Lipoti la Global Printing Trends Report la Luba limasonyeza zizindikiro zolimba za kuchira
Lipoti laposachedwa lachisanu ndi chitatu la Drubal Global Print Trends Report latuluka. Lipotilo likuwonetsa kuti kuyambira kutulutsidwa kwa lipoti lachisanu ndi chiwiri mu kasupe wa 2020, zinthu zasintha, ndi mliri wa COVID-19, zovuta zaunyolo wapadziko lonse lapansi, kukwera kwa mitengo ... ndi 16% yokha yomwe inanena kuti inali "yosauka", kusonyeza kusintha kwakukulu kwa makampani osindikizira padziko lonse. Osindikiza apadziko lonse lapansi nthawi zambiri amakhala otsimikiza zamakampaniwo kuposa momwe analiri mu 2019 ndikuyembekezera 2023.
Mchitidwe wopita ku chidaliro chabwinoko
Kusintha kwakukulu kwachiyembekezo kungawonekere mu kusiyana kwakukulu pakati pa chiwerengero cha chiyembekezo ndi kukayikira mu Druba Printers Economic Information Index ya 2022. Pakati pawo, osindikiza a ku South America, Central America ndi Asia anasankha kukhala ndi chiyembekezo, pamene osindikiza a ku Ulaya anasankha kusamala. Pakadali pano, malinga ndi deta yamsika, osindikiza phukusi akukula molimba mtima, osindikiza osindikiza akuchira kuchokera ku zotsatira zoyipa mu 2019, ndipo osindikiza amalonda, ngakhale ali pansi pang'ono, akuyembekezeka kuchira mu 2023.
“Kupezeka kwa zinthu zopangira, kukwera kwa mitengo ya zinthu, kukwera kwa mitengo ya zinthu, kutsika kwa phindu, ndi nkhondo zamitengo pakati pa opikisana nawo zidzakhala zinthu zimene zidzayambukire miyezi 12 ikubwerayi,” anatero wosindikiza wamalonda wa ku Germany. Otsatsa ku Costa Rica ali ndi chidaliro, "Potengera mwayi wachuma chomwe chachitika pambuyo pa mliri, tibweretsa zinthu zatsopano zomwe zidawonjezedwa kwa makasitomala ndi misika yatsopano."
Malingana ndi deta, msika wapadziko lonse lapansi wosindikizira ukuyembekezeka kukula pamtengo wokwanira 34% mu 2022, ndipo msika wosindikizira waku Europe ukuyembekezekanso kukula pamlingo wa 34% mu 2023. Ngakhale osindikiza ali osamala kwambiri pamisika yamalonda ndi yosindikiza mu 2022, pomwe kukula kumatsika ndi 4% mpaka 20% pamisika yonse yabwino, 2019% 2023, ndi zosiyana zabwino za + 36% zosindikiza, + 38% zosindikizira zamalonda, + 48% za phukusi, ndi + 51% zosindikizira ntchito.
Pakati pa 2013 ndi 2019, mitengo ya mapepala ndi yoyambira idakwerabe, ndipo osindikiza ambiri adasankha kuchepetsa mitengo, 12 peresenti kuposa omwe adakweza mitengo. Koma mu 2022, osindikiza omwe adasankha kukweza mitengo m'malo motsitsa adasangalala ndi malire a +61%. Njirayi ndi yapadziko lonse lapansi, zomwe zikuchitika m'magawo ambiri ndi misika. Ndikofunika kuzindikira kuti pafupifupi makampani onse ali pampanipani pamphepete.
Kuwonjezeka kwamitengo kunamvekanso ndi ogulitsa, ndi kuwonjezeka kwa mitengo ya 60 peresenti, poyerekeza ndi nsonga yapitayi ya 18 peresenti mu 2018. Mwachiwonekere, kusintha kwakukulu kwa khalidwe lamtengo wapatali kuyambira chiyambi cha mliri wa COVID-19 kudzakhudza kukwera kwa mitengo ngati kumasewera m'magawo ena.
Kufunitsitsa kwamphamvu kuyika ndalama
Poyang'ana zizindikiro zogwiritsira ntchito osindikiza kuyambira 2014, tikhoza kuona kuti msika wamalonda wawona kuchepa kwakukulu kwa mapepala osindikizira, omwe ali pafupifupi ofanana ndi kukula kwa msika wa ma CD. Ndizofunikira kudziwa kuti msika wosindikizira wamalonda adayamba kuwona kusiyana koyipa mu 2018, ndipo wakhala wocheperako. Madera ena omwe amadziwika ndi utoto watsamba limodzi la digito toner ndi digito inki-jet web pigment, zomwe zimayendetsedwa ndi kukula kwakukulu kwa bizinesi yonyamula ma flexographic.
Malinga ndi lipotilo, kuchuluka kwa kusindikiza kwa digito pakuchulukirachulukira kwachulukira, ndipo izi zikuyembekezeka kupitilizabe panthawi ya mliri wa COVID-19. Koma pakati pa 2019 ndi 2022, kukula kwa kusindikiza kwa digito padziko lonse lapansi kukuwoneka kuti kwayimilira, kupatula kukula kwapang'onopang'ono kwa kusindikiza kwamalonda.
Kuonjezera apo, deta inasonyeza kuti chiwerengero cha osindikiza omwe amagwiritsa ntchito makina osindikizira a intaneti ndi digito akupitirizabe kuchepa, kuchoka pa 27 peresenti mu 2017 kufika pa 23 peresenti mu 2019 ndi 20 peresenti mu 2022. osindikizira adatsika kuchokera pa 15 peresenti mu 2019 mpaka 7 peresenti mu 2022.
Kwa osindikiza omwe ali ndi zida zosindikizira pa intaneti, mliri wa COVID-19 wawona kuwonjezeka kwakukulu kwa malonda kudzera panjira. Mliri wa COVID-19 usanachitike, chiwongola dzanja m'gawoli chinali chitakhazikika padziko lonse lapansi pakati pa 2014 ndi 2019, popanda kukula kwakukulu, ndi 17% yokha ya osindikiza pa intaneti omwe akuwonetsa kukula kwa 25%. Koma kuyambira mliriwu, chiwerengerochi chakwera mpaka 26 peresenti, ndikuwonjezeka kwafalikira m'misika yonse.
Capex m'misika yonse yosindikizira padziko lonse lapansi yatsika kuyambira 2019, koma momwe 2023 ndi kupitilira akuwonetsa chiyembekezo. M'chigawochi, madera onse akuyembekezeka kukula chaka chamawa, kupatula ku Europe, komwe kuneneratu kumakhala kosalala. Zida zopangira makina osindikizira ndi makina osindikizira ndi malo otchuka omwe amaikapo ndalama.
Pankhani yaukadaulo wosindikiza, wopambana momveka bwino mu 2023 adzakhala kusindikiza kwa pepala limodzi ndi 31%, kutsatiridwa ndi mtundu wa tsamba limodzi la digito tona (18%) ndi mawonekedwe amtundu wa inkjet wa digito ndi kusindikiza kwa flexo (17%). Kusindikiza kwa ma sheet-fed offset kudzakhalabe ndalama zotchuka kwambiri mu 2023. Ngakhale kutsika kwakukulu kwa mavoliyumu osindikiza m'misika ina, kugwiritsa ntchito mapepala osindikizira a offset kudzachepetsa Ntchito ndi kuwononga ndikuwonjezera zokolola kwa osindikiza ena.
Atafunsidwa za mapulani ndalama pa zaka zisanu zotsatira, kusindikiza digito akupitiriza pamwamba mndandanda (peresenti 62), kutsatiridwa ndi zochita zokha (peresenti 52), ndi kusindikiza chikhalidwe komanso kutchulidwa kuti ndalama wachitatu kwambiri (32 peresenti).
Ndi gawo la msika, lipotilo likuti kusiyana kwabwino kwa ndalama zosindikizira ndalama ndi + 15% mu 2022 ndi + 31% mu 2023. Mu 2023, zolosera zamalonda zamalonda ndi zofalitsa ndizochepa, ndi zolinga zolimba za ndalama zopangira katundu ndi ntchito yosindikiza.
Mavuto a chain chain koma malingaliro abwino
Chifukwa cha zovuta zomwe zikubwera, onse osindikiza ndi ogulitsa akulimbana ndi zovuta zopezera, kuphatikizapo mapepala osindikizira, maziko ndi zinthu zogwiritsidwa ntchito, ndi zipangizo za ogulitsa, zomwe zikuyembekezeka kupitilira mpaka 2023. Zinthu zachilengedwe ndi kasamalidwe ka anthu ndizofunika kwambiri kwa osindikiza, ogulitsa ndi makasitomala awo.
Poganizira zovuta zomwe zachitika kwakanthawi kochepa pamsika wapadziko lonse lapansi wosindikizira, nkhani monga mpikisano wokulirapo komanso kutsika kwa kufunikira zizikhalabe zazikulu: osindikiza a phukusi amaika chidwi kwambiri pa osindikiza akale ndi amalonda pazomaliza. Kuyang'ana m'tsogolo zaka zisanu, onse osindikiza ndi ogulitsa adawonetsa zotsatira za media media, kutsatiridwa ndi kusowa kwaukadaulo komanso kuchuluka kwamakampani.
Ponseponse, lipotili likuwonetsa kuti osindikiza ndi ogulitsa nthawi zambiri amakhala ndi chiyembekezo chokhudza momwe 2022 ndi 2023 akuyendera. Mwina chochititsa chidwi kwambiri pa kafukufuku wa Drubal Report ndikuti chidaliro pachuma chapadziko lonse lapansi ndi chokwera pang'ono mu 2022 kuposa momwe zinaliri mu 2019, COVID-19 isanayambike, pomwe madera ambiri padziko lonse lapansi akuchulukirachulukira. bwererani pomwe ndalama zikutsika panthawi ya mliri wa COVID-19. Poyankha, onse osindikiza ndi ogulitsa akuti atsimikiza kukulitsa ntchito zawo kuyambira 2023 ndikuyika ndalama ngati kuli kofunikira.Mabokosi amphatso, mongamabokosi a tiyi,mabokosi a vinyo, chokoleti mabokosipang'onopang'ono adzawonetsa kukwera.
Nthawi yotumiza: Feb-09-2023
