Mushumo weLuba weGlobal Printing Trends unoratidza zviratidzo zvakasimba zvekupora
Mushumo wechisere weDrubal Global Print Trends wabuda. Mushumo unoratidza kuti kubva pakaburitswa mushumo wechinomwe muchirimo cha2020, mamiriro epasi rose achinja, nedenda reCOVID-19, matambudziko mumakambani epasi rose, kukwira kwemitengo… Munyaya iyi, muongororo yevanoita sarudzo vanopfuura mazana mashanu kubva kune vanopa masevhisi ekudhinda pasi rose nevagadziri vemidziyo nevatengesi, data rakaratidza kuti muna 2022, 34% yevadhindi pasi rese vakati mamiriro ehupfumi ekambani yavo "akanaka", nepo 16% chete vakati "akashata", zvichiratidza mafambiro akasimba ekuvandudza indasitiri yekudhinda pasi rose. Vadhindi vepasi rose vanowanzova nechivimbo nezveindasitiri kupfuura zvavaive muna 2019 uye vachitarisira 2023.
Mafambiro ekuva nechivimbo chiri nani
Kuchinja kukuru mukuva netariro kunogona kuonekwa mumusiyano uripo pakati pehuwandu hwetariro nekushaya tariro muDruba Printers Economic Information Index yegore ra2022. Pakati pavo, vadhindi vekuSouth America, Central America neAsia vakasarudza kuva netariro, nepo vadhindi vekuEurope vakasarudza kungwarira. Zvichakadaro, zvichienderana nedata remusika, vadhindi vemapakeji vari kuwedzera kuva nechivimbo, vadhindi vekudhinda vari kudzoka kubva mumhedzisiro yakaipa muna 2019, uye vadhindi vemabhizinesi, kunyange vakaderera zvishoma, vanotarisirwa kudzoka muna 2023.
“Kuwanikwa kwezvinhu zvakagadzirwa, kukwira kwemitengo, kukwira kwemitengo yezvinhu, kudzikira kwepurofiti, uye hondo dzemitengo pakati pevanokwikwidza zvichave zvinhu zvichakanganisa mwedzi gumi nemiviri inotevera,” akadaro mumwe muchina wekudhinda wekutengesa wekuGermany. Vatengesi vekuCosta Rica vane chivimbo chekuti, “Tichishandisa mukana wekukura kwehupfumi mushure medenda, tichaunza zvigadzirwa zvitsva zvinowedzerwa kukosha kune vatengi vatsva nemisika.”
Zvichienderana nedata iri, musika wepasi rose wekudhinda unotarisirwa kukura ne34% muna 2022, uye musika wekudhinda weEurope unotarisirwawo kukura ne34% muna 2023. Kunyange hazvo vadhindi vachinyanya kungwarira nezvemisika yekutengeserana neyekuburitsa mabhuku muna 2022, uko kukura kuri kudzikira ne4% kusvika 5% kubva muna 2019, kune fungidziro dzakasimba dzemisika yese muna 2023, nemhedzisiro yakanaka ye +36% yekuburitsa mabhuku, +38% yekudhinda mabhuku ekutengeserana, +48% yekurongedza, uye +51% yekudhinda kunoshanda.
Pakati pa2013 na2019, mitengo yemapepa nezvinhu zvepakutanga yakaramba ichikwira, uye vazhinji vanodhinda vakasarudza kuderedza mitengo, ne12 muzana kupfuura avo vakawedzera mitengo. Asi muna 2022, vanodhinda vakasarudza kukwidza mitengo pane kuidzikisa vakawana mukana wekuwana purofiti ye +61%. Maitiro aya ndeepasi rose, uye maitiro aya ari kuitika munzvimbo zhinji nemisika. Zvakakosha kuziva kuti makambani angangoita ese ari pasi pekumanikidzwa kwemitengo.
Kukwira kwemitengo kwakanzwikwawo nevatengesi, nekuwedzera kwemitengo ne60 muzana, zvichienzaniswa ne18 muzana yapfuura muna 2018. Zviri pachena kuti shanduko huru mumaitiro emitengo kubva pakutanga kwedenda reCOVID-19 ichave nemhedzisiro pakuwedzera kwemitengo kana zvikaitika mune mamwe masevhisi.
Kuda kwakasimba kwekudyara mari
Nekutarisa data rezviratidziro zvekushanda kweprinta kubvira muna 2014, tinogona kuona kuti musika wekutengeserana wakaona kudzikira kukuru kwekudhinda kwepepa, izvo zvakafanana nekukura kwemusika wekupaka. Zvakakosha kuziva kuti musika wekudhinda kwekutengesa wakaona mutsauko uripo muna 2018, uye kubvira ipapo wave mudiki. Dzimwe nzvimbo dzinonyanya kuzivikanwa idigital toner single-page pigment uye digital ink-jet web pigment, izvo zvinokonzereswa nekukura kukuru kwebhizinesi rekupakata reflexographic.
Sekureva kwemushumo uyu, huwandu hwekudhinda kwedhijitari muhuwandu hwese hwevashandi hwawedzera, uye maitiro aya anotarisirwa kuramba achienderera mberi munguva yedenda reCOVID-19. Asi pakati pa2019 na2022, kuvandudzwa kwekudhinda kwedhijitari pasi rose kunoita sekunge kwamira, kunze kwekukura kuri kunonoka kwekudhinda kwebhizinesi.
Pamusoro pezvo, data rakaratidza kuti huwandu hwevadhindi vanoshandisa mawebhusaiti ekudhinda edhijitari hwakaramba huchidzikira, kubva pa27 muzana chete muna 2017 kusvika pa23 muzana muna 2019 uye 20 muzana muna 2022. Huwandu hwevadhindi vemabhizinesi hwakadzikira kubva pa38 muzana muna 2017 kusvika pa26 muzana muna 2022, nepo hwevadhindi vemapepanhau hwakakura kusvika pa33 muzana uye hwevadhindi vemapakeji hwakadzikira kubva pa15 muzana muna 2019 kusvika pa7 muzana muna 2022.
Kune vanodhinda vane michina yekudhinda paindaneti, denda reCOVID-19 rakaona kuwedzera kukuru kwekutengesa kuburikidza nechiteshi. COVID-19 isati yatanga, kuchinjana kwezvinhu muchikamu ichi kwaive kwakamira pasi rose pakati pa2014 na2019, pasina kukura kwakakosha, ne17% chete yevanodhinda paindaneti vachiratidza kukura kwe25%. Asi kubva padenda iri, chiyero ichocho chakakwira kusvika pa26 muzana, nekuwedzera kwacho kwakapararira mumisika yese.
Capex mumisika yese yekudhinda pasi rose yadzikira kubva muna 2019, asi tarisiro yegore ra2023 nemberi inoratidza tariro yakati wandei. Munharaunda, matunhu ese anotarisirwa kukura gore rinouya, kunze kweEurope, uko fungidziro yacho isingachinji. Michina yekugadzira mushure mekudhinda uye tekinoroji yekudhinda inzvimbo dzakakurumbira dzekudyara mari.
Panyaya yetekinoroji yekudhinda, mutambo uchakunda muna 2023 uchava wekudhindisa wepepa rimwe chete ne31%, uchiteverwa nedigital toner ine ruvara rwepeji rimwe chete (18%) uye digital inkjet wide-format uye flexo printing (17%). Kudhinda kwepepa repasi kucharamba kuri iko kwakakurumbira mukudyara muna 2023. Pasinei nekuderera kukuru kwehuwandu hwekudhinda mumisika yakati wandei, kushandiswa kwekudhinda kwepepa repasi kuchaderedza simba revashandi nekurasa mari uye kuwedzera kugona kwevamwe vanodhinda.
Pavakabvunzwa nezvezvirongwa zvekudyara mari mumakore mashanu anotevera, kudhinda kwedhijitari kuri pamberi (62 muzana), kuchiteverwa nekushandisa otomatiki (52 muzana), uye kudhinda kwechinyakare kuriwo panzvimbo yechitatu inonyanya kukosha (32 muzana).
Zvichienderana nechikamu chemusika, mushumo unoti musiyano wakanaka wemari inoshandiswa nevadhindi mukudyara ndeye +15% muna 2022 uye +31% muna 2023. Muna 2023, fungidziro yekudyara mari yekutengeserana neyekuburitsa mabhuku iri pakati nepakati, nechinangwa chakasimba chekudyara mari yekurongedza nekudhinda kunoshanda.
Matambudziko ekutengesa zvinhu asi tariro yakanaka
Zvichitevera matambudziko ari kubuda, vese vanodhinda nevatengesi vari kunetseka nematambudziko ekutengesa zvinhu, kusanganisira mapepa ekudhinda, mabhesi nezvinoshandiswa, uye zvinhu zvekugadzira zvinhu zvevatengesi, izvo zvinotarisirwa kuramba zvichienderera mberi kusvika muna 2023. Kushomeka kwevashandi kwakataurwawo ne41 muzana yevadhinda ne33 muzana yevanotengesa, nekuwedzera kwemihoro nemihoro kunogona kuve mari inokosha. Zvinhu zvine chekuita nekuchengetedzwa kwezvakatipoteredza uye magariro evanhu zviri kuramba zvichikosha kune vanodhinda, vatengesi nevatengi vavo.
Zvichienderana nezvinetso zvenguva pfupi zviri mumusika wepasi rose wekudhinda, nyaya dzakadai semakwikwi makuru uye kudzikira kwekudiwa kwemakambani dzicharamba dziripo: maprinta emapakeji anoisa pfungwa huru pamakambani ekare neemabhizimisi pane ekupedzisira. Tichitarisa mberi kwemakore mashanu, maprinta nevatengesi vakaratidza kukanganisa kwenhau dzedhijitari, zvichiteverwa nekushaikwa kwehunyanzvi uye kuwanda kwevashandi vemaindasitiri.
Zvose zviri mugwaro iri zvinoratidza kuti vanodhinda nevatengesi vanowanzova netariro pamusoro pemamiriro ezvinhu e2022 na2023. Zvichida chinhu chinonyanya kushamisa chakawanikwa neongororo yeDrubal Report ndechekuti kuvimba nehupfumi hwenyika kwakakwira zvishoma muna 2022 kupfuura zvakwaiva muna 2019, COVID-19 isati yatanga, nenzvimbo zhinji nemisika zvichifanotaura kukura kuri nani kwepasi rose muna 2023. Zviri pachena kuti mabhizinesi ari kutora nguva kuti adzoke sezvo mari inodzikira panguva yedenda reCOVID-19. Mukupindura, vanodhinda nevatengesi vanoti vakatsunga kuwedzera mashandiro avo kubva muna 2023 uye kuisa mari kana zvichidikanwa. Mabhokisi ezvipo, akadai semabhokisi etii,mabhokisi ewaini, mabhokisi echokoretizvicharatidza kukwira zvishoma nezvishoma.
Nguva yekutumira: Kukadzi-09-2023
