Umbiko Wezindlela Zokunyathelisa Zomhlaba Wonke kaLuba ukhombisa izimpawu eziqinile zokululama
Umbiko wesishiyagalombili wakamuva we-Drubal Global Print Trends usuphumile. Umbiko ukhombisa ukuthi selokhu kwakhishwa umbiko wesikhombisa entwasahlobo ka-2020, isimo somhlaba wonke sishintshile, ngobhubhane lwe-COVID-19, ubunzima ezindleleni zokuhlinzeka ngomhlaba wonke, ukunyuka kwamanani entengo… Kulesi simo, ocwaningweni lwabenzi bezinqumo abaphezulu abangaphezu kuka-500 abavela kubahlinzeki bezinsizakalo zokunyathelisa emhlabeni wonke kanye nabakhiqizi bemishini kanye nabaphakeli, idatha ibonise ukuthi ngo-2022, ama-34% abaphrinta emhlabeni wonke athi isimo sezomnotho senkampani yabo “sihle”, kuyilapho ama-16% kuphela athi “asibi”, okubonisa ukuthambekela okunamandla kokululama embonini yokunyathelisa yomhlaba wonke. Abaphrinta bomhlaba wonke ngokuvamile baqiniseka kakhulu ngemboni kunango-2019 futhi babheke phambili ku-2023.
Umkhuba wokuqiniseka okungcono
Ushintsho olukhulu ethembeni lungabonakala emehluko omkhulu phakathi kwephesenti lokuthemba kanye nokuphelelwa yithemba ku-Druba Printers Economic Information Index ka-2022. Phakathi kwabo, abaphrinta baseNingizimu Melika, eMelika Ephakathi kanye nase-Asia bakhethe ukuba nethemba, kanti abaphrinta baseYurophu bakhethe ukuqapha. Okwamanje, ngokusho kwedatha yemakethe, abaphrinta bephakheji baya ngokuya beqiniseka, abaphrinta bokushicilela bayalulama emiphumeleni emibi ngo-2019, kanti abaphrinta bezentengiselwano, nakuba behle kancane, kulindeleke ukuthi balulame ngo-2023.
“Ukutholakala kwezinto zokusetshenziswa, ukunyuka kwamanani entengo, ukunyuka kwamanani emikhiqizo, ukwehla kwenzuzo, kanye nezimpi zamanani phakathi kwabancintisana kuzoba yizinto ezizothinta izinyanga ezingu-12 ezizayo,” kusho umnyathelisi wezohwebo waseJalimane. Abahlinzeki baseCosta Rica bayaqiniseka, “Sisebenzisa ukukhula komnotho ngemva kobhubhane, sizokwethula imikhiqizo emisha enenani elingeziwe kumakhasimende amasha nasezimakethe.”
Ngokusho kwedatha, imakethe yokunyathelisa yomhlaba wonke kulindeleke ukuthi ikhule ngesilinganiso esingu-34% ngo-2022, kanti imakethe yokunyathelisa yaseYurophu kulindeleke ukuthi ikhule ngesilinganiso esingu-34% ngo-2023. Ngenkathi abaphrinta beqaphela kakhulu izimakethe zezentengiselwano nezokushicilela ngo-2022, lapho ukukhula kwehle ngo-4% kuya ku-5% kusukela ngo-2019, kunezibikezelo ezinhle kakhulu kuzo zonke izimakethe ngo-2023, kanye nomehluko omuhle ongu-+36% wokushicilela, +38% wokunyathelisa kwezentengiselwano, +48% wokupakisha, kanye no-+51% wokunyathelisa okusebenzayo.
Phakathi kuka-2013 no-2019, amanani ephepha nezinto eziyisisekelo aqhubeka ekhuphuka, futhi abaphrinta abaningi bakhetha ukunciphisa amanani, amaphesenti ayi-12 ngaphezulu kunalabo abanyusa amanani. Kodwa ngo-2022, abaphrinta abakhetha ukuphakamisa amanani kunokuba bawanciphise bajabulele imajini enhle engakaze ibonwe engu-+61%. Le ndlela isemhlabeni wonke, njengoba lo mkhuba usenzeka ezifundeni eziningi nasezimakethe. Kubalulekile ukuqaphela ukuthi cishe zonke izinkampani zicindezelwe yimajini.
Ukwenyuka kwentengo nakho kuzwakale kubaphakeli, kanye nokwenyuka kwentengo ngamaphesenti angama-60, uma kuqhathaniswa nenani eliphakeme langaphambilini lamaphesenti ayi-18 ngo-2018. Ngokusobala, ushintsho oluyisisekelo ekuziphatheni kwamanani kusukela ekuqaleni kobhubhane lwe-COVID-19 luzoba nomthelela ekukhuphukeni kwamanani uma luqhubeka kweminye imikhakha.
Ukuzimisela okuqinile kokutshala imali
Ngokubheka idatha yezinkomba zokusebenza zabaphrinta kusukela ngo-2014, singabona ukuthi imakethe yezohwebo ibone ukwehla okukhulu kokuphrinta kweshidi, okucishe kufane nokukhula kwemakethe yokupakisha. Kubalulekile ukuqaphela ukuthi imakethe yokuphrinta yezohwebo yaqala ukubona umehluko omubi ngo-2018, futhi kusukela lapho ibilokhu incane. Ezinye izindawo ezivelele yi-digital toner single-page pigment kanye ne-digital ink-jet web pigment, eziqhutshwa ukukhula okukhulu kwebhizinisi lokupakisha le-flexographic.
Ngokusho kombiko, isilinganiso sokunyathelisa ngedijithali ngokushintshana kwenani senyukile, futhi lo mkhuba kulindeleke ukuthi uqhubeke ngesikhathi sobhubhane lwe-COVID-19. Kodwa phakathi kuka-2019 no-2022, intuthuko yokunyathelisa ngedijithali emhlabeni wonke ibonakala sengathi ime, ngaphandle kokukhula kancane kokunyathelisa kwezentengiselwano.
Ngaphezu kwalokho, idatha ikhombisile ukuthi iphesenti labaphrinta abasebenzisa izitolo zokuphrinta ezisekelwe kuwebhu nezedijithali liqhubekile nokwehla, kusukela esicongweni samaphesenti angama-27 kuphela ngo-2017 kuya kumaphesenti angama-23 ngo-2019 kanye namaphesenti angama-20 ngo-2022. Isilinganiso sabaphrinta bezentengiselwano sehle sisuka kumaphesenti angama-38 ngo-2017 saya kumaphesenti angama-26 ngo-2022, kuyilapho kwabaphrinta abashicilelayo sikhule saya kumaphesenti angama-33 kanti kwabaphrinta abapakishayo sehle sisuka kumaphesenti ayi-15 ngo-2019 saya kumaphesenti ayi-7 ngo-2022.
Kumaphrinta anamadivayisi okuphrinta asekelwe kuwebhu, ubhubhane lwe-COVID-19 lubone ukwanda okukhulu kokuthengiswa ngesiteshi. Ngaphambi kokuqubuka kwe-COVID-19, inzuzo kulo mkhakha yayimi ndawonye emhlabeni jikelele phakathi kuka-2014 no-2019, kungekho ukukhula okuphawulekayo, kanti amaphrinta ewebhu angu-17% kuphela abika ukukhula okungu-25%. Kodwa kusukela kubhubhane, leso silinganiso sikhuphuke saya ku-26%, njengoba ukwanda kusakazeke kuzo zonke izimakethe.
I-Capex kuzo zonke izimakethe zokunyathelisa zomhlaba wonke yehlile kusukela ngo-2019, kodwa umbono ka-2023 nangale kwalokho ubonisa ithemba. Ngokwesifunda, zonke izifunda zibikezelwa ukuthi zizokhula ngonyaka ozayo, ngaphandle kweYurophu, lapho isibikezelo singashintshi khona. Imishini yokucubungula ngemuva kokucindezela kanye nobuchwepheshe bokunyathelisa kuyizindawo ezidumile zokutshalwa kwezimali.
Ngokuphathelene nobuchwepheshe bokuphrinta, ophumelele ngo-2023 kuzoba ukuphrinta kwe-offset yeshidi elilodwa ngo-31%, kulandelwe umbala wekhasi elilodwa le-toner yedijithali (18%) kanye nefomethi ebanzi ye-inkjet yedijithali kanye nokuphrinta kwe-flexo (17%). Ukuphrinta kwe-offset yeshidi kuzohlala kuyitshalomali ethandwa kakhulu ngo-2023. Naphezu kokwehla okukhulu kwenani lokuphrinta kwamanye amamakethe, ukusetshenziswa kokuphrinta kwe-offset yeshidi kuzonciphisa abasebenzi kanye nokuchitha imali futhi kwandise umkhiqizo kwabanye abaphrinta.
Lapho ebuzwa ngezinhlelo zokutshala imali eminyakeni emihlanu ezayo, ukuphrinta kwedijithali kuyaqhubeka nokuba phezulu ohlwini (amaphesenti angu-62), kulandelwe okuzenzakalelayo (amaphesenti angu-52), kanti ukuphrinta kwendabuko nakho kubalwe njengotshalomali lwesithathu olubaluleke kakhulu (amaphesenti angu-32).
Ngokwengxenye yemakethe, umbiko uthi umehluko omuhle kakhulu ekusetshenzisweni kwemali yokutshalwa kwezimali kwabaphrinta ungu-+15% ngo-2022 kanye no-+31% ngo-2023. Ngo-2023, izibikezelo zokutshalwa kwezimali kwezentengiso kanye nokushicilela ziphakathi kakhulu, zinezinhloso eziqinile zokutshalwa kwezimali zokupakisha kanye nokuphrinta okusebenzayo.
Izinkinga zochungechunge lokuhlinzeka ngempahla kodwa umbono onethemba
Ngenxa yezinselelo ezivelayo, bobabili abaphrintayo kanye nabaphakeli babhekene nobunzima bochungechunge lokuhlinzeka ngempahla, okuhlanganisa iphepha lokuphrinta, izisekelo kanye nezinto ezisetshenziswayo, kanye nezinto zokusetshenziswa zabaphakeli, okulindeleke ukuthi ziqhubeke kuze kube ngu-2023. Ukuntuleka kwabasebenzi nakho kubalwe ngamaphesenti angu-41 abaphrintayo kanye namaphesenti angu-33 abaphakeli, kanti ukwenyuka kwamaholo kanye namaholo kungenzeka kube yizindleko ezibalulekile. Izici zemvelo kanye nokubusa komphakathi zibaluleke kakhulu kubaphrintayo, abaphakeli kanye namakhasimende abo.
Njengoba kunemingcele yesikhashana emakethe yokunyathelisa yomhlaba wonke, izinkinga ezifana nokuncintisana okukhulu kanye nokwehla kwesidingo kuzohlala kubusa: abaphrinta bephakheji bagcizelela kakhulu abaphrinta bangaphambili nabezentengiselwano kwabaphrinta bakamuva. Uma sibheka phambili eminyakeni emihlanu, abaphrinta kanye nabaphakeli bagqamise umthelela wemidiya yedijithali, kulandelwa ukuntuleka kobuchwepheshe kanye nomthamo omkhulu wemboni.
Sekukonke, umbiko ukhombisa ukuthi abaphrintayo nabahlinzeki ngokuvamile banethemba ngekusasa lika-2022 no-2023. Mhlawumbe okutholwe okuhlaba umxhwele kakhulu ocwaningweni lwe-Drubal Report ukuthi ukuzethemba emnothweni womhlaba kuphakeme kancane ngo-2022 kunango-2019, ngaphambi kokuqubuka kwe-COVID-19, kanti izifunda eziningi nezimakethe zibikezela ukukhula okungcono komhlaba wonke ngo-2023. Kusobala ukuthi amabhizinisi athatha isikhathi sokululama njengoba utshalomali luwa ngesikhathi sobhubhane lwe-COVID-19. Ekuphenduleni, bobabili abaphrintayo nabahlinzeki bathi bazimisele ukwandisa imisebenzi yabo kusukela ngo-2023 futhi batshale imali uma kudingeka. Amabhokisi ezipho, njengeamabhokisi etiye,amabhokisi ewayini, amabhokisi kashokoledikuzobonisa kancane kancane ukuthambekela okukhuphukayo.
Isikhathi sokuthunyelwe: Feb-09-2023
