias kev lag luam luam ntawv lag luam thawj zaug pom qhov sib txawv tsis zoo hauv xyoo 2018, thiab txij li ntawd los tau me dua. Lwm qhov chaw uas sawv tawm yog cov xim digital toner ib nplooj ntawv thiab cov xim digital ink-jet web, uas tau tsav los ntawm kev loj hlob ntawm kev lag luam ntim khoom flexographic.
Raws li daim ntawv tshaj tawm, qhov feem pua ntawm kev luam ntawv digital hauv tag nrho cov nyiaj tau los tau nce ntxiv, thiab qhov sib txawv no yuav txuas ntxiv mus thaum muaj tus kab mob COVID-19 kis thoob plaws. Tab sis ntawm xyoo 2019 thiab 2022, kev txhim kho ntawm kev luam ntawv digital thoob ntiaj teb zoo li tau nres, sib nrug los ntawm kev loj hlob qeeb ntawm kev luam ntawv lag luam.
Ntxiv rau, cov ntaub ntawv qhia tau tias feem pua ntawm cov tshuab luam ntawv uas ua haujlwm hauv web thiab digital print storefronts txuas ntxiv poob qis, los ntawm qhov siab tshaj plaws ntawm tsuas yog 27 feem pua hauv xyoo 2017 mus rau 23 feem pua hauv xyoo 2019 thiab 20 feem pua hauv xyoo 2022. Qhov feem pua rau cov tshuab luam ntawv lag luam tau poob qis los ntawm 38 feem pua hauv xyoo 2017 mus rau 26 feem pua hauv xyoo 2022, thaum rau cov tshuab luam ntawv nws loj hlob mus rau 33 feem pua thiab rau cov tshuab luam ntawv ntim khoom nws poob qis los ntawm 15 feem pua hauv xyoo 2019 mus rau 7 feem pua hauv xyoo 2022.
Rau cov tshuab luam ntawv uas muaj cov khoom siv luam ntawv hauv web, tus kab mob COVID-19 tau pom tias muaj kev nce ntxiv ntawm kev muag khoom los ntawm cov channel. Ua ntej muaj kev sib kis COVID-19, kev hloov pauv hauv qhov kev lag luam no yeej tsis hloov pauv thoob ntiaj teb ntawm xyoo 2014 thiab 2019, tsis muaj kev loj hlob tseem ceeb, tsuas yog 17% ntawm cov tshuab luam ntawv hauv web tau tshaj tawm 25% kev loj hlob. Tab sis txij li thaum muaj kev sib kis, qhov feem pua ntawd tau nce mus txog 26 feem pua, nrog rau kev nce ntxiv kis thoob plaws txhua lub khw.
Txij li xyoo 2019 los, Capex hauv txhua lub lag luam luam ntawv thoob ntiaj teb tau poob qis, tab sis qhov kev cia siab rau xyoo 2023 thiab tom qab ntawd qhia txog kev cia siab zoo. Hauv cheeb tsam, txhua thaj chaw raug kwv yees tias yuav loj hlob rau xyoo tom ntej, tshwj tsis yog Tebchaws Europe, qhov twg qhov kev kwv yees tsis hloov pauv. Cov khoom siv ua tiav tom qab luam ntawv thiab cov thev naus laus zis luam ntawv yog cov chaw nrov ntawm kev nqis peev.
Hais txog kev siv tshuab luam ntawv, tus yeej meej meej hauv xyoo 2023 yuav yog kev luam ntawv ib daim ntawv offset nrog 31%, ua raws li digital toner ib nplooj ntawv xim (18%) thiab digital inkjet dav-hom ntawv thiab flexo luam ntawv (17%). Kev luam ntawv offset pub ntawv yuav tseem yog qhov kev nqis peev nrov tshaj plaws hauv xyoo 2023. Txawm hais tias muaj kev poob qis ntawm cov ntim luam ntawv hauv qee lub khw, kev siv kev luam ntawv offset pub ntawv yuav txo cov neeg ua haujlwm thiab pov tseg thiab ua rau muaj kev tsim khoom ntau ntxiv rau qee lub tshuab luam ntawv.
Thaum nug txog cov phiaj xwm peev nyiaj rau tsib xyoos tom ntej no, kev luam ntawv digital tseem yog qhov tseem ceeb tshaj plaws (62 feem pua), ua raws li kev siv tshuab (52 feem pua), nrog rau kev luam ntawv ib txwm muaj kuj yog qhov kev nqis peev tseem ceeb thib peb (32 feem pua).
Los ntawm kev ua lag luam, daim ntawv tshaj tawm hais tias qhov sib txawv zoo hauv kev siv nyiaj rau kev luam ntawv yog + 15% hauv xyoo 2022 thiab + 31% hauv xyoo 2023. Hauv xyoo 2023, kev kwv yees kev nqis peev rau kev lag luam thiab kev tshaj tawm yog qhov nruab nrab dua, nrog rau kev npaj nqis peev zoo rau kev ntim khoom thiab kev luam ntawv ua haujlwm.
Teeb meem ntawm cov khoom xa tuaj tab sis kev cia siab zoo
Vim muaj cov teeb meem tshiab tshwm sim, ob lub tshuab luam ntawv thiab cov neeg muag khoom tab tom muaj teeb meem nrog cov khoom siv, suav nrog cov ntawv luam ntawv, cov khoom siv hauv paus thiab cov khoom siv, thiab cov khoom siv raw rau cov neeg muag khoom, uas xav tias yuav txuas ntxiv mus txog xyoo 2023. Kev tsis txaus neeg ua haujlwm kuj tau hais los ntawm 41 feem pua ntawm cov tshuab luam ntawv thiab 33 feem pua ntawm cov neeg muag khoom, nrog rau kev nce nyiaj hli thiab cov nyiaj hli yuav yog qhov kev siv nyiaj tseem ceeb. Cov yam ntxwv ntawm kev tswj hwm ib puag ncig thiab kev sib raug zoo tseem ceeb dua rau cov tshuab luam ntawv, cov neeg muag khoom thiab lawv cov neeg siv khoom.
Vim muaj kev txwv luv luv hauv kev lag luam luam ntawv thoob ntiaj teb, cov teeb meem xws li kev sib tw hnyav thiab kev thov poob qis yuav tseem yog qhov tseem ceeb: cov tshuab luam ntawv pob khoom muab qhov tseem ceeb rau cov qub thiab cov tshuab luam ntawv lag luam ntau dua li cov tom kawg. Saib rau pem hauv ntej tsib xyoos, ob lub tshuab luam ntawv thiab cov neeg muab khoom tau hais txog qhov cuam tshuam ntawm cov xov xwm digital, ua raws li qhov tsis muaj kev txawj ntse thiab kev muaj peev xwm ntau dhau ntawm kev lag luam.
Zuag qhia tag nrho, daim ntawv tshaj tawm qhia tau hais tias cov tshuab luam ntawv thiab cov neeg muab khoom feem ntau muaj kev cia siab txog qhov kev cia siab rau xyoo 2022 thiab 2023. Tej zaum qhov kev tshawb pom tseem ceeb tshaj plaws ntawm daim ntawv soj ntsuam Drubal Report yog tias kev ntseeg siab rau kev lag luam thoob ntiaj teb yog siab dua me ntsis hauv xyoo 2022 dua li xyoo 2019, ua ntej muaj kev sib kis ntawm COVID-19, nrog rau feem ntau thaj chaw thiab kev lag luam kwv yees tias kev loj hlob thoob ntiaj teb zoo dua hauv xyoo 2023. Nws yog qhov tseeb tias cov lag luam siv sijhawm los rov zoo li kev nqis peev poob qis thaum muaj kev sib kis COVID-19. Hauv kev teb, ob lub tshuab luam ntawv thiab cov neeg muab khoom hais tias lawv txiav txim siab los nce lawv cov haujlwm txij li xyoo 2023 thiab nqis peev yog tias tsim nyog. Cov thawv khoom plig, xws lithawv tshuaj yej,cov thawv cawv, cov thawv chocolateyuav maj mam qhia txog kev nce siab.
Lub sijhawm tshaj tawm: Lub Ob Hlis-09-2023
