Ingxelo yeLuba yeGlobal Printing Trends Report ibonisa iimpawu ezinamandla zokubuyisela
Ingxelo yamva nje yesibhozo yeDrubal Global Print Trends iphumile. Ingxelo ibonisa ukuba ukusukela oko kwakhutshwa ingxelo yesixhenxe ngentwasahlobo ka-2020, imeko yehlabathi itshintshile, kunye nobhubhani we-COVID-19, ubunzima kumatyathanga obonelelo lwehlabathi, ukunyuka kwamaxabiso… Kulo mongo, kuvavanyo olungaphezulu kwama-500 abenzi bezigqibo abaphezulu abaphuma kubaboneleli benkonzo yoshicilelo lwehlabathi kunye nabavelisi bezixhobo kunye nababoneleli, idatha ibonise ukuba kwi-2022 yenkampani yomshicileli kwihlabathi jikelele, imeko yezoqoqosho yayisithi "inkampani" kuphela i-16% yathi "yayimbi", ebonisa isimo esinamandla sokubuyisela kushishino loshicilelo lwehlabathi. Abashicileli behlabathi ngokubanzi bazithembe ngakumbi malunga neshishini kunokuba bebenjalo ngo-2019 kwaye bajonge phambili ku-2023.
Umkhwa wokuzithemba okungcono
Utshintsho olubalulekileyo lwethemba lunokubonwa kumahluko womnatha phakathi kwepesenti yethemba kunye nokuphelelwa ithemba kwiDruba Printers Economic Information Index for 2022. Phakathi kwabo, abashicileli baseMzantsi Melika, uMbindi waseMelika kunye neAsia bakhetha ithemba, ngelixa abashicileli baseYurophu bakhetha ukuqaphela. Ngeli xesha, ngokwedatha yentengiso, abashicileli bepakethe bakhula ngokuzithemba ngakumbi, abashicileli abapapashayo bayachacha kwiziphumo ezibi ngo-2019, kwaye abashicileli borhwebo, nangona bephantsi kancinci, balindeleke ukuba bafumane kwakhona ngo-2023.
Umshicileli wezorhwebo waseJamani wathi: “Ubukho bezinto eziphathekayo, ukunyuka kwamaxabiso ezinto, ukunyuka kwamaxabiso ezinto ezithengiswayo, ukuhla komlinganiselo wengeniso, nokulwa kwamaxabiso phakathi kwabo bakhuphisana nabo. Ababoneleli baseCosta Rican bazithembile, "Sithatha ithuba lokukhula koqoqosho lwasemva kobhubhani, siza kwazisa iimveliso ezongezelelekileyo kubathengi nakwiimarike ezintsha."
Ngokutsho kwedatha, imarike yoshicilelo yehlabathi kulindeleke ukuba ikhule ngesantya se-34% ngo-2022, kwaye imarike yoshicilelo yaseYurophu ilindeleke ukuba ikhule ngesantya se-34% ngo-2023. I-2023, kunye net net positive differentials of + 36% yokushicilela, + 38% yoshicilelo lwezorhwebo, + 48% yokupakisha, kunye + 51% yoshicilelo olusebenzayo.
Phakathi kuka-2013 kunye no-2019, amaxabiso ephepha kunye nesiseko ahlala enyuka, kwaye abashicileli abaninzi bakhetha ukunciphisa amaxabiso, i-12 ekhulwini ngaphezu kwabo banyuse amaxabiso. Kodwa ngo-2022, abashicileli abakhethe ukunyusa amaxabiso kunokuba bawehlise bonwabele umda ongazange ubonwe ngaphambili we-+61%. Ipateni yeyehlabathi jikelele, kunye nentsingiselo eyenzeka kwimimandla emininzi kunye neemarike. Kubalulekile ukuqaphela ukuba phantse zonke iinkampani ziphantsi koxinzelelo kwimida.
Ukunyuka kwexabiso kuye kwavakala kwakhona ngababoneleli, ngokunyuka kwexabiso le-60 ekhulwini, xa kuthelekiswa nencopho yangaphambili ye-18 ekhulwini ngo-2018. Ngokucacileyo, utshintsho olusisiseko kwindlela yokuziphatha kwamaxabiso ukususela ekuqaleni kwe-COVID-19 bhubhane iya kuba nefuthe ekunyukeni kwamaxabiso ukuba idlala kwamanye amacandelo.
Ukuzimisela okunamandla kutyalo-mali
Ngokujonga idatha yezalathisi zokusebenza zabashicileli ukususela ngo-2014, sinokubona ukuba imarike yorhwebo ibone ukuhla okuphawulekayo kushicilelo lwe-sheet offset, oluphantse lulingane nokukhula kwemarike yokupakisha. Kuyaphawuleka ukuba imarike yoshicilelo lwentengiso yaqala yabona umahluko ongalunganga ngo-2018, kwaye ukusukela ngoko ibincinci. Eminye imimandla egqamileyo yi-digital toner ye-pigment yephepha elinye kunye ne-digital ink-jet web pigment, eziqhutywa kukukhula okukhulu kweshishini lokupakisha le-flexographic.
Ngokwengxelo, umyinge woshicilelo lwedijithali kwimbuyekezo iyonke yonyukile, kwaye lo mkhwa kulindeleke ukuba uqhubeke ngexesha lobhubhani we-COVID-19. Kodwa phakathi kuka-2019 kunye no-2022, uphuhliso loshicilelo lwedijithali kwinqanaba lehlabathi lubonakala lumile, ngaphandle kokukhula okucothayo koshicilelo lwezorhwebo.
Ukongeza, idatha ibonise ukuba ipesenti yabashicileli abasebenzisa i-web-based kunye ne-digital print storefronts baqhubeka behla, ukusuka kwincopho yeepesenti ze-27 ngo-2017 ukuya kwi-23 yeepesenti ngo-2019 kunye ne-20 ekhulwini ngo-2022. Iiprinta zokupakisha zehle ukusuka kwi-15 yeepesenti ngo-2019 ukuya kwi-7 yeepesenti ngo-2022.
Kubashicileli abanezixhobo zoshicilelo ezisekwe kwiwebhu, ubhubhani we-COVID-19 ubone ukunyuka okubukhali kweentengiso ngetshaneli. Phambi kokuqhambuka kwe-COVID-19, imbuyekezo kweli candelo yayimi ngxi kwihlabathi jikelele phakathi kuka-2014 no-2019, kungekho kukhula kubalulekileyo, nge-17% kuphela yabashicileli bewebhu ababika ukukhula kwe-25%. Kodwa ukusukela oko ubhubhane, elo nani linyuke laya kutsho kwiipesenti ezingama-26, kwaye ukonyuka kusasazeka kuzo zonke iimarike.
ICapex kuzo zonke iimarike zoshicilelo zehlabathi iye yehla ukusukela ngo-2019, kodwa imbonakalo ka-2023 nangaphaya ibonisa ukuba nethemba. Ngokwengingqi, yonke imimandla iqikelelwa ukuba iza kukhula kulo nyaka uzayo, ngaphandle kweYurophu, apho uqikelelo luthe tyaba. Izixhobo zokulungisa iPost-press kunye neteknoloji yoshicilelo ziindawo ezithandwayo kutyalo-mali.
Ngokubhekiselele kwithekhnoloji yokushicilela, ophumeleleyo ocacileyo kwi-2023 uya kuba yi-single-sheet offset printing kunye ne-31%, elandelwa ngumbala wephepha elilodwa le-toner yedijithali (18%) kunye ne-digital inkjet-wide-format kunye ne-flexo printing (17%). Ushicilelo lwe-sheet-fed offset luya kuhlala lulolona tyalo-mali ludumileyo ngo-2023. Ngaphandle kokuncipha okubonakalayo kwimithamo yoshicilelo kwezinye iimarike, ukusetyenziswa koshicilelo lwe-sheet-fed offset kuyakunciphisa uMsebenzi kunye nenkcitho kwaye kwandise imveliso kwabanye abashicileli.
Xa ebuzwa malunga nezicwangciso zotyalo-mali kule minyaka mihlanu izayo, ushicilelo lwedijithali luyaqhubeka luphezulu kuluhlu (ipesenti ezingama-62), lulandelwa yi-automation (ipesenti ezingama-52), kunye noshicilelo lwemveli lukwadweliswe njengotyalo-mali lwesithathu (32 pesenti).
Ngecandelo lemarike, ingxelo ithi umahluko oncomekayo kwinkcitho yotyalo-mali yabashicileli yi- + 15% ngo-2022 kunye + ne-31% ngo-2023. Ngo-2023, uqikelelo lotyalo-mali lwezorhwebo kunye nopapasho luphakathi, kunye neenjongo zotyalo-mali eziqinileyo zokupakisha kunye nokusebenza kokushicilela.
Iingxaki zekhonkco lonikezelo kodwa imbonakalo enethemba
Ukunika imicelimngeni evelayo, bobabini abashicileli kunye nababoneleli bazamana nobunzima bokubonelela, kubandakanya iphepha loshicilelo, isiseko kunye nezinto ezisetyenziswayo, kunye nemathiriyeli ekrwada kubaboneleli, ekulindeleke ukuba iqhubeke kude kube ngu-2023. Ukunqongophala kwabasebenzi kwakhankanywa ngama-41 epesenti yabashicileli kunye ne-33 yepesenti yababoneleli, kunye nokunyuka kwemivuzo ebalulekileyo kunye neendleko zomvuzo. Imiba yokusingqongileyo nolawulo lwentlalo iya ibaluleke kakhulu kubashicileli, ababoneleli kunye nabathengi babo.
Xa kujongwa imiqobo yexesha elifutshane kwimarike yoshicilelo yehlabathi, imiba efana nokhuphiswano olumandla kunye nemfuno ehlayo iya kuhlala ikhongamele: abashicileli bephakheji babeka ugxininiso ngakumbi kwabashicileli bangaphambili kunye nezorhwebo kokugqibela. Ukujonga phambili iminyaka emihlanu, bobabini abashicileli kunye nababoneleli baqaqambise ifuthe lemidiya yedijithali, elandelwa kukunqongophala kobuchwephesha kunye nokwanda kweshishini.
Lilonke, ingxelo ibonisa ukuba abashicileli kunye nabanikezeli ngokubanzi banethemba malunga nembonakalo ka-2022 kunye no-2023. Mhlawumbi eyona nto ifunyaniswayo yophando lweNgxelo yeDrubal kukuba ukuzithemba kuqoqosho lwehlabathi kuphezulu kancinane ngo-2022 kunokuba kwakunjalo ngo-2019, phambi kokuqhambuka kwe-COVID-19, kunye nemimandla emininzi ecacileyo kunye nohlumo lwehlabathi lwe23 luqikelela ukukhula kwehlabathi. ukubuyisela kwakhona njengoko utyalo-mali lusihla ngexesha lobhubhani we-COVID-19. Ukuphendula, bobabini abashicileli kunye nabanikezeli bathi bazimisele ukwandisa imisebenzi yabo ukusuka kwi-2023 kwaye batyala imali xa kuyimfuneko.Iibhokisi zesipho, ezifanaiibhokisi zeti,iibhokisi zewayini, iibhokisi itshokolethiiya kubonisa ngokuthe ngcembe ukuthambekela okuya phezulu.
Ixesha lokuposa: Feb-09-2023
