Ingxelo yeLuba yeMikhwa yokuPrinta yeHlabathi ibonisa iimpawu eziqinileyo zokuchacha
Ingxelo yesibhozo yamva nje yeDrubal Global Print Trends iphumile. Ingxelo ibonisa ukuba ukusukela oko kwakhutshwa ingxelo yesixhenxe entwasahlobo ka-2020, imeko yehlabathi itshintshile, ngenxa yobhubhane we-COVID-19, ubunzima kwiindlela zokubonelela ngeenkonzo kwihlabathi liphela, ukunyuka kwamaxabiso… Kulo mongo, kuphando lwabantu abangaphezulu kwama-500 abenza izigqibo eziphezulu ezivela kubaboneleli beenkonzo zokushicilela kwihlabathi liphela kunye nabavelisi bezixhobo kunye nababoneleli, idatha ibonise ukuba ngo-2022, ama-34% abashicileli kwihlabathi liphela bathi imeko yezoqoqosho yenkampani yabo "ilungile", ngelixa i-16% kuphela ithe "imbi", ebonisa indlela enamandla yokubuyela kwimeko yesiqhelo kushishino lokushicilela lwehlabathi. Abashicileli behlabathi ngokubanzi banethemba ngakumbi ngolu shishino kunango-2019 kwaye bajonge phambili ku-2023.
Umkhwa wokuzithemba okungcono
Utshintsho olukhulu kwithemba lunokubonwa kumahluko ophakathi kwepesenti yethemba kunye nokuphelelwa lithemba kwiDruba Printers Economic Information Index ka-2022. Phakathi kwabo, abashicileli baseMzantsi Melika, uMbindi Melika kunye nabaseAsia bakhethe ukuba nethemba, ngelixa abashicileli baseYurophu bakhethe ukuba nobuchule. Okwangoku, ngokwedatha yemarike, abashicileli beepakeji baya beqiniseka ngakumbi, abashicileli bokushicilela bayaphola kwiziphumo ezimbi ngo-2019, kwaye abashicileli bezorhwebo, nangona behlile kancinci, kulindeleke ukuba baphole ngo-2023.
“Ukufumaneka kwezinto eziluhlaza, ukunyuka kwamaxabiso, ukunyuka kwamaxabiso emveliso, ukuhla kwenzuzo, kunye neemfazwe zamaxabiso phakathi kwabakhuphisanayo kuya kuba zizinto eziza kuchaphazela iinyanga ezili-12 ezizayo,” utshilo umshicileli wezorhwebo waseJamani. Ababoneleli baseCosta Rica baqinisekile, “Sisebenzisa ithuba lokukhula koqoqosho emva kobhubhane, siza kwazisa iimveliso ezintsha ezinexabiso elongezelelekileyo kubathengi abatsha nakwiimarike.”
Ngokwedatha, imakethi yoshicilelo yehlabathi kulindeleke ukuba ikhule ngesantya esipheleleyo se-34% ngo-2022, kwaye imakethi yoshicilelo yaseYurophu kulindeleke ukuba ikhule ngesantya esipheleleyo se-34% ngo-2023. Ngelixa abashicileli belumkile ngakumbi malunga neemakethi zorhwebo kunye nokushicilela ngo-2022, apho ukukhula kwehle nge-4% ukuya kwi-5% ukusuka ngo-2019, kukho uqikelelo oluqinileyo kuzo zonke iimakethi ngo-2023, kunye nomahluko oqinisekileyo we-+36% wokupapasha, +38% wokuprinta kwezorhwebo, +48% wokupakishwa, kunye ne-+51% yokuprinta okusebenzayo.
Phakathi kowama-2013 nowama-2019, amaxabiso ephepha nezinto ezisisiseko aqhubeka enyuka, kwaye uninzi lwabashicileli bakhetha ukunciphisa amaxabiso, nge-12 ekhulwini ngaphezulu kwabo banyusa amaxabiso. Kodwa ngo-2022, abashicileli abakhethe ukunyusa amaxabiso endaweni yokuwahlisa banandipha umda ongcono kakhulu we-+61%. Lo mzekelo ukho kwihlabathi liphela, kwaye lo mkhwa usenzeka kwiindawo ezininzi nakwiimarike. Kubalulekile ukuqaphela ukuba phantse zonke iinkampani ziphantsi koxinzelelo lwemida.
Ukunyuka kwamaxabiso kukwaviwe nangababoneleli, kunye nokunyuka kwamaxabiso ngama-60 ekhulwini, xa kuthelekiswa nencopho yangaphambili ye-18 ekhulwini ngo-2018. Ngokucacileyo, utshintsho olukhulu kwindlela yokuziphatha kwamaxabiso ukususela ekuqaleni kobhubhane we-COVID-19 luya kuba nefuthe ekunyukeni kwamaxabiso ukuba luyenzeka kwamanye amacandelo.
Ukuzimisela okukhulu ukutyala imali
Ngokujonga idatha yezalathi zokusebenza zabashicileli ukusukela ngo-2014, sinokubona ukuba imakethi yorhwebo ibone ukwehla okukhulu kokuprintwa kwephepha, okuphantse kufane nokukhula kwemakethi yokupakisha. Kubalulekile ukuqaphela ukuba imakethi yokushicilela yorhwebo yaqala ukubona umahluko ongemhle ngo-2018, kwaye ukususela ngoko ibincinci. Ezinye iindawo ezibalaseleyo yi-digital toner single-page pigment kunye ne-digital ink-jet web pigment, eziqhutywa kukukhula okukhulu kweshishini lokupakisha le-flexographic.
Ngokwengxelo, inani lokuprinta ngedijithali kwinani elipheleleyo leemveliso liye landa, kwaye le ndlela kulindeleke ukuba iqhubeke ngexesha lobhubhane we-COVID-19. Kodwa phakathi kowama-2019 nowama-2022, uphuhliso lokuprinta ngedijithali kwihlabathi liphela lubonakala ngathi luye lwama, ngaphandle kokukhula okucothayo kokuprinta kwezorhwebo.
Ukongeza, idatha ibonise ukuba ipesenti yabashicileli abasebenzisa iivenkile eziprintiweyo ezikwiwebhu nezedijithali iqhubekile nokwehla, ukusuka kwincopho yeepesenti ezingama-27 kuphela ngo-2017 ukuya kuma-23 ekhulwini ngo-2019 kunye nama-20 ekhulwini ngo-2022. Inxalenye yabashicileli bezorhwebo yehle ukusuka kuma-38 ekhulwini ngo-2017 ukuya kuma-26 ekhulwini ngo-2022, ngelixa kubashicileli bokushicilela ikhule ukuya kuma-33 ekhulwini kwaye kubashicileli bokupakisha yehle ukusuka kwi-15 ekhulwini ngo-2019 ukuya kuma-7 ekhulwini ngo-2022.
Kwabashicileli abanezixhobo zokuprinta ezisebenzisa iwebhu, ubhubhane we-COVID-19 ubone ukunyuka okukhulu kwentengiso ngejelo. Ngaphambi kokuqhambuka kwe-COVID-19, ukutshintshiselana kwemali kweli candelo bekungashukumi kwihlabathi liphela phakathi kowama-2014 nowama-2019, kungekho kukhula kubalulekileyo, apho kuphela i-17% yabashicileli bewebhu ababika ukukhula kwe-25%. Kodwa ukusukela oko kwaqala ubhubhane, elo nani linyuke laya kuma-26 ekhulwini, kunye nokwanda okusasazeka kuzo zonke iimarike.
I-Capex kuzo zonke iimarike zokushicilela zehlabathi ihlile ukusukela ngo-2019, kodwa ikamva lonyaka ka-2023 nangaphaya libonisa ithemba. Ngokwengingqi, zonke iingingqi ziqikelelwa ukuba ziya kukhula kunyaka ozayo, ngaphandle kweYurophu, apho uqikelelo luthe tyaba khona. Izixhobo zokucubungula emva kokushicilela kunye netekhnoloji yokushicilela zezona ndawo zidumileyo zotyalo-mali.
Ngokuphathelele ubuchwepheshe bokuprinta, ophumeleleyo ngo-2023 uza kuba kukuprinta kwe-offset enephepha elinye nge-31%, kulandele umbala we-toner yedijithali enephepha elinye (18%) kunye ne-digital inkjet wide-format kunye ne-flexo printing (17%). Ukuprinta kwe-offset efakwe amaphepha kuza kuhlala kutyalo-mali oludumileyo ngo-2023. Nangona ukwehla okukhulu kwenani lokuprinta kwezinye iimarike, ukusetyenziswa kokuprinta kwe-offset efakwe amaphepha kuya kunciphisa abasebenzi kunye nenkunkuma kwaye kwandise imveliso kwabanye abaprinta.
Xa bebuzwa ngezicwangciso zotyalo-mali kwiminyaka emihlanu ezayo, ukuprinta ngedijithali kuyaqhubeka nokuba phezulu kuluhlu (62 ekhulwini), kulandele oomatshini abazisebenzelayo (52 ekhulwini), kunye nokuprinta kwendabuko nako kudweliswe njengotyalo-mali lwesithathu olubaluleke kakhulu (32 ekhulwini).
Ngokwecandelo lemarike, ingxelo ithi umahluko oqinisekileyo kwinkcitho yotyalo-mali lwabashicileli yi-+15% ngo-2022 kunye ne-+31% ngo-2023. Ngo-2023, uqikelelo lotyalo-mali lwezorhwebo kunye noshicilelo luphakathi, luneenjongo eziqinileyo zotyalo-mali lokupakisha kunye nokuprinta okusebenzayo.
Iingxaki zenkqubo yokubonelela ngeenkonzo kodwa kukho ithemba
Ngenxa yemingeni evelayo, abashicileli kunye nababoneleli bajongene nobunzima bokuthengwa kwempahla, kubandakanya iphepha lokuprinta, isiseko kunye nezinto ezisetyenziswayo, kunye nezinto eziluhlaza zababoneleli, okulindeleke ukuba ziqhubeke kude kube ngu-2023. Ukunqongophala kwabasebenzi kukwacatshulwe ngama-41 ekhulwini abashicileli kunye nama-33 ekhulwini ababoneleli, kunye nokunyuka kwemivuzo kunye nemivuzo okunokwenzeka ukuba yindleko ebalulekileyo. Izinto ezichaphazela okusingqongileyo kunye nolawulo lwentlalo zibaluleke ngakumbi kubashicileli, ababoneleli kunye nabathengi babo.
Ngenxa yemida yexesha elifutshane kwimarike yokushicilela yehlabathi, imiba efana nokhuphiswano olukhulu kunye nokuncipha kwemfuno iya kuhlala iphambili: abashicileli beepakethe bagxininisa ngakumbi kubashicileli bangaphambili nabarhwebo kwiprinta yokugqibela. Ukujonga phambili kwiminyaka emihlanu, abashicileli kunye nababoneleli bagxininise impembelelo yeendaba zedijithali, kulandele ukungabikho kobuchule kunye nomthamo omkhulu kushishino.
Lilonke, ingxelo ibonisa ukuba abashicileli kunye nababoneleli ngokubanzi banethemba malunga nekamva lika-2022 kunye no-2023. Mhlawumbi eyona nto ibalulekileyo kuphando lweDrubal Report kukuba ukuzithemba kuqoqosho lwehlabathi kuphezulu kancinci ngo-2022 kunokuba kwakunjalo ngo-2019, ngaphambi kokuqhambuka kwe-COVID-19, uninzi lwemimandla kunye neemarike ziqikelela ukukhula okungcono kwehlabathi ngo-2023. Kuyacaca ukuba amashishini athatha ixesha lokubuyela kwimeko yesiqhelo njengoko utyalo-mali luwela ngexesha lobhubhane we-COVID-19. Ukuphendula, abashicileli kunye nababoneleli bathi bazimisele ukwandisa imisebenzi yabo ukusuka ngo-2023 kwaye batyale imali ukuba kuyimfuneko. Iibhokisi zezipho, ezifanaiibhokisi zeti,iibhokisi zewayini, iibhokisi zetshokholethiiza kubonisa ngokuthe ngcembe indlela yokunyuka.
Ixesha lokuthumela: Feb-09-2023
